Hvězdárna a planetárium Brno

What Hvězdárna a planetárium Brno does

Hvězdárna a planetárium Brno is a municipal contributory organization (příspěvková organizace) established by the Statutární město Brno and co-financed by the Jihomoravský kraj (South Moravian Region), operating a public observatory and planetarium on Kraví hora in Brno, Czechia. Its core product is a fulldome digital planetarium (digitárium) — an immersive projection system on the planetarium dome — paired with an astronomical observatory that runs public evening sky observation sessions using modern automatically guided telescopes for viewing the Moon, planets, binary stars, clusters, nebulae, and galaxies. Supporting offerings include school-group educational programs, an in-person and livestreamed Astronomical Course, a retail Astroobchod (astronomy shop), venue rentals (including weddings and corporate events), and seasonal programs such as the 2026 "Trénuj jako astronaut!" children's activity developed with the Czech Association of Science Centers and ESERO Czech Republic (ESA Education Office).

The institution monetizes through unit-priced ticket sales (170 CZK general / 120 CZK discounted for dome shows, 150 CZK for evening observations), course fees, retail, and venue rentals, while relying on the City of Brno and the South Moravian Region for the majority of its operating funding. Distribution is omnichannel in a small way: on-site visits at the single Brno facility, online ticketing via brnoid.cz, school-group bookings, and a "Živě" digital channel (virtual tours, webcam, meteostanice, livestreamed course, national astronomical map). Bilingual English-audio headphones (100 CZK cash deposit) broaden accessibility to international visitors. Marketing is run through hvezdarna.cz, Facebook, Instagram, YouTube, an email newsletter (Zpravodaj), and regional media partners (Hit Radio City, Radio Blaník, Brněnský deník, National Geographic Czech Republic). Leadership is anchored by long-tenured Director Mgr. Jiří Dušek, Ph.D., who has presented strategic concept documents spanning 2008-2025.

Name

Hvězdárna a planetárium Brno

Legal name

Hvězdárna a planetárium Brno, příspěvková organizace

Website

https://hvezdarna.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hvězdárna a planetárium Brno is a Brno-based municipal observatory and planetarium that operates a fulldome digital theater, public evening telescope observations, school programs, and seasonal children's space-education activities for the South Moravian public, funded by the City of Brno and ticket sales.

Ownership category

akta.pro rank

Product category

Planetarium and Astronomical Observatory Services

NAICS

Museums (712110)

akta.pro primary industry

Space & Astronomy Programs (EDAMABAE)

akta.pro secondary industry

Observation Decks & Viewing Platforms (THAJACAA)

Keywords

• Planetarium shows
• Astronomy education
• Observatory viewings
• Science outreach
• Digital dome projections

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Hvězdárna a planetárium Brno operates a public observatory and digital planetarium on Kraví hora in Brno, offering fulldome astronomy shows inside the Digitárium, live guided tours of the night sky through on-site telescopes, and structured educational programs tailored primarily to school groups and the general public. It also runs a live-streaming program and a small on-site astro shop with astronomy-related merchandise.

Product overview

Hvězdárna a planetárium Brno is a public observatory and planetarium operated by the City of Brno. The organization offers a unified portfolio centered around two core offerings: immersive digital dome shows (digitárium) presented in the main planetarium theater, and hands-on astronomical observation sessions at the observatory using modern automated telescopes. Supporting services include educational programs for schools, live streaming of astronomical events, and seasonal special activities. The digitárium serves as the primary venue for public shows like 'Kočičí dobrodružství na vesmírné stanici II', 'Na hraně nebe', and 'BRNO 360', while the observatory enables direct viewing of celestial objects. Additional offerings include an astronomical course (in-person and online), a physical shop, venue rentals, and wedding services.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Statutární město BrnocoreStrategic or Co-development PartnerThe organization is established as a contributory organization by the statutory city of Brno, which provides primary funding and organizational oversight.
• Jihomoravský kraj (South Moravian Region)coreStrategic or Co-development PartnerThe South Moravian Region co-finances the operations of the planetarium, supporting regional science education initiatives.
• Česká asociace science centercoreStrategic or Co-development PartnerPartnered with the Czech Association of Science Centers for the 'Train like an Astronaut' summer program for children.
• ESERO Česká republika (ESA Education Office)coreStrategic or Co-development PartnerEuropean Space Agency's education office for Czech Republic collaborated on the astronaut training program based on ESA's Mission X initiative.
• Vzdělávací kancelář Evropské kosmické agenturycoreStrategic or Co-development PartnerESA's educational office in Czech Republic partnered on space-themed children's educational programs.
• Media Partners (various)minorGTM or Marketing PartnerVarious media partners including Hit Radio City, Radio Blaník, Brněnský deník, National Geographic Czech Republic for promotional collaboration.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Techmania Science Center: Plzeň-based science center offering STEM exhibits and school programs. Comparable in mission (informal science education) and audience (schools, families), and competes for the same Czech school-trip and family-day-out budgets.
• Planetárium Praha: The largest planetarium in the Czech Republic, operating full-dome shows and public astronomy programming. Shares the same product mix (dome shows, school programs, observation) and competes for the same Czech-language audience and tourism market.
• Hvězdárna a planetárium České Budějovice: Czech regional observatory and planetarium combining public observation with educational shows. Closest comparable in physical footprint and operational model (small staff, public observatory + dome programming).
• Hvězdárna Valašské Meziříčí: Czech public observatory offering public viewing nights and educational programs. Comparable in being a regional observatory with school/family audiences and a volunteer/staff model.
• iQLANDIA: Liberec science center with interactive STEM exhibits and educational programming. Comparable in scale and audience mix (families, school groups), and competes for regional Czech educational tourism demand.
• VIDA! Science Centrum: Hands-on science center also located in Brno, attracting the same family and school audience with STEM exhibits. Direct overlap on educational programming, school group bookings, and the Brno family tourism market makes it the closest city-level competitor.

Broad incumbents

• Royal Observatory Greenwich: Long-established public observatory with planetarium shows and educational programming. Comparable in offering public sky observation combined with educational content, though at a much larger tourism scale in London.
• California Academy of Sciences: Large natural history/science institution combining museum, planetarium (Morrison), and aquarium offerings. Comparable in combining public science education with immersive dome experiences, though at a much larger scale and broader programming portfolio.
• Adler Planetarium: Major US planetarium with full-dome theater, observation programs, and large-scale school programming. Operates in the same product category (dome shows + observatory + education) but at materially larger scale and broader geographic reach.
• Deutsches Museum: Major Munich science museum with planetarium programming and extensive STEM exhibits. Overlaps in the astronomy/space science education category and science-tourism audience, but operates at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/brnoobservatory
• Facebookfacebook.com/hvezdarna.brno
• Instagraminstagram.com/brnoplanetarium
• LinkedInlinkedin.com/company/hv%C4%9Bzd%C3%A1rna-a-planet%C3%A1rium-brno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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