Human Connection
Human Connection is an Amsterdam-based organizational consultancy founded in 1998 that helps Dutch organizations, leadership teams, and individual professionals navigate change through custom advisory engagements using its proprietary "Connect to Perform" methodology.
- Company typePrivate
- Founded1998
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Human Connection does
Human Connection is an Amsterdam-based organizational consultancy founded in 1998 by Gerke Visser, delivering human-centered management advisory services to Dutch organizations, leadership teams, and individual professionals. The firm operates without a software product; its core is a proprietary methodology called "Connect to Perform," an interactive game-based framework that maps organizational culture development phases and prescribes approximately 50 interventions to influence behavior and culture. The consulting portfolio spans organizational development, team development, interim management, learning & development, individual coaching, and certified confidential advisor services, all delivered as tailor-made engagements by a team of approximately 15 specialist consultants.
The business model is pure professional services — quote-based project pricing, multi-year contracts, and revenue generated through custom consulting engagements rather than recurring software subscriptions. The client portfolio includes Dutch enterprises (Accell Group, KPN, Randstad, TOPdesk, OGD), healthcare providers (SEIN, ERASMUSMC), and municipal governments (Gemeente Amsterdam, Gemeente Rotterdam, Gemeente Deventer, Gemeente Baarn). Go-to-market is relationship-driven, relying on referrals, direct outreach, and open "Connect to Perform" game evenings that double as community engagement events. The company maintains a LinkedIn presence and a content-led website as its primary digital channels, with no disclosed revenue, no external funding, and no technology stack integrations.
Operationally, the firm is led by two directors — founder Gerke Visser and Sjef van Gool — and operates under a values-driven philosophy emphasizing connection, trust, and contextual understanding. The business is privately held, independently owned by the founding/management team, and geographically concentrated in the Netherlands with no disclosed international expansion. Recent operational signals point to modest growth: the careers page indicates planned onboarding of new colleagues from autumn 2026, and there is an expanded coaching methodology stack (Voice Dialogue, Co-active, ACT, Insights, Deep Democracy) supporting the learning & development practice.
Human Connection firmographics
Firmographics- Name
- Human Connection
- Legal name
- Human Connection
- Website
- https://humanconnection.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human Connection is an Amsterdam-based organizational consultancy founded in 1998 that helps Dutch organizations, leadership teams, and individual professionals navigate change through custom advisory engagements using its proprietary "Connect to Perform" methodology.
- Ownership category
- akta.pro rank
Human Connection industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
- akta.pro secondary industries
- Collaboration, Teamwork & Conflict Resolution (EDAAAKAF), Digital Workplace & Collaboration Integration (BPAEAAAM)
Keywords
Where Human Connection is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Human Connection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Consulting Services: Revenue generated through customized organizational consulting engagements including organizational development, team development, interim management, and learning & development programs. Services are provided on a project/trajectory basis tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Human Connection product offering
Product offeringCore offering
Human Connection is a Dutch organizational consultancy that advises and guides teams and organizations through change, including transformation to self-management, culture development, reorganizations, mergers, Agile/Scrum implementation, and compliance and integrity work. It also delivers interim management, learning & development programs, individual coaching, and certified confidential advisor services. Its distinct offering is the proprietary "Connect to Perform" methodology — a game-based culture development framework with approximately fifty interventions for influencing behavior and culture.
Product overview
Human Connection is a management consultancy offering a portfolio of human-centered organizational services. The core offerings include organizational development & team development consulting, interim management, learning & development programs, individual coaching, and confidential advisor services. The company's distinctive methodology is 'Connect to Perform' — an interactive game and culture development approach used in workshops and organizational programs. All services are delivered as tailor-made consulting engagements by their team of advisors, coaches, and interim managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect to Perform A culture development philosophy and interactive game designed to help teams and organizations move to more effective and pleasant ways of working by making (mutual) connections. The game provides insight into organizational culture phases and approximately fifty different interventions to influence behavior and culture. Used in workshops and organizational programs run by Human Connection consultants.
- Organizational Development & Team Development Advisory and guidance services for teams and organizations through change, including transformation to self-management, facilitating conversations and decision-making, culture development, reorganizations, mergers, compliance and integrity issues, and Agile/Scrum implementation. Tailor-made consulting engagements for organizations and leadership teams.
- Interim Management Interim professional services providing management or director support for organizations, including change management, HR management, strategy implementation, ICT management, and social safety services. Consultants are embedded as interim managers or directors within client organizations.
- Learning & Development Personal and professional development guidance for executives, managers, and professionals covering leadership programs, intervision, individual coaching, talent management, trainee programs, and learning infrastructure setup. Designed and facilitated as workshops or longer trajectories.
- Coaching Services Individual coaching services tailored to client needs, covering themes such as personal development, communication, balance and resilience, stress/burnout, and career development. Uses methods including Voice Dialogue, Co-active coaching, ACT, Insights, and Deep Democracy. Pricing is custom-set following intake.
- Confidential Advisor Services Certified confidential advisors providing social safety workplace services, including preventive measures, context analysis, interventions, and guidance for organizations seeking to create and maintain a safe working environment. Targeted at HR leaders and organizations needing an external confidential advisor.
Companies that use Human Connection
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Human Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Human Connection partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Human Connection competitors and assessment
Company assessmentBroad incumbents
- Lane4: Lane4 is a UK-headquartered performance consultancy specializing in team development, leadership, and culture change with a strong proprietary methodology. Its focus on team performance and culture work closely parallels Human Connection's Connect to Perform approach.
- Right Management (ManpowerGroup): Right Management is the talent and career development arm of ManpowerGroup, offering leadership development, coaching, and organizational consulting globally. It overlaps with Human Connection's leadership coaching and talent management services at larger scale.
- Schouten & Nelissen: Schouten & Nelissen is a large Dutch training, coaching, and organizational development provider offering corporate learning programs and leadership development. It competes with Human Connection's learning & development and coaching practices at greater scale.
- Berenschot: Berenschot is one of the largest Dutch management consultancies, offering HR, organizational development, and interim management across public and private sectors. It competes with Human Connection for organizational transformation engagements while operating at significantly greater scale.
Direct peers
- Boer & Croon: Boer & Croon is a Dutch interim management and organizational consultancy specializing in placing senior interim managers and advising on change. It directly overlaps with Human Connection's interim management and change advisory practices.
- Veldhoen+Company: Veldhoen+Company is a Dutch consultancy focused on Agile transformations, self-organizing teams, and new ways of working. It directly competes with Human Connection's Agile/Scrum implementation and self-management transformation services.
- Twynstra Gudde: Twynstra Gudde is a Dutch organizational advisory firm focused on change management, organizational development, and public-sector transformation. It is one of the most prominent Netherlands-based organizational consultancies and directly competes with Human Connection for team development and culture change engagements.
- Impetus (Coachresult): Impetus is a Dutch coaching and organizational development consultancy offering executive coaching, team coaching, and culture programs. It directly competes with Human Connection's executive/team coaching and culture development offerings.
Regional players
- Baan Brederwijs: Baan Brederwijs is a Netherlands-based executive coaching and organizational development firm focused on leadership development and team coaching. It is comparable to Human Connection's coaching and learning & development practice.
Emerging players
- GDI (Group Dimensions International): GDI is a Belgium-based consultancy specializing in culture development and team effectiveness through diagnostic tools and workshops. It competes for the same Dutch and Benelux culture-change engagements as Human Connection.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Human Connection social profiles
Digital presenceHuman Connection compliance and trust
Trust signalCompliance1 record
Human Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Connection leadership team
Management profileNumber of profiles
Profiles14 records
Human Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Connection
What does Human Connection do?
Human Connection is a Dutch organizational consultancy that advises and guides teams and organizations through change, including transformation to self-management, culture development, reorganizations, mergers, Agile/Scrum implementation, and compliance and integrity work. It also delivers interim management, learning & development programs, individual coaching, and certified confidential advisor services. Its distinct offering is the proprietary "Connect to Perform" methodology — a game-based culture development framework with approximately fifty interventions for influencing behavior and culture.
Is Human Connection a public or private company?
Human Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Connection founded?
Human Connection was founded in 1998. It employs 11 to 50 people.
Where is Human Connection based?
Human Connection is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Human Connection make money?
One revenue line is on record: professional Consulting Services.
Who are Human Connection's main competitors?
Broad incumbents on record are Lane4, Right Management (ManpowerGroup), Schouten & Nelissen and Berenschot. Direct peers are Boer & Croon, Veldhoen+Company, Twynstra Gudde and Impetus (Coachresult). Baan Brederwijs is listed as a regional player. GDI (Group Dimensions International) is listed as an emerging player.
Does Human Connection have an API?
No public API is recorded for Human Connection.
What industry is Human Connection in?
Human Connection's product category is Management Consulting. Its primary akta.pro industry code is BPAHAEAH, Digital Workplace & Collaboration Consulting, with a secondary code of EDAAAKAF, Collaboration, Teamwork & Conflict Resolution. Its NAICS code is 54161 and its SIC code is 8742.