Human Being Media
Human Being Media is a NYC-based boutique production company and artist collective delivering commercial video, music video, event recap, and documentary content on a project basis to enterprise brands, music festivals, and media publications.
- Company typePrivate
- Founded-
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Human Being Media does
Human Being Media (HBM) is a New York City-based production company and artist collective that delivers video production services to enterprise clients on a project basis. The company operates across eight interrelated service lines: commercials, event recaps, music videos, documentary work, sponsor/branded content, daily recaps, editorial content, and showcase reels. Its core technology is human-driven creative production using standard film and image-making craft rather than proprietary software or platform infrastructure; there are no disclosed APIs, SDKs, or AI/ML components.
HBM targets four primary customer segments: brand marketers and advertisers (including Tito's Vodka, Red Bull, Benjamin Moore, Sennheiser, Bacardi, and Mastercard), the music industry spanning artists, labels, and festivals (Bonnaroo, Governor's Ball, EDC, Outside Lands, Global Citizen's Festival, New York Comic Con), and media publications (Entertainment Weekly, People Magazine, Essence Magazine, InStyle, Rachel Ray, ESPN). The company's go-to-market is direct enterprise sales, with projects quoted on a per-engagement basis and none of the work delivered as a recurring or retainer-based service according to available data.
The leadership team is led by founder Jay Sansone (Video Director | Cinematographer, 15+ years of experience, former lead cinematographer at People Magazine) and Executive Producer M.J. Geier (oversaw 300+ commercial projects). HBM is privately held with no external funding, no parent company, and a related sister entity, Ticking Clock Productions. The company markets primarily through its website portfolio and Instagram, with North America as its stated operating market.
Human Being Media firmographics
Firmographics- Name
- Human Being Media
- Legal name
- Human Being Media
- Website
- https://humanbeingmedia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Human Being Media is a NYC-based boutique production company and artist collective delivering commercial video, music video, event recap, and documentary content on a project basis to enterprise brands, music festivals, and media publications.
- Ownership category
- akta.pro rank
Human Being Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Industries (5121), Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industry
- Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
Keywords
Where Human Being Media is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Human Being Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Production Services: Project-based production fees for commercial content, music videos, event recaps, and documentary work. Clients engage HBM for specific creative projects rather than ongoing retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Human Being Media product offering
Product offeringCore offering
Human Being Media is a NYC-based video production company and artist collective that produces commercials, music videos, event recap content, documentaries, branded sponsor content, daily festival recaps, and editorial video for brand marketers, music festivals, artists, and media publications. Projects are delivered on a per-engagement basis to enterprise clients including Tito's Vodka, Red Bull, Benjamin Moore, Sennheiser, ESPN, Bonnaroo, and Governor's Ball.
Product overview
Human Being Media is a NYC-based production company and artist collective offering a unified suite of video production services. The portfolio consists of eight interconnected service lines: Commercials (brand advertising), Event Recaps (festival documentation), Music Videos, Documentary Work, Sponsor/Branded Content, Daily Recaps, Editorial content, and Reels (showcase compilations). These services are delivered by a collective of filmmakers and are applied across diverse clients in music, entertainment, food/lifestyle, and consumer brands.
Differentiator
Problem solved
Functional benefit
Brands
- Ticking Clock Productions: Sister company of Human Being Media, referenced on the HBM website as a related production entity.
Products and services
- Reels Curated compilation reels showcasing Human Being Media's best commercial, documentary, and event work as a portfolio showcase for prospective clients.
- Commercials Professional commercial video production services for brands, including work for Sennheiser, Tito's Vodka, and Benjamin Moore.
- Event Recaps Official and unofficial recap videos for major music festivals and events including Governor's Ball, Bonnaroo, Electric Daisy Carnival, and Outside Lands.
- Documentary Work Documentary filmmaking including music documentaries, festival documentation, and branded documentary content for clients like Red Bull and ESPN.
- Music Videos Music video production for artists including John Bellion, A R I Z O N A, Anais Mitchell, Eric Krasno, and The London Souls.
- Sponsor Content Branded sponsor content for clients including Citi (Global Citizens), Tito's Vodka (Austin City Limits, Lollapalooza), and Bacardi (GovBall).
- Daily Recaps Daily video recaps from major music festivals including Governor's Ball and Bonnaroo.
- Editorial Work Editorial video content for publications including People Magazine, Essence Magazine, Rachel Ray, Red Bull, and Entertainment Weekly.
Companies that use Human Being Media
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Human Being Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Human Being Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ticking Clock ProductionsminorSister company under the same creative umbrella. Referenced on HBM's website as a related production entity.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Human Being Media competitors and assessment
Company assessmentBroad incumbents
- MJZ: Long-established, large-scale commercial production company representing major directors for brand advertising — operates in the same production space as HBM but at significantly larger scale and broader portfolio.
Direct peers
- Anonymous Content: NYC and LA-based commercial production company and talent management firm producing commercials, music videos, branded content, and long-form film — directly comparable to HBM's full-service commercial/video production model for major brands.
- Prettybird: Commercial production and entertainment company producing commercials, music videos, and branded content for brands and artists — closely comparable in service mix to HBM's commercials, music videos, and sponsor content offerings.
- Bullion Productions: Music video and commercial production company known for high-profile artist collaborations — directly comparable to HBM's music video portfolio (John Bellion, A R I Z O N A, Anais Mitchell) and branded content work.
- Variable: NYC-based commercial production company producing commercials, branded content, and experiential work for major brands — comparable in scale and service mix to HBM.
- Radical Media: NYC-based commercial production company producing commercials, branded content, documentaries, and music videos for major global brands — closely aligned with HBM's service portfolio and client base.
- Tool of North America: Commercial and music video production company producing award-winning work for brands and artists — comparable to HBM's blend of commercial and music video production for enterprise clients.
- Arts & Sciences: NYC and LA-based commercial production company producing commercials and branded content for major brands — comparable to HBM's commercial production service line.
- London Alley Entertainment: Commercial and music video production company producing work for brands, artists, and entertainment clients — comparable to HBM's music video and commercial production offerings.
- Epoch Films: NYC-based commercial production company representing directors for brand advertising work — directly comparable to HBM's cinematic commercial production for enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Human Being Media social profiles
Digital presenceHuman Being Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Being Media leadership team
Management profileNumber of profiles
Profiles2 records
Human Being Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Being Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Being Media
What does Human Being Media do?
Human Being Media is a NYC-based video production company and artist collective that produces commercials, music videos, event recap content, documentaries, branded sponsor content, daily festival recaps, and editorial video for brand marketers, music festivals, artists, and media publications. Projects are delivered on a per-engagement basis to enterprise clients including Tito's Vodka, Red Bull, Benjamin Moore, Sennheiser, ESPN, Bonnaroo, and Governor's Ball.
Is Human Being Media a public or private company?
Human Being Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Being Media founded?
Human Being Media was founded in -1. It employs 1 to 10 people.
Where is Human Being Media based?
Human Being Media is headquartered in New York City, United States, in the North America region.
How does Human Being Media make money?
One revenue line is on record: production Services.
Who are Human Being Media's main competitors?
MJZ is listed as a broad incumbent. Direct peers are Anonymous Content, Prettybird, Bullion Productions, Variable, Radical Media, Tool of North America, Arts & Sciences, London Alley Entertainment and Epoch Films.
Does Human Being Media have an API?
No public API is recorded for Human Being Media.
What industry is Human Being Media in?
Human Being Media's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPADAEAH, Music & Performance Branded Content (Sessions, Artist/Brand Collabs). Its NAICS code is 5121 and its SIC code is 7812.