IAAF
IAAF is the UK's leading automotive aftermarket trade association, founded in 1930 and headquartered in Birmingham. It represents manufacturers, suppliers, distributors, motor factors, and 3,000+ independent garages through advocacy, lobbying, training, and member services.
- Company typePrivate
- Founded1930
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IAAF does
IAAF (Independent Automotive Aftermarket Federation) is a UK trade association founded in 1930 (originally as the Motor Factors Association), headquartered in Birmingham. It represents the full UK independent automotive aftermarket value chain, with membership spanning vehicle parts manufacturers, suppliers, warehouse distributors, motor factors, buying/trading groups, and 3,000+ independent garages. Its core function is collective advocacy and member services rather than product development.
The federation's primary activities are government lobbying (including UK-level work on the Motor Vehicle Block Exemption Order and EU-level influence via FIGIEFA), running the Right to Repair campaign, and delivering member services such as networking events (Annual Awards Dinner, regional meetings, conferences), exclusive GiPA market intelligence reports, weekly e-bulletins, alternative dispute resolution via a 2024 partnership with The Motor Ombudsman, a legal helpline, business insurance access, and Parts Professional Training. The organization is governed by an elected Council with representatives from across the aftermarket, currently led by Chief Executive Mark Field, President Craig McCracken, and Vice-Presidents Kevin Kelly (Robert Bosch) and Tina Drayson.
Commercially, IAAF operates as a non-profit membership federation funded by recurring annual membership fees across categories (Manufacturer/Supplier, Motor Factor, Warehouse Distributor, Trading Group, Garage, Other). Pricing is not publicly disclosed and new members are recruited via direct outreach, the website enquiry form, and event-driven networking. The federation maintains a small operational staff of 11 and markets itself through its website, social channels (Facebook, Twitter/X, LinkedIn), weekly newsletters, and earned media via policy briefs and consultation responses.
IAAF firmographics
Firmographics- Name
- IAAF
- Legal name
- Independent Automotive Aftermarket Federation
- Website
- https://iaaf.co.uk
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IAAF is the UK's leading automotive aftermarket trade association, founded in 1930 and headquartered in Birmingham. It represents manufacturers, suppliers, distributors, motor factors, and 3,000+ independent garages through advocacy, lobbying, training, and member services.
- Ownership category
- akta.pro rank
IAAF industry classification
Industry- Product category
- Automotive Aftermarket Trade Association Services
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
- akta.pro secondary industries
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where IAAF is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IAAF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: IAAF generates revenue through annual membership fees from automotive aftermarket businesses including suppliers, manufacturers, parts distributors, garages, and service providers. Membership provides access to lobbying representation, networking events, training programs, market intelligence reports, and various support services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
IAAF product offering
Product offeringCore offering
IAAF (Independent Automotive Aftermarket Federation) is the UK's leading automotive trade association, providing membership-based advocacy, lobbying, networking, and support services to the independent automotive aftermarket. It represents the full aftermarket chain—from manufacturers and parts suppliers through warehouse distributors and motor factors to over 3,000 independent garages—delivering government representation, exclusive GiPA market intelligence, training, events, ADR support, and Right to Repair campaigning.
Product overview
IAAF (Independent Automotive Aftermarket Federation) is a UK trade association representing the automotive aftermarket, not a product or technology company. The organization provides membership services including networking, government lobbying, training programs, industry intelligence reports, events, and dispute resolution support. IAAF does not offer products in the traditional SaaS or technology product sense.
Differentiator
Problem solved
Functional benefit
Products and services
- IAAF Membership Annual membership for UK automotive aftermarket businesses (manufacturers/suppliers, motor factors, warehouse distributors, buying/trading groups, garages, other) providing access to lobbying, networking, training, market intelligence, ADR, legal helpline, business insurance, and recruitment health check services.
- Government Lobbying and Advocacy Service Direct lobbying of UK government and, via FIGIEFA membership, EU institutions on legislation affecting the independent automotive aftermarket, including the Motor Vehicle Block Exemption Order (MVBEO) and Right to Repair.
- GiPA Exclusive Market Intelligence Reports
- IAAF Networking Events and Conferences
- Parts Professional Training
- Alternative Dispute Resolution (ADR) Service
Quantifiable outcome
- IAAF has successfully achieved legislation protecting the automotive aftermarket through Motor Vehicle Block Exemption Order (MVBEO)
- +1 more outcomes
Companies that use IAAF
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
IAAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IAAF partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- The Motor OmbudsmancoreIAAF has partnered with The Motor Ombudsman to provide Alternative Dispute Resolution (ADR) services to over 3,000 independent garage members. This enhances member support with structured complaint resolution processes.
- Robert Bosch LtdcoreKevin Kelly, Sales Director UK & Ireland, Mobility Aftermarket at Robert Bosch Ltd, was appointed as IAAF Vice-President, succeeding to President role. This represents senior leadership involvement from a major aftermarket supplier.
- FIGIEFAcoreIAAF works with FIGIEFA at EU level for lobbying and regulatory advocacy. FIGIEFA is the European association representing independent automotive aftermarket distributors and traders. This partnership enables IAAF to influence EU legislation affecting the automotive aftermarket.
- GiPAcoreIAAF provides exclusive GiPA market intelligence reports to members. GiPA is a global market research company providing industry intelligence data for the automotive aftermarket.
- Right to Repair CampaigncoreIAAF is part of the international Right to Repair Campaign, aimed at raising awareness of the sector to motorists and ensuring independent garages have access to vehicle manufacturer repair and maintenance information.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
IAAF competitors and assessment
Company assessmentEmerging players
- HEVRA (Hybrid & Electric Vehicle Repair Alliance): UK-focused alliance for garages qualified to work on hybrid and electric vehicles. Directly comparable as a UK garage-focused membership association, but narrower in scope (EV-only) and represents a specific emerging sub-segment of IAAF's garage membership.
Broad incumbents
- Auto Care Association: US-based trade association for the automotive aftermarket. Comparable as a large, established aftermarket federation providing advocacy, market intelligence, and training, but operates in a different geography with much broader scope.
- Aftermarket Auto Parts Alliance: Global distribution and marketing group for aftermarket parts. Comparable network serving independent distributors and warehouses; similar membership/business model to IAAF's warehouse distributor constituents, though operating as a commercial buying group.
Direct peers
- FIGIEFA: European federation representing independent automotive aftermarket distributors. IAAF is a member of FIGIEFA for EU-level lobbying, making it a direct peer at the international federation level with overlapping European regulatory advocacy remit.
- SMMT (Society of Motor Manufacturers and Traders): UK's leading automotive industry trade association. Directly comparable as a UK-based membership federation providing lobbying, networking, and market intelligence to automotive sector; IAAF focuses on the aftermarket while SMMT covers OEMs and the broader industry.
- Independent Garage Association (IGA): UK trade association representing independent garages. Overlaps directly with IAAF's independent garage membership segment and competes for the same right-to-repair and MOT advocacy mandate.
- Retail Motor Industry Federation (RMI): UK trade body representing the retail motor industry, including franchised dealers and independent garages. Comparable as a UK membership association providing lobbying, legal, and training services to the automotive sector.
- Vehicle Body Repair Association (VBRA): UK trade association for the vehicle body repair sector. Comparable as a UK automotive vertical trade association with lobbying, training, and member services for a specific aftermarket vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
IAAF social profiles
Digital presenceIAAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
IAAF leadership team
Management profileNumber of profiles
Profiles7 records
IAAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IAAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IAAF
What does IAAF do?
IAAF (Independent Automotive Aftermarket Federation) is the UK's leading automotive trade association, providing membership-based advocacy, lobbying, networking, and support services to the independent automotive aftermarket. It represents the full aftermarket chain—from manufacturers and parts suppliers through warehouse distributors and motor factors to over 3,000 independent garages—delivering government representation, exclusive GiPA market intelligence, training, events, ADR support, and Right to Repair campaigning.
Is IAAF a public or private company?
IAAF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IAAF founded?
IAAF was founded in 1930. It employs 11 to 50 people.
Where is IAAF based?
IAAF is headquartered in Birmingham, United Kingdom, in the Europe region.
How does IAAF make money?
One revenue line is on record: membership Fees.
Who are IAAF's main competitors?
HEVRA (Hybrid & Electric Vehicle Repair Alliance) is listed as an emerging player. Broad incumbents are Auto Care Association and Aftermarket Auto Parts Alliance. Direct peers are FIGIEFA, SMMT (Society of Motor Manufacturers and Traders), Independent Garage Association (IGA), Retail Motor Industry Federation (RMI) and Vehicle Body Repair Association (VBRA).
Does IAAF have an API?
No public API is recorded for IAAF.
What industry is IAAF in?
IAAF's product category is Automotive Aftermarket Trade Association Services. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes), with a secondary code of CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care). Its NAICS code is 42312 and its SIC code is 5013.