Hutten food & design

What Hutten food & design does

Hutten food & design is a Dutch family-owned culinary architect and event caterer operating under the legal entity Hutten Catering BV and headquartered in Veghel, Netherlands. The company traces its heritage to the Hutten family business founded around 1928 (97 years of stated experience) and took its current form in 2023 through the merger of MPS | food & design (est. 1974) and Hutten Meeting & Events. Its business spans three interlocking lines: full-service event catering (corporate events, jubilees, staff parties, galas, and large-scale festivals), on-site horeca operations at owned and managed hospitality venues, and a curated network of 25+ event locations across the Netherlands. The company runs an in-house artisanal kitchen staffed by ~200 chefs and employs 561 workers in total, executing more than 9,000 events per year.

The operating model is built on three pillars: culinary concept development (custom food themes such as Verbindingsbitterbal or jungle-themed dishes), a venue portfolio including iconic Dutch sites such as the Johan Cruijff ArenA, Philips Stadion, Werkspoorkathedraal, Klooster Bethlehem, and (from 2026) Fort Voordorp and Museumpark VONK, and a suite of differentiated social-impact concepts — De Verspillingsfabriek (rescued-vegetable soups/sauces), De Zorgbakkerij (bakery employing hearing-impaired bakers), and the Sign Language Coffee Bar (deaf "Gebaaristas") — embedded into the catering offer. Pricing is quote-based and not publicly disclosed; the go-to-market is a field sales team of 17+ named account managers handling enterprise clients directly, supplemented by an event-driven acquisition motion driven by venue partnerships and inbound quote requests via huttenfoodanddesign.nl.

Revenue is generated primarily through per-event professional-services fees (event catering) and recurring managed-services revenue from venue horeca operations. Long-tenured enterprise anchor contracts include the PSV/Philips Stadion partnership (extended another five years to mid-2030, ~1,200 events/year and 5,000 match-day business guests) and Taleninstituut Regina Coeli (~30 years, renewed for three more years). The company is family-controlled with no external investment disclosed and forms part of HAI, the overarching Hutten & Albron combination.

Name

Hutten food & design

Legal name

Hutten Catering BV

Website

https://huttenfoodanddesign.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Hutten food & design is a Dutch family-owned culinary architect and event caterer operating 25+ venues across the Netherlands, delivering full-service event catering, horeca, and bespoke culinary concepts for corporate clients including PSV and Taleninstituut Regina Coeli.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (72231), Caterers (72232), Food Service Contractors (722310)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Private Chef & In-Home Dining Services (HSACAGAE)

Keywords

• Corporate event catering
• Party catering services
• Culinary event design
• Venue hospitality management
• Sustainable food services

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering / Party Catering: Full-service event catering for corporate events, company parties, galas, and festivals. Covers concept development, food preparation in-house, styling, and on-site service. Revenue generated per event through quotes and contracts.
2. Horeca Operations: Operation of owned and managed hospitality venues (restaurants, cafes, bars) at unique locations including the Johan Cruijff ArenA, Philips Stadion, and various event spaces. Generates recurring revenue from daily restaurant operations and event hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hutten food & design is a Dutch culinary architect and event catering company that translates corporate clients' dreams and wishes into creative food and event concepts. From an in-house artisanal kitchen in Veghel, 200 chefs prepare tailored culinary creations using sustainable ingredients, supported by professional styling, venue access across 25+ partner locations, and inclusive/sustainability concepts such as De Verspillingsfabriek, De Zorgbakkerij, and the Sign Language Coffee Bar.

Product overview

Hutten food & design is a culinary architect and flavor expert that operates as a unified hospitality services platform consisting of three core offerings: Events Services (organizing corporate events, exclusive dinners, and large-scale festivals), Horeca Operations (exploiting high-quality hospitality venues), and an Event Locations Portfolio (managing 25+ venues across the Netherlands). The company differentiates through specialized sub-products including De Verspillingsfabriek (sustainability initiative converting rescued vegetables into soups and sauces), De Zorgbakkerij (inclusive bakery employing hearing-impaired bakers), and the Sign Language Coffee Bar (accessible coffee service with deaf baristas). Additional offerings include custom Culinary Concepts & Food Stations (walking dinners, streetfood festivals, themed events) and seasonal Event services (Winter Events and Summer Events). The portfolio is held together by 200 chefs working from the company's own artisanal kitchen in Veghel, supported by 561 co-workers across event and hospitality operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Services Full-service event catering and event organization for corporate events, exclusive dinners, weddings, jubilees, staff parties, galas, conferences, festivals, and large-scale events. The offering covers culinary concept development, in-house food preparation, styling, and on-site service for events ranging from 5 to 50,000 guests. Targeted at corporate clients and large organizations.
• Horeca Operations Operation of high-quality hospitality venues including restaurants, cafés, and lunch/dinner venues at owned, managed, or partner locations. Targeted at venue operators and visitors to iconic Dutch venues such as Johan Cruijff ArenA, Philips Stadion, and other partner sites. Covers daily restaurant operations and event hire.
• Event Locations Portfolio Network of 25+ event venues across the Netherlands including Johan Cruijff ArenA, Philips Stadion, Fokker Terminal, Werkspoorkathedraal, Klooster Bethlehem, Fort Voordorp, 't Boshuys, Hulstkampgebouw, and Olympisch Stadion Amsterdam. Offers versatile spaces ranging from intimate settings (4 persons) to large stadiums (50,000). Targeted at corporate event planners and individual event hosts.
• De Verspillingsfabriek Sustainability-focused catering product line featuring flavorful soups, sauces, and bread salads made from rescued vegetables (tops, bottoms, stems, rejected produce). Products are prepared by people distanced from the labor market, combining zero-waste operations with social impact. Used at events to support sustainability and social inclusion.
• De Zorgbakkerij Specialty bakery offering where most bakers have a hearing impairment. Creates artisanal treats including pastries, coffee cakes, and bonbons. Provides inclusive employment opportunities and adds a social-impact branded offering to events.
• Sign Language Coffee Bar Specialty coffee experience featuring certified 'Gebaaristas' (deaf or hard-of-hearing baristas). Customers place orders in sign language via a video screen menu. An inclusive hospitality concept integrated into events to provide accessible and conversation-starting coffee service.

Quantifiable outcome

• 9,000+ events per year delivered
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• 212 Group (Richard van Oostenbrugge & Thomas Groot)coreStrategic or Co-development Partner · 8 July 2026Starting from the 2026 football season, Hutten and 212 Group begin a culinary collaboration at restaurant ON5th in the Johan Cruijff ArenA. 212 Group brings Michelin-starred restaurants (Restaurant 212 — 2 stars, De Juwelier — 1 star, Bistro de la Mer — 1 star, Auberge) to elevate the dining experience.
• Fort VoordorpcoreStrategic or Co-development Partner · 1 January 2026Fort Voordorp becomes Hutten's sixth fixed event location from January 1, 2026. The historic fort (part of UNESCO World Heritage Nieuwe Hollandse Waterlinie) near Utrecht accommodates 30–2,500 guests and has 350 parking spaces. A 7-year rental agreement was signed with the Van Denderen family.
• Museumpark VONKcoreStrategic or Co-development Partner · 31 December 2025Museumpark VONK selected Hutten as the new operator of museum hospitality. Hutten will provide hospitality across multiple F&B locations in the park, which tells 10,000 years of regional history. The park opens in summer 2026.
• PSV / Philips StadionflagshipStrategic or Co-development Partner · 18 December 2025Hutten has been the culinary partner of PSV and Philips Stadion for multiple years. The partnership was extended for another 5 years until at least mid-2030. Hutten provides catering for 5,000 business guests on match days and organizes approximately 1,200 events per year at the stadium.
• Taleninstituut Regina CoeliflagshipStrategic or Co-development Partner · 11 December 2025Nearly 30-year catering partnership renewed for another 3 years. Hutten provides all meals at the language institute in Vught ('de Nonnen van Vught'), with a focus on vitality, health, sustainability, and international guest needs. Regina Coeli was Hutten's second catering location ever.
• De Verspillingsfabriek (The Waste Factory)coreStrategic or Co-development PartnerDe Verspillingsfabriek transforms rejected vegetables and food waste into soups, sauces, and bread salads. Employees at the factory are individuals distanced from the labour market. Hutten uses these products at events to support sustainability and social inclusion.
• De Zorgbakkerij (Care Bakery)coreStrategic or Co-development PartnerDe Zorgbakkerij is a bakery where most bakers have a hearing impairment. They produce artisanal pastries, coffee cakes, and bonbons. Hutten uses these products at events, creating work places for people with a distance to the labour market.
• Sign Language Coffee BarcoreStrategic or Co-development PartnerA specialty coffee bar staffed by certified 'Gebaaristas' (deaf or hard-of-hearing baristas). Customers order in sign language via a video screen menu. Integrated into events for inclusive hospitality experiences.
• KaatencominorChannel Partner/ Reseller/ DistributorKaatenco commissioned Hutten as the culinary partner for events for Enexis (food festival, 1,500 guests) and Rijk Zwaan (100th anniversary, 3,500 guests across 10 culinary evenings). Kaatenco acts as an intermediary/event organizer bringing clients to Hutten.
• Johan Cruijff ArenAflagshipStrategic or Co-development PartnerHutten is the hospitality operator at the Johan Cruijff ArenA, managing F&B operations including restaurant ON5th and event catering. The venue accommodates 10–50,000 persons and hosts major concerts and sports events.
• Olympisch Stadion AmsterdamminorChannel Partner/ Reseller/ DistributorHutten provides exclusive dining experiences at the Olympisch Stadion, hosting events such as an exclusive summer dinner for ~200 guests with seasonal cuisine and live entertainment.
• Klooster BethlehemcoreChannel Partner/ Reseller/ DistributorA 25-year collaboration with Klooster Bethlehem in Haren (Oss), owned by the Van Schaijk family. Hutten provides culinary services for weddings, dinners, and events at this monastery venue. Capacity: 10–1,150 guests.
• WerkspoorkathedraalcoreChannel Partner/ Reseller/ DistributorThe Werkspoorkathedraal in Utrecht has been a key Hutten venue since 2017. It hosts the annual Werkspoor Festival (20,000 visitors over 3 days at Easter) and accommodates 50–5,200 guests. Hutten also sees synergies combining it with Fort Voordorp for multi-day congress programs.
• DPG MediaminorChannel Partner/ Reseller/ DistributorHutten organized multiple themed staff parties for DPG Media at Mediavaert in Amsterdam: 'La Vie en Rouge' (1,900 guests, French theme) and 'La dolce vita' (1,500 guests, Italian theme).
• HAI (Hutten & Albron)flagshipStrategic or Co-development PartnerHAI is the overarching organization formed from the combination of Hutten and Albron. Hutten food & design is part of HAI. The two-day launch event at Philips Stadion (3,000 guests) celebrated the formation of HAI.
• ONCE (Officieel Netwerk Catering Events)minorOthersONCE is an exclusive platform for party caterers representing the industry and supporting quality, authenticity, safety, and socially responsible business practices. Hutten adheres to the ONCE General Terms and Conditions for Party Caterers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vermaat Groep: Dutch hospitality and contract catering group operating restaurants, cafés, and event services across corporate, healthcare, and education. Overlaps with Hutten's horeca and venue-based event offerings in the same Dutch market.
• Van der Linde Catering: Dutch full-service catering and event organization company serving corporate clients with similar culinary and event production capabilities.
• Maison van den Boer: Large Dutch event and aviation caterer with similar full-service event proposition, in-house culinary teams, and iconic venue presence. Most direct head-to-head competitor in premium Dutch corporate event catering.
• Albron: Dutch contract caterer and horeca operator combining with Hutten to form HAI. Directly comparable in workplace, healthcare, education, and event catering across the Netherlands, with overlapping client base and shared category positioning.
• Kwekkeboom Party Catering: Dutch party caterer with comparable B2B event focus, in-house culinary production, and membership in ONCE party-catering platform alongside Hutten.
• De Vries & Co Catering: Dutch party and corporate event caterer serving similar B2B segment with comparable full-service event catering and culinary concept offerings in the Netherlands.

Broad incumbents

• Compass Group Nederland: Subsidiary of UK-listed Compass Group, one of the world's largest contract caterers, active across Dutch workplaces, sports venues, and events. Comparable enterprise catering footprint but within a global portfolio.
• Sodexo Netherlands: Subsidiary of global Sodexo, providing contract food services and event catering across Dutch corporate and institutional clients. Comparable in B2B catering but operates as part of a much larger global portfolio rather than focusing on Dutch event specialization.

Emerging players

• 212 Group: Michelin-starred Dutch restaurant group (Restaurant 212, De Juwelier, Bistro de la Mer) collaborating with Hutten at Johan Cruijff ArenA. Adjacent premium culinary player sharing venue partnership rather than direct event catering competition.

Regional players

• Délifrance Netherlands: French-origin bakery-café and catering franchise operating in the Netherlands with adjacent horeca and event services, though more bakery-focused than Hutten's chef-driven event model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huttenfooddesign
• Instagraminstagram.com/huttenfooddesign
• LinkedInlinkedin.com/company/huttenfoodanddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hutten food & design