What Humanidei does

Humanidei is a privately held, US-based human capital strategies firm that serves exclusively the credit union movement. Founded in 2019 and operating with a 12-person team, the company delivers an integrated portfolio of eight professional services: executive recruitment, executive coaching, DEI consulting, strategic consulting, compensation and retention analysis, training for employees and boards, the Humanedge two-year CEO development program (in partnership with Hofheimer Strategy Advisors), and the DEI Practitioner Network membership community. Its core technology consists of certified consultants and coaches applying structured methodologies — a proprietary four-phase Strategic Diversity Plan framework, the Humanedge curriculum, and industry-standard psychometric assessments (DiSC, Harrison, Big 5, Emotional Intelligence, Senior Leadership Competency) — augmented by predictive analytics in executive search.

The business model is predominantly B2B professional services revenue (consulting, executive search fees, coaching, training) delivered through high-touch, relationship-based sales to credit union Boards, executive teams, and HR leaders, supported by strategic channel partnerships (notably DDJ Myers, an ALM First company) and league relationships. A modest recurring-revenue layer has been introduced via the DEI Practitioner Network, with Individual membership at $180/year and Annual Premium at $1,999/year. Go-to-market combines direct enterprise engagement, thought leadership (LinkedIn, CUInsight articles, podcast appearances), speaking engagements, and community-led growth through the practitioner network. The firm was led by Jill Nowacki as President/CEO until a June 2026 leadership transition installed Stephen Nelson as Interim President and CEO.

Name

Humanidei

Legal name

Humanidei

Website

https://humanidei.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanidei is a US-based, credit-union-exclusive human capital strategies firm offering executive recruitment, coaching, DEI consulting, leadership development, and training to credit unions nationwide through a 12-person consulting team and strategic partnerships.

Ownership category

akta.pro rank

Product category

Credit Union Professional Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Executive search services
• Credit union consulting
• Leadership development
• Diversity equity inclusion
• Executive coaching

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Revenue generated from strategic consulting engagements including DEI consulting, organizational development, and succession planning. These are typically project-based or retainer arrangements with credit unions.
2. Executive Recruitment: Fees from executive search and recruitment services for credit union leadership positions, including C-suite searches and compensation evaluations.
3. Training and Development: Revenue from training programs for employees and boards, including leadership development, DEI training, and custom training programs.
4. Executive Coaching: Fees from certified executive coaching services including team coaching, one-on-one coaching, and cohort programs.
5. DEI Practitioner Network Membership: Annual membership fees from the DEI Practitioner Network providing access to video chats, community forums, workshops, webinars, coaching sessions, resource libraries, and networking events. Tiers at $180/year (Individual) and $1,999/year (Annual Premium).
6. Humanedge Program: Revenue from the two-year CEO development program featuring in-person gatherings, monthly coaching, leadership circles, and assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Humanidei is a human capital strategies firm that provides credit unions with executive recruitment, executive coaching, DEI consulting, strategic consulting, training for employees and boards, compensation and retention analysis, the Humanedge CEO development program, and the DEI Practitioner Network membership. Services are delivered through credentialed consultants and coaches using industry-standard assessments (DiSC, Harrison, Big 5, Emotional Intelligence, Senior Leadership Competency) and predictive analytics. The firm focuses exclusively on the credit union movement and operates as a service-based consultancy.

Product overview

Humanidei is a human capital strategies firm offering a portfolio of eight distinct service products designed to help credit unions build inclusive, high-performing organizations. The core offerings include Executive Recruitment (using predictive analytics assessments for candidate matching), Diversity/Equity/Inclusion Consulting (a structured four-phase methodology), Executive Coaching (team, individual, candidate, and cohort formats), and Strategic Consulting. Supporting services include Compensation & Retention Analysis, the DEI Practitioner Network (a membership-based community), Training for Employees and Boards (using DiSC and Harrison assessments), and Humanedge (a two-year intensive CEO development program). The firm operates as a service-based consultancy rather than a software platform, with all offerings delivered through certified consultants and coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Humanedge: C-Suite Excellence program for credit unions - a two-year CEO readiness program developed in partnership with Hofheimer Strategy Advisors featuring assessments, coaching, cohort discussions, and in-person learning.
• DEI Practitioner Network

Products and services

• Executive Recruitment Comprehensive executive search using strategic assessment, customized recruitment plans, predictive analytics, and a high-touch approach with ongoing executive coaching for placed executives. Targeted at credit union Boards and executive teams seeking C-Suite and senior leadership placements.
• Executive Coaching Certified coaching services including team coaching (identifying strengths and improving communication), one-on-one professional development, candidate services (resume and interview coaching), and cohort-based learning programs. Targeted at credit union executives, teams, and emerging leaders.
• Diversity, Equity, and Inclusion Consulting Four-phase consulting approach including Discovery & Goal-Setting, Journey Mapping & Accountability Planning, Implementation & Execution, and Evaluate & Iterate to help credit unions design and implement large-scale DEI integration plans. Targeted at credit union leaders and HR teams seeking to embed DEI across organizational functions.
• Strategic Consulting Customized strategic planning and organizational development consulting covering succession planning, strategic planning, organizational development, and career path planning. Targeted at credit union executive teams and Boards.
• Training for Employees and Boards Professional training including DiSC and Harrison assessments for team building, inclusive leadership training, DEI foundations, personal awareness, executive performance evaluations, and customized training programs. Targeted at credit union employees, managers, and Boards of Directors.
• Compensation & Retention Analysis Consultative approach to benchmarking compensation structures against comprehensive survey data to determine competitiveness, with tools to evaluate executive performance and calculate appropriate increases and incentive payments. Targeted at credit union HR leaders and executive teams.
• Humanedge Two-year C-Suite Excellence program for future-ready CEOs featuring assessments, one-on-one coaching, cohort discussions, and curated in-person learning on topics including emotional intelligence, board governance, strategic planning, and financial management. Targeted at credit union executives preparing for CEO succession.
• DEI Practitioner Network

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DDJ Myers (ALM First company)coreStrategic or Co-development PartnerStrategic partnership between Humanidei and DDJ Myers to expand and elevate services provided to credit union clients. This partnership unites two organizations committed to quality executive coaching, forward-thinking workforce strategies, and executive search. DDJ Myers brings decades of proven experience guiding executives and organizations through pivotal transitions, strengthening the collective ability to serve clients at every stage of their professional journey.
• Hofheimer Strategy AdvisorscoreStrategic or Co-development PartnerPartnership with Hofheimer Strategy Advisors to deliver the Humanedge two-year CEO development program. The program combines assessments, one-on-one coaching, cohort discussions, and curated in-person learning moderated and delivered by industry experts including Tracie Kenyon, Jill Nowacki, and George Hofheimer. This partnership enables the creation of future-ready CEOs prepared to step into succession plans and carry credit unions forward.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Cornerstone Credit Union League Resources (via Cornerstone Credit Union Foundation): Cornerstone League and its affiliated foundation provide HR, training, and leadership resources to credit unions across multiple states. Operates as a league-affiliated services provider serving a similar client base with overlapping training and development offerings, primarily in its regional footprint.

Direct peers

• DDJ Myers: Credit union executive search and leadership development firm; both Humanidei and DDJ Myers serve credit union Boards and executive teams with executive search, coaching, and succession strategy. The two are now strategic partners, indicating deeply overlapping offerings in the same niche.
• Hire-Strategies: Executive search firm focused exclusively on the credit union industry, providing C-suite and senior leadership placements. Directly comparable to Humanidei's executive recruitment product in target market and methodology.
• LSA Partners (now Leverage & Partners): Credit-union-focused executive search and leadership advisory firm specializing in C-suite placements and succession planning for credit unions. Directly comparable in vertical focus and core service lines to Humanidei's executive recruitment and strategic consulting offerings.

Broad incumbents

• Spencer Stuart: Global executive search firm with a financial services practice serving banks, insurers, and credit unions. Competes for senior executive search mandates in the same client base but offers a much broader portfolio across industries.
• Heidrick & Struggles: Global executive search and leadership advisory firm serving financial services clients including some credit unions. Competes for senior-level executive search engagements in a similar buyer segment but at a much broader industry and geographic scope.
• Center for Creative Leadership: Nonprofit leadership research and education provider offering executive coaching, leadership development programs, and assessments. Comparable to Humanidei's executive coaching and Humanedge CEO development offerings in methodology and target participant type.
• Blanchard (The Ken Blanchard Companies): Leadership training and development company offering coaching, training programs, and leadership assessments. Comparable in training products and assessment-led methodology to Humanidei's training and board development services.
• Korn Ferry: Global executive search and organizational consulting firm with a financial services practice that includes credit unions. Larger, broader incumbent that competes for the same executive search and leadership development engagements but is not vertically specialized to credit unions.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering executive coaching, leadership training, and talent management solutions. Overlaps with Humanidei's executive coaching, training, and assessment-based offerings but serves all industries rather than specializing in credit unions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Humanidei
• Facebookfacebook.com/Humanidei
• LinkedInlinkedin.com/company/humanidei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanidei