Bodegas y Viñedos Huarpe S.A.

What Bodegas y Viñedos Huarpe S.A. does

Bodegas y Viñedos Huarpe S.A. is a privately held Argentine winery founded in 2003 by winemaker José Hernández Toso, continuing the winemaking lineage of his great-grandfather Pascual Toso. The company operates a dual-terroir estate system anchored by Finca Las Catalinas in Agrelo (Luján de Cuyo, 950m altitude, clay-rich alluvial soils) and Finca Las Divas in Gualtallary, Valle de Uco (1,350m altitude, 72 hectares with 40 planted to Malbec, Cabernet Sauvignon, Cabernet Franc, and Sauvignon Blanc), supplemented by a Cafayate, Salta source for Torrontés. Production is built around French-oak aging (10–24 months depending on tier) and a portfolio of four lines: Huarpe Gran Reserva blends, Huarpe Reserva single-varietals, Taymente varietals, and Zamia traditional-method sparkling wine.

The business operates three revenue streams: wholesale wine distribution to importers across 19 countries (Europe, North America, South America, and Asia), direct-to-consumer wine tourism at the Agrelo winery (priced ARS 15,000–42,000 per person for tastings and tapas pairings), and event venue rental at Finca Las Divas for weddings, corporate events, and cultural programming. Commercial relationships are led by a dedicated Commercial Director with a Europe-focused lead, and distribution is supported by a bilingual website and TripAdvisor presence.

The company is differentiated by its family heritage narrative, indigenous Huarpe cultural branding, an on-site modern Argentine art collection (Colección Pampa), and a portfolio of certifications (vegan, sustainability, ISO 22000), with planned photovoltaic capacity targeting 80% self-generated energy. It is closely linked to Riglos winery following a 2016 partnership in which Hernández Toso serves as Director of Enology for both brands.

Name

Bodegas y Viñedos Huarpe S.A.

Legal name

Bodegas y Viñedos Huarpe S.A.

Website

https://huarpewines.com.ar

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodegas y Viñedos Huarpe S.A. is a family-owned Argentine winery producing premium Mendoza wines across four product lines, distributing to 19 countries and operating wine tourism and event venue businesses at its Agrelo and Gualtallary estates.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium wine production
• Mendoza vineyard wines
• Malbec varietal wines
• Wine tourism hospitality
• Argentine winery distribution

Headquarters

HQ city

Agrelo, Luján de Cuyo

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Production and sale of premium Argentine wines through multiple product lines: Huarpe Gran Reserva blends (Agrelo, Vista Flores, Gualtallary, Guayquil), Huarpe Reserva (Cabernet Franc, Malbec), Taymente varietals (Malbec, Cabernet Sauvignon, Bonarda, Pinot Noir, Sauvignon Blanc, Chardonnay, Torrontés, Tardío), and Zamia sparkling wine (Pinot Noir/Chardonnay). Wines sold through distributors in 19 countries and direct hospitality channels.
2. Wine Tourism and Hospitality: Direct-to-consumer experiences including vineyard and winery tours, wine tasting sessions, and wine & tapas pairings at the Agrelo property. Pricing from ARS 15,000 to ARS 42,000 per person. Also includes event hosting at Finca Las Divas venue for weddings, celebrations, and corporate events.
3. Event Venue Rental: Finca Las Divas in Gualtallary, Valle de Uco operates as an exclusive event venue for weddings, micro-weddings, birthdays, sunset parties, themed lunches and dinners, private tastings, yoga retreats, and cultural events including cinema under the stars, jazz nights, and creative workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bodegas y Viñedos Huarpe S.A. is an Argentine family winery that produces and sells premium terroir-driven wines from Mendoza across four product lines (Huarpe Gran Reserva blends, Huarpe Reserva single varietals, Taymente varietal range, and Zamia Extra Brut sparkling). The company also operates direct wine tourism experiences (tastings, vineyard tours, wine & tapas pairings) at its Agrelo winery and rents out its Finca Las Divas estate in Gualtallary as an event venue. Distribution is handled through importers and distributors in 19 countries as well as direct-to-consumer hospitality channels.

Product overview

Huarpe Wines is a family-owned Argentine winery founded in 2003, producing premium wines from Mendoza's most distinguished terroir. The portfolio comprises four distinct product lines: Huarpe Gran Reserva (premium blends from multiple Mendoza sub-regions aged 14-24 months in French oak), Huarpe Reserva (single-varietal terroir wines aged 10 months in French oak), Taymente (nine single-varietal wines exploring Mendoza's typicity), and Zamia Extra Brut (traditional-method sparkling wine). Additionally, the company operates Finca Las Divas as an event and hospitality venue offering curated wine experiences.

Differentiator

Problem solved

Functional benefit

Brands

• HUARPE Gran Reserva: Premium blend wines including Agrelo Terroir (80% Malbec, 20% Cabernet Sauvignon), Vista Flores Terroir (65% Bonarda, 35% Petit Verdot), Gualtallary Terroir (50% Cabernet Franc, 50% Cabernet Sauvignon), and Guayquil (40% Malbec, 35% Cabernet Sauvignon, 10% Petit Verdot, 10% Tannat, 5% Bonarda).
• HUARPE Reserva
• Taymente
• Zamia
• Finca Las Divas

Products and services

• Huarpe Gran Reserva Premium blend series expressing the diversity of Mendoza's terroir through four distinct wines: Agrelo (80% Malbec, 20% Cabernet Sauvignon), Vista Flores (65% Bonarda, 35% Petit Verdot), Gualtallary (50% Cabernet Franc, 50% Cabernet Sauvignon), and Guayquil (multi-varietal blend). Aged 14 to 24 months in French oak barrels.
• Huarpe Reserva Reserve line featuring single-varietal terroir wines from select Mendoza regions: Cabernet Franc and Malbec from Gualtallary, aged 10 months in French oak barrels and foudres, with a cellaring potential of 10 years.
• Taymente Varietals Varietal line exploring the typicity of Mendoza soils, including Malbec, Cabernet Sauvignon, Bonarda, Pinot Noir, Sauvignon Blanc, Chardonnay, Torrontés, and Tardío (late harvest sweet wine).
• Zamia Extra Brut Sparkling Wine Sparkling wine produced using the traditional method from Pinot Noir and Chardonnay base wines, sourced from vineyards in Perdriel, Luján de Cuyo, with 12 months of yeast contact.
• Finca Las Divas Event Venue Event venue located in Gualtallary, Valle de Uco, offering experiences such as weddings, micro-weddings, birthdays, sunset parties, themed lunches and dinners, private tastings, yoga retreats, and cultural events including cinema under the stars, jazz nights, and creative workshops amidst the vineyards.
• Classic Experience Guided tour of vineyards and winery with tasting of 3 wines, available Monday to Saturday at ARS 15,000 per person.
• Premium Experience Guided tour of vineyards and winery with tasting of 5 premium wines, priced at ARS 30,000 per person.
• Classic Wine & Tapas Winery tour combined with a selection of cheeses, cured meats, empanadas, and regional snacks, minimum two people required, priced at ARS 33,000 per person.
• Premium Wine & Tapas Premium tasting experience with extended food pairings including full winery tour, priced at ARS 42,000 per person with minimum two people required.

Quantifiable outcome

• 80% of winery's energy to be generated from photovoltaic panels
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Darío Werthein and Fabián SufferncoreStrategic or Co-development Partner · 1 January 2016In 2016, José Hernández Toso partnered with Darío Wertheim and Fabián Suffern, two entrepreneurs from Buenos Aires who founded the acclaimed Riglos winery. This partnership united two wine families with aligned winemaking and commercial philosophies, positioning both Huarpe and Riglos among the best wineries in Argentina for international wine connoisseurs. The partnership created a unified portfolio with shared distribution networks and winemaking expertise.
• Riglos WinerycoreStrategic or Co-development PartnerRiglos, founded by Darío Wertheim and Fabián Suffern, is co-managed with Huarpe Wines under the leadership of José Hernández Toso as Director of Winemaking for both brands. The two wineries share winemaking philosophy, commercial networks, and distribution channels, operating as sister brands in the premium Argentine wine segment.
• Colección PampaminorOthersThe Pampa Collection of modern and contemporary Argentine art is permanently exhibited in the Huarpe/Riglos winery. The collection began 25 years ago with works by Argentine artists including Pettoruti, Xul Solar, Matías Duville, Valentín Demarco, and Nina Kovensky. It is defined by local Argentine identity and cultural belonging.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bodega Norton: Historic Mendoza winery with broad product range and established international distribution across the Americas, Europe, and Asia. Comparable on international export footprint but operates at substantially larger scale.
• Bodega Trapiche: Large, established Argentine winery with broad portfolio spanning entry-level to premium, extensive international distribution, and tourism operations. Comparable Mendoza exporter but at significantly larger scale.

Direct peers

• Bodega Achaval Ferrer: Premium Mendoza winery focused on single-vineyard Malbec and Bordeaux varietals from distinct terroirs (including Gualtallary). Comparable on premium price points, terroir-driven portfolio, and international export focus.
• Bodega Riglos: Sister winery under the 2016 partnership with Werthein and Suffern, sharing Director of Enology José Hernández Toso and the same international distribution network. Effectively co-managed with Huarpe Wines as paired premium Mendoza brands.
• Bodega Salentein: Premium Mendoza producer in Valle de Uco with estate tourism, an on-site art collection (similar cultural-tourism hook), and broad international distribution. Closest comp on art-and-wine tourism integration.
• Bodega Colomé: Premium Argentine producer operating one of the world's highest-altitude vineyards in Salta (Calchaquí Valleys), similar to Huarpe's Cafayate Torrontés source. Comparable on extreme-altitude viticulture and premium international positioning.
• Bodega Luigi Bosca: Family-owned Mendoza premium winery with multi-generational heritage, French oak aging, and international distribution. Comparable on family heritage story and premium Luján de Cuyo terroir focus.
• Bodega Catena Zapata: Argentina's most internationally recognized premium Mendoza winery, with multi-region estate sourcing (Agrelo, Gualtallary) and global distribution. Most directly comparable premium-positioned Argentine exporter with terroir-driven portfolio.
• Bodega Zuccardi: Premium Mendoza family winery operating multiple estates (including Gualtallary), a strong international presence, and a destination winery/tourism program at Piedra Infinita. Closest comp on multi-alt terroir, tourism, and family-led premium positioning.

Emerging players

• Bodega Aleanna (El Enemigo): Boutique Mendoza project focused on high-end Malbec and Cabernet Franc from historic sub-regions, with strong sommelier and export following. Comparable on small-scale premium positioning and cult-style international recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HuarpeRiglos
• Instagraminstagram.com/huarpe_riglos
• LinkedInlinkedin.com/company/bodegas-y-vi%C3%B1edos-huarpe-s.a.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas y Viñedos Huarpe S.A.