海霸王(汕头)食品有限公司

What 海霸王(汕头)食品有限公司 does

Haiba Wang (Shantou) Food Co., Ltd. is the mainland-Chinese frozen food manufacturing arm of Haiba Wang International Group, a diversified, family-controlled conglomerate founded by Mr. Zhuang Rongde in 1975 in Kaohsiung, Taiwan, and led from Taiwan with mainland operations anchored in Shantou. The company manufactures and distributes quick-frozen food products spanning eight categories — Taiwanese-style hot pot ingredients, Chinese-style hot pot dumplings, meatballs, meat products (Taiwanese-style sausages, American grilled sausages), dim sum and pastries (mantou, buns), tangyuan, dumplings, canned foods, and crystal-series products — under seven sub-brands (Haiba Wang, Jia Tianxia, Hei Zhenzhu, Haiwangzi/Haiwangfei, Yizhao Yiwei, Xianyan, plus HPW) covering more than 200 SKUs. It serves both B2C family consumers (through supermarkets, convenience stores, and flagship stores on JD.com, Tmall, and Pinduoduo) and B2B customers including retail chains (Walmart, Sam's Club, Hema, ParknShop Yonghui, CR Vanguard, RT-Mart) and restaurant/foodservice operators, while also offering OEM/ODM product customization services to specialized clients.

The company's technical foundation rests on quick-freezing food processing technology combining Group-original patented techniques with world-advanced quick-freezing equipment and an internally developed information management system that enables paperless production task delivery and intelligent, automated production lines. Five major production bases totaling more than 485,000 square meters (in Kaohsiung, Guangzhou, Chengdu, Meishan, and Shantou) house more than 100 modern production lines delivering an annual capacity exceeding 500,000 metric tons. Three R&D centers, the most recent established in Shantou in 2011, support a professional food science and food nutrition team that works alongside university research partners. Cold chain logistics parks in Chengdu, Shantou, and Kaohsiung integrate downstream distribution, with the Chengdu facility spanning more than 1,800 mu of operating area and serving as one of Southwest China's largest food logistics trading centers.

Commercially, HPW employs a multi-channel go-to-market strategy combining 13 distribution centers and over 60 sales offices across North, East, South, and Southwest China with direct supply to major retail chains and B2B foodservice accounts, paralleled by online flagships and an active social media presence on WeChat, Xiaohongshu, and Douyin. The company also operates a dedicated dealer service portal, sells through wholesale and circulation channels, and runs a customized banquet-dining operation serving more than 10 million customers annually. Annual national marketing conferences (e.g., the 2026 fiscal-year conference) signal continued investment in distributor activation and channel depth. The parent group, headquartered in Taiwan, additionally operates 12 hotels across Taipei, Kaohsiung, and Taoyuan under the Délice Hotel, City Hotel, and PAPA WHALE brands, totaling more than 3,000 rooms and serving over 2.5 million foreign tourists per year — a parallel hospitality and tourism business adjacent to but distinct from HPW's frozen-food manufacturing.

Name

海霸王(汕头)食品有限公司

Legal name

海霸王食品有限公司

Website

https://hpw.com.cn

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Haiba Wang (Shantou) Food Co., Ltd. is a Greater China quick-frozen food manufacturer established in 1975, producing 200+ SKUs across hot pot ingredients, dumplings, tangyuan, meatballs, meat products, and pastries under seven sub-brands. It supplies major Chinese retail chains and foodservice operators while also serving consumers via supermarkets, e-commerce, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412), Bakeries and Tortilla Manufacturing (3118)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC), Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

• Frozen food manufacturing
• Quick-frozen foods
• Hot pot ingredients
• Frozen dumplings
• Meat products

Headquarters

HQ city

汕头市

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 速冻食品生产与销售: HPW generates revenue primarily through the manufacture and sale of frozen foods, including hot pot ingredients, dumplings, tangyuan, meatballs, meat products, pastries, and more. Products are sold through online e-commerce, offline supermarkets, restaurant chains, and wholesale distribution channels.
2. 产品定制服务: HPW provides tailored product development and processing services for customers with specialized needs, generating revenue through B2B custom manufacturing.
3. 商贸物流服务: HPW operates large cold chain logistics centers in Chengdu, Shantou, and Kaohsiung, providing cold storage and distribution services as part of its diversified revenue streams.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Haiba Wang (Shantou) Food Co., Ltd. is a large-scale manufacturer of quick-frozen foods producing hot pot ingredients, dumplings, tangyuan, meatballs, meat products, pastries, and canned items across 7 sub-brands and 8 product series totaling more than 200 SKUs. The company operates 5 production bases with over 100 modern production lines and an annual capacity exceeding 500,000 metric tons, selling through major retail chains, foodservice operators, dealer/distributor networks, and e-commerce platforms.

Product overview

海霸王是一家大型多元化食品企业，业务涵盖速冻食品生产、餐饮酒店及房地产等。其速冻食品业务是核心，旗下拥有海霸王、甲天下、黑珍猪、海王子|海王妃、一朝一味、鱻宴等多个子品牌，产品包括台式火锅料、中式火锅饺、丸类、肉制品、面点（馒头/包点）、汤圆、水饺、罐头、滑类、水晶包等八大系列超过200个品项。公司设有米面制品、肉制品、鱼浆制品等多个现代化食品生产车间，拥有4大生产基地，总建筑面积超过48.5万平方米，100多条专业现代化生产线，年产能超50万吨。同时提供产品定制服务（OEM/ODM）和经销商服务，覆盖线上电商、线下商超、餐饮门店及流通市场。

Differentiator

Problem solved

Functional benefit

Brands

• 海霸王: 集团旗下火锅饺系列，苍劲有力的书法字体商标，象征传承与经典，火锅饺起源潮汕，以鱼糜制成外皮包裹鲜美肉馅。
• 甲天下
• 黑珍猪
• 海王子|海王妃
• 一朝一味
• 鱻宴

Products and services

• Taiwanese-style Hot Pot Ingredients (台式火锅料)

Quantifiable outcome

• 年产能超50万吨 (Annual capacity exceeds 500,000 tons)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• 沃尔玛 (Walmart)coreChannel Partner/ Reseller/ DistributorHPW is a core supplier to Walmart, one of the world's largest retailers, providing frozen food products to Walmart's China stores.
• 山姆会员店 (Sam's Club)coreChannel Partner/ Reseller/ DistributorHPW serves as a core supplier to Sam's Club, Walmart's membership warehouse club brand in China.
• 盒马鲜生 (Hema)coreChannel Partner/ Reseller/ DistributorHPW is a core supplier to Hema (Alibaba's new retail fresh food supermarket chain), providing frozen food products.
• 百佳永辉 (ParknShop Yonghui)coreChannel Partner/ Reseller/ DistributorHPW supplies frozen foods to ParknShop Yonghui, a major retail chain in Southern China.
• 华润万家 (CR Vanguard)coreChannel Partner/ Reseller/ DistributorHPW is a core supplier to CR Vanguard, China's largest retail chain operator under China Resources Group.
• 大润发 (RT-Mart)coreChannel Partner/ Reseller/ DistributorHPW is a core supplier to RT-Mart (Alibaba's Sun Art Retail), providing frozen food products to its China network.
• 各地高校 (Various Universities)supportingStrategic or Co-development PartnerHPW collaborates with universities to build a professional R&D team covering food science and engineering, food nutrition and testing disciplines.

Scale indicators10 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Teway Food (海欣食品): Listed Chinese frozen food manufacturer specializing in seafood-based products (fish balls, fish paste, surimi) — directly competitive with HPW's flagship Chaoshan-style fish ball and fish paste offerings.
• Sanquan Food (三全食品): Leading listed Chinese frozen food company focused on dumplings, tangyuan, and rice products — directly overlapping with HPW's Jia Tianxia sub-brand tangyuan and dumpling SKUs in mainstream retail.
• Synear Food (思念食品): Major Chinese frozen food manufacturer with strong dumplings and tangyuan portfolio — competitive overlap with HPW's mid-tier frozen meal and dim sum product lines in supermarket channels.
• Wanchen (湾仔码头): Premium dumpling brand owned by General Mills, competing in Chinese frozen dumplings — directly overlapping with HPW's frozen dumpling category in modern retail and e-commerce.
• Anjoy Foods (安井食品): China's largest listed quick-frozen food manufacturer specializing in hot pot ingredients and frozen meat products — directly competing with HPW's hot pot ingredients, meatballs, and fish paste categories across the same B2B and B2C channels.

Regional players

• Qingdao Hai Xin Foods (青岛海鑫食品): Northern Chinese frozen seafood and meat-ball manufacturer — comparable product category (fish balls, meatballs) but primarily competing in Northern China rather than HPW's Southern China stronghold.

Emerging players

• Hai Di Lao (海底捞) — supply chain arm / Shuhai Supply Chain: Hot pot restaurant chain with a major in-house frozen and fresh ingredient supply chain business — competing with HPW in the hot pot ingredient wholesale market to other restaurant operators.

Broad incumbents

• Dayia Group (达利集团): Diversified Chinese food conglomerate with frozen food, snacks, and beverages — overlapping with HPW in frozen pastries and broader processed food distribution across Chinese retail channels.
• CP Group (Charoen Pokphand): Thai-based conglomerate with significant frozen food and protein operations across Asia — a regional incumbent comparable to HPW in seafood-based frozen products and Southeast Asian market exposure.
• Shuanghui Development (双汇发展): China's largest meat processing company with a broad frozen and refrigerated meat product portfolio — competes broadly with HPW's meat products (sausages, meatballs) and has structurally larger scale and capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B5%B7%E9%9C%B8%E7%8E%8B-%E6%B1%95%E5%A4%B4-%E9%A3%9F%E5%93%81%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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