AUGER Autotechnik GmbH #auger

What AUGER Autotechnik GmbH #auger does

AUGER Autotechnik GmbH is a German independent aftermarket manufacturer of spare parts for heavy-duty commercial vehicles, founded in 2003 and headquartered in Neukirchen-Vluyn, Germany. The company designs and produces parts covering trucks, trailers, buses, light commercial vehicles, and construction machinery across roughly 60,000 references that map to all major European OEM brands (Mercedes-Benz, MAN, Volvo, Scania, DAF, Iveco, Renault Trucks) and trailer axle brands (BPW, SAF, Schmitz Cargobull, Krone, among others). Its product groups span engine, brake, suspension, clutch, steering, compressed air, filtration, wheel hub, cabin, lighting, mirror, and NOx sensor categories, with notable depth in air springs (1,300+ references), filters (~800 references), wheel hubs (~500 variants), NOx sensors (30+ variants), and shock absorbers (400+ references).

The company's competitive position rests on a vertically integrated manufacturing footprint of 11 factories on a 150,000 m² production campus, encompassing CNC machining, hot forging, rubber vulcanization, plastic injection, aluminum injection, surface treatment, and shock absorber assembly. An in-house engineering and quality function called ATOM, supported by the CAMP testing laboratory with extensive analytical and mechanical testing capabilities, supervises design, raw material selection, and final product validation. The company is ISO 9001 (since 2005) and ISO 27001 (since 2013) certified.

Auger monetizes primarily through B2B hardware sales of these parts, distributed via direct field sales covering territories such as DACH and Benelux, a 24/7 self-service Auger B2B Portal covering all 60,000 references, and a strategic distribution partnership with ATR International, an aftermarket trade cooperation active across 60+ countries. Warehousing is operated from Germany and Romania with a combined 12,000 m² footprint supporting next-day European delivery. The customer base consists of commercial vehicle workshops, fleet operators, and aftermarket wholesalers and distributors, with the ATR relationship functioning as the principal enterprise-tier distribution channel.

Name

AUGER Autotechnik GmbH #auger

Legal name

AUGER Autotechnik GmbH

Website

https://iamauger.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AUGER Autotechnik GmbH is a German independent aftermarket manufacturer of spare parts for heavy-duty commercial vehicles, producing roughly 60,000 references across 11 vertically integrated factories and serving workshops, fleets, and distributors in 60+ countries through direct sales, a B2B portal, and the ATR International partnership.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Aftermarket Spare Parts

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industries

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Commercial vehicle parts
• Aftermarket spare parts
• Truck trailer components
• Heavy duty vehicle parts
• Automotive aftermarket manufacturing

Headquarters

HQ city

Neukirchen-Vluyn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Vehicle Spare Parts Sales: Sale of high-quality aftermarket spare parts exclusively for commercial vehicles including trucks, trailers, buses, and construction machinery. Products are sold through direct B2B portal, field sales, and distribution partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

AUGER Autotechnik GmbH manufactures and distributes high-quality aftermarket spare parts exclusively for commercial vehicles including trucks, trailers, buses, and construction machinery. The portfolio covers 60,000+ product references across engine, brake, suspension, clutch, steering, and compressed air system categories, manufactured through 11 vertically integrated factories. Products are sold directly to commercial vehicle workshops, fleet operators, and wholesalers through the proprietary Auger B2B Portal, field sales representatives, and a strategic partnership with ATR International, serving customers across 60+ countries.

Product overview

AUGER Autotechnik GmbH is a designer and supplier of high-quality spare parts exclusively for heavy-duty commercial vehicles. The company operates 13 factories with 3,300 state-of-the-art machines within a 150,000 m² factory campus, utilizing a vertically integrated manufacturing approach. Their product portfolio encompasses 60,000+ references organized into six main product groups: Engine, Brake, Suspension, Clutch, Steering, and Compressed Air System. The product range is distributed across truck parts (Mercedes-Benz, MAN, Volvo, Scania, DAF, Iveco, Renault Truck), trailer parts (BPW, SAF, Schmitz, Krone, and others), light commercial vehicle parts, and construction machinery parts. The portfolio includes sub-categories such as air springs (1,300+ references), filters (800+ references including air, fuel, interior, oil, hydraulic, and urea), wheel hubs (500 variants), NOx sensors (30+ variants), shock absorbers (400+ references), cabin parts (3,300+ references), brake components, suspension parts, and clutch components. AUGER serves the independent aftermarket since 2003 and distributes through the proprietary Auger B2B Portal platform enabling digital ordering and product management. The company also operates ATOM, an internal quality control and R&D team ensuring sustainable quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Vehicle Spare Parts High-quality aftermarket spare parts exclusively for commercial vehicles including trucks, trailers, buses, and construction machinery. The product range covers 60,000+ references across multiple OE brands including Mercedes-Benz, MAN, Volvo, Scania, DAF, Iveco, and Renault Truck, organized into six main product groups (Engine, Brake, Suspension, Clutch, Steering, Compressed Air System).
• Auger B2B Portal Digital B2B platform providing 24/7 access for commercial vehicle aftermarket customers to compare products, filter 60,000+ products by brands, dimensions, vehicle types, product groups, or reference codes, view backorders, manage shipments, monitor due dates, suggest target prices, and reorder previously purchased products. Accessible via computer, tablet, or phone.

Quantifiable outcome

• 60,000 product references available in over 60 countries
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ATR InternationalcoreStrategic or Co-development Partner · 1 January 2022ATR International is one of the world's leading aftermarket trade cooperations. The partnership enables Auger to provide enhanced business solutions with more high-quality parts and even better service to customers. This strategic collaboration opens new roads and new horizons for Auger's global distribution network.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• BPW (Bergische Achsen): OE manufacturer of trailer axles and running gear systems with an aftermarket parts program. Adjacent competitor to Auger's trailer parts catalog (BPW is also an Auger customer per the data).
• Knorr-Bremse: World leader in commercial vehicle braking systems, increasingly active in the aftermarket for trucks, trailers, and buses. Competes with Auger's brake component category and brings deeper OE relationships and brand recognition in commercial workshops.
• SAF-Holland: Manufacturer of trailer axles, suspensions, and coupling systems with an aftermarket parts business. Comparable trailer parts overlap to Auger's trailer-focused SKUs, including SAF-listed references.

Broad incumbents

• ZF Aftermarket: Aftermarket division of ZF Friedrichshafen (including legacy WABCO), supplying drivetrain, chassis, and commercial vehicle systems to workshops globally. Competes with Auger in clutch, steering, and braking categories under a stronger OE umbrella.
• Bosch Automotive Aftermarket: Global incumbent offering a broad aftermarket portfolio across commercial and passenger vehicles, including diagnostics, parts, and workshop services. Competitively overlaps with Auger's category coverage but at much larger scale and brand recognition.
• Continental Aftermarket: Aftermarket arm of Continental AG, offering replacement parts, diagnostics, and tire technology for commercial vehicles. Overlaps with Auger in sensors, brake, and chassis components via a global incumbent distribution network.

Direct peers

• Diesel Technic (DT Spare Parts): One of the largest independent aftermarket suppliers of commercial vehicle spare parts in Europe, with a multi-brand catalog spanning trucks, trailers, buses, and engines. Directly comparable product breadth, B2B distribution model, and target customers to Auger.
• FEBI BILSTEIN: Major European aftermarket parts brand under the Bilstein Group, supplying replacement parts for passenger and commercial vehicles. Comparable catalog depth, OE-quality positioning, and multi-channel B2B distribution mirror Auger's model.
• Trucktec Automotive: Specialist aftermarket brand focused on commercial vehicle spare parts for Mercedes-Benz, MAN, Volvo, Scania, and DAF. Directly comparable product focus and customer base to Auger in the European truck aftermarket.
• MEYLE (Wulf Gaertner Autoparts): Independent aftermarket manufacturer and supplier of automotive and commercial vehicle spare parts. Overlaps directly with Auger in drivetrain, steering, suspension, and brake categories, with a similar B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auger-autotechnik-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUGER Autotechnik GmbH #auger