Health Performance Specialists

What Health Performance Specialists does

Health Performance Specialists (HPS) is a physician-led Management Services Organization (MSO) headquartered in Tampa, Florida, that supports independent vein and lymphatic care practices across the United States. Founded in 2018, HPS claims to operate the largest network of independent vein practices in the country, with 60+ member practices spread across 30+ states. Each member practice maintains full ownership and clinical independence while accessing HPS's bundled infrastructure of services, including revenue cycle management, marketing, HR/staffing, practice operations, EMR enablement, and analytics.

HPS's core technology stack centers on Athenahealth EMR as the recommended platform, supplemented by telemedicine, smartphone patient engagement apps, HIPAA-compliant clinical photography, and IT support. The proprietary HealthFlowRx module adds marketing lead-to-treatment tracking. The MSO earns revenue through three primary streams: recurring subscription/membership fees from member practices, affiliate commissions from group purchasing agreements with 15+ vetted vendors (e.g., McKesson, Merit Medical, BD Venclose, Athenahealth), and registration fees for the bi-annual Vein Practice Growth Summit.

HPS's go-to-market is sales-led and community-driven: a VP of Sales and Chief Growth Officer conduct direct outreach to prospective physician-owners, while the Vein Practice Growth Summit and bi-annual roundtable meetings serve as 'try before you buy' acquisition channels. With an 8-person core team, HPS operates as a lean services network rather than a technology platform, relying on peer referrals, vendor partnerships, and event-based demand generation to grow its membership base.

Name

Health Performance Specialists

Legal name

Health Performance Specialists

Website

https://hps-network.com

Company type

Private

Operating status

Operating

Short description

Health Performance Specialists is a physician-led Management Services Organization (MSO) that supports 60+ independent vein and lymphatic care practices across 30+ U.S. states with bundled services including EMR, revenue cycle management, HR, marketing, and group purchasing.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Services (MSO for independent vein and lymphatic practices)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Primary Care Networks, Groups & MSOs (HLAFAGAE)

Keywords

• Vein practice management
• Management services organization
• Independent physician network
• Practice growth consulting
• Medical practice support

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. MSO Membership/Subscription Fees: Member vein practices pay recurring subscription/membership fees to access HPS's full suite of MSO services: billing, HR, marketing, EMR, vendor procurement, benchmarking, clinical protocols, peer networking, and practice growth consulting. This is the primary revenue stream.
2. Vendor Referral / Affiliate Commissions: HPS earns revenue through negotiated group purchasing agreements with vendors. By aggregating purchasing volume across its member network, HPS secures discounted pricing for members and earns commissions or rebates from vendors such as McKesson, Merit Medical, Methapharm/Asclera, Mindray, BD Venclose, and others listed in the affiliate partners section.
3. Vein Practice Growth Summit Registration: HPS generates revenue through paid registration fees for its bi-annual Vein Practice Growth Summit (August 20–22, 2026 in Clearwater Beach, FL). Registration includes CME credits, meals, networking events, and all sessions. Group discounts are available for larger teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Health Performance Specialists (HPS) is a physician-led Management Services Organization (MSO) that delivers bundled non-clinical services to independent vein and lymphatic care practices across the United States. Member practices pay subscription/membership fees to access marketing and advertising, insurance authorizations and revenue cycle management, practice operations support, staffing and retention/HR, practice intelligence and benchmarking, EMR and software solutions, and curated group purchasing agreements with vetted vendors, supplemented by a proprietary HealthFlowRx™ lead-to-treatment tracking platform. HPS preserves 100% ownership and independence for each member practice while delivering the collective scale, technology, and peer network typically reserved for large health systems.

Product overview

Health Performance Specialists (HPS) is a physician-led Management Services Organization (MSO) that functions as a platform offering multiple interconnected services to independent vein practices. The core portfolio includes Marketing and Advertising Services, Insurance and Authorizations (revenue cycle management), Practice Operations Support, Staffing and Retention, Practice Intelligence (analytics and benchmarking), and EMR and Software Solutions. A named add-on module, HealthFlowRx, extends the platform's functionality by managing marketing leads from initial inquiry through treatment conversion. HPS does not appear to operate as a single unified software product; rather, it provides a bundled set of professional and managed services augmented by technology tools.

Differentiator

Problem solved

Functional benefit

Brands

• HealthFlowRx™: A practice management tool that gives practices a clear, organized way to manage marketing leads before they become patients in the EMR. Tracks prospective patients from first inquiry through scheduling, consult, and treatment.

Products and services

• Marketing and Advertising Services

Quantifiable outcome

• HPS members earn CME credits through bi-annual roundtable events (8 hours per roundtable, with 10+ CME hours offered at the Growth Summit)
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Methapharm / AscleracoreGTM or Marketing PartnerMethapharm (manufacturer of Asclera, a polidocanol injectable foam sclerosant used in vein treatment) is a long-standing HPS affiliate partner. Methapharm representatives participate in HPS events and roundtables (e.g., presenting at the February 2023 Tampa Roundtable). Methapharm provides educational support and product access to the HPS member network.
• MindraycoreGTM or Marketing PartnerMindray is an HPS affiliate partner providing ultrasound equipment to member vein practices. Mindray representatives demonstrate products at HPS roundtable events and are listed as a sponsor of HPS community events (e.g., Tampa February 2025 Roundtable).
• BD VenclosecoreGTM or Marketing PartnerBD Venclose (manufacturer of endovenous radiofrequency ablation catheters and systems for vein treatment) is an HPS affiliate partner and sponsor of HPS events. Venclose sponsored the Friday evening dinner at the February 2025 Tampa Roundtable.
• McKessonminorGTM or Marketing PartnerMcKesson is a large healthcare supply chain and distribution partner included in the HPS affiliate network, providing medical supplies to member practices at negotiated group pricing.
• AthenahealthcoreTechnology or IntegrationAthenahealth is HPS's recommended EMR platform for member vein practices. HPS provides EMR implementation support and transition assistance (e.g., supporting Atlas Vein Care's Athenahealth migration). HPS has negotiated group pricing for members on Athenahealth subscriptions. HPS case studies report members saving approximately $55,000 annually on Athena EMR fees through the HPS group agreement.
• JuzominorGTM or Marketing PartnerJuzo (manufacturer of compression garments for vein and lymphedema care) is an HPS affiliate partner. Nidia Sosa from Juzo presented at the February 2023 HPS Roundtable. Juzo is part of HPS's curated vendor network for member practices.
• Merit MedicalminorGTM or Marketing PartnerMerit Medical is included in HPS's affiliate partner network, providing interventional medical devices and supplies to member vein practices at negotiated group pricing.
• MyAdviceminorGTM or Marketing PartnerMyAdvice is HPS's preferred website design and digital marketing partner. MyAdvice representatives attended the February 2025 HPS Tampa Roundtable, recording video content for member websites and social media. MyAdvice is vetted and recommended by HPS for member practice websites and digital marketing.
• HUB InternationalminorOthersHUB International is an insurance broker (property & casualty, employee benefits) that is an HPS affiliate partner. HUB sponsored the February 2025 HPS Tampa Roundtable. HUB provides vetted insurance solutions to HPS member practices.
• Lympha PressminorGTM or Marketing PartnerLympha Press (manufacturer of pneumatic compression therapy devices for lymphedema and venous care) is an HPS affiliate partner and roundtable sponsor. Featured in the February 2025 HPS Tampa Roundtable event.
• Guiding HRminorImplementation/ SI/ Consulting PartnerGuiding HR is HPS's recommended HR and compliance partner for member practices. Introduced to Vanish Advanced Vein Treatments through HPS, helping the practice navigate a Medicare audit and strengthen its compliance program.
• Full Circle PRminorGTM or Marketing PartnerFull Circle PR is an HPS affiliate partner providing public relations and communications services to member practices. Michele Krohn with Full Circle PR presented at the February 2023 HPS Roundtable.
• Intersocietal Accreditation Commission (IAC)minorOthersIAC (Intersocietal) is listed as an HPS affiliate partner in the Organizations category. IAC provides vascular testing accreditation to vein practices.
• American Vein & Lymphatic Society (AVLS)minorOthersThe American Vein & Lymphatic Society (AVLS) is an HPS affiliate partner. AVLS is a professional society for phlebology and vein care. HPS references AVLS credentials and industry events (e.g., the AVLS 37th Annual Congress) as part of its professional community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Vein Restoration: Largest physician-led vein care practice network in the US, operating company-owned vein clinics across dozens of states. Directly competes with HPS member practices for patients and market share, serving as the principal alternative to the independent model HPS supports.
• USA Vein Clinics: National chain of vein treatment clinics offering many of the same vein procedures as HPS member practices. Competes for the same patient population and represents the PE-backed, vertically integrated model that HPS helps independent practices push back against.
• Inovia Vein Specialty Centers: Multi-location vein specialty practice network operating in the Pacific Northwest and other US markets. Closely comparable to HPS member practices in clinical scope and service mix, making it a direct competitor for both patients and physician talent.
• Vein Clinics of America: Long-standing US vein clinic network historically operated as a national brand. Serves as a direct comparator for the corporate-practice model and a structural alternative to independent practices in HPS's network.

Broad incumbents

• Privia Health: Public, scaled physician enablement company providing MSO services (technology, RCM, population health) to primary care and specialty practices. Represents the institutional, capital-backed version of the MSO model HPS is pursuing and a benchmark for valuation and scale.
• Agilon Health: Public value-based-care MSO partnering with primary care physician practices to take on global risk. Shares the core MSO model of providing infrastructure and analytics to independent physician practices, though focused on senior care rather than vein care.
• Aledade: Large, venture-backed ACO-focused MSO that supports independent primary care practices with technology, analytics, and payer contracting. Operates a similar physician-network-plus-services model to HPS, albeit at much larger scale and in primary care.
• Healthcare Outcomes Performance Company (HOPCo): Specialty physician MSO providing practice management, technology, and outcomes infrastructure to musculoskeletal and other specialty practices. Closely comparable to HPS in providing non-clinical infrastructure to specialty physician groups.
• OneOncology: Specialty physician MSO that partners with independent oncology practices to provide scale, technology, and shared services. Same MSO infrastructure-for-independence value proposition as HPS, but applied to oncology rather than vein care.
• US Anesthesia Partners: PE-backed specialty physician MSO providing management services to anesthesiology practices nationwide. Demonstrates the institutional-investor-backed MSO model and strategic exit pathway that HPS could pursue at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HPS-Network
• Facebookfacebook.com/HPSVeinNetwork
• LinkedInlinkedin.com/company/health-performance-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Performance Specialists