HTL Hotels - The essence of a great hotel experience
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
HTL Hotels - The essence of a great hotel experience firmographics
Firmographics- Name
- HTL Hotels - The essence of a great hotel experience
- Legal name
- Scandic Hotels
- Website
- https://htlhotels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HTL Hotels - The essence of a great hotel experience industry classification
Industry- Product category
- Hotel Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Budget Hotel Chains & Franchises (THAGABAM), Wellness-Lifestyle Boutique Hotels (THAGADAF), Business & Corporate Full-Service Hotels (THAGAAAE), Lodging Booking & Accommodation Management (HSACAKAC)
Keywords
Where HTL Hotels - The essence of a great hotel experience is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
HTL Hotels - The essence of a great hotel experience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Room Accommodations: Core revenue from hotel room bookings across Scandic, Scandic Go, and Signature by Scandic brands. Revenue derived from nightly stays with varying price points based on room type, location, and season.
- Meetings & Conferences: Revenue from event venues, meeting spaces, and conference facilities across major Nordic cities and Frankfurt. Includes food & beverage services for events.
- Food & Beverage: On-site restaurants, bars, and breakfast services at hotel properties. Includes branded restaurants like Paul's (Stockholm), Seanery (Copenhagen), Restaurant Nova (Bergen), and Brasserie Grand (Helsinki).
- Loyalty Program: Scandic Friends program drives repeat bookings and customer retention through points-based rewards and exclusive member pricing.
- Coworking Spaces: Flexible coworking space offerings at select hotel properties for remote workers and business travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Scandic Hotels - Full-service hotel accommodations |
| Subscription | Pay-as-you-go | Scandic Go - Budget-focused essentials hotel |
| Subscription | Pay-as-you-go | Signature by Scandic - Premium lifestyle hotels |
| Other | Pay-as-you-go | Student Discount |
| Other | Pay-as-you-go | Senior Discount |
| Freemium | Monthly | Scandic Friends Loyalty Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
HTL Hotels - The essence of a great hotel experience product offering
Product offeringCore offering
Scandic Hotels operates the largest hotel chain in the Nordics, providing hotel accommodations across three brands—Scandic (full-service), Scandic Go (budget essentials), and Signature by Scandic (premium lifestyle)—in Sweden, Norway, Denmark, Finland, Germany, and Poland. The company also offers meetings and conference venues, on-site restaurants and bars, coworking spaces, and the Scandic Friends tiered loyalty program.
Product overview
Scandic Hotels operates as a multi-brand hotel platform with three distinct hotel concepts: the core Scandic brand serving mainstream travelers across the Nordics, Germany and Poland; Scandic Go as a budget-friendly essentials-focused option; and Signature by Scandic as a premium collection with dynamic event spaces and landmark design. The platform also includes a loyalty program (Scandic Friends), meeting and conference services, and multiple restaurant offerings across properties. The company operates the largest hotel chain in the Nordics with a focus on sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Scandic: Main hotel brand serving the Nordics, Germany, and Poland. Described as 'Your friend in town!' offering hotels across multiple countries.
- Scandic Go
- Signature by Scandic
Products and services
- Scandic Hotels Primary hotel brand offering full-service accommodations across the Nordics, Germany, and Poland, including major cities such as Berlin, Copenhagen, Helsinki, Oslo, and Stockholm.
- Scandic Go Budget-friendly hotel concept focused on delivering essential amenities at wallet-friendly prices for value-conscious travelers.
- Signature by Scandic Premium hotel collection featuring dynamic event spaces, vibrant restaurants, and landmark design properties in prime city locations.
- Scandic Friends Loyalty Program Multi-tiered loyalty program with 7 levels of membership offering points for free nights, best price guarantees, exclusive partner deals, and perks including free mocktails for kids and 10% off food on weekends.
- Meetings & Conferences Conference and meeting venue services available in major cities including Oslo, Copenhagen, Frankfurt, Helsinki, and Stockholm, featuring event venues, food and beverage services, and coworking spaces.
- Scandic Mobile App Mobile application for hotel booking, loyalty management, and travel planning available on iOS (App Store) and Android (Google Play).
- Paul's Restaurant Restaurant located at Haymarket by Scandic in Stockholm, offering high-quality food as part of Scandic's food philosophy.
- Seanery Sky Bar Sky bar at Scandic CPH Strandpark in Copenhagen, part of the Scandic dining portfolio.
- Restaurant Nova Restaurant located at Hotel Norge by Scandic in Bergen, part of the Scandic dining portfolio.
- Brasserie Grand Restaurant at Scandic Grand Central Helsinki, part of the Scandic dining portfolio.
Quantifiable outcome
- Kids up to 12 years stay for free in parent's room
- +4 more outcomes
Companies that use HTL Hotels - The essence of a great hotel experience
Customer profileSegments6 records
Ideal customer profiles4 records
HTL Hotels - The essence of a great hotel experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
HTL Hotels - The essence of a great hotel experience partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SAS EurobonuscorePartnership with SAS Airlines enables Eurobonus members to earn and redeem points at Scandic hotels across the Nordics. Includes exclusive breakfast offers at SAS lounges. Cross-promotional value targeting frequent flyers and airline customers.
- Scandic Friends Partner NetworkminorNetwork of selected partners offering exclusive discounts and deals to Scandic Friends loyalty program members. Partners span various categories including leisure, dining, and lifestyle services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HTL Hotels - The essence of a great hotel experience competitors and assessment
Company assessmentOthers
- Booking.com: Dominant OTA distribution channel for hotel bookings across Europe; not a direct competitor but a critical ecosystem participant that simultaneously drives demand and undercuts direct-booking economics for Scandic and peers.
Broad incumbents
- Marriott International: Global hospitality giant whose Marriott, Courtyard, Renaissance, and Moxy brands compete in the same urban Nordic and German cities — typically larger footprint and stronger global loyalty (Marriott Bonvoy), but operates as a multi-brand incumbent rather than a Nordic specialist.
- InterContinental Hotels Group (IHG): Operates Holiday Inn, Crowne Plaza, Indigo, and voco brands with strong European presence. IHG's loyalty program (IHG One Rewards) and select-service expansion compete for the same corporate and leisure demand Scandic targets.
- Hilton Worldwide: Global full-service and lifestyle hotel operator (Hilton, DoubleTree, Hampton, Curio) actively expanding in European capitals. Hilton Honors creates strong loyalty overlap, making it a broad incumbent competitor across target Nordic and German cities.
- Accor: European-headquartered hotel group with ibis, Novotel, Mercure, and lifestyle brands (Mama Shelter, 25hours) competing in budget, midscale, and premium lifestyle — directly relevant given Scandic Go and Signature by Scandic positioning.
Direct peers
- First Hotels: Scandinavian hotel collection operating across Norway, Sweden, and Denmark with comparable full-service and meeting venue offerings; smaller scale but directly competitive on Nordic business travel accounts.
- Thon Hotels: Norwegian family-owned chain (Thon Hotel, Thon Partner, Thon City, Thon Arctic) with strong domestic presence in Norway — directly overlaps in Oslo, Bergen, Tromso and competes for the same business and leisure traveler base.
- Radisson Hotel Group: Headquartered in Brussels with strong Nordic heritage (Radisson Blu, Radisson RED, Park Inn). Competes directly in full-service and lifestyle segments across the same Nordic and Central European geographies.
- Strawberry (formerly Nordic Choice Hotels): Operates the largest direct competitor hotel portfolio across the Nordics (Clarion, Quality, Comfort, Clarion Collection brands) under comparable multi-brand, full-service + select-service model. Strawberry is the closest head-to-head rival in Nordic cities.
- Elite Hotels of Sweden: Swedish-owned boutique/business hotel chain with ~30 properties concentrated in Swedish cities; competes for the same corporate, conference, and premium leisure demand in the home market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HTL Hotels - The essence of a great hotel experience social profiles
Digital presenceHTL Hotels - The essence of a great hotel experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTL Hotels - The essence of a great hotel experience leadership team
Management profileNumber of profiles
HTL Hotels - The essence of a great hotel experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTL Hotels - The essence of a great hotel experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTL Hotels - The essence of a great hotel experience
What does HTL Hotels - The essence of a great hotel experience do?
Scandic Hotels operates the largest hotel chain in the Nordics, providing hotel accommodations across three brands—Scandic (full-service), Scandic Go (budget essentials), and Signature by Scandic (premium lifestyle)—in Sweden, Norway, Denmark, Finland, Germany, and Poland. The company also offers meetings and conference venues, on-site restaurants and bars, coworking spaces, and the Scandic Friends tiered loyalty program.
Is HTL Hotels - The essence of a great hotel experience a public or private company?
HTL Hotels - The essence of a great hotel experience is a private company. It is classified as unknown and is currently operating.
When was HTL Hotels - The essence of a great hotel experience founded?
HTL Hotels - The essence of a great hotel experience was founded in -1. It employs 11 to 50 people.
Where is HTL Hotels - The essence of a great hotel experience based?
HTL Hotels - The essence of a great hotel experience is headquartered in Stockholm, Sweden, in the Europe region.
How does HTL Hotels - The essence of a great hotel experience make money?
Five revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are meetings & Conferences, food & Beverage, loyalty Program and coworking Spaces.
Who are HTL Hotels - The essence of a great hotel experience's main competitors?
Booking.com is listed as an others. Broad incumbents are Marriott International, InterContinental Hotels Group (IHG), Hilton Worldwide and Accor. Direct peers are First Hotels, Thon Hotels, Radisson Hotel Group, Strawberry (formerly Nordic Choice Hotels) and Elite Hotels of Sweden.
Does HTL Hotels - The essence of a great hotel experience have an API?
No public API is recorded for HTL Hotels - The essence of a great hotel experience.
What industry is HTL Hotels - The essence of a great hotel experience in?
HTL Hotels - The essence of a great hotel experience's product category is Hotel Hospitality Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.