What Coldwell Banker Howard Perry and Walston New Homes & Land does

Coldwell Banker Howard Perry and Walston New Homes & Land is the new-construction sales and marketing division of Howard Perry and Walston Realty, Inc., a privately held Coldwell Banker franchise headquartered at 1001 Wade Avenue, Suite 100, Raleigh, NC. The division provides full-service new-home sales representation to residential developers and homebuilders across North Carolina's Triangle area (Raleigh-Durham-Chapel Hill), having supported over 1,000 new home communities since 1979. Its core service combines buyer profile development, market research, targeted marketing, advertising, and public relations, delivered through a small team of builder representatives and licensed agents operating under the Coldwell Banker brand.

The business is a transaction-fee real estate brokerage: revenue is generated through commissions on new-construction home sales, with no publicly disclosed pricing. The division operates as a sales-led motion through direct field agents serving builder partners and inside-sales handling phone/email inquiries, supplemented by an SEO-optimized corporate website and the Coldwell Banker national referral network. Adjacent service modules — Power of HPW (client benefits), HPW Market Title (title insurance), HPW Rentals (property management), HPW Real Estate School (agent training), Relocation Services via Cartus, Military Rewards, and the HPW Foundation — extend the offering across the transaction lifecycle but are not the primary revenue driver.

Two customer segments are served in parallel: residential home buyers seeking new-construction inventory (B2C, long-tail) and developers/homebuilders seeking professional sales and marketing execution for new communities (B2B, concentrated). Leadership has been continuous since founding — Founder/Chairman Don Walston (50-year industry veteran) and President/Broker-in-Charge Tina Bernhardt (38+ years, $1B+ in cumulative new home sales managed) — providing institutional stability. The firm carries no proprietary technology platform, no AI/ML capabilities, and no institutional or private-equity ownership; it is independently owned and operated as part of the Coldwell Banker franchise network.

Name

Coldwell Banker Howard Perry and Walston New Homes & Land

Legal name

Howard Perry and Walston Realty, Inc.

Website

https://hpwnewhomes.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Howard Perry and Walston New Homes & Land is a Triangle-area (Raleigh-Durham-Chapel Hill) franchise brokerage division providing full-service new-construction sales and marketing to residential developers and homebuilders across North Carolina, supported by the Coldwell Banker brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate
• New home sales
• Real estate brokerage
• Property marketing
• Buyer representation

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from residential property sales. The company serves as the sales and marketing arm for new home communities and operates under the Coldwell Banker franchise brand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coldwell Banker Howard Perry and Walston New Homes & Land is a North Carolina Triangle-area real estate brokerage operating under the Coldwell Banker franchise. Its primary business is providing new-construction home sales and marketing representation for residential developers and homebuilders, alongside buyer-side representation for individuals purchasing new homes. The firm supplements these core services with in-house title insurance, relocation services, rental property management, and a real estate licensing school.

Product overview

Coldwell Banker Howard Perry and Walston New Homes & Land operates as a full-service new homes sales and marketing platform serving developers and homebuilders in North Carolina's Triangle area. The core offering is the New Homes & Land Service, which provides comprehensive sales strategies including buyer profile development, market research, targeted marketing, advertising, and public relations—supported by the Coldwell Banker brand. Additional services include Power of HPW (client benefits program), Military Rewards, Title Insurance, Relocation Services, HPW Rentals (property management), HPW Real Estate School (professional education), HPW Foundation (charitable initiatives), and Closing Experience services. The portfolio operates as a unified platform backed by Coldwell Banker with supplementary modules for various real estate transaction needs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes & Land Brokerage Service Full-service new-construction home sales and marketing representation for residential developers and homebuilders, plus buyer-side representation for individuals purchasing newly built homes in the North Carolina Triangle market. Includes dedicated builder representatives, on-site model home staffing, and contract-to-closing buyer guidance.
• HPW Title Insurance In-house title insurance and closing services offered to buyers and sellers transacting through the firm, providing a vertically integrated closing experience alongside brokerage services.
• Relocation Services Relocation assistance for individuals and families moving into the Triangle region, including home search, area orientation, and settlement support, leveraging the Coldwell Banker national referral network.
• HPW Rentals (Property Management) Rental property management services for property owners in the Triangle market, including tenant placement, rent collection, and ongoing administration of residential rental units.
• HPW Real Estate School Real estate licensing and continuing education school operated by the firm, providing pre-licensing coursework and post-licensing education required for North Carolina real estate licensure.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Coldwell Banker Real Estate LLCcoreOEM/ Whitelabel/ Licensing PartnerFranchise partnership providing the Coldwell Banker brand name, national marketing resources, referral network, and brand recognition. HPW operates under the Coldwell Banker franchise brand as Howard Perry and Walston Realty, Inc.
• CartusminorOthersRelocation services partnership providing relocation support for clients moving to or from the Triangle area. Mentioned in logo section as affiliated network member.
• The Realty AllianceminorOthersNetwork membership providing access to a consortium of leading realty firms for knowledge sharing and market intelligence. Listed as affiliated network member.
• HPW Market TitlecoreStrategic or Co-development PartnerIn-house title insurance services providing closing and title services to clients. Offered as part of the comprehensive Power of HPW service offering.
• HPW Real Estate SchoolminorStrategic or Co-development PartnerIn-house real estate education and training programs for agent licensing and professional development. Website link provided to hpwschool.com.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Allen Tate Realtors: North Carolina's largest independent real estate company, with significant Triangle presence. Competes for new construction sales, relocation, and builder partnerships across the same geographies as HPW.
• Compass: National technology-led brokerage with active Triangle operations. Competes for builder sales mandates, luxury new construction, and top-producing agents through proprietary platform and agent economics.
• RE/MAX of the Triangle: International franchise brokerage with substantial Triangle agent network competing for buyer-side representation and new construction referrals. Similar residential transaction model.
• Coldwell Banker Sea Coast Advantage: Sister Coldwell Banker franchise operating in North Carolina coastal markets. Comparable franchise model, commission-based revenue, and new construction sales focus, providing a template for geographic expansion.
• Fonville Morisey Realty & Glenwood Agency: Long-standing Triangle-area residential brokerage competing head-to-head with HPW for new construction sales, resale inventory, and builder relationships across Raleigh-Durham-Chapel Hill. Direct local competitor with comparable scale and franchise positioning.
• Keller Williams Realty (Triangle Market Centers): National brokerage franchise with a strong Triangle presence that competes for agent recruitment, buyer representation, and new construction sales. Similar residential brokerage model with technology-enabled agent support.
• Berkshire Hathaway HomeServices York Simpson Underwood Realty: Major Triangle-area residential brokerage competing for new home sales and builder relationships. Comparable regional scale, similar commission-based revenue model, and overlapping customer base in the Raleigh-Durham market.

Emerging players

• Luxury Portfolio International (LeadingRE member firms): Network of premier brokerages that compete for high-end new construction sales in master-planned communities, similar to HPW's Preston, Wakefield Plantation, and Chatham Park work. Comparable in luxury segment overlap.
• eXp Realty: Cloud-based brokerage with growing Triangle presence. Competes for agent recruitment and basic residential transactions through a low-overhead, commission-split model though does not specialize in new construction builder sales.

Regional players

• Berkshire Hathaway HomeServices Carolinas Realty: Carolinas-focused Berkshire Hathaway affiliate operating in Charlotte and surrounding markets. Comparable builder sales and new construction model outside HPW's Triangle core, relevant for potential expansion overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hpwnewhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Howard Perry and Walston New Homes & Land