H&S Fruits

What H&S Fruits does

H&S Fruits is a small fruit-sector company headquartered in Arilje, a municipality in western Serbia widely recognized as a major raspberry-producing region and one of the most productive soft-fruit clusters in the Balkans. The firm operates with a lean headcount of six employees, suggesting it functions as a localized grower, packer, or trader of fresh fruit rather than as a vertically integrated, large-scale producer or exporter. Its only public digital asset is a Serbian-language website at hsfruits.rs, which during data collection rendered only a loader/verification page, providing no visibility into product mix, pricing, certifications, or commercial channels.

Public information about H&S Fruits is extremely limited. No founding date, ownership structure, management team, customer relationships, partnership network, funding history, or revenue figures are disclosed in any available source. The firm has no observable e-commerce functionality, no disclosed certifications (e.g., GlobalG.A.P., organic, HACCP), no export documentation, and no third-party logistics or retailer relationships documented in the input data, which means its commercial scope — whether domestic-only or export-oriented — cannot be verified from the supplied evidence.

Given the micro headcount and the inability to access substantive content on the company's own website, H&S Fruits should be treated as a privately held, micro-cap Serbian fruit operator whose precise product portfolio, end markets, certifications, and financial profile are not observable in the public data set. Any further investment-relevant signal (customer base, export reach, unit economics, ownership) would require direct outreach or primary-source verification.

Name

H&S Fruits

Website

https://hsfruits.rs

Company type

Private

Headcount range

1–10 employees

Short description

H&S Fruits is a micro-cap fruit-sector company based in Arilje, Serbia, a key Serbian raspberry-growing region. With six employees and a non-functional public website, the firm appears to operate as a small local grower, packer, or trader of fresh fruit.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh fruit production
• Raspberry cultivation
• Berry farming
• Serbian agriculture
• Wholesale fruit supply

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

H&S Fruits is a small fruit-production operation based in Arilje, Serbia, growing and supplying fresh fruit typical of the region (such as raspberries and other berries). With six employees, the company operates as a local grower rather than a large-scale industrial producer. Detailed product lines, varieties, and customer channels are not evidenced in the available source data because the company website only displays a loading/verification page.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit (regional berries and fruit) Fresh fruit typical of the Arilje, Serbia growing region (e.g., raspberries and other berries), grown and supplied by H&S Fruits. Intended for wholesale buyers, packers, or downstream customers sourcing regional fruit. Detailed varieties, grades, packaging, and customer segments are not evidenced because the company website only displays a loading/verification page.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• BerryWorld Group: European berry marketing and breeding group sourcing raspberries and other berries from multiple origins including Eastern Europe. Comparable as a downstream buyer/marketer in the European fresh-berry supply chain that H&S Fruits would supply or compete against.
• Finlays (James Finlay Kenya / Swire Tea): Large international horticultural producer with raspberry and other berry operations in Kenya and beyond. Comparable as a large-scale commercial raspberry producer serving global FMCG customers.
• Driscoll's: Global market leader in fresh berries (strawberries, raspberries, blueberries, blackberries). Relevant as the dominant buyer/brand in the same raspberry category that H&S Fruits produces, and representative of where the Serbian raspberry ultimately ends up in retail.
• Berry Gardens (Berry Gardens Growers UK): UK berry producer-marketer cooperative handling raspberries and strawberries for UK retailers. Comparable as an organized berry marketing channel competing for shelf space in the same European fresh-raspberry category.
• Naturipe Farms: Large North American grower-marketer of fresh berries including raspberries. Comparable as a vertically integrated berry producer-marketer competing for shelf space and consumer spend in the same fresh-raspberry category.

Direct peers

• Atleška Cooperative (Zadruga Atleška): Raspberry producer cooperative from the Arilje/Požega area of western Serbia. Most direct geographic peer — competing for the same raspberry growers, buyers, and Arilje regional premium pricing.
• Frunet d.o.o. Serbian fruit and berry producer/exporter based in the region. Directly comparable as a Serbian raspberry/sour-cherry grower-exporting into European fresh and IQF channels — the same addressable market as H&S Fruits.
• Uniq Fruit d.o.o. Serbian IQF fruit (raspberry, blackberry, sour cherry) processor and exporter serving European food manufacturers. Comparable as a downstream Serbian raspberry buyer/processor that H&S Fruits would either supply to or vertically integrate into.
• Haygrove Ltd: UK-based commercial berry (raspberry, strawberry, blueberry) grower and substrate/tunnel supplier. Comparable as a mid-sized commercial raspberry grower; also a potential technology supplier for protected raspberry production.

Regional players

• Milborner Säfte: German premium fruit juice and concentrate producer sourcing berry raw material from European growers. Comparable as a downstream German/EU buyer for Serbian IQF raspberry and concentrate — relevant competitive context for H&S Fruits' commercial channels.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/hs-fruits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&S Fruits