IAG - Escola de Negócios da PUC-Rio

What IAG - Escola de Negócios da PUC-Rio does

IAG - Escola de Negócios da PUC-Rio is the business school department of Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), a private Catholic university founded in 1958 and headquartered on PUC-Rio's Gávea campus — a 100-hectare ecological park housing 27 university departments in Rio de Janeiro, Brazil. The school delivers a multi-tier educational portfolio spanning an undergraduate Business Administration with five emphasis areas (Strategy, Finance, People and Process, Digital Environment, Marketing), nine distinct MBA programs (Management, Finance & Analytics, Marketing, Investments, Project Management, Human Resources, Ambidextrous Management, Digital Business, Diversity & Social Impact), a 24-month Professional Master's, an Academic Master's, a PhD/Doctorate, 20+ executive education short courses (15-60 hours), and customized in-company corporate training. Nine specialized research nuclei — FINE (Finance), NEOS (Sustainability), NORTE (Work Relations), NOVAR (Retail), NUPIN (International Business), NUPEI (Energy & Infrastructure), EPIC (Consumption), MAGIS, and LEDGER LABS (Blockchain) — anchor curriculum and research output.

The revenue model is tuition-based: graduate, MBA, and executive programs operate as monthly installment subscription billing in BRL with early-enrollment and alumni discounts, while short courses and digital products use one-time license fees and in-company corporate training is priced per engagement as professional services. Pricing examples include R$1,141.46/month for the MBA Finance & Analytics (18 installments) and R$79,200 total (or 24 × R$3,596.97) for the Professional Master's. Go-to-market combines direct-to-consumer self-serve enrollment via the institutional and Siga websites with inside-sales outreach over phone, WhatsApp, and email, complemented by a dedicated corporate sales contact ([email protected]) for in-company deals. Named enterprise clients include Petrobras, BNDES, Itaú, Bradesco, Citibank, Shell, Accenture, Globo, Claro, AMBEV, CAIXA, Renner, Ipiranga, TIM, and UOL.

The technology stack pairs a Moodle-based LMS for undergraduate distance learning with a dedicated platform for graduate/executive programs, integrates third-party AI tools (ChatGPT, Claude, Perplexity) and the R programming language into finance and analytics courses, and issues blockchain-registered digital medals alongside program certificates for graduates. Delivery modalities are in-person at the Gávea campus, live online, and hybrid (with at least 30% synchronous live instruction in short courses). Marketing is led by the institutional website (iag.puc-rio.br), email newsletters, social media, webinars, and earned media. IAG is a non-profit academic unit within PUC-Rio and therefore does not publish revenue or have independent external investors.

Name

IAG - Escola de Negócios da PUC-Rio

Legal name

IAG - Instituto de Administração e Gestão da PUC-Rio

Website

https://iag.puc-rio.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

IAG - Escola de Negócios da PUC-Rio is the business school of Pontifícia Universidade Católica do Rio de Janeiro, delivering undergraduate, MBA, master's, doctoral, executive education, and in-company corporate training to professionals and enterprise clients in Brazil.

Ownership category

akta.pro rank

Product category

Business School / Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Strategy, Consulting & General Management Institutes (EDAHAHAI)

Keywords

• Business school education
• Executive mba programs
• Corporate training services
• Graduate management degrees
• Professional development courses

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Graduate and MBA Tuition: IAG generates revenue primarily through tuition fees charged for graduate, MBA, and executive education programs. Programs are priced in Brazilian Reais with installment payment options. Discounts are offered to ex-PUC-Rio alumni and partner companies.
2. Professional Master's Tuition: The Professional Master's program charges tuition for a 24-month cycle. Tuition is offered as a lump sum or split across monthly installments. Alumni of the MBA Management program receive a 40% discount.
3. Short and Executive Education Course Fees: Short-duration online courses (16 to 80 hours) are priced individually. Discounts for early enrollment and ex-alumni are available. In-company programs are priced per corporate engagement.
4. In-Company Corporate Training: Customized training programs developed for corporate clients (public or private), delivered at the Gávea campus or at the client's facilities, generating revenue per program engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

IAG - Escola de Negócios da PUC-Rio is the business school department of Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), offering undergraduate, graduate, and executive education programs in business administration. Its portfolio includes nine distinct MBA specializations (Finance & Analytics, Management, Marketing, Investments, Project Management, Human Resources, Digital Business, Ambidextrous Management, and Diversity & Social Impact), a 24-month Professional Master's, Academic Master's and Doctoral programs, an undergraduate degree in Business Administration, short executive online courses (16-80 hours), and customized In-Company corporate training programs.

Product overview

IAG - Escola de Negócios da PUC-Rio is a business school offering a comprehensive portfolio of educational products across multiple formats and levels. The core offerings include 9 distinct MBA programs (online and in-person) covering specializations in Finance & Analytics, Management, Marketing, Investments, Project Management, Human Resources, Digital Business, and Diversity/Social Impact; three graduate programs (Professional Master's, Academic Master's, and PhD in Administration); an Undergraduate Business Administration degree; and executive education through short online courses (15-40 hours) and customized in-company training. The school also provides career services through IAG Carreira. The programs are organized around research nuclei specializing in areas such as Finance (FINE), Sustainability (NEOS), International Business (NUPIN), Energy & Infrastructure (NUPEI), Blockchain (Ledger Labs), Retail (NOVAR), and others, ensuring academic rigor combined with market-relevant practical applications.

Differentiator

Problem solved

Functional benefit

Brands

• IAG Carreira: Career center nucleus providing services for career development of undergraduate and graduate students
• IAG Garage
• IAGMail
• Mestrado Profissional
• MBA Finance & Analytics
• Produtos Digitais

Products and services

• MBA Finance & Analytics

Quantifiable outcome

• Up to 35 candidates admitted per Professional Master's cohort
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Genesis PUC-RiocoreStrategic or Co-development Partner · 1 February 2025IAG Garage is a partnership between IAG PUC-Rio and Genesis PUC-Rio (the startup incubator at the university). The partnership delivers the 'Gestão Financeira, Funding e Valuation para Startups' course, designed to address the lack of finance education for startup founders. Students gain access to the Genesis startup ecosystem, and the course's final project evaluation involves a board of real market professionals and investors.
• TradingViewcoreTechnology or IntegrationTradingView is a strategic partner of the IAG MBA Finance & Analytics program. Through this collaboration, students receive access to TradingView's platform, the global leader in financial market data and charting tools. This provides unique data access for portfolio analysis, market research, and investment decision-making exercises within the program curriculum.
• Editora VozesminorOthersIAG has a partnership with Editora Vozes for the 'O Negócio do Livro: Da Gestão Editorial à Gráfica' course. This collaboration provides students with practical immersion in the publishing industry, leveraging Editora Vozes's expertise and industry connections for hands-on learning about book publishing, rights, catalog management, and marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• INSEAD: INSEAD is a globally-ranked business school with a broad executive education and MBA portfolio; it is not a head-to-head domestic competitor to IAG but competes for Brazilian executive students seeking international credentials and corporate L&D spend.
• FEA-USP: FEA-USP is the Faculty of Economics, Administration, Accounting and Actuarial Science at the University of São Paulo, the largest public university in Brazil — a broad incumbent peer offering undergraduate, graduate, and extension programs that overlap with IAG's offerings.

Direct peers

• FIA (Fundação Instituto de Administração): FIA is a São Paulo-based business school offering MBAs, executive education, and in-company programs with strong corporate training orientation — directly comparable to IAG in target market and product mix.
• Fundação Dom Cabral: FDC is a top Brazilian business school specializing in executive MBAs, open-enrollment programs, and in-company custom education, holding EQUIS and AMBA accreditations — directly comparable to IAG in the corporate training and executive education segments.
• Insper: Insper is a leading São Paulo-based business school offering undergraduate, MBA, executive education, and custom in-company programs, with strong AACSB accreditation — a direct competitor to IAG in MBA, executive education, and corporate L&D.
• IBMEC: IBMEC is a private Brazilian business school with multiple campuses, offering undergraduate, MBAs (especially in finance), and executive education — directly comparable to IAG in finance-focused MBAs and the broader executive education market.
• FGV EAESP: FGV's São Paulo business school is Brazil's most established and largest business school, offering MBAs, executive education, and graduate programs with AACSB/EQUIS accreditations — directly competing with IAG for executive students and corporate training clients across Brazil.
• ESPM: ESPM is a leading Brazilian business school with strong emphasis on marketing, digital business, and communication MBAs and executive courses — directly comparable to IAG's marketing MBAs and Produtos Digitais short course.
• COPPEAD / UFRJ: COPPEAD is the graduate business school of the Federal University of Rio de Janeiro, located in Rio and offering MBAs, executive education, and master's programs — a direct local competitor to IAG in the Rio de Janeiro market and across Brazil.
• PUC-SP (Business School / COGEAE): PUC-SP's business school, also part of a Pontifical Catholic University, offers MBAs, executive education, and graduate programs with a similar religious-university structure to IAG — a direct peer on positioning, brand, and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/iagpucrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAG - Escola de Negócios da PUC-Rio