What 现代派沃泰自动变速箱（山东）有限公司 does

现代派沃泰自动变速箱（山东）有限公司 (Hyundai PowerTech Automatic Transmission Shandong Co., Ltd.) is presented as a Chinese subsidiary of Hyundai Motor Group; however, the source material explicitly states it contains no information about the transmission JV and instead covers Hyundai Motor (China) Investment Co., Ltd. (现代汽车（中国）投资有限公司), the group's investment and sales arm in mainland China. On that basis, the operation manages Hyundai's brand presence, vehicle imports, and customer service in China, with a portfolio of imported models including the new Palisade hybrid large 7-seat SUV (starting MSRP 28.88万 CNY, 1000+ km range, 6.97 L/100km), the ELANTRA N high-performance sports car (24.88-26.38万 CNY), and the IONIQ 5 N high-performance electric vehicle. Distribution is multi-channel: an authorized dealer network, an online sales platform (shop.hyundai.com.cn), and physical experience spaces such as CityStore Beijing, UX STUDIO Shanghai, and Hyundai Motor Studio Beijing. Underlying technology spans Hyundai's IONIQ dedicated EV platform, N brand motorsport-derived performance technology (WRC, TCR, Nurburgring 24h), HTWO hydrogen fuel cell systems, and the Bluelink connected car service.

Revenue is generated primarily via one-time vehicle sales, supplemented by after-sales service (maintenance, spare parts, warranty repairs of 3-5 years depending on model) and financing/leasing products offered through the online platform. Customer segments are horizontally defined and primarily consist of affluent individual Chinese consumers seeking premium imports, performance-oriented buyers pursuing the N brand experience, and sustainability-focused early adopters interested in hydrogen fuel cell vehicles. Marketing spans the official website, broad Chinese social media presence (Douyin, WeChat, Weibo, Xiaohongshu, Bilibili, Kuaishou), experiential track events, and the FIFA 2026 World Cup sponsorship platform. The Hyundai Motor Group parent provides brand, technology, and capital backing, with Beijing Hyundai identified as the core manufacturing and distribution joint venture in China.

Name

现代派沃泰自动变速箱（山东）有限公司

Legal name

现代汽车（中国）投资有限公司

Website

https://hyundai.com.cn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Motor Group's Chinese subsidiary managing import-vehicle sales, after-sales service, and brand operations in China, distributing imported Hyundai, N performance, and IONIQ EV models to affluent individual consumers through dealers, online storefront, and branded experience spaces.

Ownership category

akta.pro rank

Product category

Imported Automobiles

NAICS

Automobile Dealers (4411), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industry

EV & hybrid aftermarket distribution (charging accessories, HV components, thermal management, specialized tools) (CRAOANAL)

Keywords

• Imported vehicle sales
• Automotive after-sales services
• High-performance vehicles
• Hydrogen fuel cell technology
• Hybrid electric vehicles

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Automotive vehicle sales: Sale of Hyundai and Genesis branded vehicles including sedans, SUVs, performance cars, and electric/hybrid models to individual consumers and fleet buyers in China. Revenue generated through dealer network and direct online sales platform.
2. After-sales service and maintenance: Paid maintenance services, spare parts supply, and warranty repairs through authorized service stations across China. Warranty period varies by model from 3 years/60,000km to 5 years/unlimited km.
3. Automotive financial products: Financing and leasing products offered through shop.hyundai.com.cn platform, including installment financing and trade-in programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Modern派沃泰自动变速箱（山东）有限公司 is part of Hyundai Motor Group's China operations. Based on available source material, the relevant business activities cover the import, sale, and after-sales support of Hyundai brand vehicles in mainland China, including the New Palisade imported hybrid 7-seat SUV, the ELANTRA N high-performance sports car, and the IONIQ 5 N high-performance electric vehicle, distributed through an authorized dealer network, the shop.hyundai.com.cn online platform, and dedicated brand experience spaces. Source data explicitly states that no direct information about this specific subsidiary entity (automatic transmission manufacturer) is available.

Product overview

No information available about this company in the provided source data. The source material contains content from Hyundai Motor China's main website (www.hyundai.com.cn), which covers Hyundai Motor vehicles, brand information, and corporate services, but does not include any data about 现代派沃泰自动变速箱（山东）有限公司 (Hyundai PowerTech Automatic Transmission Shandong Co., Ltd.), a separate subsidiary entity.

Differentiator

Problem solved

Functional benefit

Brands

• 捷尼赛思: Genesis luxury brand
• IONIQ
• N

Products and services

• New Palisade (新一代帕里斯帝) Imported Hybrid 7-seat SUV Imported large hybrid 7-seat SUV sold to Chinese consumers through the official Hyundai import channel; combines family transportation utility with hybrid powertrain efficiency for long-distance driving.
• ELANTRA N High-Performance Sports Car High-performance sports car from Hyundai's N brand with motorsport-derived technology, aimed at enthusiast drivers seeking track-capable road-legal vehicles in China.
• IONIQ 5 N High-Performance Electric Vehicle High-performance electric vehicle from Hyundai's N brand on the IONIQ dedicated EV platform, targeted at performance-oriented EV buyers in China.
• Bluelink Connected Car Service Connected car telematics service providing remote vehicle control, diagnostics, and status monitoring via smartphone app for Hyundai and N brand vehicle owners in China.
• After-Sales Service and Maintenance Paid maintenance, spare parts, and warranty repair services delivered through authorized Hyundai service stations across China for imported Hyundai vehicles.

Quantifiable outcome

• New Palisade achieves 1000+ km driving range and 6.97 L/100km fuel consumption with hybrid powertrain (334PS, 460Nm)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• 北京现代 (Beijing Hyundai)coreChannel Partner/ Reseller/ DistributorHyundai Motor Group's primary joint venture manufacturing partnership in China, producing vehicles for the domestic market under the Beijing Hyundai brand. This is a core manufacturing and distribution partnership that represents the main local production and sales entity.
• 捷尼赛思 (Genesis)flagshipChannel Partner/ Reseller/ DistributorHyundai Motor Group's premium luxury brand positioned above Hyundai, sold in China as an import brand representing the pinnacle of Hyundai's design, technology, and craftsmanship.
• 现代汽车研发中心 (Hyundai Motor R&D Center)coreTechnology or IntegrationHyundai's dedicated research and development facility in China supporting local product development, technology adaptation, and engineering for the Chinese market.
• 现代汽车氢燃料电池系统（HTWO）coreTechnology or IntegrationHyundai's hydrogen fuel cell technology brand and ecosystem, representing the group's sustainable mobility strategy. HTWO Guangzhou is the hydrogen fuel cell system business unit operating in China.
• 现代汽车文化中心 (Hyundai Motor Studio Beijing)minorStrategic or Co-development PartnerBrand experience and cultural center in Beijing showcasing Hyundai's design philosophy, technology, and artistic collaborations. Serves as a brand immersion and lifestyle marketing space.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tesla China: Tesla directly competes with Hyundai's IONIQ 5 N in the premium EV segment in China. Both operate direct-to-consumer sales (no traditional dealer markup), branded experience centers, and connected vehicle software platforms.
• BMW Group China: BMW's Chinese import and sales operation imports premium vehicles (including high-performance M variants), operates a premium dealer network, and competes in the same imported premium segment as Hyundai's Palisade and ELANTRA N.
• Volkswagen Group China: Volkswagen operates a major multi-brand import and dealer/distribution business in China (Audi, Porsche, VW) with premium positioning, dealer network, and online sales channels — directly comparable to Hyundai Motor China's multi-brand import structure.
• Genesis Motor China: Genesis is Hyundai Motor Group's own luxury brand sold in China as an import, operated through a separate dealer and direct-sales network. While technically under the same parent, it competes directly with Hyundai Motor China's premium positioning for the same affluent Chinese import buyer.
• Audi China: Audi's Chinese import operations (Audi Sport, e-tron imports) and dealer network parallel Hyundai Motor China's premium import structure, with overlapping customer base in affluent Chinese consumers seeking imported premium vehicles.
• Honda Motor (China): Honda's Chinese operations likewise import and distribute vehicles through a dealer network, with a hybrid-heavy import portfolio (e.g., imported Civic Type R, hybrid SUVs) and a parallel local JV (Dongfeng Honda, GAC Honda) — closely comparable in structure to Hyundai Motor China.
• Mercedes-Benz China: Mercedes-Benz imports and distributes premium vehicles in China (including AMG performance variants, EQS EVs) through a dealer network and digital storefront — directly comparable to Hyundai Motor China's premium import and performance playbook.
• Kia China: Kia is Hyundai Motor Group's sister brand, operating its own Chinese import and distribution business with a similar dealer network, EV (EV6/EV9) and hybrid portfolio, and shared group technology — the closest direct competitor in the Korean-brand segment.
• Nissan China: Nissan's Chinese import business (including premium imports like the Patrol and GT-R) parallels Hyundai Motor China's import-led structure, with a comparable dealer network and shared challenges of competing against domestic Chinese brands.
• Toyota Motor (China): Toyota's Chinese import and distribution operation, structurally analogous to Hyundai Motor China: foreign OEM brand operator in China with mixed ICE, hybrid, and emerging EV portfolio, dealer network, and JV (FAW Toyota, GAC Toyota) for local production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%8E%B0%E4%BB%A3%E6%B4%BE%E6%B2%83%E6%B3%B0%E8%87%AA%E5%8A%A8%E5%8F%98%E9%80%9F%E7%AE%B1%EF%BC%88%E5%B1%B1%E4%B8%9C%EF%BC%89%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 现代派沃泰自动变速箱（山东）有限公司