hřiště.cz

What hřiště.cz does

hřiště.cz, s.r.o. is a privately held Czech limited liability company (founded circa 2009) that designs, engineers, manufactures, and installs playground, sports, fitness, and leisure equipment. Operations are vertically integrated at a 2,000+ m² production and warehouse facility in Kuřim, encompassing raw acacia wood processing, metalwork, concrete elements, assembly, and dispatch. The portfolio spans 11+ branded product lines — including Woody Doo (in-house acacia), Rob Roy, Pipe Age, Endemiti, Retro, Dikulo, Ninjado, Flux (modular parkour system), Factory fitness, Bía Natura (senior exercise), Agorespace and Cavea (multipurpose sports), Agili (dog parks), and CHA CHA BOX (14-storey indoor labyrinth at 20 m height) — covering outdoor playgrounds, parkour, fitness, senior programs, multipurpose sports grounds, and indoor playrooms.

The company serves four primary customer segments: municipal governments and local authorities (the largest segment, often supported by EU subsidies where hřiště.cz handles the application), real estate developers seeking design-forward atypical installations, commercial operators such as shopping centers and family entertainment centers (e.g., Bloomfield Austria, Bruno Family Park Brno), and CSR-driven corporate buyers (notably Beiersdorf/Nivea in Serbia). Pricing is project-based and not publicly disclosed; reference projects range up to CZK 11.5 million (Brno Kamechy). The go-to-market is sales-led direct to end customers domestically, while international markets are served through the playcité joint brand with mmcité + a.s., covering Slovakia, Hungary, Poland, Spain, Serbia, Austria, and Brazil. Cumulative track record includes 3,000+ outdoor installations and 200+ indoor implementations across 15+ years, with project awards including Panorama City (Slovak Building of the Year 2016) and Waltrovka (Czech Best of Real Estate 2017). Revenue streams mix one-time custom projects, standard product line sales, international hardware distribution, and professional consulting services for permitting and subsidies.

Name

hřiště.cz

Legal name

hřiště.cz, s.r.o.

Website

https://hriste.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

hřiště.cz, s.r.o. is a Czech manufacturer that designs, engineers, and installs playground, parkour, fitness, and sports equipment in-house, serving municipalities, real estate developers, and commercial operators domestically and across Europe via the playcité joint brand.

Ownership category

akta.pro rank

Product category

Playground Equipment Manufacturing

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI)

Keywords

• Playground equipment manufacturing
• Outdoor play structures
• Indoor playrooms
• Parkour installations
• Sports ground equipment

Headquarters

HQ city

Kuřim

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom playground projects: End-to-end custom playground and leisure area projects including concept, design, manufacturing, construction, permitting, and maintenance. These are individually priced projects sourced directly with municipalities, governments, and private developers.
2. Standard product lines: Sale of standardized product lines including outdoor playgrounds, parkour systems, fitness courses, senior programs, multipurpose sports grounds, and indoor playrooms through direct sales and the playcité international distribution channel.
3. playcité international distribution: Products sold internationally under the playcité brand through the mmcité distribution network, generating revenue from exports to Hungary, Spain, Serbia, Poland, Slovakia, Austria, and Brazil.
4. Expert consultation and subsidy assistance: Advisory services for playground projects including subsidy application processing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

hřiště.cz designs, engineers, manufactures, and installs playground, parkour, fitness, senior-exercise, indoor playroom, and multipurpose sports-ground equipment for municipalities, real estate developers, and commercial operators. The company operates an in-house production facility in Kuřim (over 2,000 m²) and delivers full-cycle projects from concept and design through permitting, construction, and post-installation maintenance, plus expert consultation and subsidy-application assistance. Products are marketed internationally under the playcité brand in partnership with mmcité + a.s.

Product overview

hřiště.cz, s.r.o. is a Czech playground manufacturer offering a comprehensive portfolio of outdoor and indoor play equipment. The product range includes multiple branded product lines: Dětská hřiště (outdoor playgrounds) with sub-brands Endemiti, Woody Doo, Retro, Dikulo, Rob Roy Natura, Rob Roy, Ninjado, Pipe Age, Lanové pyramidy, Gemo, and Moveo; Parkour (Flux system); Fitness program (Factory, BÍA Natura for seniors); Víceúčelová sportoviště (Agorespace, Cavea); Agili (dog parks); and Indoorové dětské herny (indoor playrooms with CHA CHA BOX). Products are designed, manufactured in-house at their Kuřim facility, and installed. The company operates internationally under the playcité brand in partnership with mmcité a.s.

Differentiator

Problem solved

Functional benefit

Products and services

• Dětská hřiště (Outdoor Playgrounds)
• Flux - Parkour System
• Fitness Program (Factory outdoor fitness)
• BÍA Natura Senior Program
• Agorespace Multipurpose Sports Grounds
• Cavea Caged Sports Playground
• Agili Dog Park Equipment
• Indoor Children's Playrooms with CHA CHA BOX
• playcité International Brand Distribution
• Expert Consultation and Subsidy Application Assistance

Quantifiable outcome

• 3,000+ outdoor playground installations and 200+ indoor installations across the Czech Republic and abroad
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• mmcité + a.s.coreStrategic or Co-development Partner · 16 April 2014hřiště.cz and mmcité + a.s. created the joint brand 'playcité' for international market expansion. Under this brand, mmcité distributes hřiště.cz products abroad. The partnership has generated significant international projects including Hungary, Spain, Poland, Serbia, Slovakia, and Brazil. The brand is supported by dedicated multilingual catalogs and a dedicated web presence at playcite.eu.
• Beiersdorf (Nivea)flagshipStrategic or Co-development PartnerBeiersdorf purchases playground equipment from hřiště.cz for use in Nivea children's playground CSR projects across Serbia. Playgrounds are built and donated free to cities as part of Beiersdorf's public relations activities. Since 2013, more than 16 Nivea playgrounds have been built across Serbian cities including Kragujevac, Leskovac, Subotica, Niš, Užice, Pirot, Valjevo, Vranje, Šabac, Zrenjanin, and Mladenovac.
• 4 softminorImplementation/ SI/ Consulting PartnerCollaboration partner for cast rubber surfacing installations. 4 soft provided the cast rubber surfaces for projects including the Bloomfield shopping centre playroom in Austria.
• Mystic ConstructionminorImplementation/ SI/ Consulting PartnerPartner for concrete skate park construction within multipurpose sports complexes. Collaborated with hřiště.cz on the Floria exhibition centre project in Kroměříž.
• HABAU CZ s.r.o.minorImplementation/ SI/ Consulting PartnerGeneral contractor for large-scale leisure complex projects. HABAU CZ served as general contractor for the Žďáru nad Sázavou project, with hřiště.cz supplying play and sports equipment.
• OK PLAN ARCHITECTSminorStrategic or Co-development PartnerArchitectural firm that designed the Stromovka park project in Humpolec, for which hřiště.cz delivered a custom atypical element referencing the local stream.
• Bloomfield Shopping Centre (Leobersdorf, Austria)minorOthersShopping centre near Vienna where hřiště.cz implemented an atypical indoor playroom with CHA CHA BOX and acacia wood elements in 2013.
• Vojta Halámek (garden designer)minorStrategic or Co-development PartnerExternal garden designer and partner who invited hřiště.cz to collaborate on an atypical children's playground at a golf resort in Kácov. The project involved workshop-style collaborative design followed by joint construction.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Others

• mmcité + a.s. Czech street furniture manufacturer and hřiště.cz's joint venture partner for the playcité international brand. Not a direct competitor but a strategic distribution partner that delivers hřiště.cz products into European markets.

Direct peers

• Huck Seiltechnik: German manufacturer of rope playground equipment, climbing structures, and bird nests. Comparable as a European specialty playground equipment manufacturer active in municipal tenders and commercial play facilities.
• Proludic: French playground and sports equipment manufacturer with a direct-sales model across Europe. Closely comparable business model targeting municipalities, schools, and FECs with project-based outdoor play and sports installations.
• KOMPAN: Danish global leader in playground and outdoor fitness equipment manufacturing with a broad product portfolio and worldwide dealer network. Closely comparable to hřiště.cz as a vertically integrated playground manufacturer serving municipalities, schools, and commercial operators.
• Lappset: Finnish manufacturer of playgrounds, outdoor fitness, and sport equipment with strong European municipal presence. Comparable as a multi-segment outdoor recreation equipment manufacturer serving the same municipal and commercial operator customers.
• Berliner Seilfabrik: German manufacturer specializing in rope-based playground structures and climbing equipment. Comparable as a European design-led playground equipment maker serving municipal and commercial playground markets.
• Richter Spielgeräte: German playground equipment manufacturer focused on natural and wooden play structures. Already an actual commercial relationship with hřiště.cz (panels and sound elements integrated into its projects), making it a directly comparable European design-forward competitor.

Broad incumbents

• Landscape Structures: US-based designer and manufacturer of commercial playground equipment serving municipalities and parks. Comparable as a design-led broad-line incumbent in the playground manufacturing industry, though primarily serving the North American market.
• Playworld Systems: US-based broad-line playground and recreation equipment manufacturer with a wide product catalog. Comparable as a large incumbent in the playground manufacturing industry, though operating primarily in North America rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hristecz
• Instagraminstagram.com/hriste.cz
• LinkedInlinkedin.com/company/h%C5%99i%C5%A1t%C4%9B-cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hřiště.cz