Hyundai Trois-Rivières

What Hyundai Trois-Rivières does

Hyundai Trois-Rivières is a single-point Hyundai automobile dealership operating at 5225 Boulevard Jean-XXIII in Trois-Rivières, Quebec, and serving the broader Mauricie region (Shawinigan, Victoriaville, Drummondville). It is a member of the Le Prix du Gros Group, a family-owned automotive conglomerate founded in 2001 by the Dusablon family (Denis Dusablon as Founder and Chairman, Benoit Dusablon as President and CEO) that operates 11 dealerships across Quebec between Quebec City and Montreal, representing 13 major automotive brands with over 5,000 vehicles in stock and 650+ employees. The dealership sells Hyundai's full 2026 lineup, including sedans (Elantra, Elantra N, Sonata), compact and mid-size SUVs (Venue, Kona, Tucson including Hybrid and Plug-in Hybrid variants, Santa Fe Hybrid), full-size SUVs (Palisade, Palisade Hybrid), and a growing electric portfolio (Ioniq 5, Ioniq 6, Ioniq 9, Kona Electric), alongside certified pre-owned and used inventory drawn from the group network.

The business operates on a multi-stream revenue model: new vehicle sales at manufacturer suggested retail price, pre-owned vehicle sales, in-house and partner vehicle financing (including 100%-approval and second/third-chance credit), multi-year leasing with weekly payments, factory-certified service and maintenance, genuine parts and accessories, tire sales and storage, extended protection plans, and roadside assistance. Pricing is structured around model-specific weekly lease rates ($72/week Venue, $79/week Kona, $99/week Tucson) with 0$ down, financing rates between 4.19% and 5.99%, and loyalty incentives of up to 1% rate reduction or $500 cash. Go-to-market combines a traditional physical showroom (sales hours Monday-Thursday 9AM-8PM, Friday 9AM-5PM) with the Cl!quez et achetez digital purchase platform, at-home test drives, valet pick-up/delivery for service, and an in-house 'Florence' AI chatbot for lead capture.

Customer segments are predominantly individual retail consumers in the Mauricie region with secondary exposure to local business and corporate fleet buyers, supplemented by a referral channel (Mon Équipier program offering $200 per successful referral). The dealership holds a 4.5-star rating across approximately 950 Google reviews, with named sales advisor Issam Boumediene repeatedly cited in customer testimonials as a differentiator. As a franchise retailer, the business has no proprietary technology stack beyond standard Hyundai Canada integration (Apple CarPlay, Android Auto, Bluetooth, the Cl!quez et achetez platform) and operates under Hyundai Canada's 5-year/100,000 km comprehensive warranty and 24/7 roadside assistance programs that are extended to end customers.

Name

Hyundai Trois-Rivières

Legal name

Hyundai Trois-Rivières

Website

https://hyundaitroisrivieres.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyundai Trois-Rivières is a single Hyundai franchise dealership in Trois-Rivières, Quebec, selling new and used vehicles, financing, and certified service to retail consumers in the Mauricie region as part of the Le Prix du Gros Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Hyundai vehicles including SUVs (Venue, Kona, Tucson, Santa Fe, Palisade), sedans (Elantra, Sonata), and electric vehicles (Ioniq 5, Ioniq 6, Ioniq 9, Kona Electric). Revenue generated from vehicle sales at manufacturer suggested retail prices plus dealer fees.
2. Used Vehicle Sales: Sales of pre-owned vehicles from various brands through Le Prix du Gros group inventory. Part of diversified inventory offering.
3. Vehicle Financing: Financing services offered through Le Prix du Gros, providing auto loans with competitive rates. Offers 100% approved financing including second and third chance credit options. Revenue from interest on loans.
4. Vehicle Leasing: Lease agreements with flexible terms up to 60 months. Includes GAP coverage and loyalty rate reductions of up to 1%. Weekly payments ranging from $72 to $99 depending on model.
5. Service and Maintenance: Maintenance, repairs, and servicing of Hyundai vehicles. Includes pick-up and delivery service, courtesy vehicles, and valet service. Technicians certified by Hyundai Canada.
6. Parts and Accessories: Genuine Hyundai parts and accessories sales. Batteries, brakes, coolants, filters, windshields, and other replacement parts. Includes 1 year/20,000 km warranty on parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hyundai Trois-Rivières is a Hyundai automobile dealership in Trois-Rivières, Quebec, selling new Hyundai vehicles (Elantra, Kona, Tucson, Santa Fe, Palisade, Ioniq 5/6/9, Venue, Sonata and their hybrid/electric variants) and pre-owned vehicles, alongside in-house and partner vehicle financing, factory-certified maintenance and repair, genuine Hyundai parts and accessories, tire services, and roadside assistance. The dealership operates as a member of Le Prix du Gros Group, leveraging group inventory and shared services for the Mauricie region consumer market.

Product overview

Hyundai Trois-Rivières is a Hyundai automobile dealership operating as part of the Le Prix du Gros automotive group, offering new and pre-owned vehicle sales, financing, maintenance services, and parts. The core product portfolio centers on Hyundai's complete vehicle lineup including the Elantra (sedan), Elantra N (sport), Elantra Hybrid, Ioniq electric vehicles (Ioniq 5, Ioniq 6, Ioniq 9), Kona subcompact SUV (including Electric variant), Palisade full-size SUV (including Hybrid), Santa Fe mid-size SUV (including Hybrid), Sonata sedan, Tucson compact SUV (including Hybrid and Hybrid Rechargeable variants), and Venue subcompact SUV. Supporting services include factory-authorized maintenance and repair, parts and accessories sales, tire services, extended warranty protection plans, 24-hour roadside assistance, vehicle pickup/delivery, and the Cl!quez et achetez online shopping platform enabling fully digital vehicle purchases. The dealership serves the Mauricie region including Trois-Rivières, Shawinigan, Victoriaville, and Drummondville.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Tucson (new vehicle) Compact SUV sold new at the dealership, available with all-wheel drive, featuring modern design and versatile capabilities for family and commuter use. Cash price from approximately $38,966; lease from $99/week on the Preferred AWD trim.
• Hyundai Kona (new vehicle) Subcompact SUV sold new at the dealership, available with all-wheel drive. Cash price from approximately $30,216; lease from $79/week on the Essential FWD trim.
• Hyundai Venue (new vehicle) Subcompact SUV with 1.6L engine and intelligent variable transmission, achieving approximately 7.9 L/100 km city and 6.9 L/100 km highway. Cash price from approximately $25,466; lease from $72/week on the Essential trim.
• Hyundai Ioniq 5 (new vehicle) Electric SUV with up to 504 km range, 320 horsepower, 800V architecture enabling 10-80% fast charging in approximately 18 minutes, parametric pixel design and 3,000 mm wheelbase. Starting MSRP approximately $55,499 to $63,499 depending on version. Federal and provincial incentives available.
• Hyundai Ioniq 6 (new vehicle) All-electric sedan offering aerodynamic efficiency and extended range, with an exceptional drag coefficient of 0.22. Announced as coming soon to the dealership.
• Hyundai Ioniq 9 (new vehicle) Full-size electric SUV providing three rows of seating for up to 7 passengers, representing Hyundai's flagship electric vehicle.
• Hyundai Palisade (new vehicle) Full-size SUV with three rows seating up to 8 passengers, featuring V6 3.5L engine producing 287 horsepower with standard all-wheel drive. Starting MSRP approximately $53,699 (transport and preparation fees extra); Hybrid version from approximately $60,499.
• Hyundai Tucson Hybrid (new vehicle) Hybrid variant of the Tucson compact SUV with combined fuel consumption of approximately 6.7 L/100 km and standard all-wheel drive.
• Hyundai Santa Fe (new vehicle) Mid-size SUV offering versatile family transportation with comfortable interior and standard all-wheel drive.
• Hyundai Elantra N (new vehicle) Sport variant of the Elantra featuring a 1.6L turbo engine producing approximately 201 horsepower with dual-clutch automatic transmission for enhanced performance.
• Pre-Owned Vehicles Certified pre-owned and used vehicle inventory featuring various makes and models at competitive prices through the Le Prix du Gros dealer network. 4,500+ certified pre-owned vehicles available for financing across the dealership network.
• Vehicle Financing Services Auto loans and lease financing through Le Prix du Gros with 100% approval options including second and third chance credit. Financing rates from 4.19% to 5.99% depending on model, with loyalty discounts up to 1% rate reduction or $500 cash discount. Online credit application available.
• Vehicle Maintenance and Repair Factory-trained technician services using genuine Hyundai parts and latest diagnostic equipment for scheduled maintenance and repairs. Service department hours Monday-Thursday 7:30AM-5PM, Friday until noon.
• Parts and Accessories Genuine Hyundai parts and accessories ordering service with 1-year/20,000 km warranty on replacement parts. Includes batteries, brakes, coolants, filters, and windshields.
• Tire Services Tire sales with multiple brands, tire storage options, and seasonal tire change services. Includes promotional offers up to $140 off a set of four tires.
• Extended Protection Plans Hyundai-backed extended warranty options including Powertrain, Premium, and Premium Plus programs with coverage across Canada and the United States, including trip interruption reimbursement, rental car coverage, and fully transferable benefits.
• 24-Hour Roadside Assistance Complimentary roadside assistance for 5 years/unlimited kilometres on 2015 and newer models. Includes towing, battery boost, flat tire service, lockout relief, fuel delivery, and mechanical first aid.
• Pick-up and Delivery Service Valet service picking up vehicles from customer homes or offices for service appointments, plus shuttle service and courtesy vehicles during maintenance.
• Cl!quez et achetez Online Shopping Platform Digital platform enabling complete online vehicle purchase including inventory browsing, pricing, trade-in valuation, credit application, and online ordering with refundable deposit. Available at troisrivieres.shop.hyundaicanada.com.

Quantifiable outcome

• 5-year/100,000 km Comprehensive Limited Warranty
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Le Prix du Gros GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Hyundai Trois-Rivières is a member of the Le Prix du Gros automotive group, founded in 2001 by the Dusablon family. The group operates 11 dealerships across Quebec between Quebec City and Montreal, representing 13 major automotive brands including Kia, Nissan, Chrysler, Mazda, Chevrolet, and Volvo. With over 5,000 vehicles in stock and 650+ employees, the group provides collective marketing, inventory sharing, and operational synergies. Denis Dusablon serves as Founder & Chairman, with Benoit Dusablon as President & CEO.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HGrégoire: One of the largest Quebec-based automotive dealer groups, operating multiple franchises across the province with new and used vehicle sales, financing and service — directly comparable as a multi-brand Quebec dealer group competing for similar regional buyers.
• Groupe Park Avenue: Quebec automotive dealer group operating multiple franchises in the greater Montreal/Quebec corridor with full sales, financing, service and parts operations — a directly comparable regional dealer-group peer.
• Boisvert & Fils: Family-owned Quebec automotive dealer group operating multiple franchises in the greater Montreal area with sales, service, parts and financing — comparable regional multi-brand Quebec dealer peer.

Broad incumbents

• AutoCanada: TSX-listed Canadian automotive dealership group operating new- and used-vehicle dealerships, parts, service and finance across multiple provinces — comparable public-market peer for the franchised dealer model.
• CarMax: Largest used-vehicle retailer in North America with a no-haggle, omnichannel model — represents the alternative large-scale retail format pressuring traditional franchised dealers' used-vehicle and F&I economics.
• Dilawri Group: Canada's largest automotive dealer group with franchises across multiple provinces — a broader incumbent comparable in business model (multi-brand franchised dealer group) but operating at substantially larger scale than Le Prix du Gros.
• Toyota Canada: Competing OEM with strong hybrid lineup and franchised dealer network in Quebec — represents the principal competitive brand set against Hyundai's hybrid/EV positioning in the Mauricie market.
• Hyundai Canada: National OEM of the brand this dealership sells; provides inventory, marketing, warranty programs, and the 'Cl!quez et achetez' platform the dealer runs on — a broad incumbent shaping dealer economics.
• Honda Canada: Competing OEM with hybrid (and emerging EV) models and a franchised dealer footprint in Quebec — comparable as an alternative-brand dealer competing for the same regional consumer.

Others

• AutoTrader.ca: Canada's largest online automotive marketplace where dealers (including this one) list inventory — adjacent ecosystem participant enabling comparison shopping that increases buyer price transparency for franchised dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hyundai-trois-rivi%C3%A8res

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Trois-Rivières