What HUSTLER Hollywood does

HUSTLER Hollywood is the U.S. retail division of the Larry Flynt-founded HUSTLER® brand (LFP Publishing Group, LLC / LFP, Inc., Beverly Hills, CA), operating 37+ branded stores across the United States that sell HUSTLER-branded apparel, accessories, novelties, and lifestyle merchandise. The stores sit within a much broader adult entertainment portfolio that includes HUSTLER Magazine (launched July 1974), HUSTLER TV PPV/VOD broadcasting in 55+ countries via LFP Broadcasting (Boulder, CO), HUSTLER Video, VCA Pictures, and HIS Video DVD distribution, Larry Flynt's HUSTLER Casino and Lucky Lady Casino in Gardena, CA, 11 Larry Flynt's HUSTLER Clubs worldwide, the LFP Internet Group (60–65+ websites including HUSTLER.com and HUSTLER Mobile), and LFP Product Licensing for branded consumer goods.

Revenue is generated through a diversified mix of models: physical retail sales of branded merchandise, casino gaming at the two Gardena card rooms, transaction-based entertainment club operations across 11 locations, PPV/VOD subscriptions for HUSTLER TV, print and digital magazine subscriptions, DVD wholesale distribution, e-commerce across the LFP Internet Group, and licensing royalties on HUSTLER-branded products. Customers are adult consumers of adult entertainment products and experiences (primary persona segment) plus international broadcasting subscribers across 55+ countries; pricing is not publicly disclosed. Go-to-market is direct-to-consumer via owned retail, owned websites, owned clubs, owned casinos, and direct broadcasting relationships.

The company is privately held and founder-controlled: Larry Flynt remains Chairman and the principal individual owner, with no external institutional or PE capital disclosed. The entity is incorporated in California as both LFP, Inc. (corporation) and LFP Publishing Group, LLC (LLC). The technology stack is not disclosed; no proprietary AI, API, mobile apps, or SDK are documented in the available sources.

Name

HUSTLER Hollywood

Legal name

LFP Publishing Group, LLC

Website

https://hustlercareers.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

HUSTLER Hollywood is the U.S. retail arm of Larry Flynt's HUSTLER® brand, operating 37+ branded adult lifestyle stores across the United States under LFP Publishing Group, LLC (Beverly Hills, CA), as part of a broader adult entertainment portfolio spanning publishing, broadcasting, casinos, clubs, and internet distribution.

Ownership category

akta.pro rank

Product category

Adult Entertainment Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Book Retailers and News Dealers (4592)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

akta.pro secondary industry

Newsstands & Periodicals Retail (Newspapers/Magazines) (CRALAAAG)

Keywords

• Adult retail stores
• Adult entertainment products
• Casino gaming operations
• Pay-per-view broadcasting
• Licensed branded merchandise

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Sales: HUSTLER Hollywood retail stores sell HUSTLER branded products including apparel, accessories, novelties and more. Physical storefront retail model.
2. Publishing: HUSTLER Magazine and numerous other magazines generate revenue through subscriptions and newsstand sales.
3. Broadcasting: HUSTLER TV is a worldwide PPV and VOD network generating revenue from pay-per-view and video-on-demand subscriptions.
4. Casino Operations: Larry Flynt's HUSTLER Casino and Larry Flynt's Lucky Lady Casino in Gardena, CA generate revenue from gaming operations.
5. DVD/Video Distribution: HUSTLER Video, VCA Pictures, and HIS Video distribute adult entertainment content.
6. Internet Distribution: HUSTLER.com and 60+ websites generate revenue from online content subscriptions and e-commerce.
7. Product Licensing: LFP Product Licensing works with businesses to produce HUSTLER merchandise including apparel, accessories, novelties and more.
8. Entertainment Clubs: Larry Flynt's HUSTLER Clubs (11 locations worldwide) generate revenue from entertainment club operations.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

HUSTLER Hollywood operates 37+ retail stores across the United States selling HUSTLER-branded adult-oriented merchandise including apparel, accessories, novelties, and related lifestyle products. The retail division is part of the broader LFP, Inc. adult entertainment enterprise, which also publishes HUSTLER Magazine, broadcasts HUSTLER TV (PPV/VOD) in 55+ countries, operates two casinos in Gardena, CA, runs 11 entertainment clubs worldwide, distributes DVD content, and operates 65+ websites including HUSTLER.com.

Product overview

HUSTLER Hollywood is part of the broader HUSTLER brand portfolio owned by LFP, Inc. The company operates as a multi-segment adult entertainment enterprise. The retail division consists of 33-37+ HUSTLER Hollywood retail stores across the United States selling branded merchandise. The broader brand ecosystem includes HUSTLER Magazine (the flagship publication), HUSTLER TV and LFP Broadcasting (worldwide PPV/VOD services in 55+ countries), HUSTLER Video and its acquired brands VCA Pictures and HIS Video (DVD distribution), Larry Flynt's HUSTLER Casino and Lucky Lady Casino (gaming in Gardena, CA), Larry Flynt's HUSTLER Clubs (11 entertainment club locations), LFP Internet Group with 65+ websites including HUSTLER.com, HUSTLER Mobile (global mobile platforms), and LFP Product Licensing (branded merchandise). The company was founded in 1974 by Larry Flynt and is headquartered in Beverly Hills, CA.

Differentiator

Problem solved

Functional benefit

Brands

• HUSTLER Magazine: Flagship publication magazine of the HUSTLER brand, originally published in July 1974
• HUSTLER TV
• HUSTLER Hollywood
• HUSTLER Casino
• Lucky Lady Casino
• HUSTLER Video
• VCA Pictures
• HIS Video
• Larry Flynt's HUSTLER Clubs

Products and services

• HUSTLER Hollywood Retail Stores Retail chain of 37+ physical storefronts across the United States selling HUSTLER-branded adult-oriented merchandise including apparel, accessories, novelties, and lifestyle products to adult consumers.
• HUSTLER Magazine Flagship nationally distributed adult magazine publication of the HUSTLER brand, first published in July 1974, sold via subscriptions and newsstand.
• HUSTLER TV Worldwide pay-per-view (PPV) and video-on-demand (VOD) broadcasting network distributing adult entertainment content to viewers in over 55 countries.
• Larry Flynt's HUSTLER Casino Casino gaming operation located in Gardena, California (suburban Los Angeles) operating under the Larry Flynt's HUSTLER Casino brand.
• Larry Flynt's Lucky Lady Casino Casino gaming operation located in Gardena, California (suburban Los Angeles) operating under the Larry Flynt's Lucky Lady Casino brand.
• Larry Flynt's HUSTLER Clubs Adult entertainment club venues featuring nude hostess dancers, operating 11 locations worldwide under the Larry Flynt's HUSTLER Clubs brand.
• HUSTLER Video, VCA Pictures, HIS Video DVD distribution division for adult entertainment content operating through three brand properties: HUSTLER Video, VCA Pictures, and HIS Video.
• LFP Internet Group Internet division operating 65+ websites including HUSTLER.com and other adult entertainment web properties under the LFP Internet Group.
• LFP Product Licensing Licensing division that works with businesses to produce HUSTLER branded merchandise including apparel, accessories, novelties, and related products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aylo (formerly MindGeek): Aylo operates the largest portfolio of adult content platforms and studios globally, including Pornhub, YouPorn, and RedTube. It is a broad incumbent in the same adult entertainment space as HUSTLER TV and LFP Internet Group, competing for digital subscriber attention and content licensing.

Emerging players

• Boutique-brand novelty retailers (e.g., Tokyo Smoke / Lovers / sex-positive lifestyle shops): Emerging boutique retailers in the intimacy-wellness and sex-positive lifestyle category are opening stores in mainstream shopping districts and competing for the same premium-positioned consumer as HUSTLER Hollywood. They represent a newer, design-led retail format that HUSTLER's traditional store concept will need to defend against as the category goes mainstream.

Direct peers

• Penthouse Global Media: Penthouse is a heritage adult brand with a flagship magazine, digital platform, and content production operations. It competes with HUSTLER in adult publishing, video distribution, and online content subscriptions, serving the same core customer base across analogous channels.
• Lovehoney: Lovehoney is a leading global online adult-products retailer, competing with HUSTLER.com in the same digital adult-retail category. It is comparable on product assortment, customer segment, and subscription/transaction model, and represents the online-first model HUSTLER's web properties compete against.
• Honey's Place: Honey's Place is a wholesale and retail distributor of adult novelties and intimate products, with both brick-and-mortar and e-commerce operations. It overlaps with HUSTLER's product licensing and retail merchandising businesses on assortment and supplier relationships.
• Adam & Eve Stores: Adam & Eve is one of the largest adult-toy and novelty retailers in the US, with both an e-commerce storefront and a chain of branded retail stores. It directly competes with HUSTLER Hollywood for adult-novelty shelf space, online traffic, and product licensing deals.
• Naughty America: Naughty America is a major adult content brand with subscription VOD and licensing operations, competing directly with HUSTLER TV for paid streaming subscribers and with HUSTLER's studio brands for content rights and talent relationships.
• Spencer Gifts / Spirit Halloween: Spencer Gifts operates a national mall-based specialty retail chain selling adult-themed novelties, apparel, and gag gifts, directly competing with HUSTLER Hollywood stores at the point of sale. It is the closest physical-store peer in terms of category, customer, and store footprint.
• Vivid Entertainment: Vivid is a long-established adult content studio and distributor operating across DVD, streaming, and licensing channels. It is directly comparable to HUSTLER Video, VCA Pictures, and HIS Video on content production, distribution model, and customer base.
• Playboy Enterprises: Playboy is the most direct peer to HUSTLER, operating an iconic adult-lifestyle brand across magazines, digital content, licensed consumer products, and hospitality. Both companies monetize a heritage adult brand across publishing, broadcasting, licensing, and lifestyle merchandise — competing for the same consumer mindshare and licensing shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hustler-hollywood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUSTLER Hollywood