Hypermart Pematang Siantar

What Hypermart Pematang Siantar does

Hypermart Pematang Siantar is a single hypermarket retail store located in Pematang Siantar, North Sumatra, Indonesia, operating as part of the national Hypermart chain under PT Matahari Putra Prima Tbk (IDX: MPPA), a publicly listed company on the Indonesia Stock Exchange. The store serves local consumers and families seeking daily necessities including groceries, fresh produce, dairy, frozen foods, electronics, fashion, health and beauty products, household items, and baby care products. With 30 employees at this location, the store contributes to a broader network of 100+ Hypermart locations across major Indonesian cities spanning Java, Sumatra, Kalimantan, Sulawesi, and Bali.

The business operates an omnichannel retail model combining physical in-store shopping with an e-commerce platform (shop.hypermart.co.id) and mobile applications on iOS and Android, offering home delivery within a 10km radius and click-and-collect pickup. The technology infrastructure includes integrated payment systems supporting QRIS, credit/debit cards, and e-wallets (BCA, ShopeePay, OVO), alongside the Hicard loyalty program that provides personalized promotions, loyalty stamps, and partner merchant discounts. Proprietary private label brands under the VP (Value Products) umbrella span grocery, household cleaning, baby care, personal care, and frozen food categories, supplemented by licensed merchandise from Disney and Warner Bros. Content marketing is delivered through HyperTips (recipes and lifestyle content) and HyperEvent (promotional events and brand collaborations, such as with Unilever Food Solutions).

Revenue is generated primarily through retail product sales across the store's product categories, with a "Murah Setiap Hari" (Cheap Every Day) value pricing strategy targeting mass-market Indonesian consumers. The company employs a unit-pricing, pay-as-you-go model with periodic promotional discounts and minimum transaction thresholds for specific campaigns. The customer segment is horizontal, serving individual shoppers and families with no enterprise or B2B concentration. Key strategic partnerships include co-marketing campaigns with BCA (2025) and ShopeePay (2024), payment processing with DOKU and BNI, and event collaborations with Unilever Food Solutions. The company's headquarters is located at Hypermart Cyberpark in Tangerang, Indonesia.

Name

Hypermart Pematang Siantar

Legal name

PT MATAHARI PUTRA PRIMA TBK

Website

https://hypermart.co.id

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Hypermart Pematang Siantar is a single hypermarket store in North Sumatra, Indonesia, part of the national Hypermart chain (IDX: MPPA) operating 100+ locations. It serves local families and consumers with groceries, fresh produce, household goods, and omnichannel shopping via in-store, online, and mobile channels.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Warehouse Clubs and Supercenters (455211), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other General Merchandise Retailers (455219)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331), Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

akta.pro secondary industry

General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

Keywords

• Hypermarket retail
• Grocery supermarket
• Online grocery delivery
• Retail loyalty program
• Private label products

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling physical products across multiple categories including grocery, fresh produce, dairy, frozen foods, electronics, fashion, health & beauty, household items, and baby care through physical retail stores and online channels.
2. Online E-commerce Sales: Online platform sales with delivery service within 10km radius of stores and in-store pickup option. Customers can order via website or mobile app.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hypermart Pematang Siantar is a physical hypermarket store of the Hypermart Indonesian retail network, selling groceries, fresh produce, dairy, frozen foods, electronics, fashion, health & beauty, household items, and baby care products. The wider Hypermart platform also operates an online store with home delivery (within 10km) and click-and-collect pickup, mobile apps for iOS and Android, and the Hicard loyalty program offering personalized discounts and partner merchant benefits.

Product overview

Hypermart is an Indonesian hypermarket retail chain operated by PT Matahari Putra Prima Tbk (MPPA). The company operates a multi-channel retail platform consisting of physical supermarket/hypermarket stores across Indonesia and an e-commerce platform (shop.hypermart.co.id). The digital offerings include the Hypermart Online Store for home delivery and in-store pickup, the Hicard loyalty program for personalized rewards, and content features like HyperTips (recipes and lifestyle content) and HyperEvent (promotional events). The private label VP (Value Products) brand covers grocery, household cleaning, baby care, personal care, and frozen food categories. Licensed merchandise includes Disney and Warner Bros branded products. The company also offers a mobile application for Android and iOS.

Differentiator

Problem solved

Functional benefit

Brands

• Hicard: Loyalty card program for Hypermart customers offering personalized shopping experiences, promotions, and discounts.
• Hyfresh Supermarket

Products and services

• Hypermart Physical Hypermarket Stores Physical hypermarket retail locations in 100+ cities across Indonesia, selling groceries, fresh produce, dairy, frozen foods, electronics, fashion, health and beauty, household items, and baby care products to individual consumers and families.
• Hypermart Online Store E-commerce platform enabling online shopping across grocery, electronics, fashion, health, and household categories, with options for home delivery (within 10km) or in-store pickup for individual consumers.
• Hicard Loyalty Program Hypermart's customer loyalty program offering personalized shopping experiences, promotional access, additional discounts, loyalty stamps, and partner merchant benefits to registered individual members.
• Hypermart Mobile Application Hypermart mobile application available on iOS and Android, providing convenient shopping, account management, and order tracking for individual consumers.
• VP (Value Products) Private Brand Hypermart's private label product line offering value-priced alternatives across grocery, household cleaning, baby care, personal care, and frozen food categories for individual shoppers seeking affordable options.
• Disney Licensed Products Licensed Disney-branded merchandise including Disney Baby, Disney Bag, Disney Drink, Disney First Aid, Disney Kids, and Disney Toys categories sold through Hypermart stores and online channels.
• Warner Bros X Hypermart Licensed Products Licensed Warner Bros merchandise including towels, bedroom items, carpets, clothing, school supplies, bags, and storage products sold through Hypermart retail and online channels.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BCA (Bank Central Asia)coreGTM or Marketing Partner · 28 November 2025Box of Happiness collaboration providing Hicard members who spend Rp500,000 using BCA payment methods (credit card, debit card, QRIS BCA, m-BCA, my-BCA, Sakuku, Paylater BCA) with a free reusable box and snack package. Valid November 28 - December 31, 2025 across 33 stores in Jabodetabek area.
• Shopee/ShopeePay/SPayLatercoreGTM or Marketing Partner · 17 September 2024QRIS payment integration allowing customers to pay using ShopeePay with SPayLater option. Promotional campaign offering 0% installment up to 6 months, handling fee waiver, and sweepstakes to win Toyota Avanza car. Golden Ticket promotion collecting entries for weekly gold prizes and grand prize.
• Unilever Food SolutionscoreStrategic or Co-development Partner · 27 June 2024Collaboration featuring Euro 2024 themed recipes including German Falscher Hase (Meat Loaf) with Chef Gun Gun from UFS. Joint content marketing through HyperEvent and HyperTips platforms showcasing European cuisine recipes using Hypermart products.
• OVOminorGTM or Marketing PartnerDigital payment method accepted at Hypermart online store for customer convenience.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Transmart (CT Corp): Transmart operates full-format hypermarkets across Indonesia combining grocery, fresh, electronics, and apparel, directly mirroring Hypermart's broad category hypermarket model.
• Lotte Mart Indonesia: Lotte Mart operates hypermarket-format stores across Indonesia carrying grocery, fresh, and general merchandise under one roof, directly comparable to Hypermart's nationwide multi-format hypermarket proposition.
• Super Indo: Super Indo runs a nationwide supermarket chain in Indonesia with fresh-produce emphasis and private-label staples, directly comparable to Hypermart's grocery-led fresh and private-brand offering.
• AEON Indonesia: AEON operates hypermarket/department-store-style retail in Indonesia combining grocery and general merchandise with private-label offerings, directly comparable to Hypermart's format.
• Giant Hypermarket (Hero Group): Giant operated large-format hypermarkets across Indonesia under the Hero Group, offering grocery plus general merchandise comparable to Hypermart's category mix and store format.
• Carrefour Indonesia (now AllFresh): Carrefour ran hypermarket stores across Indonesia with grocery, fresh, and general merchandise directly comparable to Hypermart; the brand and stores were transferred and rebranded under local ownership.

Broad incumbents

• Alfamart: Alfamart is Indonesia's largest convenience-store chain, an indirect competitor for grocery and household spend, and a broader incumbent shaping modern trade dynamics Hypermart operates within.
• Indomaret: Indomaret operates Indonesia's leading convenience-store network and is a broad incumbent competitor for daily-needs grocery and household purchases that Hypermart's hypermarkets also serve.

Emerging players

• HappyFresh: HappyFresh is an online grocery delivery platform in Indonesia, an emerging digital-native player competing for the same online grocery basket that Hypermart's 10km delivery service targets.

Regional players

• Lulu Hypermarket: Lulu Hypermarket is a regional hypermarket operator expanding in Southeast Asia with broad grocery and general-merchandise assortments, comparable in category breadth and value-positioning to Hypermart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HypermartID
• LinkedInlinkedin.com/company/hypermart-pematang-siantar
• Instagraminstagram.com/hypermart_id

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypermart Pematang Siantar