Hunziker AG

What Hunziker AG does

Hunziker AG is a Swiss provider of mobile buildings and event solutions, headquartered in Willisau (Lucerne canton) and operating as a wholly-owned subsidiary of the Messerli Group since 2010. Founded in 1934, the company positions itself as the Swiss pioneer for temporary buildings, designing, manufacturing, renting, and installing modular tent systems, halls and special-purpose tents, mobile stages, grandstands, flooring systems, and event furniture for cultural, sports, corporate, private, and industrial clients across all of Switzerland. Operational scale is substantial: approximately 350 events completed per year, an inventory of 122,000 m² of aluminum-frame tents, 20,000 tribune seats, 56,000 m² of flooring, an in-house canvas production capacity of 19,000 m² per year, and a logistics fleet of trucks, truck cranes, and forklifts.

The technology stack centers on modular Layher structural systems and proprietary tent and dome architectures — including geodesic Event Dom structures spanning 40 m² to 1,000 m² without internal columns, configurable temporary arena systems, and custom canvas manufacturing with branding and repair services. Revenue is generated through multiple streams: rental of structures and equipment (priced in weekend units, Tuesday-to-Monday), long-term rentals with index-linked price adjustments, sales of second-hand equipment through an online marketplace (Marktplatz), and professional project-planning and consulting services. Pricing is quote-based and project-specific, with tiered cancellation fees (50%/75%/90% based on lead time) and standard 30-day payment terms.

The go-to-market is sales-led and event-driven, with sponsorship of major Swiss events (ESAF, Iheimisch, Eidgenössisches Turnfest, WEF, SwissSkills, IIHF World Championship) functioning as both demand generation and showcase. Distribution is direct via on-site consultation, phone (+41 41 972 53 53), email, and web forms; the company operates three sites (Willisau HQ, Gampelen branch opened July 2025, and Nänikon acquired through the January 2025 acquisition of Lenzlinger Zeltvermietung AG) to provide national coverage. Marketing channels include the Tectum industry association, social media (Facebook, Instagram, LinkedIn), the company website, event sponsorships, and Messerli Group cross-referrals. Hunziker AG holds ISO 20121 certification for sustainable event management and carries CHF 50 million in liability coverage through Basler Versicherungen.

Name

Hunziker AG

Legal name

Hunziker AG

Website

https://hunziker.ag

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunziker AG is a Swiss provider of mobile buildings and event solutions, supplying modular tents, halls, stages, grandstands, and event furniture on a rental and sale basis to cultural, sports, corporate, and private event organizers across Switzerland.

Ownership category

akta.pro rank

Product category

Event Infrastructure Services

NAICS

Nonresidential Building Construction (2362)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Temporary Flooring & Ground Protection Rentals (HSACAFAI)

Keywords

• Temporary event structures
• Tent rental services
• Mobile building solutions
• Event infrastructure rental
• Modular tent systems

Headquarters

HQ city

Willisau

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Temporary Structure Rental: Rental of tents, halls, stages, tribunes, and mobile buildings for events. Rental periods are calculated in weekends (Tuesday to Monday), with pricing tiers for short-term vs. long-term arrangements.
2. Equipment and Furniture Rental: Rental of flooring systems (56,000 m²), seating (20,000 seats), tables, bar furniture, barriers, and lighting equipment
3. Sales of Structures and Equipment: Sale of long-term/temporary structures and second-hand equipment through the marketplace platform
4. Project Planning and Consulting: Full-service project management including consultation, 3D visualization planning, on-site supervision, and general contractor services
5. Canvas Services: Custom canvas fabrication, cleaning, repair, and branding/marking services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hunziker AG rents, sells, and installs temporary structures — including party tents, halls, stages, grandstands, flooring, and seating — for events across Switzerland. The company also offers in-house canvas manufacturing, project planning and 3D visualization, general contractor services, and a marketplace for second-hand equipment. Operations are organized as an end-to-end provider covering consultation, planning, logistics, assembly, and dismantling.

Product overview

Hunziker AG is a Swiss provider of mobile buildings and event solutions offering a comprehensive portfolio of rental, sale, and realization services for temporary structures. The core product lines include Zelte (various tent types including party tents, pagoda tents, dome tents, cuboid tents, and pointed tents), Hallen/Spezialzelte (halls and special tents for storage, sports facilities, and construction applications), Bühnen/Tribünen (mobile stages and grandstands), and Raumausstattung (interior decoration including furniture, flooring, and lighting). Supporting services include Blachen-Service (custom canvas manufacturing, cleaning, and branding) and a Marktplatz (marketplace for second-hand equipment). Recent additions include the Roya Holzpavillon (wooden pavilion introduced 2026) and Chalet-Zelt (chalet-style tent introduced 2024). The company operates as part of the Messerli Group and maintains locations in Willisau, Gampelen, and Nänikon (via Lenzlinger Zeltvermietung AG acquisition).

Differentiator

Problem solved

Functional benefit

Products and services

• Zelte (Tents) Rental and sale of various tent types — party tents, pagoda tents, dome tents, cuboid tents, and pointed tents — for events, exhibitions, and celebrations. Customers include event organizers, municipalities, and private hosts in Switzerland.
• Hallen / Spezialzelte (Halls / Special Tents) Storage halls, protection tents, sale/promotion tents, bridge coverings, construction site shelters, and temporary sports halls for commercial, industrial, and public-sector applications in Switzerland.
• Bühnen / Tribünen (Stages / Grandstands) Mobile stages, grandstands, arenas, and podiums for concerts, sports events, and corporate functions with modular configurations, available for rental with full assembly.
• Raumausstattung (Space Equipment) Rental of interior decoration equipment — furniture, floor coverings, lighting, sound systems, and barriers — for complete event setups in Switzerland.
• Blachen-Service (Canvas Service) Custom canvas manufacturing (approximately 19,000 m² per year), cleaning, repair, and branding/marking services for tents and tarpaulins, available to internal projects and external customers.
• Marktplatz (Marketplace) Online marketplace for purchasing second-hand equipment and materials from Hunziker's own inventory, including floor tiles, tarpaulins, and other event infrastructure items.
• Roya – Holzpavillon (Wooden Pavilion) Mobile wooden pavilion combining traditional craftsmanship with mobile architecture, introduced in 2026 as a new product line for events and public gatherings.
• Chalet-Zelt (Chalet-Style Tent) Chalet-style tent offering a distinctive alpine architectural design for events, added to the rental and sale catalog in late 2024.

Quantifiable outcome

• 350 events completed per year
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lenzlinger Zeltvermietung AGcoreStrategic or Co-development Partner · 25 June 2025Acquired on June 16, 2025 (retroactive to January 1, 2025), Lenzlinger Zeltvermietung AG with headquarters in Nänikon ZH strengthens Hunziker AG's presence in Zurich and Eastern Switzerland, expanding the range of high-quality event solutions.
• Messerli GroupcoreStrategic or Co-development Partner · 1 January 2010Hunziker AG has been part of Messerli Group since 2010. Messerli Group is the leading Swiss group for direct communication, combining expertise in event construction, trade fair construction, interior design, media technology, and design. The group enables synergies across member companies for comprehensive service offerings.
• Tectum (Swiss Tent Builders Association)minorOthersMember of Tectum, the Swiss Association of Tent Constructors, providing industry representation and networking.
• Konform (Interior Design)minorStrategic or Co-development PartnerKonform, part of Messerli Group, provides thematic interior design services including color and light compositions, 3D effects, and textile creations for events. Hunziker collaborates with Konform for complete event styling.
• EventwideminorChannel Partner/ Reseller/ DistributorPartnership with Eventwide for complementing furniture offerings. Eventwide provides design furniture with clear and discreet aesthetics to complement Hunziker inventory.
• Mediarent Dr. W. A. GüntherminorStrategic or Co-development PartnerMediarent provides audio, video, LED, and lighting technology services. Collaboration enables comprehensive technical production for events including sound, lighting, and visual effects.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GL events: Large French-listed events group providing temporary structures, seating, and event services globally. Comparable to Hunziker AG in tents and grandstand rentals for sports and cultural events, but at much broader, multinational scope.
• Losberger De Boer: One of the world's largest event-structure and temporary-buildings companies, offering tents, halls, and grandstands on a rental basis for events, sports, and industry. Directly comparable to Hunziker AG across tents, halls, grandstands, and modular space, but operating at much broader European and global scale.

Direct peers

• Neptunus: Dutch-based specialist in temporary event halls and structures for sports, cultural, and corporate events across Europe. Comparable to Hunziker AG's Halten/Spezialzelte and grandstand offerings for marquee international events, though with broader geographic reach.
• HTS Tenti: Manufacturer and rental provider of modular tent and event-structure systems headquartered in Germany with operations across Europe. Comparable to Hunziker AG in the core tent manufacturing and rental proposition, including party tents, halls, and temporary buildings for events.
• Röder Group (Röder Zelt- und Veranstaltungsservice): German tent and event-structures rental and manufacturing group providing party tents, halls, and stage structures across Europe. Comparable to Hunziker AG as a direct tent-rental competitor with shared product categories (party tents, halls, modular structures) and event/corporate customer segments.
• Hofstetter Zelte: Swiss tent and event-structure rental sister company within the Messerli Group portfolio. Direct peer offering party tents, halls, and event infrastructure in overlapping Swiss regions, competing for similar Swiss event customers.
• Ziemann Event + Congress: German full-service event infrastructure provider offering tents, mobile stages, seating, and interior equipment for major events. Comparable to Hunziker AG on the integrated supply of tents, grandstands, and event furnishings for large-scale productions.

Emerging players

• Spacetime (ESM Group): European provider of modular temporary structures and event space solutions with a growing presence in DACH. Comparable to Hunziker AG in modular tents and halls, though at smaller scale and with an emerging rather than dominant position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hunzikerag
• LinkedInlinkedin.com/company/hunziker-ag
• Instagraminstagram.com/hunzikerag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunziker AG