What Industrial Automation Partners does

Industrial Automation Partners (IAP) is a Netherlands-headquartered industrial automation and digitalization firm founded in 1999. The company was acquired by Process Automation Solutions in 2019 and rebranded to Orise in March 2025 alongside 11 other associated member companies, creating a unified global brand under which IAP continues to operate as a legal entity. Orise delivers system-agnostic automation consulting, system integration, lifecycle services, and SAP consulting to enterprise customers in pharmaceuticals and biotech, food and beverage, chemicals, energy and resources, discrete manufacturing, and the newly added data centers vertical.

The technology stack combines a broad services portfolio with a substantial proprietary digital product catalog. Core digital products include GxP compliance solutions (GxP Machine Integration Manager, GxP Logbook, GxP Data Integrity, GxP Report Generator, Audit Trail Review, Compliant Cloud Platform), manufacturing performance management tools (Terminal Manager, Shift Manager, Permit Manager, Data Management Platform, eStreams), advanced process control software (MPC Platform, PID Optimizer), a Manufacturing AI Suite (Anomaly Detection, Micro-Stop Detection, Asset Health Monitoring, Virtual Sensor, Control Performance Degradation Detection, Computer Vision), and a set of SAP Add-Ons. These products are typically deployed as part of larger consulting and integration engagements rather than as standalone SaaS.

The business model is predominantly B2B professional services delivered through direct enterprise field sales on a quote-based, project-by-project pricing structure, with a secondary revenue stream from licensing proprietary digital products as part of integrated solutions. The company is privately held, ISO 9001 and ISO 14001 certified, and claims a global delivery footprint anchored in Amsterdam, with vertical depth in regulated process industries that creates a regulatory and domain-specialization moat.

Name

Industrial Automation Partners

Legal name

Industrial Automation Partners

Website

https://iapbv.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Automation Partners, now operating as Orise, is a Netherlands-based industrial automation and digitalization firm delivering system-agnostic consulting, system integration, SAP services, and proprietary GxP and AI-enabled digital products to enterprise customers in pharmaceuticals, chemicals, food and beverage, energy, discrete manufacturing, and data centers.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM), Industrial & Process Engineering Consulting (BPAHAIAF)

Keywords

• Industrial automation services
• Process optimization consulting
• GxP compliance solutions
• Manufacturing AI software
• SAP S/4HANA consulting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting & Professional Services: Consulting engagements for operational excellence, process optimization, digital transformation, SAP consulting, and functional safety. Project-based professional services delivered by specialized engineering teams.
2. System Integration Services: Automation system integration, engineering services, MES integration, and IT/OT convergence services for industrial operations. Full lifecycle coverage from analysis to ongoing management.
3. SAP Services: SAP S/4HANA implementation, SAP consulting, reporting and planning, operations support, licensing and maintenance, and SAP add-ons including Manufacturing Manager, Shipping Manager, Warehouse Manager, Project Manager, and Workflow Platform.
4. Digital Products: Proprietary digital products including GxP solutions, Manufacturing AI suite, and manufacturing performance management tools offered as part of integrated solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Industrial Automation Partners (IAP), now rebranded as Orise, delivers system-agnostic industrial automation, digitalization, and process optimization services to regulated process industries. The company combines consulting, automation system integration, and SAP implementation services with proprietary digital products for manufacturing performance management, GxP compliance, and AI-driven industrial analytics. It serves pharmaceuticals, chemicals, food & beverage, energy, and discrete manufacturing customers across the full lifecycle from analysis through integration and ongoing management.

Product overview

Industrial Automation Partners (IAP), now rebranded as Orise, is a value-driven industrial automation and digitalization company offering a platform-plus-services architecture. The portfolio combines system-agnostic consulting services (Operational Excellence Consulting, SAP Consulting, Pharma Consulting) with proprietary digital products for manufacturing performance management (Performance Monitor, Lean Shopfloor Manager, Terminal Manager, Shift Manager) and AI-powered industrial solutions (Anomaly Detection, Micro-Stop Detection, Asset Health Monitoring, Virtual Sensor, MPC Platform, Computer Vision). Additional offerings include GxP compliance products (GxP Logbook, Audit Trail Review, GxP Data Integrity, GxP Report Generator), SAP add-ons (Manufacturing Manager, Shipping Manager, Warehouse Manager, Project Manager, Workflow Platform), and engineering services for automation system integration. The company serves pharmaceuticals, chemicals & energy, food & beverage, and discrete manufacturing industries with a full lifecycle approach from analysis through integration and ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Excellence Consulting Consulting service providing operational excellence frameworks for process and discrete industries, including Advanced Process Control, Assessments, and Real-Time Optimization.
• SAP S/4HANA Implementation Enterprise ERP implementation service for SAP S/4HANA, part of comprehensive SAP consulting offerings including digital transformation, lean management, and business process optimization.
• Data Management Platform IT/OT data integration platform for managing industrial data, including Performance Monitor and Lean Shopfloor Manager components.
• GxP Machine Integration Manager Machine integration solution for GxP-regulated environments, enabling connectivity between manufacturing equipment and enterprise systems.
• eStreams Digital product for industrial data streaming and management.
• Terminal Manager Manufacturing performance management tool for terminal operations oversight.
• Shift Manager Manufacturing performance management tool for shift-based operations management.
• Permit Manager Permit management solution for manufacturing operations, part of manufacturing performance management suite.
• GxP Report Generator Reporting tool for GxP-regulated environments, generating compliance documentation.
• Anomaly Detection AI-powered anomaly detection for manufacturing operations, identifying outliers and unexpected patterns in industrial data streams.
• Micro-Stop Detection AI-powered detection system for identifying micro-stops in manufacturing processes.
• Asset Health Monitoring AI-powered monitoring solution for assessing and predicting industrial asset health and condition.
• Virtual Sensor AI-powered virtual sensor technology for estimating process variables in manufacturing environments.
• MPC Platform Model Predictive Control platform for advanced process control and optimization in industrial operations.
• PID Optimizer PID (Proportional-Integral-Derivative) controller optimization tool for process control improvement.
• GxP Logbook Digital logbook solution for GxP-regulated manufacturing environments.
• Audit Trail Review Tool to identify, analyze, review, and approve GxP System audit trail records.
• Compliant Cloud Platform Cloud platform solution for compliant manufacturing operations.
• GxP Data Integrity Data integrity solution for GxP-regulated environments ensuring data reliability and compliance.
• Computer Vision Computer vision capability for manufacturing applications, processing visual inputs for industrial inspection and monitoring.
• Custom AI Solutions Custom AI development services for specific manufacturing and industrial requirements.
• Manufacturing Manager (SAP Add-On) SAP add-on for manufacturing management and operations within SAP environments.
• Shipping Manager (SAP Add-On) SAP add-on for shipping and logistics management within SAP environments.
• Warehouse Manager (SAP Add-On) SAP add-on for warehouse management within SAP environments.
• Project Manager (SAP Add-On) SAP add-on for project management within SAP environments.
• Workflow Platform (SAP Add-On) SAP add-on for workflow automation and management within SAP environments.
• MES Integration for Life Sciences Manufacturing Execution System integration services tailored for pharmaceutical and life sciences industries.
• Process Control & APC Process control and advanced process control (APC) engineering services and system integration.
• Pharma Consulting Specialized consulting services for pharmaceutical industry compliance and operations, including Computer Systems Validation Strategy.
• Smart Factory Automation Industry 4.0 smart factory automation solutions leveraging advanced technologies for operational performance.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AVEVA Group: Industrial software platform covering process simulation, MES, PI Historian, and plant digital twin — competes head-on with IAP/Orise's Manufacturing Performance Management, MES integration, and IT/OT data integration offerings.
• ATS Life Sciences: Provider of automation and digital solutions for life sciences and pharma manufacturing — comparable in target customer, regulatory focus, and delivery of integrated automation plus digital products in GxP environments.
• Aspen Technology: Provider of industrial software for asset performance, advanced process control (APC), and process optimisation across chemicals, pharma, and energy — directly overlapping IAP/Orise's APC, MPC Platform, and process optimisation consulting offerings to similar regulated-industry customers.
• Körber Pharma (Werum PAS-X): Pharma-focused MES and manufacturing software specialist serving GxP-regulated environments — directly comparable to IAP/Orise's GxP suite and Pharma & Biotech primary segment, including pharma MES integration services.

Broad incumbents

• Rockwell Automation: Large industrial automation incumbent with FactoryTalk, PlantPAx, and Lifecycle Services — overlapping with IAP/Orise's system integration, MES, and Manufacturing Performance Management offerings across discrete and process manufacturers.
• Honeywell Process Solutions: Process automation incumbent with Experion, Forge, and Connected Plant — overlaps with IAP/Orise on system integration, process control, and digital manufacturing across the same regulated-industry verticals.
• Siemens Digital Industries: Global industrial automation incumbent offering PCS 7/SCADA, MES, and a growing digital industries software portfolio — competes for the same automation system integration and digital transformation engagements, often with pre-validated platform lock-in.
• Capgemini Engineering: Large systems integrator with dedicated industrial and life sciences digital transformation practices — competes for the same enterprise consulting, SAP S/4HANA, and digital manufacturing programmes that IAP/Orise targets.
• ABB Process Automation: Major process automation provider with ABB Ability, 800xA, and advanced process control — directly comparable to IAP/Orise's process control, APC, and digital optimisation services in chemicals, pharma, and energy.
• Emerson (Automation Solutions): Process automation incumbent (DeltaV) and now parent of Aspen Technology — competes across DCS integration, APC, and process optimisation; the AspenTech addition increases overlap with IAP/Orise's software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/industrial-automation-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Automation Partners