Hubert J.E., s.r.o.
Hubert J.E., s.r.o. is a Slovak sparkling wine producer headquartered in Sereď and a subsidiary of Henkell Freixenet Group. It manufactures and sells the Hubert brand portfolio, including aromatic whites, rosés, and a non-alcoholic sparkling wine, to Slovak retail consumers and the HoReCa sector through field sales, e-commerce, and cultural-event partnerships.
- Company typePrivate
- Founded-
- HeadquartersSereď, Slovakia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hubert J.E., s.r.o. does
Hubert J.E., s.r.o. is a Slovak sparkling wine (sekt) producer headquartered in Sereď, Slovakia, operating as a subsidiary of the international Henkell & Co. (Henkell Freixenet) sparkling wine group. The company manufactures a portfolio of sparkling wines using three production methods: the Charmat (tank) method, the Asti method for aromatic whites (Irsai Oliver, Muškát Ottonel, Moravský muškát), and the Transvals method for rosé brut; it also produces a non-alcoholic sparkling beverage via de-alcoholization of quality varietal wine. Core branded products include Hubert De Luxe (flagship aromatic white), Hubert L'Original Rosé Brut, Hubert Club polosladké ružové, and Hubert Nealkoholický. Hubert is positioned as Slovakia's leading domestic sparkling wine brand and the product portfolio spans multiple sweetness levels (brut to sweet), styles (white and rosé), and bottle sizes (0.375L, 0.75L, and 1.5L magnum).
The business sells primarily through four channels: a five-representative field sales force covering western, central, and eastern Slovakia (serving retail chains and HoReCa), its own direct-to-consumer e-shop (hubertonline.sk), a third-party beverage e-commerce platform (najnapoje.sk), and direct B2B supply to the hospitality sector (hotels, restaurants, catering). The company runs content marketing across its corporate website, Facebook, Instagram, YouTube, and email newsletter, and maintains a Facebook-connected referral application offering 13% discount codes. Hubert also invests in cultural-event sponsorships (Ples v opere, Gurman Awards, Fashion Live, Miss Slovensko, Divadlo Aréna) and partnerships with the Slovak Sommelier Association, Slovak Bartenders Association, and Association of Hotels and Restaurants of Slovakia. Its product lines have received international recognition, including silver medals at Effervescent du Monde (2015, 2016), Mundus Vini (2014), AWC Vienna (2014, 2015), Vinalies (2016), and Le Mondial du Rosé (2016).
The revenue model is straightforward CPG product sales: manufactured sparkling wine sold to retail consumers and HoReCa customers through a multi-channel distribution network. Specific pricing is not publicly disclosed, but the company offers quote-based pricing for bulk/enterprise orders and transactional pricing via its e-commerce storefront. With 25 employees and operations confined to a single country, Hubert functions as a regionally focused branded subsidiary within a larger international conglomerate, drawing on Henkell Freixenet's group-level expertise, governance, and distribution infrastructure.
Hubert J.E., s.r.o. firmographics
Firmographics- Name
- Hubert J.E., s.r.o.
- Legal name
- HUBERT J.E., s.r.o.
- Website
- https://hubertsekt.sk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubert J.E., s.r.o. is a Slovak sparkling wine producer headquartered in Sereď and a subsidiary of Henkell Freixenet Group. It manufactures and sells the Hubert brand portfolio, including aromatic whites, rosés, and a non-alcoholic sparkling wine, to Slovak retail consumers and the HoReCa sector through field sales, e-commerce, and cultural-event partnerships.
- Ownership category
- akta.pro rank
Hubert J.E., s.r.o. industry classification
Industry- Product category
- Sparkling Wine Production
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Hubert J.E., s.r.o. is headquartered
LocationHeadquarters
- HQ city
- Sereď
- HQ country
- Slovakia
- HQ region
- Europe
Offices1 record
Markets served
Hubert J.E., s.r.o. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sparkling Wine Product Sales: The company generates revenue primarily through the manufacture and sale of sparkling wines (sekt) and non-alcoholic sparkling beverages. Products are sold through its own e-shop (www.hubertonline.sk), third-party e-commerce platforms, retail chains, and the hospitality sector.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hubert J.E., s.r.o. product offering
Product offeringCore offering
Hubert J.E., s.r.o. manufactures and sells the Hubert range of Slovak sparkling wines (sekt) — including brut, rosé, semi-sweet, and de-alcoholized variants — produced at its Sereď facility using Charmat, Asti, and Transvals methods, and distributed to consumers and the HoReCa trade through retail, its own e-shop, and B2B sales representatives.
Product overview
Hubert J.E., s.r.o. is a Slovak sparkling wine producer offering a portfolio of premium sparkling wines and non-alcoholic alternatives. The product range includes the flagship Hubert De Luxe line (white sparkling wine made using the Asti method), the Hubert L'Original series (including Brut and Rosé Brut varieties using the Transvals method), the Hubert Club line (semi-sweet varieties including rosé), and Hubert Nealkoholický (non-alcoholic sparkling drink). The company also provides cocktail recipes and serving suggestions as part of their product experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Hubert De Luxe Flagship Hubert-brand sparkling wine sold to Slovak retail and HoReCa customers in multiple bottle sizes.
- Hubert L'Original Rosé Brut Rosé brut variant of the Hubert sparkling wine brand, targeted at retail and HoReCa buyers seeking a dry pink sekt.
- Hubert Nealkoholický De-alcoholized (non-alcoholic) Hubert sparkling wine produced using dedicated de-alcoholization technology, aimed at consumers seeking an alcohol-free option as well as HoReCa venues.
- Hubert Club polosladké ružové Semi-sweet rosé sparkling wine from the Hubert Club line, sold to retail and HoReCa customers.
Companies that use Hubert J.E., s.r.o.
Customer profileSegments2 records
Ideal customer profiles2 records
Hubert J.E., s.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hubert J.E., s.r.o. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and moderate.
- Henkell Freixenet Group (Henkell & Co.-Gruppe)coreHubert J.E. is a member/brand of the Henkell Freixenet Group, one of the world's leading sparkling wine producers. The group provides international production expertise, distribution network, and brand backing. Hubert is also referenced as being under the Henkell & Co.-Gruppe umbrella, with access to the group's compliance management system and shared corporate governance standards.
- MionettominorInternational sparkling wine brand within the Henkell Freixenet portfolio. Listed as a partner brand under the Henkell&Co. group umbrella.
- Alfred GratienminorFrench sparkling wine house within the Henkell Freixenet group. Listed as a partner brand under the Henkell&Co. portfolio.
- Bohemia SektminorCzech sparkling wine producer within the Henkell Freixenet group portfolio. Listed as a partner brand.
- TorleyminorHungarian sparkling wine brand within the Henkell Freixenet group. Listed as a partner brand.
- AngelliminorSparkling wine brand (Romanian) within the Henkell Freixenet group portfolio. Listed as a partner brand.
- Slovak Sommelier Association (Asociácia somelierov SR)moderateHubert partners with the Slovak Sommelier Association to strengthen brand positioning in the wine and hospitality community. The association's endorsement lends credibility to Hubert's sparkling wines among trade professionals.
- Gurmán na SlovenskuminorCulinary/gastronomy organization in Slovakia. Partnership supports brand visibility among food and wine enthusiasts.
- Slovak Bartenders Association (Slovenská barmanská asociácia)minorHubert partners with the Slovak Bartenders Association to promote sparkling wine cocktails and mixology, as evidenced by the extensive cocktail recipe collection on the brand's website.
- Association of Hotels and Restaurants of Slovakia (Zväz hotelov a reštaurácií SR)moderateIndustry association for the Slovak hospitality sector. Partnership supports B2B distribution and supply relationships with member hotels and restaurants.
- Union of Grape and Wine Producers (Zväz výrobcov hrozna a vína)minorSlovak wine industry association. Partnership connects Hubert with the broader Slovak wine ecosystem.
- Divadlo Aréna (Arena Theatre)minorCultural sponsorship/partnership with Bratislava's Arena Theatre. Hubert products likely served at theatre events and receptions, building brand prestige in the cultural sphere.
- Gurman AwardsmoderateHubert is a partner/sponsor of the Gurman Awards, a prestigious Slovak culinary award program. This partnership positions Hubert as a premium beverage choice in fine dining and gastronomy contexts.
- Fashion LiveminorFashion event partnership. Hubert sparkling wines are served at Fashion Live events, connecting the brand with the fashion and lifestyle audience.
- Ples v opere (Opera Ball)moderateHubert is a partner of the prestigious Slovak Opera Ball, a high-profile social and cultural event. This association reinforces the brand's premium and celebratory positioning.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Hubert J.E., s.r.o. competitors and assessment
Company assessmentDirect peers
- Alfred Gratien: French Champagne house within the Henkell Freixenet portfolio. Sister brand with premium positioning and traditional méthode champenoise production, representing the higher-end tier within the same corporate group.
- Angelli: Romanian sparkling wine brand within the Henkell Freixenet portfolio. Sister brand operating in another Eastern European market with similar domestic-leader positioning and product range.
- Torley: Hungarian sparkling wine brand within the Henkell Freixenet portfolio. Sister brand with similar positioning as a leading domestic sparkling wine brand in its home market, directly comparable business model.
- Bohemia Sekt: Czech sparkling wine producer and sister brand within the Henkell Freixenet portfolio. Direct comparable in product category (sekt), production methods, and Central European market focus, just serving Czechia instead of Slovakia.
- Zonin: Italian family-owned Prosecco and sparkling wine producer with international distribution. Comparable in heritage (1821 founding), product range, and European market focus, serving as a non-Henkell reference for sparkling wine operations.
- Mionetto: Italian sparkling wine (Prosecco) brand within the Henkell Freixenet portfolio. Comparable as a sister brand with overlapping production techniques (Charmat method) and direct competition in sparkling wine category.
Broad incumbents
- Moët & Chandon: Global Champagne leader (LVMH). Represents the premium import competition Hubert faces in Slovak on-premise and gifting occasions, and a benchmark for premium sparkling brand-building.
- Freixenet: Spanish Cava producer and namesake of the Henkell Freixenet Group. Larger global player in the sparkling wine category, providing the international scale against which Hubert's regional operations are benchmarked.
- Henkell: German sparkling wine brand and core Henkell & Co. label. Parent company's flagship German-market brand, representing the broader incumbent scale and portfolio strategy Hubert operates within.
Regional players
- Carpene Malvoti: Italian Prosecco producer (Conegliano). Comparable in sparkling wine production methods and heritage, but focused primarily on the Italian market rather than competing directly in Slovakia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hubert J.E., s.r.o. social profiles
Digital presenceHubert J.E., s.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubert J.E., s.r.o. leadership team
Management profileNumber of profiles
Hubert J.E., s.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubert J.E., s.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubert J.E., s.r.o.
What does Hubert J.E., s.r.o. do?
Hubert J.E., s.r.o. manufactures and sells the Hubert range of Slovak sparkling wines (sekt) — including brut, rosé, semi-sweet, and de-alcoholized variants — produced at its Sereď facility using Charmat, Asti, and Transvals methods, and distributed to consumers and the HoReCa trade through retail, its own e-shop, and B2B sales representatives.
Is Hubert J.E., s.r.o. a public or private company?
Hubert J.E., s.r.o. is a private company. It is classified as corporate owned and is currently operating.
When was Hubert J.E., s.r.o. founded?
Hubert J.E., s.r.o. was founded in -1. It employs 11 to 50 people.
Where is Hubert J.E., s.r.o. based?
Hubert J.E., s.r.o. is headquartered in Sereď, Slovakia, in the Europe region.
How does Hubert J.E., s.r.o. make money?
One revenue line is on record: sparkling Wine Product Sales.
Who are Hubert J.E., s.r.o.'s main competitors?
Direct peers on record are Alfred Gratien, Angelli, Torley, Bohemia Sekt, Zonin and Mionetto. Broad incumbents are Moët & Chandon, Freixenet and Henkell. Carpene Malvoti is listed as a regional player.
Does Hubert J.E., s.r.o. have an API?
No public API is recorded for Hubert J.E., s.r.o..
What industry is Hubert J.E., s.r.o. in?
Hubert J.E., s.r.o.'s product category is Sparkling Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.