San Lorenzo Valley High School

What San Lorenzo Valley High School does

San Lorenzo Valley High School (SLVHS, DBA) is a public high school operating under the San Lorenzo Valley Unified School District (SLVUSD) in Santa Cruz County, California. The institution originated as Boulder Creek School in 1905, was renamed San Lorenzo Valley High around 1947, and relocated to its current Felton campus at 7105 Highway 9 in 1954. SLVHS serves grades 9-12 for students residing within district boundaries and operates as a non-tuition government education entity. The school offers a comprehensive academic program across English, Math, Science, Social Studies, World Languages, Visual & Performing Arts, Physical Education, Special Education, Career Technical Education, and Alternative Education departments. Supporting services include academic counseling, mental health counseling (provided by Laura Rochelle and Heather Konopa LMFT), and a College & Career Center coordinated by Charlotte Achen. The athletics program has produced multiple CIF State Champions in Girls Cross Country, CCS Division IV Football Championships (1999, 2000, 2002), a Penn Relays National Record in Distance Medley Relay (2000), and an Athletic Hall of Fame with 100+ inductees since 2005.

The underlying technology infrastructure consists of standard commercial off-the-shelf educational platforms: PowerSchool for student information management, Schoology for learning management, Edlio for the school website, Naviance for college and career planning, AthleticClearance.com for sports registration, and ImPACT for concussion testing. No proprietary technology is developed or owned by the institution. The business model is fundamentally taxpayer-funded public education: the school does not charge tuition to district residents, with revenue flowing through SLVUSD's state and local education funding allocations. Supplementary revenue streams include activity fees (SAT administration at $68/test), parent club fundraising (Cougar Parent Club), athletic booster donations and sponsorships (Play It Again Sports), the SLV Foundation for Education 501(c)(3) (operating since 2003), and Santa Cruz Metro bus pass distribution (free to all students through December 31, 2024). Distribution occurs through district enrollment (residency-gated), on-campus instruction, dual enrollment with Cabrillo College via the Running Start program, and self-serve access to online learning platforms.

Customer segments are organized into three personas: high school students (primary), parents and families (secondary, engaged through parent clubs and booster organizations), and community members (tertiary, engaged through alumni networks and donations). The go-to-market motion is community-led, leveraging parent organizations, booster clubs, and a partnership with Cabrillo College for dual enrollment pathways. Marketing channels include the official Edlio website, the Cougar Weekly Newsletter, Google Calendar integration, Parent Club Facebook pages, the slvboosters.org athletic website, NFHS Network live sports streaming, and community events such as Freshman Link Crew orientation and graduation ceremonies. The school's strategic value propositions center on its small community school environment, strong athletic tradition, college-preparatory curriculum meeting UC A-G requirements, and differentiated support services including mental health counseling and dual enrollment opportunities.

Name

San Lorenzo Valley High School

Legal name

San Lorenzo Valley High School

Website

https://hs.slvusd.org

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

San Lorenzo Valley High School is a public 9-12 high school operated by San Lorenzo Valley Unified School District in Felton, California, serving district-resident students with college-preparatory curriculum, athletics, dual enrollment with Cabrillo College, and comprehensive student support services.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAAAD

Public High Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

Keywords

• Public secondary education
• College preparation programs
• High school athletics
• Student counseling services
• Dual enrollment programs

Headquarters

HQ city

Felton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Public School Funding: Funded through San Lorenzo Valley Unified School District state and local education funding. Taxpayer-supported public education with no tuition for district residents.
2. Athletic Donations and Sponsorships: Athletic program receives donations through SLV Athletic Boosters organization and corporate sponsors like Play It Again Sports. Individual sport programs accept specific donations.
3. Parent Club Fundraising: Cougar Parent Club raises funds through donations, gift card programs (Wild Roots Market), and fundraising activities to support classroom materials, Chromebooks, and educational programs.
4. Activity and Program Fees: Fees collected for SAT tests ($68), yearbook purchases, work permits, athletic physicals, and various student activity programs.
5. SLV Foundation for Education: 501(c)(3) nonprofit foundation raising funds for educational programs since 2003. Supports emerging educational needs and collaborative community projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

San Lorenzo Valley High School is a public secondary school serving grades 9-12 in Felton, California, operated by the San Lorenzo Valley Unified School District. It delivers a comprehensive college-preparatory curriculum meeting UC A-G requirements, complemented by academic and mental health counseling, dual enrollment with Cabrillo College, a Senior Capstone Project, athletic programs, performing arts, and various extracurricular activities funded through state and local public education funding.

Product overview

San Lorenzo Valley High School is a public high school offering a comprehensive educational program. The school provides standard academic instruction across core subjects (English, Math, Science, Social Studies, World Languages, Visual & Performing Arts, Physical Education) along with specialized programs including CTE, Special Education, Library Media, and Alternative Education. The school integrates digital platforms including PowerSchool for student records, Schoology for learning management, and Naviance for college/career planning. Key student services include academic and mental health counseling, dual enrollment with Cabrillo College, a Senior Capstone Project requirement, and extensive college preparation support including SAT testing, FAFSA assistance, and scholarship resources. Extracurricular offerings include a robust athletics program with CIF State and CCS championships, theatre productions at the Performing Arts Center, music programs supported by Music Boosters, and various clubs and activities through ASB.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Curriculum (Grades 9-12)
• Academic Counseling Services
• Mental Health Support Services
• Cabrillo College Dual Enrollment / Running Start Program
• Senior Capstone Project
• Athletics Program
• Theatre Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cabrillo CollegecoreStrategic or Co-development PartnerDual enrollment partnership allowing SLVHS seniors to take college courses at Cabrillo College with priority registration. Includes Running Start program for college preparation and potential first-year tuition-free through completing FAFSA. College & Career Specialist Charlotte Achen coordinates enrollment.
• Santa Cruz MetrocoreOthersProvides free bus service for all SLVHS students until December 31, 2024. District distributes bus passes enabling student transportation throughout Santa Cruz County.
• San Lorenzo Valley Unified School DistrictcoreOthersParent district operating SLVHS. District offices located at 325 Marion Ave, Ben Lomond. Provides administrative services, transportation, student nutrition, and special education services.
• SLV Foundation for EducationcoreStrategic or Co-development Partner501(c)(3) nonprofit foundation established 2003 supporting SLVUSD students. Vision: Excellence in public education for all students. Engages community in support for public schools and responds to emerging educational needs.
• Play It Again SportsminorOthersCurrent athletic sponsor for SLVHS athletics program. Provides support for school's athletic equipment and program needs.
• UC Santa Cruz (SIP Program)minorStrategic or Co-development PartnerScience Internship Program (SIP) partnership allowing SLVHS students to participate in 10-week summer research internships at UCSC in STEM fields.
• Kaiser PermanenteminorStrategic or Co-development PartnerLaunch Paid Internship Program - summer-long (10 week) research internship for high school juniors and seniors. Application opens November and closes December.
• NASAminorStrategic or Co-development PartnerNASA Internship Program - spring, summer, or fall internship for students with at least 3.0 GPA who are at least 16 years old. Locations include California and across the country.
• JostensminorOthersYearbook and school photography provider. Handles school portrait day, yearbook production, and graduation cap and gown ordering for SLVHS.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Santa Cruz High School: Santa Cruz City Schools' flagship public high school; comparable public comprehensive high school offering similar A-G college prep, athletics, and arts programming in the same county.
• Harbor High School: Santa Cruz City Schools district high school serving a comparable coastal/mid-size community student body with similar athletic and academic program structure.
• Soquel High School: Another Santa Cruz County public high school within close geographic proximity, similar small-school community feel, comparable athletics and dual-enrollment offerings.
• Scotts Valley High School: Neighboring public high school in Santa Cruz County serving a similar small suburban foothill community. Most directly comparable peer in terms of geography, district size, and student demographics.
• Aptos High School: Pajaro Valley Unified School District public high school serving South Santa Cruz County; comparable public comprehensive high school with similar athletics footprint and college-prep mission.
• Watsonville High School: Pajaro Valley USD public high school in Santa Cruz County serving a similar comprehensive public high school role, useful as a regional comparable for funding and demographic context.

Others

• Cabrillo College: Community college partner in dual enrollment; relevant as a peer institution in the broader educational ecosystem and as the upstream pathway for SLVHS Running Start students.
• UC Santa Cruz: Public university partnering in the Science Internship Program (SIP); relevant ecosystem participant as a downstream college destination for SLVHS graduates and source of STEM enrichment.

Regional players

• Pacific Collegiate School: Public charter high school in Santa Cruz; serves overlapping college-prep families in the same county with a charter-school funding model and selective admissions, providing an alternative public option.
• Monte Vista Christian School: Nearby private Christian school in Watsonville serving Santa Cruz County families; competes for the same college-prep student demographic but with tuition-funded model and religious affiliation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/slvhs
• YouTubeyoutube.com/@slvhs
• Facebookfacebook.com/SLVHS
• Instagraminstagram.com/slvhs
• LinkedInlinkedin.com/school/san-lorenzo-valley-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Lorenzo Valley High School