Hype Empire
Hype Empire is an award-winning commercial film production company headquartered in Brooklyn with a London office. It represents a roster of 10+ directors and produces advertising campaigns, branded content, and music videos for leading global brands including Adidas, Nike, Samsung, Starbucks, Pepsi, and FIFA.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hype Empire does
Hype Empire is an award-winning commercial film production company founded in 2017 and headquartered in Brooklyn, New York, with a second office in London. The company operates as a creative collective representing a roster of 10+ film directors, including Cannes Lions winners (Matt Lebeer), Sundance-selected filmmakers (Mustafa Mazouzi), and UKMVA honorees (Craig Moore), and produces commercial films, branded content, music videos, and advertising campaigns for leading global brands such as Adidas, Nike, Samsung, Starbucks, Apple Music, Pepsi, FIFA, McLaren, and Sanofi.
The business operates on a project-based professional services model, with revenue generated through individual project contracts that bundle directing, cinematography, VFX, and post-production services. Pricing is not publicly disclosed and is determined per project based on scope, director selection, and production requirements. The company has expanded its commercial footprint beyond initial sportswear and beverage clients into pharmaceutical (Sanofi), spirits (Jack Daniels, Martell), automotive (Kia, Alfa Romeo, McLaren), and telecommunications (AT&T, Verizon) verticals, with productions executed across the USA, UK, South Africa, Brazil, Caribbean, Europe, UAE, India, NZ, and the Middle East.
Hype Empire runs an enterprise field sales go-to-market motion, with regional sales rep partnerships covering the US East Coast (The Family NYC), West Coast (Devine Reps), and Mid West (in-house via Executive Producer Mitchel Elsen), plus direct international engagement through the London office. The company also operates a branded apparel sub-line (Hype Empire Apparel) featuring items such as the Nike Air Tribute, Knicks Tribute, Classic Tee, and Classic Hoodie. The core team numbers 7 full-time employees, supplemented by a freelance/contract director and crew model. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.
Hype Empire firmographics
Firmographics- Name
- Hype Empire
- Legal name
- Hype Empire
- Website
- https://hypempire.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hype Empire is an award-winning commercial film production company headquartered in Brooklyn with a London office. It represents a roster of 10+ directors and produces advertising campaigns, branded content, and music videos for leading global brands including Adidas, Nike, Samsung, Starbucks, Pepsi, and FIFA.
- Ownership category
- akta.pro rank
Hype Empire industry classification
Industry- Product category
- Commercial Film Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG), Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)
Keywords
Where Hype Empire is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hype Empire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Film Production: Project-based commercial film production services for global brands, including directing, cinematography, VFX, and post-production. Revenue is generated through individual project contracts for advertising campaigns, branded content, and music videos.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hype Empire product offering
Product offeringCore offering
Hype Empire is an award-winning commercial film production company that produces visual stories for leading global brands through a collective of award-winning directors. The company offers commercial film production services covering directing, cinematography, VFX, and post-production for advertising campaigns, branded content, and music videos. It also represents a roster of 10+ directors and operates a small branded apparel merchandise line.
Product overview
Hype Empire is an award-winning commercial film production company operating as a unified creative collective. The company offers two core offerings: commercial film production services creating visual stories for global brands, and representation of a diverse roster of directors who specialize in music videos, advertising campaigns, and branded content. The company also operates a merchandise line (Hype Empire Apparel) featuring branded apparel items.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Film Production Services Award-winning commercial film production services creating visual stories for leading global brands, including directing, cinematography, VFX, and post-production for advertising campaigns, branded content, and music videos.
- Director Representation
- Hype Empire Apparel
Companies that use Hype Empire
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles1 record
Hype Empire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hype Empire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Family NYCcoreEast Coast US sales representative partner handling brand client relationships and new business development for the New York metropolitan area and Eastern United States markets.
- Devine RepscoreWest Coast US sales representative partner with two contacts (Sara Barnthouse and Andrea Contreras) handling brand client relationships across California and Western United States markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hype Empire competitors and assessment
Company assessmentDirect peers
- RSA Films: Commercial and branded content production company with a deep director roster. Direct peer on director-representation commercial production for global advertising clients.
- Epoch Films: Boutique commercial production company representing directors for global advertising campaigns. Comparable to Hype Empire’s model of curating a director roster to serve enterprise brand clients.
- Biscuit Filmworks: Commercial production company with a director roster producing advertising for major global brands. Direct comparable on roster-driven commercial production for consumer brand campaigns.
- Prettybird: Director-led production and representation company producing commercials, music videos, and branded content for global brands. Comparable on roster-driven commercial production for athletic, fashion, and lifestyle clients.
- Anonymous Content: Production company and talent management firm representing directors and creators for commercials, music videos, and long-form content. Direct comparable on the dual production + director-representation model Hype Empire operates.
- Park Pictures: Director-led commercial production company producing campaigns, music videos, and branded content. Comparable to Hype Empire’s live-action commercial production model for premium global brands.
- MJZ: Boutique commercial production company representing award-winning directors for global advertising campaigns. Closely comparable to Hype Empire’s premium director roster and enterprise brand client focus.
- Little Minx: Commercial production company with a roster of award-winning directors serving global brands. Comparable on premium-tier commercial production and director representation in the same talent-driven category as Hype Empire.
- Radical Media: Global commercial film and branded content production company with a director-driven roster serving global brands. Closely comparable to Hype Empire’s model of producing premium commercial campaigns for enterprise clients like Nike, Adidas, and Samsung.
- Smuggler: Globally distributed commercial production company with offices in New York, London, and LA producing campaigns for major brands. Comparable to Hype Empire’s NYC/London footprint and enterprise brand client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hype Empire social profiles
Digital presenceHype Empire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype Empire leadership team
Management profileNumber of profiles
Profiles5 records
Hype Empire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype Empire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype Empire
What does Hype Empire do?
Hype Empire is an award-winning commercial film production company that produces visual stories for leading global brands through a collective of award-winning directors. The company offers commercial film production services covering directing, cinematography, VFX, and post-production for advertising campaigns, branded content, and music videos. It also represents a roster of 10+ directors and operates a small branded apparel merchandise line.
Is Hype Empire a public or private company?
Hype Empire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hype Empire founded?
Hype Empire was founded in -1. It employs 1 to 10 people.
Where is Hype Empire based?
Hype Empire is headquartered in Brooklyn, United States, in the North America region.
How does Hype Empire make money?
One revenue line is on record: commercial Film Production.
Who are Hype Empire's main competitors?
Direct peers on record are RSA Films, Epoch Films, Biscuit Filmworks, Prettybird, Anonymous Content, Park Pictures, MJZ, Little Minx, Radical Media and Smuggler.
Does Hype Empire have an API?
No public API is recorded for Hype Empire.
What industry is Hype Empire in?
Hype Empire's product category is Commercial Film Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPADAEAG, Branded Entertainment & Long-Form Content (Series, Shorts, Films). Its NAICS code is 51211 and its SIC code is 7812.