IBF Group

What IBF Group does

IBF Group, operating through its legal entity IBF MED – Centrum Ochrony Zdrowia Sp. z o. o., is a Kraków, Poland-based conference and professional training organizer founded in 2010 that serves the Polish healthcare management sector. The company runs the Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia (National Forum of Management Staff in Healthcare), a long-running conference series that reached its 105th meeting in the XI edition cycle in 2026, with events delivered across multiple Polish cities (Łódź, Wieliczka, Szklarska Poręba, Rzeszów). Beyond the Forum, IBF Group offers specialized medical training programs (registered in the Baza Usług Rozwojowych, eligible for up to 95% EU funding), cybersecurity and NIS2 compliance services for medical entities, and full-service conference organization. Operations are run by a lean team of approximately six employees, led by President Paweł Rudnicki.

The business operates an event-driven go-to-market model with three primary revenue streams: (1) conference organizing services monetized through tiered sponsorship packages (Bronze 6,000 PLN to Platinum 14,000 PLN) plus participant registration fees processed via the Konfeo platform; (2) subsidized medical training delivered on-site at healthcare institutions; and (3) cybersecurity professional services. Distribution is single-country and direct, combining self-serve event registration with phone/email sales and a co-marketing partner network that includes medical industry associations (PPOZ, Izba Małopolska Lekarska), legal/medical consultancies (CDPM), and technology vendors (Medequipment, DORMED, IT Audit, DAST, Optisen, MedTech Live). The company leverages a 35,000-contact healthcare database for sponsor outreach and a monthly newsletter for community nurturing.

Technically, IBF Group is not a software company. It uses standard event registration tooling (Konfeo), general business software, and web/digital marketing channels including paid social (Facebook campaigns with UTM tracking) and email. There is no disclosed proprietary platform, AI/ML capability, API, or mobile application; the company's competitive assets are its 15-year track record (700+ events, 10,000+ participants, 5,000+ training hours), its regulatory registration enabling EU-subsidized training, and its installed community of healthcare management decision-makers.

Name

IBF Group

Legal name

IBF MED – Centrum Ochrony Zdrowia Sp. z o. o.

Website

https://ibfgroup.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

IBF Group is a Kraków, Poland-based conference and training organizer (founded 2010) that runs the recurring Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia and delivers subsidized medical training plus cybersecurity and NIS2 services to Polish healthcare facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference Organizing Services: IBF Group generates revenue primarily through organizing the Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia (National Forum of Management Staff in Healthcare) series. Revenue is derived from participant registration fees and sponsorship/package sales to exhibitors and partners. The company offers tiered sponsorship packages ranging from 6,000 PLN to 14,000 PLN for individual conference events.
2. Medical Training Services: The company offers specialized medical training courses for healthcare institutions (hospitals, clinics, POZ, AOS, private medical centers, doctor's offices). IBF MED – Centrum Ochrony Zdrowia Sp. z o. o. is registered in the Baza Usług Rozwojowych (BUR), enabling training programs to qualify for up to 95% European funding subsidy for eligible institutions.
3. Cybersecurity Services for Medical Sector: IBF Group provides cybersecurity audit, penetration testing, data protection, incident response, and NIS2 compliance advisory services for medical facilities, generating service fees from healthcare organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

IBF Group is a specialized event organizer and training provider for the Polish healthcare sector, operating the recurring Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia conference series across multiple Polish cities, delivering medical training programs (many EU-subsidized up to 95% through BUR), and providing cybersecurity/NIS2 compliance services to medical entities. The company sells tiered sponsorship packages (6,000–14,000 PLN) to healthcare technology and service vendors seeking access to healthcare decision-makers.

Product overview

IBF Group operates as a conference and training organization for the Polish healthcare sector. The company's core offerings consist of the Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia conference series (the XI edition with multiple yearly events across Polish cities), specialized medical training programs (including EU-funded training up to 95%), and cybersecurity services for medical entities. These services are delivered through in-person, online, and hybrid formats, complemented by consulting and networking opportunities for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia (National Forum of Healthcare Management Personnel) A national multi-city conference series for healthcare management professionals (hospital directors, CFOs, chief medical officers, chief accountants, investment directors) featuring parallel thematic tracks covering hospital management, primary healthcare (POZ), private medical centers, technical and administrative aspects, combined with networking sessions and evening events. Sold via participant registration and tiered sponsorship packages.
• Szkolenia medyczne (Medical Training Programs)

Quantifiable outcome

• 700+ events organized since founding
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• IBF MED – Centrum Ochrony Zdrowia Sp. z o. o.coreOthersIBF MED – Centrum Ochrony Zdrowia Sp. z o. o. (registered at Uniwersytecka 13, Katowice) is the operating subsidiary entity behind IBF Group's conferences and training programs. It is the legal organizer of the Ogólnopolskie Forum Kadry Zarządzającej w Ochronie Zdrowia and the entity registered in the Baza Usług Rozwojowych (BUR) for subsidized training delivery. The relationship appears to be an affiliated entity under the IBF Group brand.
• Medequipment (medipment.pl)minorGTM or Marketing PartnerMedequipment, represented by Jarosław Dobrzyński (Dyrektor Generalny), appears as a conference partner across multiple IBF Group events (Łódź, Wieliczka). The partnership provides marketing exposure and cross-promotion within the healthcare technology ecosystem.
• DORMEDminorGTM or Marketing PartnerDORMED appears as a partner across multiple IBF Group conference events. Medical equipment company serving the healthcare sector, using IBF Group events for brand visibility among healthcare management decision-makers.
• CDPM (Centrum Doradztwa Prawno-Medycznego)moderateStrategic or Co-development PartnerKancelaria CDPM (represented by Dr n. pr. Maciej Gibiński) is a long-term strategic partner contributing legal expertise to IBF Group's conferences. CDPM provides speaker sessions on healthcare law topics and is listed as a featured partner and exhibitor across multiple events. The partnership adds legal/mandatory compliance content to the conference program.
• DAST Sp. z o. o.minorGTM or Marketing PartnerDAST Sp. z o. o. (represented by Arkadiusz Gawroński, Dyrektor Handlowy) appears as a conference partner, delivering a session on hospital document archiving at the Wieliczka conference. Contributes specialized IT/content expertise while gaining access to the healthcare management audience.
• OptisenminorGTM or Marketing PartnerOptisen appears as a conference partner across IBF Group events, providing brand visibility and cross-promotion to the healthcare management audience.
• IT Audit (Michał Gembal)minorGTM or Marketing PartnerIT Audit, represented by Michał Gembal (ISO 27001 and 22301 auditor), appears as a conference partner. Provides cybersecurity expertise content and gains visibility among healthcare management attendees.
• Porozumienie Pracodawców Ochrony Zdrowia (PPOZ)moderateStrategic or Co-development PartnerPorozumienie Pracodawców Ochrony Zdrowia, represented by President Bożena Janicka, is a partner across multiple IBF Group events. PPOZ is a healthcare employers' association, and the partnership brings association members and policy perspectives to IBF conferences.
• Izba Małopolska Lekarska (Małopolska Chamber of Physicians)minorGTM or Marketing PartnerIzba Małopolska Lekarska appears as a patron/partner for IBF Group's Łódź and Wieliczka events, providing institutional support and credibility to the conferences.
• MówikminorGTM or Marketing PartnerMówik appears as a partner for IBF Group's Wieliczka conference, cross-promoting within the healthcare sector.
• MedTech LiveminorGTM or Marketing PartnerMedTech Live appears as a partner for IBF Group's events, indicating cross-promotion within the medical technology and innovation space.

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Termedia: Polish medical publishing and conference organizer that runs healthcare professional events and training programs in Poland. Directly comparable as a domestic competitor in medical conferences and CME/training for clinicians and managers.
• Porozumienie Pracodawców Ochrony Zdrowia (PPOZ): Polish healthcare employers' association that runs conferences and advocacy events for healthcare management. Direct overlap in target audience (hospital/clinic directors) and regulatory/training content focus.
• Medforum: Polish platform organizing medical conferences and industry events for healthcare professionals. Direct overlap in offering medical conferences and training services to Polish medical institution staff.

Broad incumbents

• Puls Medycyny: Leading Polish medical news portal that runs industry conferences and reports for healthcare managers. Comparable as a media-led conference operator targeting the same healthcare management audience.
• PTWP Group (Punkty Wiedzy/Healthcare events): Polish media-conference group operating industry events across multiple verticals including healthcare. Comparable as a diversified event operator with overlapping sponsorship and audience in healthcare management.
• Wydawnictwo Lekarskie PZWL: Long-established Polish medical publisher that also organizes medical conferences and training events. Comparable as a larger incumbent with overlapping conference/training offerings for Polish healthcare professionals.
• Easyfairs (Poland healthcare events): International B2B event organizer with healthcare-trade events in Poland. Comparable as a larger incumbent competing for exhibitor and sponsorship revenue in the Polish medical sector.

Emerging players

• Naczelna Izba Lekarska (NIL): Polish Supreme Medical Chamber that organizes professional training and events for physicians. Comparable as a non-commercial institution co-producing medical training and CME content in the same market.
• Medicalgorithmics (events/training arm not direct; use adjacent: MM Conferences Healthcare): Polish conference organizer running medical and pharma industry events. Comparable as a domestic event operator competing for healthcare decision-maker attention and sponsorship budgets.
• MEDmeetsTECH: Polish organizer of medical innovation and digital health conferences. Comparable as a niche event operator targeting some of the same healthcare management and technology buyer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ibf-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBF Group