Hrvatska riječ

What Hrvatska riječ does

Hrvatska riječ (legal name: Novinsko-izdavačka ustanova "Hrvatska riječ") is a professional media institution headquartered in Subotica, Serbia, that serves as the primary Croatian-language news and cultural outlet for the Croatian minority community in the Vojvodina region. Established in 2002 by the Assembly of the Autonomous Province of Vojvodina, the institution publishes a weekly newspaper, "Hrvatska riječ," and operates a multi-platform media portfolio including the children's magazine Hrcko (since 2003), the youth magazine Kužiš?! (since 2007), the TV Matica video and podcast platform, and a book publishing imprint called Naklada. Distribution occurs through printed copies, a website (hrvatskarijec.rs), PDF archives, social media, and video-on-demand channels.

The underlying technology is a conventional multi-platform publishing stack combining print production, a content management system powering the website and PDF archive, video production capabilities for TV Matica, and podcast distribution. No proprietary technology platforms or AI/ML capabilities are disclosed; the system is best characterized as a community media operation spanning print, web, audio, and video formats. The archive of past issues and the book backlist constitute a significant content library built over more than two decades.

Revenue is generated through a hybrid model combining subscription fees for the weekly newspaper, government and grant funding (from AP Vojvodina, Republic of Croatia cross-border cooperation programs, and Serbian national minority funds), and one-time publishing sales from the Naklada book imprint. Pricing details are not publicly disclosed. The go-to-market motion is community-led, with distribution anchored in cultural events, partnerships with the Croatian National Council (HNV) and community associations such as HKPD "Matija Gubec," and direct subscriber relationships across Vojvodina. The customer base is concentrated in a single demographic segment — Croats in Serbia — which defines both the institution's mission and its structural revenue ceiling.

Name

Hrvatska riječ

Legal name

Novinsko-izdavačka ustanova "Hrvatska riječ"

Website

https://hrvatskarijec.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hrvatska riječ is a Subotica-based professional media institution of Croats in Serbia, publishing a weekly Croatian-language newspaper, children's and youth magazines, TV and podcast content, and books for the Croatian minority community in the Vojvodina region.

Ownership category

akta.pro rank

Product category

Minority-language newspaper publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJADAG

Community, Ethnic & Multilingual News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Croatian-language newspaper
• Minority media publishing
• Weekly news publication
• Cultural journalism
• Community media outlet

Headquarters

HQ city

Subotica

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription revenue: The organization generates revenue through subscription services for its weekly newspaper and publications, including physical printed copies and digital content.
2. Government funding and grants: Hrvatska riječ operates as a professional institution established by the Assembly of the Autonomous Province of Vojvodina in 2002. The organization receives support through cross-border cooperation programs with the Republic of Croatia, including funding for television studio development and cultural preservation projects.
3. Publishing sales: The organization generates revenue through publishing books and educational materials under its 'Naklada' publishing program, including children's literature, poetry collections, novels, and cultural heritage works.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hrvatska riječ publishes a weekly Croatian-language newspaper serving the Croatian minority community in Vojvodina, Serbia, complemented by the children's magazine Hrcko, the youth magazine Kužiš?!, TV programming under TV Matica (including Hrvatska riječ plus and Matica podcast), and a book publishing division (Naklada). The institution delivers news, cultural, and community content across print, digital, video, and podcast channels to preserve and promote Croatian language and identity in Serbia.

Product overview

NIU Hrvatska riječ is a professional media institution of Croats in Serbia, established in 2002. The organization operates as a multi-platform media outlet with the weekly newspaper "Hrvatska riječ" as its core product, supplemented by the children's magazine "Hrcko" and youth magazine "Kužiš?!" for younger audiences. Television programming includes "Hrvatska riječ plus" magazine show and "Matica podcast" series. The institution also publishes books through its Naklada (publishing) division and maintains an extensive archive of past issues.

Differentiator

Problem solved

Functional benefit

Brands

• Kužiš?!: Magazine for youth published in Croatian language
• Hrcko
• Hrvatska riječ plus
• Matica podcast
• Hrvatska rič iz Vojvodine

Products and services

• Hrvatska riječ (Weekly Newspaper) The main weekly newspaper of the Croatian community in Serbia, covering news, politics, culture, society, and sports relevant to Croats in Vojvodina. Distributed in both printed and digital formats to subscribers and readers across the region.
• Hrcko (Children's Magazine) Children's supplement included in the weekly newspaper, targeting elementary school children and preschoolers with educational and entertaining content in Croatian language.
• Kužiš?! (Youth Magazine) Youth magazine targeting Croatian youth in Vojvodina, promoting reporting and opinion expression in Croatian language. Covers youth topics, popular culture, technology, and science.
• Hrvatska riječ plus (TV Show) Television magazine format show featuring stories about Croatian community in Serbia, cultural heritage sites, and local topics.
• Matica Podcast Podcast series featuring interviews with notable figures from the Croatian community, covering topics of regional development, faith, education, and culture.
• TV Matica (Video Platform) Television programming platform including press conferences, documentaries, and shows covering Croatian community news and cultural events.
• Naklada (Book Publishing) Publishing of books and literary works by Croatian authors in Serbia, including poetry collections, novels, anthologies, and children's literature.
• Digital Archive (PDF and Text) Digital archive of past newspaper issues available in PDF format, and text archive of published articles accessible through the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major and moderate.

• HKPD "Matija Gubec"majorStrategic or Co-development Partner · 15 July 2026Hrvatsko kulturno-prosvjetno društvo (HKPD) 'Matija Gubec' from Tavankut is a key cultural partner. In 2026, they received 700,000 dinars from the Budget Fund for National Minorities for the project 'Tavankutsko kulturno lito 2026'. The organization is the only Croatian community association in Serbia to receive approved funding from this national minorities program.
• Republic of Croatia - Ministry of Labor and Pension SystemmajorStrategic or Co-development Partner · 1 January 2026Meetings between Croatian National Council representatives and Croatian government officials to discuss social support programs for Croats in Serbia, including pensioners who were forced to leave Bačka, Banat, and Srem during wartime. The partnership addresses issues of Croats in Serbia regarding social security and pension rights.
• Republic of Croatia - Cross-border Cooperation ProgrammajorStrategic or Co-development Partner · 1 January 2026The Republic of Croatia supports Hrvatska riječ through cross-border cooperation programs since 2022. Funding has been provided for development of a new television studio, which was realized with EU cross-border cooperation program support. Minister Nataša Mikuš Žigman of Regional Development and EU Funds visited Subotica and met with the Croatian community.
• Croatian National Council (HNV)majorStrategic or Co-development PartnerThe Croatian National Council is a key institutional partner representing Croatian interests in Serbia. HNV and Hrvatska riječ collaborate on matters of Croatian minority rights, cultural preservation, and media representation.
• Cro-fondmoderateOthersCro-fond is mentioned as an institution working with the Croatian community in Serbia, managed by upravitelj Lazar Cvijin and head of office Marin Piuković, focusing on social support and community development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magyar Szó: Hungarian-language weekly newspaper serving the Hungarian minority in Vojvodina, Serbia, operating under the same minority-media funding regime. It is the most direct analogue to Hrvatska riječ as a community-language periodical publisher based in Subotica/Voivodina.
• Hlas ľudu: Slovak-language weekly newspaper for the Slovak minority in Vojvodina, Serbia. It mirrors Hrvatska riječ's structure as a minority community newspaper, subscription-funded, and operating within the same AP Vojvodina institutional framework.
• Vesti (Ruska reč): Weekly Russian-language newspaper serving the Russian minority in Serbia. It is comparable as another non-dominant language weekly in Serbia that depends on subscriptions, advertising, and public funding for national minorities.

Broad incumbents

• Pannon RTV: Hungarian-language public television channel in Vojvodina for the Hungarian minority. It is a relevant benchmark for how a minority-language broadcaster in Vojvodina is publicly funded and structured alongside print players like Hrvatska riječ.
• Radio-televizija Vojvodine (RTV): Public broadcaster of the Autonomous Province of Vojvodina, producing both Serbian and minority-language programming (including Hungarian, Slovak, Romanian, and Ruthenian). RTV is the broader regional incumbent that Hrvatska riječ coexists with but does not compete against in scale.

Regional players

• Slobodna Vojvodina / Kanal 9: Regional broadcaster based in Vojvodina. Comparable as a Serbia-based regional media outlet covering the same geographic audience as Hrvatska riječ, although broadcasting in Serbian rather than Croatian.
• Hrvatska matica iseljenika ( Croatian Heritage Foundation): Croatian state institution supporting the Croatian diaspora with publishing, cultural, and media programs. It is comparable as a Croatian-state-funded cultural and media institution targeting Croats abroad, though based in Croatia rather than operating as a Serbia-based minority outlet.
• Radio Subotica: Local radio station in Subotica (HQ city of Hrvatska riječ). It is comparable as a regional media outlet sharing the same local advertising and audience pool as Hrvatska riječ in northern Vojvodina.

Others

• European Broadcasting Union (EBU) minority-language members: EBU's minority and regional language members (e.g., other European minority broadcasters) provide a thematic peer set for how publicly funded minority media institutions are structured, governed, and digitalized across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kuzis.casopis/?hl=en
• LinkedInlinkedin.com/company/hrvatska-rije%C4%8D

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hrvatska riječ