International Betting Integrity Association

What International Betting Integrity Association does

The International Betting Integrity Association (IBIA) is a Brussels-headquartered, not-for-profit association founded in 2005 (originally as the European Sports Security Association, rebranded to IBIA in 2019) that safeguards sport and regulated betting markets through global monitoring, intelligence sharing, and stakeholder collaboration. Its core offering is the Global Monitoring & Alert Platform (Global MAP), a bespoke system that aggregates customer-level operator intelligence from 90+ member operators and 200+ betting brands to detect suspicious betting patterns across $300bn+ in annual sports betting turnover and 1.5 million-plus sporting events in 80+ sports. Supporting modules include the Data Standards kitemark certification programme for sports data providers, the Payment Provider Forum (notably in Brazil) to disrupt illegal betting flows, the Athlete Education Programme (3Rs: Rules, Responsibility, Reporting) delivered to 36,000+ athletes globally, and policy and research outputs that feed regulatory engagement in Ontario, Alberta, Brazil, the Netherlands, and Germany.

IBIA is funded by member subscriptions from B2C operators, B2B suppliers (e.g., Kambi, Altenar, Oddin), associate members (e.g., Oval), and payment providers, with no disclosed public pricing. Operations are run by a lean secretariat of around nine staff, overseen by a Board drawn from major member operators (bet365, Flutter, Entain, Betway, Kaizen Gaming). Revenue and detailed financials are not publicly disclosed. Growth is being driven by regulatory recognition in newly opening markets (notably Alberta and Brazil), partnerships ahead of the FIFA World Cup 2026, and expansion of the membership and payment-provider ecosystem into new geographies.

Name

International Betting Integrity Association

Legal name

International Betting Integrity Association IVZW

Website

https://ibia.bet

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Brussels-based not-for-profit association that operates the Global Monitoring & Alert Platform (Global MAP), aggregating intelligence from 90+ regulated betting operators to detect and report suspicious betting across $300bn+ in annual turnover.

Ownership category

akta.pro rank

Product category

Betting Integrity Monitoring

NAICS

Gambling Industries (7132), Spectator Sports (7112), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Betting integrity monitoring
• Match-fixing prevention
• Operator intelligence sharing
• Sports betting compliance
• Regulatory integrity standards

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Operator Membership Fees: IBIA is a not-for-profit association funded by its member operators. Membership fees are paid by B2C betting operators, B2B suppliers, associate members, and payment providers. Revenue supports the Global MAP platform, athlete education programmes, policy research, and stakeholder collaboration.
2. Data Standards Certification: Certified companies may use the IBIA Data Standards kitemark, attesting to their adherence with principles for the collation and distribution of sports event data. Certification is part of the association's standards-setting role.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

IBIA operates the Global Monitoring & Alert Platform (Global MAP), a bespoke intelligence-sharing platform that aggregates customer-level betting data from 90+ regulated member operators across 200+ betting brands to detect suspicious betting patterns and issue integrity alerts to sports bodies, regulators, and law enforcement worldwide. The association complements monitoring with paid Data Standards certification, the Payment Provider Forum framework, and the Athlete Education Programme (3Rs), all delivered as part of a not-for-profit membership ecosystem.

Product overview

The International Betting Integrity Association (IBIA) operates a unified integrity monitoring and prevention ecosystem anchored by its Global Monitoring & Alert Platform (Global MAP). The Global MAP serves as the core product, powered by operator intelligence from 90+ member operators and 200+ betting brands. Supporting this core are several integrated modules: the Data Standards initiative (providing kitemark certification for sports data quality), the Payment Provider Forum (combatting illegal betting through financial oversight), the Athlete Education Programme (delivering integrity training via the 3Rs framework), Integrity Reports (quarterly and annual data publications), and Policy & Research (advocacy and evidence-based studies). The membership network provides the operational backbone, connecting B2C operators, B2B suppliers, and associate members in a collaborative integrity ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Monitoring & Alert Platform (Global MAP) A bespoke monitoring and intelligence-sharing platform that aggregates customer-level betting intelligence from 90+ member operators and 200+ betting brands to identify and share alerts on suspicious betting across regulated markets worldwide, covering $300bn+ in annual sports betting turnover and 1.5 million+ sporting events across 80+ sports. Available to licensed B2C operators, B2B suppliers, regulators, and sports bodies as part of IBIA membership.
• IBIA Membership Network A global membership network of 90+ regulated operators covering 200+ betting brands, comprising B2C operators, B2B suppliers, associate members, and payment providers participating in the Global MAP integrity monitoring ecosystem. Membership provides access to integrity alerts, working group participation, regulatory engagement support, and brand association with a recognised integrity body.
• Data Standards Certification Programme Independent auditing and certification programme for sports data providers, with a kitemark attesting to adherence with IBIA's principles for the collation and distribution of sporting event data to betting operators. Available to B2B data suppliers and sports data providers seeking to demonstrate integrity compliance to regulated operator clients.
• Athlete Education Programme Face-to-face and scalable integrity training programme for professional athletes using the 3Rs framework (Rules, Responsibility, Reporting), covering match-fixing recognition, reporting obligations, and integrity protection. Led by Education Ambassador Jean-François Reymond and delivered globally to athletes across football, basketball, boxing, cricket, rugby, and other sports, with over 36,000 athletes educated to date.
• Payment Provider Forum A forum and best-practice framework bringing together licensed payment institutions and financial platforms (LBPay, Pay4Fun, OKTO PAYMENTS, Z.ro Bank, OneKey Payments, BOVA) to combat illegal betting flows through licence verification, transaction monitoring, and blocking/reporting protocols. Available to licensed payment institutions serving the regulated betting sector, with primary focus on Brazil's regulated market.

Quantifiable outcome

• 54 matches proven corrupted with 24 sanctions on players, teams and officials in 2025
• +6 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• BOYLE SportscoreChannel Partner/ Reseller/ Distributor · 10 June 2026BOYLE Sports, an international sports betting and gaming company founded in Ireland in 1982, joined IBIA in June 2026. Operating licensed retail and online betting in Ireland, Great Britain, and Gibraltar, BOYLE Sports contributes to Global MAP and the association's integrity monitoring network.
• European Gaming and Betting Association (EGBA)coreStrategic or Co-development Partner · 10 June 2026IBIA co-organises events with EGBA, including a panel on the 2026 FIFA World Cup at the European Parliament in Brussels (hosted by David Casa MEP) on 10 June 2026. Both associations advocate for regulated and responsible betting and collaborate on policy and integrity issues.
• Holland Gaming Technology / Oranje PalacecoreChannel Partner/ Reseller/ Distributor · 2 June 2026Holland Gaming Technology joined IBIA in June 2026, reinforcing its commitment to betting integrity in the regulated Dutch market. The operator participates in Global MAP and the association's integrity monitoring network. Recently rebranded from Goldrun Casino to Oranje Palace; operates via a Kambi sportsbook agreement.
• Canadian Football League (CFL)coreStrategic or Co-development Partner · 27 May 2026IBIA partnered with the CFL and Genius Sports to deliver in-person integrity training to all nine CFL teams across Canada (Edmonton, Calgary, Toronto, Hamilton). The programme used IBIA's 3Rs approach (Rules, Responsibility, Reporting) and was part of a CAD $300,000 investment by IBIA and members FanDuel, bet365, and Betway for Canadian sport integrity education.
• Genius SportscoreStrategic or Co-development Partner · 27 May 2026Genius Sports, as CFL's official data partner, co-delivered athlete integrity training alongside IBIA's Education Ambassador. Stephen Emberson (Head of Integrity Operations) and Natalie St Cyr Clarke (Special Counsel for Sports Integrity) contributed to the training sessions covering match-fixing recognition and reporting.
• PFA Canada (Professional Footballers' Association of Canada)coreStrategic or Co-development Partner · 27 May 2026PFA Canada partners with IBIA to deliver integrity education to Canadian Premier League (CPL) players and staff. IBIA finances and trains PFA Canada to deliver the programme. The partnership is in its third consecutive year, with 200 CPL players trained to date.
• aPAL (Chilean Association of Online Betting Platforms)coreStrategic or Co-development Partner · 18 May 2026IBIA and aPAL signed a Memorandum of Understanding (MoU) on 18 May 2026 to support the development of effective and sustainable regulation for online betting in Chile. The agreement combines IBIA's international betting integrity expertise with aPAL's local industry knowledge, focusing on regulatory framework design, information sharing on political and social developments, and promotion of best practices from established regulated markets.
• FIFA Integrity Task ForceflagshipStrategic or Co-development Partner · 13 May 2026IBIA participates in the FIFA Integrity Task Force, contributing betting market risk assessments and analysis of the global betting landscape ahead of the FIFA World Cup 2026. The task force brings together stakeholders to strengthen coordination and test operational readiness for integrity protection during the tournament.
• Alberta Gaming, Liquor, and Cannabis Commission (AGLC)flagshipStrategic or Co-development Partner · 1 May 2026IBIA was approved as a licensed integrity monitor in Alberta ahead of the province's regulated iGaming and sports betting market launch in July 2026. IBIA works alongside AGLC to identify and escalate suspicious betting activity, drawing on operator intelligence and account-level data from the Global MAP.
• Oval (Rugby Data Provider)coreStrategic or Co-development Partner · 28 April 2026Oval, rugby's premier data provider and the only sports data company dedicated solely to rugby, joined IBIA as an Associate Member on 28 April 2026. Oval contributes specialist rugby data expertise, machine-learning-driven predictions, and data analytics to IBIA's integrity monitoring ecosystem, enhancing the association's understanding of the rugby betting environment.
• LBPaycoreStrategic or Co-development Partner · 9 April 2026LBPay, a licensed payment institution in Brazil, joined IBIA's Payment Provider Forum on 9 April 2026 to strengthen cross-sector efforts against illegal betting. LBPay contributes operational expertise and financial intelligence to coordinated action against unlicensed betting activity and the disruption of illegal payment flows in Brazil's regulated market.
• Ed Birkin, H2 Gambling CapitalminorStrategic or Co-development Partner · 1 April 2026Ed Birkin, Managing Director at H2 Gambling Capital, shared market data and insights on Brazil's online betting landscape at the 4th IBIA Payment Provider Forum meeting in September 2025, enriching discussions on market trends and risks.
• Pay4Fun Instituição de Pagamento S.A.coreStrategic or Co-development Partner · 1 January 2026Pay4Fun participated in the IBIA Payment Provider Forum Brazil best practices guide, contributing to guidance on licence validation, transaction monitoring, and blocking/reporting protocols to combat illegal betting in Brazil. Ari Celia and Camila G. Caresi Rupe contributed to the document.
• OKTO PAYMENTScoreStrategic or Co-development Partner · 1 January 2026OKTO PAYMENTS participates in IBIA's Payment Provider Forum in Brazil, contributing to cross-sector collaboration to protect the regulated betting market from illegal operators. Views compliance as embedded into infrastructure rather than applied on top.
• Z.ro BankcoreStrategic or Co-development Partner · 1 January 2026Z.ro Bank is a member of IBIA's Payment Provider Forum in Brazil, collaborating on best practices for payment providers to identify, disrupt, and prevent transactions linked to illegal betting in Brazil's regulated market.
• OneKey PaymentscoreStrategic or Co-development Partner · 1 January 2026OneKey Payments participates in IBIA's Payment Provider Forum in Brazil, contributing to the Forum's best practice guide for payment providers in combatting illegal betting activity in the Brazilian regulated market.
• Ministry of Sports of Brazil (Secretaria Especial do Esporte)flagshipStrategic or Co-development Partner · 1 October 2025IBIA participated in Brazil's 1st National Technical Meeting on Combating the Manipulation of Sports Results, hosted by the Ministry of Sports in Brasília. IBIA was represented by Alcina de Oliveira Alves from Kaizen Gaming, contributing to discussions on integrity, intelligence-sharing, and cooperation.
• Kaizen GamingcoreStrategic or Co-development Partner · 18 September 2025Kaizen Gaming hosted IBIA's Working Group meeting at Estádio da Luz in Lisbon (home of Sport Lisboa e Benfica) on 18 September 2025, bringing together members for in-person collaboration and strategic discussions. Kaizen Gaming has Board representation on IBIA's Board of Directors.
• Ontario Gambling RegulatorsflagshipStrategic or Co-development Partner · 1 January 2022IBIA has held integrity monitoring registration in Ontario since 2022, when the province became the first Canadian jurisdiction to open its market to private operators. IBIA works collaboratively with Ontario gambling regulators on betting integrity matters.
• European CommissionflagshipStrategic or Co-development Partner · 1 January 2021IBIA has received European Commission financing and support for athlete education programmes, including EU Erasmus+ anti-match-fixing projects (three projects in 2017). IBIA has also collaborated with EU Athletes on PROtech Integrity initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIGA (Sport Integrity Global Alliance): SIGA is a cross-sport integrity coalition with a mandate to advance integrity standards, education, and policy across sport. It overlaps with IBIA on athlete education (3Rs-style training) and on policy advocacy for betting integrity frameworks, addressing the same stakeholder base.
• Sportradar Integrity Services: Sportradar's Integrity Services division monitors sports betting markets globally using proprietary odds-tracking feeds and AI. It directly competes for sports-body and regulator integrity contracts that IBIA wins, with similar operator-derived alert generation as a core capability.
• Stats Perform (Sportradar): Stats Perform (acquired by Sportradar in 2025) operates sports data feeds and integrity surveillance products for leagues and federations. It is highly comparable to Global MAP in offering event-level intelligence to detect suspicious betting across regulated markets.
• Genius Sports: Genius Sports provides sports data technology alongside integrity, compliance, and regulatory services (including its BetVision platform). It co-delivered CFL athlete training with IBIA but also offers commercial integrity monitoring to sports bodies, making it both a partner and a competitor in the integrity monitoring market.

Others

• UK Gambling Commission: The UKGC regulates the UK gambling market and indirectly mandates operator engagement with integrity monitoring bodies. While a regulator rather than a peer service, it is structurally comparable in that it shapes the integrity framework that operators and IBIA must work within.
• IOC Integrity Unit (International Olympic Committee): The IOC Integrity Unit handles corruption, betting integrity, and ethics matters across Olympic sports. IBIA partnered with the IOC on the 2012 London Joint Assessment Unit; both address overlapping integrity issues but from a sport-governance rather than operator-led perspective.
• UEFA Integrity Services: UEFA's integrity function investigates match-fixing and betting corruption within European football and works with IBIA on alerts. It is structurally different (sport-governance led) but addresses the same integrity risks for one of the most heavily bet sports globally.
• FIFA Integrity Unit / Task Force: FIFA's Integrity Task Force investigates match-fixing and betting corruption in football globally and works directly with IBIA on World Cup 2026 integrity. It is a co-stakeholder and consumer of IBIA's alerts rather than a commercial competitor, but addresses similar integrity outcomes via sport-governance channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKEI6TeqavdPh6_FImiq6gA/videos
• LinkedInlinkedin.com/company/internationalbettingintegrityassociation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Betting Integrity Association