Highway 55 Burgers Shakes and Fries

What Highway 55 Burgers Shakes and Fries does

Highway 55 Burgers, Shakes & Fries is a privately held American fast-casual restaurant chain founded in 1991 by Kenney Moore. The company operates a network of franchise and company-owned locations serving burgers, premium sliced cheesesteaks, frozen custard (shakes, floats, concretes, sundaes, splits), platters, made-to-order salads, and kids meals. Its core menu proposition is built on fresh, never-frozen, hand-pattied 5.5 oz beef burgers prepared in a visible open-grill kitchen, positioning the brand as a transparent, community-oriented alternative to conventional fast-food.

The business operates a multi-channel ordering stack: in-store counter service and dine-in, online ordering via the third-party olo.com platform, and a proprietary Hwy55 Rewards mobile app on iOS and Android (built on Paytronix) for loyalty and order-ahead. The company also sells branded merchandise through hwy55store.com and digital/physical gift cards through store.hwy55.com, and maintains active social media presence on Facebook, Twitter/X, Instagram, YouTube, and TikTok.

Revenue is generated through food and beverage sales (in-store and digital), franchise fees and royalties (per the Franchise Opportunities page), merchandise sales, and gift card sales. The company is privately held with no disclosed parent company, subsidiaries, institutional investors, or funding rounds, and appears to be founder-controlled. The customer base is broadly segmented into general casual diners and families with children (ages 12 and under), with no identified enterprise or B2B customers.

Name

Highway 55 Burgers Shakes and Fries

Legal name

Hwy55 Burgers Shakes & Fries

Website

https://hwy55burgers.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Highway 55 Burgers, Shakes & Fries is a privately held fast-casual franchise chain founded in 1991 serving burgers, cheesesteaks, frozen custard, and family meals through dine-in, online, and mobile ordering channels to U.S. casual diners.

Ownership category

akta.pro rank

Product category

Fast-casual burger restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

akta.pro industry

PRIMARYTHAFABAA

Burger Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAA

Burger QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Fast casual dining
• Burger restaurant
• Frozen custard desserts
• Franchise restaurants
• Cheesesteak sandwiches

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from in-restaurant dining, counter service, and online/takeout orders across franchise and company-owned locations. Menu includes burgers, cheesesteaks, frozen custard, shakes, sundaes, salads, kids meals, and platters.
2. Franchise Fees: Revenue from franchisee licensing fees, as indicated by the 'Franchise Opportunities' page on the website.
3. Merchandise Sales: Sale of Hwy55 branded merchandise through the online store (hwy55store.com) including apparel and novelty items.
4. Gift Card Sales: Digital and physical gift cards sold through the online gift card portal (store.hwy55.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hwy55 Burgers Shakes & Fries is a fast-casual American diner restaurant chain that sells hand-pattied 5.5 oz fresh never-frozen beef burgers, premium sliced cheesesteaks on steamed hoagies, frozen custard desserts (shakes, concretes, sundaes, floats, splits), platters with sides, made-to-order salads, and kids meals. The chain operates dine-in and takeout service at physical locations, with online ordering via the olo.com platform and a loyalty rewards mobile app.

Product overview

Highway 55 Burgers Shakes and Fries operates as a fast-casual restaurant chain offering a unified menu of handcrafted food products. The core offerings center around hand-pattied burgers made from fresh, never-frozen beef (5.5 ounces), premium sliced cheesesteaks on steamed hoagies, frozen custard desserts (shakes, floats, concretes, sundaes, splits), platters with sides, made-to-order salads, and kids meals. The company also offers a mobile rewards application for customer loyalty and branded merchandise through an online store. The open-grill dining experience and community focus are central to the brand identity established in 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Famous & Handcrafted Burgers Fresh, never-frozen, hand-pattied 5.5 ounce beef burgers seasoned to perfection and served on a steamed bun, available to dine-in and online ordering customers across all locations.
• Premium Sliced Cheesesteaks Premium sliced cheesesteaks piled high on steamed hoagies with tender meat and cheese selections, including the signature Moose cheesesteak, available to dine-in and online ordering customers.
• Frozen Custard Frozen custard offerings including scoops, concretes, sundaes, shakes, and floats, available to dine-in and online ordering customers across all locations.
• Platters & Classic Eats Platter meals served with fries or tots, slaw, and grilled sourdough bread, available to dine-in and online ordering customers.
• Made-To-Order Salads Fresh salads prepared daily with fresh ingredients, available to dine-in and online ordering customers.
• Kids Meals Kid-friendly meal options sized for children ages 12 and under, available to dine-in and online ordering customers.
• Hwy55 Rewards Mobile App Mobile loyalty rewards application available on iOS (App Store) and Android (Google Play), enabling customer loyalty program participation and engagement.
• Hwy55 Branded Merchandise Branded merchandise including apparel and accessories sold through the Hwy55 online store at hwy55store.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Culver's: Culver's is a Midwestern fast-casual chain famous for ButterBurgers and frozen custard. It competes head-to-head with Hwy55 across both the burger and signature frozen custard categories and shares a similar community-focused, family-friendly identity.
• Shake Shack: Shake Shack is a fast-casual chain built around burgers, crinkle-cut fries, and frozen custard. It overlaps directly with Hwy55's burger-plus-custard menu architecture and the same premium-ingredient positioning.
• Five Guys: Five Guys is a national fast-casual burger chain known for fresh, hand-pattied beef and customizable toppings. It is the closest direct competitor to Hwy55 on fresh-beef quality, counter-service format, and made-to-order positioning.
• Steak 'n Shake: Steak 'n Shake is a classic American diner chain built on steakburgers and milkshakes. It overlaps with Hwy55 on the burger-shake heritage positioning and the value-priced diner experience.
• A&W Restaurants: A&W is a long-running American franchise chain serving burgers, shakes, and root beer. It is comparable to Hwy55 as a heritage burger-and-shake franchise with multi-generational brand recognition.
• Smashburger: Smashburger is a fast-casual franchise specializing in smashed-style burgers with premium toppings. It competes with Hwy55 in the made-to-order, better-burger category and shares a similar franchise-led growth model.
• In-N-Out Burger: In-N-Out is a privately held regional burger chain famous for fresh, never-frozen beef and a tightly focused menu. It is comparable to Hwy55 on the never-frozen beef quality positioning and cult-like brand following, although it operates at much larger scale.
• Whataburger: Whataburger is a regional burger chain with strong brand loyalty, fresh ingredients, and a broad menu including shakes. It competes with Hwy55 for similar casual-dining burger occasions and franchise expansion opportunities in the South and beyond.
• Freddy's Frozen Custard & Steakburgers: Freddy's is a regional fast-casual franchise combining steakburgers with frozen custard concretes, sundaes, and shakes. Its dual-burger-and-custard menu and franchise growth model make it a near-direct comparable to Hwy55.

Broad incumbents

• Checkers / Rally's: Checkers/Rally's is a national drive-thru burger chain with broad menu variety. It is a comparable for the broader burger QSR/fast-casual segment, although it competes primarily on price and drive-thru speed rather than Hwy55's fresh-beef, dine-in community model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hwy55burgers
• YouTubeyoutube.com/user/AndysBurgers
• Facebookfacebook.com/Hwy55Burgers
• Instagraminstagram.com/hwy55burgers
• TikToktiktok.com/@hwy55lyn
• LinkedInlinkedin.com/company/highway-55-burgers-shakes-and-fries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highway 55 Burgers Shakes and Fries