Huntsville Veterinary Specialists & Emergency

What Huntsville Veterinary Specialists & Emergency does

Huntsville Veterinary Specialists & Emergency (HVSE) is a privately held, multi-specialty veterinary hospital headquartered at 800 Dr. Joseph E. Lowery Blvd. SW in Huntsville, Alabama, founded in 2018 by Dr. Geoff Harriman, DACVS-SA. It operates as the first multi-specialty veterinary hospital in the Huntsville market, providing 24/7 emergency care alongside board-certified specialty services in surgery (soft tissue, orthopedic, oncologic, neurologic), neurology/neurosurgery, diagnostics, avian/exotics, internal medicine, and conditioning/rehabilitation. The practice draws on a roster of board-certified specialists that includes the only full-time board-certified veterinary neurologist in Alabama, a dual-board-certified avian/exotic specialist, and a Certified Canine Rehabilitation Therapist.

The hospital's clinical infrastructure centers on advanced diagnostic and therapeutic equipment: a 16-slice CT scanner, digital radiography, ultrasonography, endoscopic equipment, and a rehabilitation suite comprising an underwater treadmill, laser therapy, shockwave therapy, and PEMF (pulsed electromagnetic field) therapy. Specialty services are delivered via a referral-based model in which primary care veterinarians submit referrals through an online DMV referral form coordinated by a Patient Care Coordinator, while the 24/7 emergency room accepts walk-ins. The practice extends its geographic reach across northern Alabama and southern Tennessee (Tennessee Valley region).

HVSE generates revenue through professional services fees for emergency and specialty veterinary procedures under a quote-based, pay-as-you-go model requiring a 50% deposit at admission and balance at discharge, with extended hospitalization requiring weekly payments. The company does not accept direct insurance company payment; pet insurance reimburses clients directly. To reduce consumer friction on high-ticket cases, HVSE integrates third-party patient financing through Scratchpay and CareCredit. Customer acquisition is dual-channel: inbound referrals from primary care veterinarians for specialty work and direct walk-ins/digital content for emergencies, supported by an educational blog, Google Reviews presence, YouTube video content, and periodic referring-vet open house events.

Name

Huntsville Veterinary Specialists & Emergency

Legal name

Huntsville Veterinary Specialists & Emergency, Inc.

Website

https://hvsevet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntsville Veterinary Specialists & Emergency (HVSE) is a privately held, multi-specialty veterinary hospital in Huntsville, Alabama, founded in 2018 by Dr. Geoff Harriman. It delivers 24/7 emergency care and board-certified specialty services (surgery, neurology, diagnostics, avian/exotics, rehabilitation) to pet owners across northern Alabama and southern Tennessee.

Ownership category

akta.pro rank

Product category

Specialty Veterinary Healthcare

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Veterinary Internal Medicine & Oncology Centers (HLAMACAD)

akta.pro secondary industry

Veterinary Neurology & Neurosurgery Centers (HLAMACAF)

Keywords

• Veterinary specialty services
• Emergency veterinary care
• Veterinary surgery
• Pet rehabilitation therapy
• Exotic pet medicine

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Veterinary Services: 24/7 emergency medical and surgical care for walk-in emergencies. Services include immediate testing, stabilization, blood transfusions, oxygen therapy, and emergency surgery.
2. Specialty Surgical Services: Board-certified surgeons providing soft tissue surgery, orthopedic surgery, oncologic surgery, and neurologic surgery. Includes TPLO, TTA, fracture repair, and cruciate repair procedures.
3. Neurology/Neurosurgery Services: Full-time board-certified veterinary neurologist providing neurosurgery and neurological care including intervertebral disc disease treatment.
4. Rehabilitation and Conditioning Services: Physical therapy including underwater treadmill, laser therapy, shockwave therapy, PEMF therapy, pain management, and post-surgery rehabilitation.
5. Avian/Exotic Pet Services: Specialized medical and surgical care for birds, reptiles, and small mammals including consultations, diagnostics, dentistry, and emergency care.
6. Diagnostic Imaging Services: Advanced imaging tests including digital radiography, ultrasonography, CT scanning, and endoscopic diagnostics with interpretation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HVSE is a multi-specialty veterinary hospital providing 24/7 emergency and specialty veterinary care to companion animals in the Tennessee Valley region. Its core service lines include emergency medicine, board-certified soft tissue/orthopedic/oncologic/neurologic surgery, neurology and neurosurgery, advanced diagnostic imaging (16-slice CT, digital radiography, ultrasonography, endoscopy), avian/exotic pet medicine, internal medicine, and rehabilitation/conditioning therapy (underwater treadmill, laser, shockwave, PEMF). Patients are accepted on a referral basis from primary care veterinarians for specialty services, while emergency cases are accepted as walk-ins around the clock.

Product overview

Huntsville Veterinary Specialists & Emergency is a multi-specialty veterinary hospital providing 24/7 emergency and specialty veterinary care. The hospital operates as a unified practice organized around distinct specialty departments: 24/7 Emergency Services (triage, stabilization, emergency surgery, blood transfusions), Surgery (soft tissue, orthopedic, oncologic, neurologic surgery performed by board-certified surgeons), Neurology/Neurosurgery (state's only full-time board-certified neurologist), Diagnostics (CT, MRI, digital radiography, ultrasonography, endoscopy), Avian/Exotic Service (birds, reptiles, small mammals), Conditioning & Rehabilitation (underwater treadmill, laser, shockwave, PEMF therapies), Internal Medicine, and Mobility Assistance Devices. The practice accepts patients by referral from primary care veterinarians and offers payment options through Scratchpay and CareCredit financing.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Emergency Vet Services Round-the-clock emergency veterinary care available 24 hours a day, 7 days a week, 365 days a year. Accepts walk-in emergencies and referrals, with immediate testing, stabilization, blood transfusions, oxygen therapy, and emergency surgery capabilities. Patients are triaged upon arrival.
• Surgery (Specialty Surgery) Board-certified veterinary surgeons (DACVS-SA) provide soft tissue surgery, orthopedic surgery, oncologic surgery, and neurologic surgery including TPLO, TTA, fracture repair, and cruciate repair procedures for referred patients.
• Neurology/Neurosurgery

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• ScratchpayminorOthersThird-party pet financing option offered to clients for extended payment plans on veterinary services. Helps pet owners manage costs of emergency and specialty care.
• CareCreditminorOthersHealthcare credit card financing accepted for veterinary expenses. Offers 6-month interest-free promotional financing through the CareCredit card for qualified applicants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pieper Veterinary: Multi-specialty and emergency veterinary group in the Northeast offering specialty surgery, internal medicine, neurology, and 24/7 emergency care. Comparable as a growing multi-specialty referral hospital with a similar capital and talent model.

Direct peers

• Carolina Veterinary Specialists: Regional multi-specialty and emergency veterinary hospital group with locations across the Carolinas. Provides surgery, neurology, internal medicine, oncology, and 24/7 emergency care on a referral basis, closely mirroring HVSE's operating model.
• BluePearl Specialty + Emergency Pet Hospital: Mars Veterinary Health-owned national network of multi-specialty and emergency veterinary hospitals. Operates similar 24/7 specialty/emergency referral model with board-certified specialists and advanced imaging including CT and MRI, directly comparable to HVSE's service mix.
• SAGE Veterinary Centers: Multi-location specialty and emergency veterinary hospital group on the West Coast. Offers surgery, neurology, oncology, internal medicine, and 24/7 emergency care via referral, directly comparable to HVSE's specialty/emergency value proposition.
• Animal Emergency & Specialty Center: Network of specialty and emergency veterinary hospitals offering surgery, internal medicine, oncology, and 24/7 emergency care. Operates a similar referral-based specialty/emergency model with comparable capital equipment investments.
• Angell Animal Medical Center: Multi-specialty veterinary teaching hospital in Boston offering 24/7 emergency and specialty services including surgery, neurology, avian/exotics, and rehabilitation. Dr. Jennifer Graham previously worked here, indicating overlap with HVSE's specialty mix.
• MedVet: Multi-specialty and emergency veterinary hospital network with a similar referral-based model. Competes in the same specialty/emergency care category with board-certified specialists and advanced diagnostics, targeting mid-sized and regional U.S. markets like HVSE.

Regional players

• Georgia Veterinary Specialists: Multi-specialty and emergency veterinary referral hospital in the Atlanta metro. Comparable to HVSE in offering board-certified surgery, internal medicine, neurology, and 24/7 emergency care on a referral basis in the Southeast.
• Nashville Veterinary Specialists: Multi-specialty and 24/7 emergency veterinary hospital in Nashville, TN. Operates the same multi-specialty referral model (surgery, neurology, internal medicine, diagnostics) as HVSE and serves an adjacent regional market in Tennessee.

Broad incumbents

• VCA Animal Hospitals: Largest veterinary hospital network in the U.S. (owned by Mars), with specialty and emergency referral hospitals alongside general practices. Operates a similar specialty/emergency referral model and is a likely competitive threat in HVSE's Southeast footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=fvJDqowRneo
• LinkedInlinkedin.com/company/huntsville-veterinary-specialists-&-emergency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville Veterinary Specialists & Emergency