Humanitude formations

What Humanitude formations does

Humanitude formations (legal entity: ETERNIS, SA, SIREN 429 763 741) is a Paris-based private training network that delivers the Gineste-Marescotti care methodology to healthcare professionals serving elderly and frail populations. The company operates as the franchiseur of a network of Institut Gineste-Marescotti regional training institutes — twelve across metropolitan France and additional locations in Belgium, Switzerland, Italy, Portugal, Canada, Japan, and the United States — plus an Ecole Humanitude staffed by five directly-trained instructors who certify the broader pool of 100+ approved trainers. Training is delivered in three product lines: Soin (core care methodology anchored on five principles including zero forced care, verticalization, and living spaces as desire spaces, plus the proprietary Capture Sensorielle© technique), Vie Sociale (social animation via Animation Solidaire et Sociale© and Ambiance Socio-émotionnelle©), and Restauration (Gastronomie Holistique© for ethical diet in dementia care). The Label Humanitude, delivered by the partner association Asshumevie, certifies EHPADs against 350 evaluation criteria and represents a recurring credentialing revenue stream. Customers are predominantly French EHPADs (elderly residential care facilities), with adjacent segments including SSIAD home-care services, hospitals, MAS/FAM disability facilities, and social-life animators. Revenue mechanics combine professional-training fees (multi-day programs, typically 28 or 35 hours per cohort, region-specific tariffs not publicly disclosed), franchise royalties from regional institutes, and ongoing Label certification fees. The corporate parent Eternis SA also edits the Agevillage.com and Agevillagepro.com information platforms, giving the network a content-marketing channel that supports both client acquisition and policy advocacy. As of 2025, the network reports approximately 300 adopting establishments, 92.8% client satisfaction, and 100% Qualiopi certification across all institutes.

Name

Humanitude formations

Legal name

ETERNIS, SA

Website

https://humanitude.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanitude formations (Eternis SA) franchises a network of Gineste-Marescotti training institutes that deliver the Humanitude care methodology to professionals in French EHPADs, hospitals, and home-care services across more than eight countries.

Ownership category

akta.pro rank

Product category

Elderly Care Professional Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Caregiver training programs
• Elderly care methodology
• Non-pharmacological care
• Healthcare professional training
• Bientraitance certification

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Franchised training institutes across France and internationally deliver Humanitude methodology training to healthcare professionals. Training includes referent humanitude, nursing school teacher training (IFSI, IFAS), animation training, and specialized courses.
2. Label Certification: The Label Humanitude is delivered by association Asshumevie to establishments meeting rigorous criteria, creating ongoing certification revenue.
3. Franchise Network: The network operates on a franchise model with regional Gineste-Marescotti Institutes, with Eternis SA as franchise controller (Institut Gineste-Marescotti France).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Humanitude formations delivers professional training programs that teach the Gineste-Marescotti Humanitude care methodology to healthcare and social-care professionals working in EHPADs, hospitals, home care services, and disability residences. Programs cover three domains — Soin (care), Vie Sociale (social life/animation), and Restauration (hospitality) — delivered through a franchised network of regional institutes, with the Label Humanitude certification offering as a downstream engagement vehicle.

Product overview

Humanitude formations operates as a franchise network of Gineste-Marescotti Training Institutes offering professional training in the Humanitude© care methodology. The core offering includes Formation Humanitude training programs across three main areas: Soin (care), Vie Sociale (social life), and Restauration (foodservice). Supporting products include Ecole Humanitude for instructor training, the Label Humanitude for establishment certification, and specific techniques such as Capture Sensorielle©. The methodology is built around five principles: zero forced care, respect for intimacy and singularity, living and dying standing, opening to the outside, and making care facilities into places of life and desire. The network extends across France and internationally through certified regional institutes.

Differentiator

Problem solved

Functional benefit

Brands

• Ecole Humanitude: Training school for Humanitude trainers, managed by five instructors, representing authors Rosette Marescotti and Yves Gineste.
• Humanitude Vie Sociale
• Humanitude Restauration
• Gastronomie Holistique

Products and services

• Formation Humanitude (Soin) Professional training program teaching the Humanitude methodology (Gineste-Marescotti care methodology) for healthcare and social care professionals, focused on person-centered care and bientraitance of elderly and frail individuals. Includes referent Humanitude training and nursing school teacher training (IFSI, IFAS).
• Humanitude Vie Sociale (Animation) Training program (4 days / 28 hours) on social life, animation, and social engagement for care establishments, applying the Animation Solidaire et Sociale® methodology and the Ambiance Socio-émotionnelle® and Fondé Enchaîné® techniques to create living spaces as desire spaces.
• Humanitude Restauration (Gastronomie Holistique) Training program (5 days / 35 hours) on holistic gastronomy and ethical diet practices for elderly care settings, addressing nutrition for people with Alzheimer's and related conditions, via the proprietary Gastronomie Holistique® methodology.
• Ecole Humanitude Training school that certifies and validates all trainers within the Humanitude network, ensuring quality and consistency of teaching across all regional Gineste-Marescotti Institutes via an 8-month alternating theory/practice program.
• Label Humanitude First certification label for bientraitance (good care practices) in France, delivered by the association Asshumevie to care establishments that demonstrate sustained implementation of Humanitude methodology principles. Establishments must meet 350 evaluation criteria and pass expert site visits.
• Formation Pilotage Management and leadership training program for care facility directors and managers, designed to support the operational implementation of the Humanitude methodology within their organizations.

Quantifiable outcome

• 83% of difficult care acts transformed into reassuring, accepted acts without force
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Association Asshumevie / French Ministry of HealthminorStrategic or Co-development Partner · 4 April 2020During COVID-19 crisis, Asshumevie addressed an open letter to Minister Olivier Véran advocating for adaptive strategies in EHPADs, showing Humanitude's influence on policy discussions around elderly care.
• Agevillage / AgevillageprocoreStrategic or Co-development PartnerEternis SA, parent company of Humanitude, edits webmagazines www.agevillage.com (general public) and www.agevillagepro.com (professionals). These platforms provide information resources supporting the elderly care sector and the Humanitude ecosystem.
• AsshumeviecoreStrategic or Co-development PartnerAssociation des professionnels utilisateurs de l'Humanitude (Asshumevie) creates and delivers the Label Humanitude, the first label of bientraitance. The association also organizes webinars and supports establishments in their quality journey.
• Institut Gineste-Marescotti Regional NetworkcoreChannel Partner/ Reseller/ DistributorFranchised network of regional institutes (IGM) across France (Ile-de-France, Grand Est, Sud Ouest, Nord, Normandie, Grand Ouest, Centre Ouest, PACA, Grand Sud, Centre Est, Rhône-Alpes, and others) plus international presence in Belgium, Italy, Switzerland, Portugal, Canada, Japan, USA.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IRTS (Instituts Régionaux du Travail Social): Network of regional social-work training institutes delivering diplomas for social and medico-social professionals. Comparable customer base and regional delivery infrastructure, though their programs are diploma-oriented rather than methodology-oriented like Humanitude.
• DomusVi: Major French and European operator of EHPADs and senior care facilities. The same institutional buyers of Humanitude training are DomusVi operator-customers; competitor only in the sense of being a senior-care strategy stakeholder shaping training budgets.
• AFPA (Agence nationale pour la formation professionnelle des adultes): France's largest public vocational training organization spanning healthcare, trades, and digital skills. Overlaps with Humanitude on healthcare-allied certifications but at much broader scope and scale, making it an incumbent alternative for entry-level aide training.
• Korian (Clariane): One of Europe's largest EHPAD and care-home operators with extensive in-service training infrastructure for caregivers. Significant incumbent in the customer segment Humanitude targets for external methodology training.

Direct peers

• Croix-Rouge Compétence: The professional training arm of the French Red Cross delivering caregiver and nursing training programs across France. Directly comparable as a healthcare-allied vocational training provider serving similar EHPAD and hospital employer customers.
• Formavenir Performances: French continuing education provider focused on healthcare, social, and medico-social sectors, offering Qualiopi-certified training to EHPADs and hospitals. Competes with Humanitude for the same institutional training budgets across care facilities.
• ALFMED / Aliantis Formation: French training provider specialized in healthcare and medico-social professionals. Comparable audience (caregivers, nurses, EHPAD staff) and comparable Qualiopi-certified delivery model that competes for the same institutional training contracts.

Others

• Asshumevie: Association that delivers the Label Humanitude certification. Functionally an ecosystem partner rather than competitor, but operates in the same bientraitance-certification space where new entrants could attempt alternative certification schemes.
• Agevillage / Agevillagepro: Web media platforms for elderly care sector, edited by Eternis SA (Humanitude's parent). Adjacent ecosystem participant that strengthens Humanitude's distribution through professional content, but does not directly compete in training delivery.

Emerging players

• Gérontopôle / French Institute for Caregiver Well-being (various): Public and quasi-public research/training entities focused on geriatric care quality and caregiver support in France. Smaller-scale players in elderly care best-practice diffusion that intersect thematically with Humanitude's caregiver-training mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/humanitudegrandsud
• LinkedInlinkedin.com/company/humanitude-formations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanitude formations