Croatian Natural History Museum

Name

Croatian Natural History Museum

Legal name

Hrvatski Prirodoslovni Muzej

Website

https://hpm.hr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural History Museum / Cultural Heritage Institution

NAICS

Museums (712110), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Natural history museum
• Museum exhibitions
• Scientific research collections
• Educational museum programs
• Cultural heritage institution

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Museum Admission Fees: Revenue generated from ticket sales to visitors, with standard adult admission at 15€ and discounted admission at 8€.
2. Museum Gift Shop/Trgovina: Retail sales of museum merchandise, publications, and educational materials through the museum's webshop.
3. Space Rental: Venue hire services for private events, celebrations, and corporate functions in museum facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Croatian Natural History Museum operates as a public cultural institution preserving and exhibiting approximately 1.34 million natural history specimens across geological, paleontological, mineralogical, zoological, and botanical departments. It sells admission tickets (€15 adults, €8 discounted) for access to its permanent and temporary exhibitions in Zagreb, runs structured educational programs including workshops, summer camps, and school excursions, and conducts scientific research published in the Natura Croatica journal. Supplementary offerings include venue rental, a gift shop, and traveling exhibitions hosted at partner museums across Croatia.

Product overview

The Croatian Natural History Museum (Hrvatski Prirodoslovni Muzej) operates as a central institution for natural heritage, collections, research, and public programs in Croatia. The museum functions as a unified institution offering visitor services centered around its permanent exhibition (stalni postav), rotating exhibitions, and educational programming. The portfolio includes Deep Space multimedia projections, the Natura Croatica scientific journal, a digital archive, and venue rental services. The museum houses approximately 1.34 million specimens across five departments: Geological-Paleontological (27 collections), Mineralogical-Petrographic (18 collections), Zoological (67 collections), and Botanical departments, managed through a WordPress-based website with an online gift shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Visit Services (Admission Tickets) In-person visitor admission to the museum at Demetrova 1, Zagreb. Standard adult tickets cost €15 per visit and discounted tickets (students, seniors, groups) cost €8. Includes access to the permanent exhibition and current temporary exhibitions.
• Permanent Exhibition (Stalni postav) The museum's permanent exhibition showcasing geological, paleontological, mineralogical, zoological, and botanical specimens across the museum's five departments.
• Deep Space Projections 8K multimedia space-themed projection experience in a dedicated hall, available to the general public and for cultural, scientific, and business events.
• Educational Programs (Workshops, Summer Camps, Field Trips) Structured educational programs for school groups, families, and children including guided tours, workshops, summer camps (Ljetni kamp), field trips, birthday celebrations at the museum, and the Scena Amadeo art exhibition series.
• Scientific Research and Field Research Services Scientific research services including field research, laboratory analysis, and scientific projects conducted across geological, paleontological, zoological, and botanical disciplines, in collaboration with universities and research institutes.
• Natura Croatica Journal A scientific journal published by the museum covering natural history research topics relevant to Croatia and the surrounding region.
• Museum Gift Shop (Trgovina) E-commerce and on-site retail store selling museum merchandise, souvenirs, and publications.
• Venue Rental (Najam prostora) Rental of museum spaces including the Amadéo Palace and other facilities for private events, celebrations, and corporate functions.
• Exhibition Program (Temporary and Guest Exhibitions) Curated temporary exhibitions, guest exhibitions, and virtual exhibitions including shows such as 'Hrvati na ledenom moru 1872–1874' and the Mijo Kišpatić exhibition, plus traveling exhibitions hosted at partner museums across Croatia.

Quantifiable outcome

• 200,000+ annual visitors experiencing natural history exhibitions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• University of ZagrebcoreStrategic or Co-development PartnerLong-standing collaboration with the University of Zagreb for scientific research, particularly in geological and paleontological studies. Museum curators work with university departments for research projects and academic exchanges.
• Croatian Academy of Sciences and ArtscoreStrategic or Co-development PartnerCollaborative research partnership in natural history sciences. The academy provides scholarly expertise and joint research initiatives with museum scientists.
• Croatian Geological InstitutecoreStrategic or Co-development PartnerOngoing scientific cooperation in geological and paleontological research. Joint field research and specimen analysis projects.
• Museum of Moslavina KutinaminorChannel Partner/ Reseller/ DistributorGuest exhibition hosting arrangement. Museum traveling exhibition 'Kukci – prirodoslovna baština Hrvatske' displayed at Muzej Moslavine Kutina from October to December 2025.
• Natural History Museum DubrovnikminorChannel Partner/ Reseller/ DistributorGuest exhibition hosting partnership. Mosquito exhibition displayed at Prirodoslovni muzej Dubrovnik in 2020.
• City Museum Nova GradiškaminorChannel Partner/ Reseller/ DistributorGuest exhibition hosting. 'Zašto je pčela važnija od čovjeka?' exhibition displayed at Gradski muzej Nova Gradiška from January to April 2020.
• City Museum VaraždinminorChannel Partner/ Reseller/ DistributorGuest exhibition hosting for the Erik(a) woolly rhinoceros exhibition at Gradski muzej Varaždin (Palača Herzer) from August 2020 to February 2021.
• FreywilleminorGTM or Marketing PartnerSponsor for the 'Novi muzej 2023' exhibition and other museum events. Corporate sponsorship for museum's exhibition series and restoration projects.
• City of ZagrebcoreGTM or Marketing PartnerPrimary municipal supporter. Funded reconstruction of the Amadeo Palace and development of new museum facilities. City provides ongoing operational support and funding for museum events.
• Ministry of Culture and Media of the Republic of CroatiacoreGTM or Marketing PartnerNational government funding for museum operations, exhibition development, and the new permanent display project. Provided financial support for Erik(a) exhibition and museum restoration.
• ING-GRAD d.o.o.minorGTM or Marketing PartnerCorporate sponsor for exhibition series 'Do Novog HPM-a' and restoration projects at the Amadeo Palace.
• Natural History Museum SplitminorChannel Partner/ Reseller/ DistributorGuest exhibition hosting. 'Žohari – svijet koji ostaje' exhibition displayed at Prirodoslovni muzej Split from July 2019 to January 2020.
• AQUATIKA Freshwater Aquarium KarlovacminorChannel Partner/ Reseller/ DistributorGuest venue for 'Sjećanja' photography exhibition featuring museum memories, displayed at AQUATIKA from February to March 2023.
• Archaeological Museum in ZagrebminorChannel Partner/ Reseller/ DistributorGuest venue hosting 'Sjećanja' exhibition featuring historical photographs of the Croatian Natural History Museum, displayed at the museum gallery from November to December 2022.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Natural History Museum Vienna (Naturhistorisches Museum Wien): One of the world's leading natural history museums, operating large-scale permanent and temporary exhibitions, research departments, and educational programs across geology, paleontology, and zoology. Directly comparable as a multi-departmental natural history institution with deep research and public engagement mandates.
• Natural History Museum London: A flagship natural history museum with tens of millions of specimens, extensive research programmes, and major ticketed exhibitions. Highly comparable in scope (zoological, botanical, paleontological, mineralogical collections) and in its dual mission of public education and scientific research.
• Natural History Museum of Denmark (Statens Naturhistoriske Museum): Denmark's university-affiliated natural history museum with major geological, zoological, and botanical collections and active research output. Comparable in operating a state-affiliated natural history institution combining public exhibitions with academic research.

Direct peers

• Natural History Museum Dubrovnik: Regional Croatian natural history museum in Dubrovnik that has displayed traveling exhibitions from the Croatian Natural History Museum. Comparable as a domestic peer within Croatia's museum network serving similar educational and scientific roles.
• Natural History Museum Split (Prirodoslovni muzej Split): Croatian regional natural history museum in Split that has hosted guest exhibitions from the Croatian Natural History Museum (e.g., Žohari). Directly comparable as a peer natural history museum within the same national system and overlapping collection/research focus.
• Hungarian Natural History Museum (Magyar Természettudományi Múzeum): National natural history museum of Hungary with extensive geological, paleontological, and zoological collections and active research output. Closely comparable as a Central European state-funded natural history museum serving similar scientific and educational mandates.
• Slovenian Museum of Natural History (Prirodoslovni muzej Slovenije): Slovenia's national natural history museum with similar departmental structure, collections management, and public exhibition programs. Directly comparable as a neighboring national-scale natural history institution with overlapping research and visitor segments in the same region.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/croatian-natural-history-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croatian Natural History Museum