台北艾麗 希爾頓格芮精選酒店 Humble House Taipei, Curio Collection by Hilton

What 台北艾麗 希爾頓格芮精選酒店 Humble House Taipei, Curio Collection by Hilton does

Humble House Taipei is a luxury hotel property located in the Xinyi District of Taipei, occupying floors 5-24 of a mixed-use building developed by Fubon Life Insurance Group adjacent to Breeze Song Gao Department Store and walking distance from Taipei 101. The hotel opened on December 27, 2013 and became Taiwan's first Curio Collection by Hilton property on December 18, 2023. It operates 235 guest rooms across nine categories ranging from 26 sqm Deluxe rooms to a 136 sqm presidential Humble House Suite, with rack rates spanning NT$15,000 to NT$160,000 per night plus 10% service charge and 5% government tax.

The property is built around an art-and-sustainability concept, featuring a curated international art collection, a LEED Diamond-certified green building using nearly 50% eco-friendly materials, an Italian restaurant (LA FARFALLA), a lobby bar (The Terrace), a 702 sqm Grand Ballroom accommodating up to 1,000 guests, an outdoor garden wedding venue, an outsourced EB SPA, an outdoor pool with Taipei 101 views, and a 24-hour fitness center. Technology is limited to standard hotel property management and reservation systems integrated with Hilton's brand standards and the Hilton Honors loyalty platform.

The business model derives revenue from five streams: room accommodations (one-time nightly), food and beverage (transaction-based with Hilton Honors dining discounts of 15-25%), banquet and wedding events (per-table pricing ranging NT$19,800 to NT$30,800+10%), spa services operated by third-party Tung Fang Mei Enterprise (transaction-based with revenue share), and ancillary services including parking (NT$1,200 per room per night), limousine transfers, and pool/fitness access. Distribution combines direct sales through the official website and reservation hotline, third-party OTAs (Booking.com, Agoda), and Hilton's global network. Primary customer segments are luxury leisure travelers, corporate/MICE clients, wedding and celebration events, and Hilton Honors loyalty members.

Name

台北艾麗 希爾頓格芮精選酒店 Humble House Taipei, Curio Collection by Hilton

Legal name

寒舍國際酒店股份有限公司 (Humble House Hotel Co. Ltd.)

Website

https://humblehousehotels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Humble House Taipei is a 235-room luxury hotel in Taipei's Xinyi District, operating as Taiwan's first Curio Collection by Hilton property since December 2023. It serves luxury leisure, corporate, MICE, and wedding segments with rooms, F&B, banquets, and spa services.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Luxury hotel accommodation
• Hotel banquet services
• Wedding event venue
• Fine dining restaurant
• Wellness spa services

Headquarters

HQ city

台北市

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Accommodations: Revenue from 235 guest rooms across 9 room categories ranging from standard Deluxe rooms to luxury Humble House Suite. Room rates range from NT$15,000 to NT$160,000 per night, subject to 10% service charge and 5% government tax.
2. Food and Beverage: Italian restaurant (LA FARFALLA), The Terrace Lobby Bar, in-room dining, and catering services. Dining discounts offered to Hilton Honors members (15-25% off).
3. Banquet and Events: Grand Ballroom (702 sqm, 212 ping, 5m ceiling height), outdoor garden ceremony venue, meeting rooms, and multiple banquet packages. 2026 banquet pricing ranges from NT$19,800 to NT$30,800+10% per table. Wedding packages from NT$26,800+10% to NT$30,800+10% per table.
4. Spa and Wellness: ESPACE BEAUTÉ EB SPA on 7F operated by Tung Fang Mei Enterprise (TUNG FANG MEI 佳麗寶化妝品集團), offering treatments starting from NT$3,600 with discounts for hotel guests.
5. Ancillary Services: Parking (NT$1,200 per room per night), limousine service to/from airports, fitness center access, outdoor pool access for registered guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Humble House Taipei is a luxury art-inspired hotel in Taipei's Xinyi District, offering 235 guest rooms across 9 categories, fine dining at LA FARFALLA Italian Restaurant and The Terrace Lobby Bar, a 702 sqm Grand Ballroom for banquets and MICE events up to 1000 guests, an outdoor garden wedding ceremony venue, ESPACE BEAUTÉ EB SPA, outdoor pool, 24-hour fitness center, and a curated international art gallery. The property is Taiwan's first Curio Collection by Hilton hotel and integrates the Hilton Honors program.

Product overview

Humble House Taipei is a luxury hotel property offering a portfolio of accommodation, dining, event, and wellness services. The core product consists of 9 distinct room categories (from 26 sqm Deluxe to 136 sqm Presidential Suite), two dining venues (LA FARFALLA Italian Restaurant and The Terrace Lobby Bar), a 702 sqm Grand Ballroom for meetings and banquets, an outdoor garden wedding ceremony venue, EB SPA wellness facility, outdoor swimming pool, and 24-hour fitness center. The hotel also features a curated art gallery showcasing international artists, supporting its 'art in life, life in art' philosophy. Additional offerings include various seasonal packages for accommodations, banquets, weddings, and special events. The property joined Hilton's Curio Collection on December 18, 2023, operating as Taiwan's first Curio Collection by Hilton property.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room (豪華客房) Standard 26 sqm room with warm wooden decor, soothing lighting, Sealy bed, TOTO Washlet, NESPRESSO coffee machine, HD flat screen, complimentary Wi-Fi, and complete facilities for personal and business travelers. Priced at NT$20,000 per night.
• Deluxe Room High Floor (豪華客房高樓層) High-floor 26 sqm room with 3m ceiling height, natural light, city views, Sealy bed, TOTO Washlet, surround sound system, anti-dust mite bedding, and external air convection. Priced at NT$22,000 per night.
• Deluxe Room with Landmark View (景隅豪華客房) 26 sqm corner room offering commanding views of Taipei 101, elegantly designed with warm and sophisticated atmosphere, TOTO bidet, and NESPRESSO coffee machine. Priced at NT$25,000 per night.
• Premium Room (尊貴客房) 36 sqm room with simple yet elegant design offering warm relaxing space, featuring bathtub in spacious bathroom and standalone shower. Priced at NT$30,000 per night.
• Premium Room with Landmark View (景隅尊貴客房) 36 sqm corner room with wide glass windows on two sides offering views of Taipei 101 and city skyline, featuring independent dressing room, bathtub, and standalone shower. Priced at NT$35,000 per night.
• Twin Deluxe Suite (行政套房) 53 sqm twin suite on top floor offering city and skyline views, featuring separate living room and bedroom, Sealy twin bed, bathtub, and standalone shower. Priced at NT$50,000 per night.
• King Deluxe Suite with Landmark View (寰宇套房)

Quantifiable outcome

• 9 consecutive years Forbes Travel Guide Recommended (2016-2023)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hilton (Curio Collection by Hilton)flagshipStrategic or Co-development Partner · 18 December 2023Taiwan's first Curio Collection by Hilton hotel and Hilton's fourth brand in Taiwan. Alliance brings global Hilton distribution network, Hilton Honors loyalty program, and Hilton's brand standards to the property. Hotel maintains its unique art and culture identity while benefiting from Hilton's global marketing reach and reservation systems.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotel Royal Nikko Taipei: Long-established luxury urban hotel in Taipei under the Nikko brand, with comparable banquet and wedding positioning and overlapping luxury corporate and leisure demand. Direct competitor for similar events and stay occasions.
• Le Méridien Taipei: Upper-upscale hotel in central Taipei under Marriott's Le Méridien brand, with comparable MICE and corporate positioning. Competes for similar business and leisure segments in the same metropolitan area.
• Shangri-La Far Eastern Plaza Taipei: Twin-tower luxury urban property in Taipei's business district with comparable room count, banquet facilities, and 5-star positioning. Direct competitor for corporate, MICE, and luxury leisure guests in central Taipei.
• Grand Hyatt Taipei: Adjacent luxury hotel connected to Taipei 101, with comparable room count, large banquet and event facilities, and similar corporate/MICE positioning. Direct competitor for both leisure travelers and large-scale events in Xinyi.
• W Taipei: Lifestyle/luxury urban hotel in Xinyi District under Marriott's W brand. Closest design-positioning peer to Humble House Taipei given its boutique-luxury aesthetic, art-influenced design language, and similar target customer (design-conscious luxury travelers).
• Marriott Taipei: Marriott-branded upscale-luxury hotel in Taipei's Dazhi district, comparable in scale, banquet facilities, and target customer mix. Useful peer for benchmarking large-scale urban hotel operations in the Taipei market.
• Conrad Taipei: Luxury hotel in Xinyi District operated by Hilton's Conrad brand. Direct competitor to the Humble House Taipei — Curio Collection affiliation, and a peer for corporate and luxury leisure demand in the same district under the broader Hilton umbrella.
• Regent Taipei: Established luxury hotel in Taipei with comparable premium positioning, banquet capacity, and target customer mix of corporate and leisure travelers. Direct competitor in the Taipei luxury hotel market.
• Mandarin Oriental Taipei: Luxury urban hotel in central Taipei, comparable in positioning (5-star luxury, premium ADR), target customer (luxury leisure and corporate travelers), and service standards. Both compete for the same Xinyi-adjacent leisure and corporate demand.

Broad incumbents

• Hilton Taipei Sinban: Hilton-branded property in Taipei operating under the broader Hilton brand portfolio. Useful peer for understanding Hilton distribution and loyalty economics that Humble House Taipei benefits from as a Curio Collection affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8F%B0%E5%8C%97%E8%89%BE%E9%BA%97-%E5%B8%8C%E7%88%BE%E9%A0%93%E6%A0%BC%E8%8A%AE%E7%B2%BE%E9%81%B8%E9%85%92%E5%BA%97-humble-house-taipei-curio-collection-by-hilton

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 台北艾麗 希爾頓格芮精選酒店 Humble House Taipei, Curio Collection by Hilton