Home-Start Trafford, Salford and Wigan

What Home-Start Trafford, Salford and Wigan does

Home-Start Trafford, Salford and Wigan is a UK-registered charitable company (charity number 1115320; company limited by guarantee number 5578221) operating as an independent local affiliate of the national Home-Start network. Founded in 1999 and headquartered at Stretford Library in Manchester, the charity provides volunteer-led, home-visiting family support across three Greater Manchester local authority areas: Trafford, Salford, and Wigan & Leigh. Its core service recruits, trains, and supervises local volunteers — drawn from the communities served — who visit families with young children for a couple of hours each week, delivering non-judgmental emotional and practical support tailored to circumstances including poverty, poor mental health, isolation, domestic abuse, and disability.

The service portfolio comprises a core Family Support offering plus specialised programmes: Salford Infant Feeding Peer Support (delivered in partnership with Salford Family Hubs and the Midwifery team at Salford University, with OCN-certified training from a UNICEF-accredited charity), a Counselling Service providing up to 12 sessions of remote trauma-informed therapy, the Imagination Library (free monthly books for children aged 0–5 on supported caseloads), and the Parent, Infant, Mental Health (PIMH) programme operating alongside clinical partners PAIRS, BABS, and TIPS. Technology and infrastructure are limited to standard non-profit tooling: a WordPress website, JustGiving and Easy Fundraising donation integrations, CAF Donate payment processing, One Lottery, Amazon Wish Lists, and — for professional referrals in Trafford — the Liquid Logic EHM case-management system.

The operating model is funded entirely through voluntary income: one-off and recurring donations via CAF Donate, a £1/week online lottery with 50% pass-through, the 1001 Fund monthly Baby Bonds programme at £10.01 per month, JustGiving and Easy Fundraising affiliate income, corporate partnerships (e.g., Continental Textiles), event-based fundraising (Great Manchester Run, Summer of Fun), and an Amazon Wish List for gifts. All family-facing services are delivered free of charge; there is no fee-for-service revenue stream. With 11 paid employees coordinating over 150 volunteers and supporting more than 200 families annually, the organisation operates at a small, locally embedded scale within its three-borough footprint.

Name

Home-Start Trafford, Salford and Wigan

Legal name

Home-Start Trafford, Salford and Wigan

Website

https://hsts.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Home-Start Trafford, Salford and Wigan is a UK charity providing volunteer-led home-visiting family support to over 200 families annually across three Greater Manchester boroughs, funded entirely through donations, lottery, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Family support services
• Volunteer home visiting
• Early intervention support
• Infant feeding peer support
• Parent infant mental health

Headquarters

HQ city

Stretford, Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: One-off and regular donations from individuals supporting families in Trafford, Salford and Wigan through online donation platforms (CAF Donate)
2. Lottery: Online lottery where 50% of every ticket purchased goes directly to support families - joinable from £1 per week
3. 1001 Fund (Monthly Giving): Monthly giving program where donors fund Baby Bonds at £10.01 per month each, supporting families with babies in the first 1001 days of life
4. JustGiving Fundraising: Online fundraising platform allowing supporters to create personal fundraising pages for the charity
5. Easy Fundraising: Donations generated when supporters shop online with over 7,000 brands through the Easy Fundraising platform
6. Corporate Partnerships: Partnerships with local businesses including charity of the year programs, staff fundraising, volunteering encouragement, and corporate donations
7. Wish List Gifts: Amazon wish lists for families, Dad Matters project, and family bookstore where supporters can purchase gifts directly

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Home-Start Trafford, Salford and Wigan provides volunteer-led family support services for families with young children across the Trafford, Salford, and Wigan local authority areas in Greater Manchester. Trained volunteers visit families in their own homes for a couple of hours each week, delivering non-judgmental emotional and practical support tailored to each family's circumstances, including help with parenting, household pressures, mental health, and isolation. The core delivery is supplemented by specialised programmes — Salford Infant Feeding Peer Support, a Counselling Service, The Imagination Library early-literacy book gifting, and Parent Infant Mental Health (PIMH) specialist home visits — together with fundraising programmes such as the 1001 Fund Baby Bonds and corporate partnerships.

Product overview

Home-Start Trafford, Salford and Wigan is a charity offering volunteer-led family support services across three local authorities. The core offering is Family Support Services featuring home-visiting volunteers who provide emotional and practical help to families with young children. This is supplemented by specialized programs including the Salford Infant Feeding Peer Support service, a Counselling Service offering trauma-informed therapy, The Imagination Library early literacy program, and PIMHs (Parent, Infant Mental Health) support. Additional offerings include Volunteer Preparation Courses for training, an online Referral Form System for professionals, and fundraising programs such as the 1001 Fund/Baby Bonds monthly giving, one-off Donation Services, and event campaigns like Summer of Fun and the Great Manchester Run.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Services Volunteer-led home-visiting service for families with young children across Trafford, Salford, and Wigan. Trained volunteers visit families in their own homes for a couple of hours each week, providing non-judgmental emotional and practical support tailored to circumstances such as poverty, poor mental health, isolation, domestic abuse, and disability.
• Salford Infant Feeding Peer Support Evidence-based breastfeeding and infant feeding support for new and expectant parents in Salford. Delivers one-to-one support by telephone and home visits, parent support groups at family hubs in partnership with midwives and health professionals, and OCN-certified peer supporter training delivered by a UNICEF accredited charity.
• Counselling Service Remote therapy service for families already accessing Home-Start support, offering up to 12 sessions using a Neuro-Affirming, Trauma-Informed, person-centred and compassion-focused approach for mothers experiencing mental health needs.
• The Imagination Library Early literacy programme that gifts age-appropriate books free of charge to children from birth to age five; each child in supported families receives a book monthly and volunteers encourage reading and storytelling.
• Parent Infant Mental Health (PIMH) Support Specialist support exploring attachment and brain development during a child's first two years; weekly home visits from volunteers and Family Support Workers apply relationship-enhancing techniques and work alongside PAIRS, BABS, and TIPS specialist teams.
• Volunteer Preparation Course Hybrid volunteer training consisting of 6 e-learning modules plus 2 days of face-to-face training, covering safeguarding, communication, confidentiality, and family support, preparing individuals for the home-visiting volunteer role.

Quantifiable outcome

• Over 200 families supported annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Salford University Midwifery TeamcoreStrategic or Co-development PartnerHSTSW works in partnership with the Midwifery team at Salford University to train local volunteers to provide pregnancy and postnatal support to expectant and new mothers.
• Clinical Teams (PIMH)coreStrategic or Co-development PartnerHSTSW works in partnership with clinical teams to offer an enhanced support service focusing on Parent Infant Mental Health (PIMH), collaborating with specialist Health Visitors and Early Attachment teams including PAIRS, BABS and TIPS.
• UNICEF Accredited CharityminorStrategic or Co-development PartnerInfant Feeding Peer Support Volunteers receive FREE Breastfeeding Peer Supporter training delivered by a UNICEF accredited charity, with OCN certification.
• Salford Family HubscoreStrategic or Co-development PartnerInfant feeding support groups are held at family hubs and other community locations in partnership with Salford Family Hubs.
• Continental TextilesminorGTM or Marketing PartnerLocal corporate partner supporting Home-Start Trafford, Salford and Wigan - staff live and work in the communities served by the charity.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Home-Start Manchester: Sibling local Home-Start charity operating in the same Greater Manchester conurbation with an identical volunteer-led home-visiting model for families with young children.
• NCT (National Childbirth Trust): UK charity providing peer support, infant feeding help and early-parenthood services — directly comparable to Home-Start's infant feeding peer support and broader parent-support mission.
• Family Lives (formerly Parentline Plus): National family support charity offering helpline, parenting support and early-intervention services — comparable volunteer-driven model targeting similar family outcomes.
• Home-Start UK: The national federation that Home-Start Trafford, Salford and Wigan is affiliated with; sets standards, training and brand identity for all local Home-Start charities providing volunteer-led family support.
• Breastfeeding Network: Specialist UK charity providing volunteer-led breastfeeding peer support — directly overlaps with Home-Start's UNICEF-credentialled Salford Infant Feeding Peer Support service.

Broad incumbents

• Barnardo's: One of the UK's largest children's charities, running family support and early-intervention programmes nationwide — a dominant incumbent in the same policy and funding environment.
• Action for Children: National charity providing family support, early-help and children's services across the UK; a major competitor for commissioned family-support contracts.
• Family Action: Long-established national charity delivering family and parenting support services across the UK; competes for the same local authority contracts and donor base as Home-Start.
• NSPCC: UK-wide child welfare charity delivering parenting and family support services; competes for both referrals from local authorities and shared corporate/fundraising pools.

Emerging players

• Parent-Infant Foundation: Specialist UK charity promoting parent-infant relationship support; closely aligned with Home-Start's PIMH service line and a potential partner in early-intervention policy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homestarttraffordandsalford
• LinkedInlinkedin.com/company/home-start-trafford-and-salford

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home-Start Trafford, Salford and Wigan