Banking University of Ho Chi Minh City

What Banking University of Ho Chi Minh City does

Banking University of Ho Chi Minh City (HUB, legal name: Trường Đại học Ngân hàng Thành phố Hồ Chí Minh) is a public higher-education institution founded in 1976 and operating under the administrative supervision of the State Bank of Vietnam. The university specializes in banking, finance, accounting, business administration, international business, law, information systems, and data-science education, serving undergraduate, masters, and doctoral students across 20,000+ enrolled learners. Its 580-person personnel base includes approximately 500 teaching staff, of whom 62 are Professors/Associate Professors and 235 hold PhDs. HUB runs three campuses across Ho Chi Minh City (District 1 main campus at 36 Ton That Dam, Ham Nhi, and Thu Duc) totaling ~11 hectares, with 147 lecture halls, a 900-seat auditorium, sports complex, dormitories for 2,600+ students, and a 6,666 m² electronic library holding ~47,000 titles and 359,000+ volumes.

HUB's product surface combines traditional degree programs with a digital delivery stack branded "HUB 4.0": an HUB-LMS online learning management system, E-Student academic portal, EOffice document management, HRM system, a VR360 virtual campus tour, and an AI-powered chatbot for student inquiries. Educational offerings span standard Vietnamese-language programs, high-quality English-medium programs, international dual-degree programs (delivered in partnership with foreign universities), second-degree programs, and a distance-learning portfolio in English, Business Law, Accounting, Business Administration, and Finance-Banking. Two new 27-credit university certificate programs — one in AI (Agentic AI, generative AI, machine learning, AI governance) and one in FinTech (digital banking, blockchain, Web3, DeFi, smart contracts) — were launched in 2026.

HUB's revenue mechanics are a hybrid of government budget allocation, per-credit tuition (682,500 VND per credit for the standard undergraduate program in 2025–2026), short-term professional training and IT/foreign-language certification fees, distance-learning tuition, and dormitory/ancillary services revenue. The university sells directly to students (B2C) via national examination admission, direct admission, and international partnership channels, and indirectly to the banking industry through corporate training and certificate programs. Multiple international and domestic partnerships (NUS, DIV, LocaMos Global AG) and a 70,000+ alumni network spanning major Vietnamese banks, Big Four firms, and the State Bank of Vietnam form the institution's primary distribution and reputation moat. The university holds MOET institutional accreditation, AUN-QA program accreditation, ISO 21001:2018 (educational organization management), and ISO 9001:2015 (quality management) certifications.

Name

Banking University of Ho Chi Minh City

Legal name

Trường Đại học Ngân hàng Thành phố Hồ Chí Minh

Website

https://hub.edu.vn

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Banking University of Ho Chi Minh City (HUB) is a public Vietnamese university founded in 1976, supervised by the State Bank of Vietnam, specializing in banking, finance, and business education across undergraduate, masters, and doctoral programs for 20,000+ students, with recent expansion into AI and FinTech certificate programs.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Technical Universities with Computing, Data & AI Focus (EDAHAEAK)

Keywords

• Higher education
• Banking education
• Finance programs
• Undergraduate degrees
• Professional certification

Headquarters

HQ city

Quan 1, Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Revenue from undergraduate, graduate, and doctoral programs including standard, high-quality, and international dual-degree programs
2. Short-term Training Programs: Revenue from professional skills training, IT and foreign language certificates, and specialized certification programs
3. Distance Education: Tuition from distance learning programs in Business Administration, Finance-Banking, Accounting, English, and Economic Law

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Banking University of Ho Chi Minh City (HUB) is a Vietnamese public university that delivers multi-level higher education and professional training in banking, finance, accounting, business administration, economics, law, and information systems. It offers undergraduate, master's, and doctoral programs, short-term professional certificates, and distance learning courses. The university also provides digital learning platforms, library services, and corporate training tailored to Vietnam's banking and financial sector.

Product overview

Banking University of Ho Chi Minh City (HUB) operates as a multi-level educational institution offering undergraduate, graduate, and doctoral programs primarily in banking, finance, and business disciplines. The university provides a portfolio of digital services under its HUB 4.0 initiative including HUB-LMS (online learning management system), E-Student portal, EOffice document management, HRM system, virtual campus tour (VR360), and AI chatbot. Core educational offerings include distance learning programs and two new short-term certificate programs in AI and FinTech launched in 2026, each comprising 27 credits across 9 modules.

Differentiator

Problem solved

Functional benefit

Brands

• HUB 4.0: Digital transformation initiative incorporating VR tours, AI chatbot, digital library, and online learning management system
• Saigon ISB
• AJEB
• HUB-LMS
• HUB Marathon
• E-Student Portal

Products and services

• Standard Undergraduate Programs Full-time undergraduate degree programs in banking, finance, accounting, business administration, and related disciplines for high school graduates and equivalent candidates in Vietnam.
• High-Quality and International Undergraduate Programs Premium undergraduate programs including high-quality English-medium programs, international dual-degree programs, and programs with degrees issued by partner universities abroad.
• Master's Degree Programs Postgraduate master's programs in banking, finance, business administration, accounting, and related fields for working professionals and recent undergraduates.
• Doctoral Programs PhD-level research programs in banking, finance, and business disciplines for advanced scholars and researchers.
• Short-term Professional Training Short-term courses covering professional skills, foreign languages, IT certification, and specialized vocational skills aimed at working professionals.
• AI Certificate Program (Chứng chỉ Trí tuệ nhân tạo) 27-credit university certificate covering Machine Learning, Predictive AI, Generative AI, Agentic AI, AI governance, and AI applications in finance and banking.
• FinTech Certificate Program (Chứng chỉ Công nghệ tài chính) 27-credit university certificate covering digital payments, digital banking, blockchain, Web3, decentralized finance, smart contracts, and AI applications in finance.
• Distance Learning Programs Remote education programs delivered via HUB-LMS covering English, Economic Law, Accounting, Business Administration, and Finance-Banking.
• Electronic Library Services Digital library providing access to 47,000+ book titles and 359,000+ volumes, supporting 600 concurrent users across Vietnamese and foreign language materials.

Quantifiable outcome

• Nearly 1,000 graduates (Doctors, Masters, Bachelors) in 2024 graduation ceremony
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National University of Singapore (NUS)coreStrategic or Co-development Partner · 17 August 2026HUB signed comprehensive cooperation agreement with NUS for developing training programs on strategic core technologies for Vietnam. Partnership includes joint curriculum development in AI and technology fields, and green certificate program for sustainable development.
• Deposit Insurance of Vietnam (DIV)coreStrategic or Co-development Partner · 18 May 2026HUB signed memorandum of understanding with DIV to promote research, training, and technology application. Partnership focuses on AI, blockchain, and digital banking collaboration, with DIV expecting to leverage HUB's expert faculty and AI lab facilities.
• LocaMos Global AG (Switzerland)minorStrategic or Co-development Partner · 15 September 2024MOU signed between HUB and LocaMos Global AG for potential cooperation in education technology and international exchange programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• RMIT University Vietnam: International university with a Vietnam campus offering business and finance degrees in English; competes for the premium-segment Vietnamese and international student cohort.

Direct peers

• University of Economics Ho Chi Minh City (UEH): Largest public economics/business university in southern Vietnam with overlapping banking, finance, and business administration programs, competing for the same Ho Chi Minh City student pool.
• Banking Academy of Vietnam (Hanoi): The Hanoi-based counterpart to HUB, also supervised by the State Bank of Vietnam and focused exclusively on banking and finance education. Direct peer in product, regulatory parent, and target market.
• Foreign Trade University (FTU): National public university specializing in international economics, business, and finance, with comparable undergraduate-to-doctoral programs targeting similar Vietnamese students seeking finance careers.
• University of Economics and Law (UEL): Vietnamese public university offering programs in economics, business, law, and finance with similar scale and Vietnamese public-university positioning, competing for the same domestic student segments.
• National Economics University (NEU): Hanoi-based public university offering undergraduate and graduate programs in economics, banking, finance, and business administration; competes for top-tier Vietnamese students in the same disciplines.

Others

• Asian Institute of Technology (AIT): Regional graduate-level institution offering programs in technology and management with banking-adjacent curricula; relevant as an ecosystem peer for international partnership and cross-border student mobility in Southeast Asia.

Regional players

• Singapore Management University (SMU): Singapore-based university with a strong banking and finance school; relevant regional peer because it draws Vietnamese students seeking international banking credentials and competes in the same Southeast Asian talent market.
• National University of Singapore (NUS) Business School: NUS is HUB's explicit strategic partner for the2026 technology training programs; as a top regional business school it represents the aspirational benchmark for HUB's international dual-degree ambitions.

Emerging players

• Hong Kong Baptist University - School of Business: Asian regional business school with finance and FinTech program offerings; comparable as a specialized finance-focused school competing for internationally mobile Vietnamese students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CongDoanHUB
• LinkedInlinkedin.com/school/buh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banking University of Ho Chi Minh City