HYPE PRODUCTION

What HYPE PRODUCTION does

HYPE PRODUCTION is a privately held Serbian media company headquartered in Belgrade that operates Hype TV, a multi-platform entertainment and news brand serving Serbian-speaking audiences in Serbia and the broader Balkans. The company owns and operates a linear television channel, the news portal hypetv.rs, and mobile applications on iOS and Android, distributing content across seven social and messaging channels including Instagram, Facebook, TikTok, Threads, WhatsApp, Viber, and Telegram. Its content library spans over 18,600 archived news pages covering politics, society, culture, showbiz, sports, crime, and lifestyle, with a particular focus on regional celebrity coverage and the music industry.

The company's product portfolio includes the Hype TV portal and mobile apps as core offerings, supported by original programming such as the 'Hype Zvezde' music competition (with SMS voting and regional contestants) and the daily entertainment show 'City Hype.' The underlying technology is a WordPress-based web platform with mobile application shells for iOS and Android and standard streaming capabilities for linear television distribution. The company is owned and founded by Saša Mirković, and operates with a lean team of approximately 25 employees.

HYPE PRODUCTION monetizes exclusively through advertising, including display ads, sponsored content, and native advertising placements across the website and digital platforms. The platform is free to end users, with no subscription or paywall. Distribution combines owned-and-operated channels (TV, web, app) with messaging-platform reach to Serbian and Balkan audiences, giving it a multi-channel advertising surface in a single-language regional market.

Name

HYPE PRODUCTION

Legal name

HYPE PRODUCTION

Website

https://hypetv.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HYPE PRODUCTION is a Belgrade-based Serbian media company operating Hype TV, a free ad-supported news and entertainment portal, TV channel, and mobile app serving Serbian-speaking audiences across Serbia, Montenegro, and Bosnia.

Ownership category

akta.pro rank

Product category

Online Entertainment News and Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Entertainment news portal
• Serbian media company
• Digital content distribution
• Music competition show
• Television broadcasting

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Hype TV operates as a free news and entertainment portal generating revenue through display advertising, sponsored content, and native advertising placements throughout the website and digital platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HYPE PRODUCTION operates Hype TV, a Serbian-language media platform combining a free online news and entertainment portal (hypetv.rs), a regional television channel, and mobile applications for iOS and Android. The company produces and distributes original content covering entertainment news, celebrity coverage, sports, music industry reporting, politics, society, and lifestyle topics, and develops proprietary programs such as the Hype Zvezde music competition and the City Hype daily entertainment show.

Product overview

HYPE PRODUCTION operates Hype TV as a unified media platform combining an online news portal and television channel. The core offering includes the hypetv.rs portal delivering entertainment, showbiz, sports, politics, culture, and lifestyle content. Supporting products include a mobile application for iOS and Android, the music competition show 'Hype Zvezde', and the daily entertainment program 'City Hype'. The platform also distributes content through social media channels including WhatsApp, Viber, Telegram, Instagram, Facebook, Threads, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• Hype Zvezde: Musical competition/talent show produced by Hype TV featuring aspiring singers

Products and services

• Hype TV Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kurir: Leading Serbian tabloid news portal and print outlet with strong showbiz and celebrity coverage. Comparable to Hype TV in editorial mix (entertainment-led, Serbian-language, ad-supported) and audience segment.
• B92: One of Serbia's most established media brands operating a major news portal plus TV channel. Directly comparable to Hype TV as a Serbian-language multi-platform news and entertainment broadcaster targeting the same Balkan audience.
• Informer: High-traffic Serbian tabloid portal with TV channel presence. Comparable as a direct competitor for Serbian-language entertainment and breaking-news audiences and ad budgets.
• Alo!: Popular Serbian tabloid news outlet with significant celebrity/showbiz coverage. Comparable in audience profile, ad-supported model, and entertainment-led editorial approach.
• Telegraf.rs: Major Serbian digital-first news portal covering politics, showbiz, and lifestyle. Closely comparable to Hype TV in format (digital portal), language, and editorial focus on entertainment and celebrity news.
• Espreso: Serbian digital news portal emphasizing fast updates and entertainment content. Comparable to Hype TV's 'fastest portal' positioning and Serbian-language breaking news/entertainment audience.
• Mondo.rs: Serbian entertainment and news portal with strong showbiz, music, and lifestyle coverage. Comparable to Hype TV in audience interest areas (music, celebrities, entertainment news) and ad-supported digital model.
• Republika.rs: Serbian news portal covering politics, society, showbiz, and crime. Comparable to Hype TV's mix of categories and Serbian-language audience, with similar ad-supported digital distribution.

Broad incumbents

• Nova S: Serbian TV channel and digital platform from a larger media group. Comparable as a regional broadcaster with overlapping TV + digital news distribution but with the backing of a larger parent company.
• N1 (Adria Group): Regional 24-hour news TV channel and digital platform covering Serbia, Croatia, and Bosnia. Comparable as a multi-country Balkan TV + digital news broadcaster with overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HypeTelevizija
• Instagraminstagram.com/hypetv.rs
• TikToktiktok.com/@hypetv.rs
• LinkedInlinkedin.com/company/hypeproduction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPE PRODUCTION