History Teachers' Association of Victoria

What History Teachers' Association of Victoria does

The History Teachers' Association of Victoria (HTAV) is a nonprofit professional association incorporated in Victoria, Australia (ABN 44 005 739 239), headquartered in Melbourne on the lands of the Wurundjeri people of the Kulin Nation. Its core function is to support and equip History teachers with the skills, curriculum resources, and community needed for effective classroom teaching across primary and secondary levels. The organisation runs an integrated platform of products anchored by its membership program (with three tiers - individual, school, and organisation), the peer-reviewed Agora professional reading journal with archives dating back to 1986, an Annual Conference (2026 edition titled 'Ignite History'), VCE History student lectures, on-demand professional learning, an in-school professional learning service, and the History Enrichment Program for gifted students.

HTAV operates without proprietary technology products, relying on a website-based membership portal, an e-commerce storefront (HTAV Shop), and standard social media channels (Facebook, LinkedIn, Instagram) plus email newsletters. Its technology footprint is functional rather than differentiated - the value sits in content curation, event programming, and partner network orchestration rather than in software.

The revenue model is subscription-led and recurring: annual membership dues (ranging from FREE for primary schools and pre-service teachers to AUD $406 for large secondary schools, AUD $128 for Victorian individual teachers, AUD $64 for graduates/retirees, and AUD $375 for organisations), layered with conference registration fees, publication sales through the HTAV Shop, and corporate sponsorship income from Adobe, Education Victoria, and the National History Challenge. Distribution is primarily direct-to-teacher through the website member portal, with in-person events and in-school programs serving as high-touch engagement channels. HTAV serves a niche, vertically defined market of Victorian History educators, with explicit membership tiers extending reach to interstate and international teachers.

Name

History Teachers' Association of Victoria

Legal name

History Teachers' Association of Victoria

Website

https://htav.asn.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HTAV is a nonprofit professional association supporting History teachers across Victoria, Australia via annual memberships, the Agora journal, an annual conference, VCE lectures, and on-demand professional learning. It serves primary and secondary History educators and is funded by subscriptions, events, publication sales, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: HTAV generates primary revenue through annual membership subscriptions from individual teachers, schools, and organizations. Membership fees range from FREE (pre-service teachers, primary schools) to $406 (large secondary schools) for school memberships, and $64-$128 for individual teachers. Organization memberships are priced at $375. Memberships run on an annual cycle expiring December 31.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HTAV is a nonprofit professional association that supports History teachers in Victoria through tiered annual memberships (individual, school, and organisation), the Agora professional reading journal, an annual conference, professional learning events, curriculum resources, and student programs. Its offerings centre on equipping History educators with teaching skills, peer mentoring, and ongoing professional development, complemented by an online shop selling publications and resource starter packs.

Product overview

The History Teachers' Association of Victoria operates as a membership-based professional association offering a platform of interconnected educational products and services for history educators. The core offering is the HTAV Membership program with three tiers (individual, school, and organisation), which provides access to the Agora professional reading journal, discounted professional learning events, and member-exclusive resources. The product portfolio is anchored by the Annual Conference and ongoing Professional Learning Events (including VCE History lectures and on-demand training), the HTAV Shop for publications and resource starter packs, and the Peer Mentoring Program. Additional offerings include the History Enrichment Program for gifted students and in-school professional development services. These offerings work together to support Victorian history teachers through professional development, curriculum resources, and student enrichment programs.

Differentiator

Problem solved

Functional benefit

Brands

• Agora: HTAV's professional reading journal published for history educators
• HTAV Shop

Products and services

• HTAV Membership

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• AdobeminorGTM or Marketing PartnerAdobe is listed as a sponsor on the HTAV website, indicating a sponsorship relationship supporting the association's activities.
• Education VictoriaminorGTM or Marketing PartnerEducation Victoria is listed as a sponsor on the HTAV website, indicating a sponsorship relationship supporting the association's activities.
• National History ChallengeminorGTM or Marketing PartnerNational History Challenge is listed as a sponsor on the HTAV website, indicating a sponsorship relationship supporting the association's activities.
• Shrine of RemembrancecoreGTM or Marketing PartnerShrine of Remembrance partners with HTAV on the Pay It Forward initiative to fully subsidise professional learning registration costs for three teachers at the 2026 Annual Conference. This supports teachers who would not otherwise be able to attend.
• WorldStridescoreGTM or Marketing PartnerWorldStrides partners with HTAV on the Pay It Forward initiative to fully subsidise professional learning registration costs for three teachers at the 2026 Annual Conference, supporting equity in teacher professional development.
• Medieval EducationcoreGTM or Marketing PartnerMedieval Education partners with HTAV on the Pay It Forward initiative to fully subsidise professional learning registration costs for three teachers at the 2026 Annual Conference, supporting equity in teacher professional development.
• The NileminorGTM or Marketing PartnerHTAV members receive a 5% discount off history books and other items sold on The Nile online bookstore. Code available through Member Centre.
• Hellenic MuseumminorGTM or Marketing PartnerHTAV members receive free general entry upon showing their membership card. Children under 6 also admitted free. Special events not included.
• Robert Menzies InstituteminorGTM or Marketing PartnerHTAV members receive a free teacher membership of the Robert Menzies Institute (saving $25), including private museum tour, complimentary lecture admission, curriculum resources, and speech competition updates.
• Bendigo Heritage AttractionsminorGTM or Marketing PartnerHTAV members receive free entry at Central Deborah Gold Mine (Mine Experience Tour only), Bendigo Tramways, and Bendigo Joss House Temple, plus 20% discount on accompanying guests.
• Royal Historical Society of VictoriaminorGTM or Marketing PartnerHTAV members access 50% discount on RHSV individual membership (reduced to $45) or school membership for two teachers (reduced to $105). Benefits include Victorian Historical Journal, History News, Old News, and event discounts.
• Kryal CastleminorGTM or Marketing PartnerHTAV members receive free entry to Kryal Castle plus 20% off entry for accompanying guests.
• National Vietnam Veterans MuseumminorGTM or Marketing PartnerHTAV members receive 10% off full entry fee or family ticket upon showing membership card.
• Melbourne SkydeckminorGTM or Marketing PartnerHTAV members receive 20% off entry (additional experiences not included. Not available online. Not available with any other offers).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Council for the Social Studies (NCSS): US-based peak professional association for social studies educators, providing publications, conferences and curriculum resources. Functions as a broader-international analogue to HTAV, although it covers the entire social studies umbrella rather than History alone, and operates at national rather than state level.
• Australian Council for Educational Research (ACER): Australia's leading educational research organisation providing assessment, research and professional development services to schools and education systems. Overlaps with HTAV's professional learning and curriculum support remit but operates at much broader scale across all subjects and educational levels nationally and internationally.

Direct peers

• Australian History Teachers' Association (AHTA): National peak body for History teachers in Australia, providing curriculum advice, publications and conferences at the federal level. Directly comparable on subject focus (History education) and association business model, although operating one tier above HTAV nationally rather than at the state level.
• Geography Teachers' Association of Victoria (GTAV): Victoria-based subject-specific professional association for Geography teachers using an identical membership, journal, conference and professional learning model. Most directly comparable peer given same state, same teacher-association structure, and same humanities/social-studies subject category.
• Victorian Association for the Teaching of English (VATE): Peak subject association for English teachers in Victoria, operating with a parallel membership-plus-events-plus-journal model. Comparable on association structure, school tiering, and Victorian VCE-aligned programming, making it the closest subject peer for HTAV.
• Mathematical Association of Victoria (MAV): Victoria-based subject-specific professional association for Mathematics teachers following the same membership, conference, and journal model as HTAV. A peer in the sense of operating an analogous Victorian subject-association structure, even though the subject matter is unrelated.

Others

• Royal Historical Society of Victoria (RHSV): Long-established Victorian historical society offering member services, journals (Victorian Historical Journal) and events. Comparable on historical subject-matter focus and Victorian geography, and an active HTAV member partner offering discounted membership to HTAV members, but it serves history enthusiasts and researchers rather than teachers.
• Shrine of Remembrance: Major Melbourne war memorial and educational institution that partners with HTAV on the Pay It Forward initiative and serves as a curriculum-aligned cultural resource for Victorian History teachers. Comparable as a heritage/education ecosystem player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/historyteachersassociationofvictoria
• LinkedInlinkedin.com/company/history-teachers-association-of-victoria
• Instagraminstagram.com/htav_ed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about History Teachers' Association of Victoria