Heartland Therapeutic Riding, Inc.

What Heartland Therapeutic Riding, Inc. does

Heartland Therapeutic Riding, Inc. (HTR) is a 501(c)(3) nonprofit founded in 1978 in Kansas City, operating a 78-acre purpose-built therapeutic riding facility in Overland Park, Kansas. The organization delivers equine-assisted services to approximately 95 children and adults weekly who have physical, emotional, or cognitive disabilities, providing over 2,500 therapeutic rides annually. HTR is a PATH Intl Premier Accredited Center and one of the first accredited therapeutic riding centers in the United States, with all riding instructors PATH Intl certified and clinical staff holding specialized credentials from the American Hippotherapy Association and state clinical mental health licensure.

The organization's core offerings span four programs: Adaptive Riding (therapeutic horseback riding lessons), Horsemanship Lessons (ground-based horse education), Occupational Therapy utilizing Hippotherapy (where equine movement is manipulated for sensorimotor outcomes), and Equine-Assisted Counseling (integrating evidence-based modalities like EMDR, CBT, DBT, and ACT with horse interactions). Programs are delivered on-site only at the 19655 Antioch Road facility, with pricing structured per class/session and supplemented by a scholarship fund ensuring no participant is turned away for inability to pay. The underlying "technology" is clinical rather than digital: specially trained therapy horses, licensed clinicians, and standardized equine-assisted therapy protocols.

HTR's revenue model is a diversified nonprofit stack: participant program fees (charged below cost at ~$45/class), individual donations processed via DonorPerfect, the annual Tux 'n' Boots fundraising gala with corporate sponsorship tiers ($3,000-$15,000), horse sponsorship programs ($500-$5,500 tiers supporting ~$5,500/year per horse), AmazonSmile passive donations, and the Hunter McPhail Scholarship Fund. The organization is supported by 7 paid staff and 170+ weekly volunteers, with services promoted through community referrals, physician recommendations, social media, and word-of-mouth within the Kansas City area.

Name

Heartland Therapeutic Riding, Inc.

Legal name

Heartland Therapeutic Riding, Inc.

Website

https://htrkc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Therapeutic Riding is a 501(c)(3) nonprofit operating since 1978 in Overland Park, Kansas, delivering PATH Intl-accredited equine-assisted therapy, adaptive riding, hippotherapy, and mental health counseling to children and adults with disabilities in the Kansas City area.

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

Keywords

• Equine-assisted therapy
• Adaptive riding programs
• Therapeutic horsemanship
• Hippotherapy services
• Equine-assisted counseling

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Reduced-rate fees charged to participants for adaptive riding lessons, occupational therapy, horsemanship lessons, and equine-assisted counseling. Fees are below actual cost of services due to donor subsidization.
2. Annual Fundraising Event (Tux 'n' Boots): Annual ticketed fundraiser generating a large portion of annual operating costs. Features corporate sponsorships at multiple tiers and live auction.
3. Donations and Charitable Contributions: 501(c)(3) nonprofit funded through individual donations, monthly giving programs, memorial gifts, and donor-advised fund contributions.
4. Horse Sponsorship Program: Corporate and individual sponsors support the cost of horse care (grain, hay, bedding, farrier, veterinary) at annual cost of approximately $5,500 per horse. Three sponsorship tiers ($500, $1,000, $5,500) with recognition benefits.
5. Scholarship Fund Donations: Hunter McPhail Scholarship Fund provides financial assistance to riders. Contribution of $1,440 sponsors a rider for one year. No participant turned away due to inability to pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Heartland Therapeutic Riding is a PATH Intl Premier Accredited nonprofit center that delivers equine-assisted therapy, adaptive riding, horsemanship lessons, occupational therapy utilizing hippotherapy, and equine-assisted counseling to children and adults with disabilities. Programs are supported by a trained therapy horse herd on a dedicated 78-acre facility and delivered by licensed occupational therapists and credentialed clinical social workers.

Product overview

Heartland Therapeutic Riding, Inc. is a nonprofit organization offering equine-assisted services through a portfolio of four core programs: Adaptive Riding (therapeutic horseback riding lessons), Horsemanship Lessons (ground-based horse education), Occupational Therapy utilizing Hippotherapy, and Equine-Assisted Counseling. The organization also operates seasonal Summer Programming including Mini Camps and OT Intensives, and supports operations through donor programs such as Horse Sponsorship and the Hunter McPhail Scholarship Fund. All riding programs are conducted by PATH Intl. Certified Instructors, while therapy services are delivered by licensed occupational therapists and mental health clinicians. The organization serves children and adults with physical, emotional, and cognitive disabilities from the Kansas City area.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Riding

Quantifiable outcome

• Each week 95 children and adults participate in therapeutic programs
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PATH Intl (Professional Association of Therapeutic Horsemanship International)coreOthersHTR holds Premier Accredited Center status with PATH Intl, the global authority for equine-assisted activities and therapies. All instructors are PATH Intl certified, ensuring adherence to highest safety and quality standards. This accreditation is fundamental to HTR's legitimacy and operational standards.
• AmazonSmileminorGTM or Marketing PartnerAmazonSmile charitable program allows donors to support HTR when making eligible Amazon purchases, providing passive donation revenue.
• American Hippotherapy Association (AHA, Inc.)coreOthersHTR occupational therapists are certified by the American Hippotherapy Association for providing occupational therapy services utilizing hippotherapy. This certification ensures evidence-based practice in the manipulation of equine movements for therapeutic outcomes.
• US Equestrian Federation - Diversity & Inclusion Organizations ProgramsminorOthersHTR is listed as an organization in the US Equestrian Federation's diversity and inclusion programs, connecting the organization to broader equestrian community resources and recognition.
• Trabon GroupminorGTM or Marketing PartnerTrabon Group provides ongoing support and visibility as a donor and supporter of HTR's mission, recognized on the donor options page.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heartlandtherapeuticriding
• Instagraminstagram.com/heartlandtherapeuticriding
• LinkedInlinkedin.com/company/htrkc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Therapeutic Riding, Inc.