I-70 Auto Auction

What I-70 Auto Auction does

I-70 Auto Auction is a privately held, family-owned dealer-only wholesale auto auction headquartered at 11048 SW U.S. 40 Highway in Topeka, Kansas, adjacent to I-70 at Valencia Road (Exit 350). Founded in 1981 and operated continuously by the Carlson Family for over 43 years, the business runs a single weekly sale every Monday beginning at 12:30/12:45 PM across four simultaneous auction lanes. It is licensed by the State of Kansas, bonded, and fully insured, and restricts participation to licensed dealers who register directly with the auction and provide a Retail Exemption certificate under Kansas law; the auction does not use Auction Access.

The core product is the weekly physical auction, supplemented by live online bidding through the Edge Pipeline platform, which allows registered dealers to participate remotely. Ancillary services include on-site vehicle reconditioning at three service tiers (wash; wash, windows, and vacuum; full detail with machine buff and hand waxing), transportation services covering local, regional, and long-distance movement of standard and specialty vehicles (boats, campers, heavy trucks, construction equipment), and condition reporting with photos for lenders evaluating repossessed vehicles. Distribution is hybrid: a single physical facility supplemented by an online bidding channel, with weekly run lists published via i70runlist.com and payments processed through GotNPGateway.

The revenue model is transaction-based, comprising seller commissions paid by consignors and buyer fees charged to registered dealers on each sale; specific rates are not publicly disclosed. The customer base comprises 2,500+ registered dealers who act as both buyers and consignors, creating a two-sided wholesale marketplace supported by eight floorplan financing partners. With 1-10 employees, a single-site footprint, and weekly cadence, the operation is small and regionally concentrated, with no disclosed funding, M&A, or geographic expansion activity.

Name

I-70 Auto Auction

Legal name

I-70 Auto Auction

Website

https://i70autoauction.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

I-70 Auto Auction is a family-operated, dealer-only wholesale auto auction in Topeka, Kansas, holding weekly Monday sales across four lanes for 2,500+ registered dealers, complemented by online bidding, transportation, detailing, and condition reporting services.

Ownership category

akta.pro rank

Product category

Auto Auction Services

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Dealer auto auction
• Wholesale vehicle auction
• Vehicle remarketing services
• Auction transportation services
• Vehicle reconditioning services

Headquarters

HQ city

Topeka, Kansas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Seller Commissions: Auction earns commission fees from consignors (sellers) who bring vehicles to be sold at auction
2. Buyer Fees: Fees charged to registered dealers who purchase vehicles at auction

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

I-70 Auto Auction operates a dealer-only wholesale auto auction in Topeka, Kansas, running weekly Monday sales with four simultaneous auction lanes serving over 2,500 registered dealers as both buyers and consignors. The auction is complemented by live online bidding through the Edge Pipeline platform, on-site vehicle detailing and reconditioning, vehicle transportation services for local, regional, and long-distance needs including specialty vehicles, and condition reporting services for lenders on repossessed vehicles.

Product overview

I-70 Auto Auction operates as a dealer-only auto auction platform featuring a weekly in-person auction event complemented by a live online bidding system through EdgePipeline. The core offering centers on the Monday auto auction with four simultaneous lanes, supported by ancillary services including vehicle transportation, on-site detailing/reconditioning at three service levels, and condition reporting for repossessed vehicles. Dealers must register directly with the auction (not through auction access) and maintain a Retail Exemption certificate under Kansas law.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Dealer-Only Auto Auction Wholesale auto auction held every Monday at 12:30 PM (with bidding starting at 12:45 PM) featuring four simultaneous auction lanes. Over 2,500 registered dealers participate as both buyers and consignors. Licensed by the State of Kansas, bonded, and fully insured.
• Live Online Auction Bidding (via Edge Pipeline) Live online bidding platform enabling registered dealers to participate remotely in the Monday auto auction. Access requires pre-registration and approval directly with I-70 Auto Auction (not via Auction Access).
• Transportation Services Pickup and delivery transportation services for vehicles including local, regional, and long-distance requests. Accommodates specialty vehicles such as boats, campers, heavy trucks, and construction equipment. Includes convenient vehicle location for dealer or transporter pickup and drop-off.
• Vehicle Detailing and Reconditioning On-site vehicle reconditioning offered at three service levels: vehicle wash only; wash, windows, and vacuum; and full detail including wash, windows, vacuum, machine buff, and hand waxing.
• Condition Reporting for Repossessed Vehicles Vehicle evaluation service for lenders on repossessed cars. Produces a detailed condition report with photographs that helps lenders determine whether repairs or reconditioning are necessary to sell the vehicle.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Edge PipelinecoreTechnology or IntegrationTechnology platform provider for live online auction bidding, enabling registered dealers to participate remotely in weekly auctions through the Edge Pipeline portal.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Copart: Copart operates the largest online vehicle auction platform in North America, primarily handling salvage and used vehicles from dealers, lenders, and insurers. It is comparable to I-70 as a competing wholesale vehicle auction channel increasingly accessible to the same dealer base via online bidding.
• Manheim (Cox Automotive): Manheim is the largest US wholesale auto auction network, operating dozens of physical auction sites and online simulcast bidding for franchised and independent dealers. It is comparable to I-70 Auto Auction as the dominant wholesale vehicle auction incumbent against which any regional dealer-only auction competes.
• IAA (RB Global): IAA, now part of RB Global, is a major North American salvage and total-loss vehicle auction network serving insurance carriers, dealers, and fleet operators. It is comparable to I-70 as a multi-site wholesale auction competitor with overlapping condition-reporting and repo lender services.
• ADESA (Cox Automotive): ADESA operates physical wholesale auto auction sites and an online simulcast platform for franchised dealers, fleets, and lenders across North America. It is comparable to I-70 as a competing dealer-only auction venue with multi-lane physical sales and ancillary reconditioning services.

Direct peers

• Greater Erie Auto Auction: Greater Erie Auto Auction is an independent regional dealer-only auto auction operating weekly physical sales with online bidding for dealers in the Northeast. It is directly comparable to I-70 as an independent family-owned regional wholesale auto auction with similar lanes-based model.
• Dayton Auto Auction: Dayton Auto Auction is an independently operated regional dealer-only auto auction running weekly sales with simulcast online bidding. It is directly comparable to I-70 in operating cadence, dealer-only positioning, and ancillary services offered to buyers and consignors.
• Nashville Auto Auction: Nashville Auto Auction is an independent regional wholesale auto auction serving dealers in the Southeast with weekly live and online sales. It is directly comparable to I-70 as a competing independent auction of similar scale targeting the same dealer-only segment.
• America's Auto Auction: America's Auto Auction is a network of regional physical auto auction facilities serving dealers with weekly live and online bidding, plus reconditioning and transportation services. It is directly comparable to I-70 in business model and dealer-only customer base, but at greater geographic scale.

Emerging players

• BigIron Auctions: BigIron Auctions is a US online auction platform for vehicles, equipment, and farm assets, with live simulcast and timed online formats serving dealers and buyers. It is comparable to I-70 as an alternative wholesale vehicle auction channel increasingly accessible to regional dealer bases online.

Others

• EdgePipeline: EdgePipeline provides online simulcast bidding technology and dealer portal infrastructure used by independent auto auctions across North America. It is comparable to I-70 as the technology partner that powers its live online auction capability and dealer access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/I70AutoAuction
• Instagraminstagram.com/i70autoauction
• LinkedInlinkedin.com/company/i-70-auto-auction

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-70 Auto Auction