IBRAVS - Instituto Brasileiro de Valor em Saúde

What IBRAVS - Instituto Brasileiro de Valor em Saúde does

IBRAVS — Instituto Brasileiro de Valor em Saúde (Brazilian Institute of Health Value) is a non-profit civil association founded in 2018 in Curitiba, Paraná, and dedicated to the validation, certification, and implementation support of Value-Based Healthcare (VBHC) practices in Brazil. The organization operates with a lean team of 9 employees and is led by President César Luiz Abicalaffe and Executive Director Fabio Rocha, with no political affiliation and full independence from its founding members. IBRAVS owns the codified "Framework IBRAVS em 7 Passos" implementation methodology, the proprietary EVS (Escore de Valor em Saúde) multidimensional measurement scoring system, and the VBHC BOK (Body of Knowledge) digital guide — a portfolio of Brazilian VBHC intellectual property deployed across 100+ hospitals and operators evaluating tens of thousands of professionals.

The core product portfolio is organized as an integrated knowledge and certification ecosystem: the VBHC Course (5 modules, 7+ hours of content, R$2,160 per enrollment), the VMP (Value Management Professional) certification with blockchain-based Yellow/Green/Black Belt badges, the Connect IBRAVS self-serve learning portal, the annual CLAVS (Congresso Latino-Americano de Valor em Saúde) congress, the Prêmio IBRAVS awards program, the VBHC BOK knowledge guide, and the Value Summit partnership program with Novartis. The organization also publishes the VBHCast video podcast and the IBRAVS Insights blog as thought-leadership channels. Revenue mechanics combine course tuition, tiered certification fees, event registration, and corporate sponsorships from pharmaceutical companies (Novartis, Roche) — with the VBHC BOK and Framework IBRAVS distributed free to maximize adoption.

The business model is institutionally anchored by a formal technical cooperation agreement with ANS (Brazil's supplementary health regulator), COFFITO, and CREFITOS 3/4 to operationalize the five-year Modelos de Remuneração Baseados em Valor program — covering 53 million+ beneficiaries and positioning IBRAVS as the de facto technical partner for Brazilian VBHC policy. Customer segments include healthcare managers and executives (primary), healthcare professionals seeking certification, and regulators/policymakers. Research partnerships with L.E.K. Consulting and ISPOR Chapter Brasil, plus deployments at enterprises including Rede D'Or, SulAmérica Saúde, Unimed São José do Rio Preto, Unimed Piracicaba, and Uniodonto Campinas, demonstrate a portfolio of named institutional adopters across large hospital networks, health insurers, and cooperatives. With 2,000+ trained students across 6 countries and a lean 9-person headcount, IBRAVS functions as a sector-shaping knowledge institution rather than a scaled commercial enterprise.

Name

IBRAVS - Instituto Brasileiro de Valor em Saúde

Legal name

Instituto Brasileiro de Valor em Saúde

Website

https://ibravs.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IBRAVS is a Brazilian non-profit knowledge institute founded in 2018 that develops VBHC methodology, the EVS measurement framework, and certification programs to enable value-based healthcare transformation for hospitals, insurers, and regulators across Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. VBHC Training Program (Curso VBHC): Revenue from the VBHC – Value-Based Healthcare training and certification program, presented in five modules with over 7 hours of content. Sold at R$ 2,160.00 with payment in up to 12 installments and 1-year access.
2. VMP Certification (Value Management Professional): Revenue from multi-level certification program (Yellow Belt, Green Belt, Black Belt) using blockchain badges. Certification fees charged per level for knowledge test, practical project evaluation, and mentoring/education levels.
3. Events and Conferences (CLAVS, Value Summit): Revenue from the Latino-American Congress on Value in Health (CLAVS) and the Value Summit partnership with Novartis, including registration fees and partner sponsorships for participation in these events.
4. Corporate Partnerships and Sponsorships: Revenue from institutional partnerships with pharmaceutical companies (Novartis, Roche) and industry sponsors supporting the VBHC BOK, Value Summit, and other IBRAVS programs and publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

IBRAVS is a Brazilian non-profit institute dedicated to validating, certifying, and supporting the implementation of Value-Based Healthcare (VBHC) projects and practices. It sells multi-module training courses (VBHC Course), tiered professional certifications (VMP with blockchain badges), an annual congress (CLAVS), an industry award (Prêmio IBRAVS), a knowledge guide (VBHC BOK), a 7-step implementation methodology (Framework IBRAVS), and the EVS value-measurement methodology. Target customers are healthcare managers, executives, professionals, and regulators seeking to transform Brazilian healthcare toward value-based models.

Product overview

IBRAVS is a non-profit organization dedicated to Value in Health management, offering an integrated ecosystem of products and services focused on spreading knowledge and implementing Value-Based Healthcare (VBHC) in Brazil. The portfolio includes the VBHC Training Course (5 modules, 7+ hours), VMP Certification Program with blockchain-based badges (Yellow/Green/Black Belt levels), Connect IBRAVS virtual learning portal, CLAVS Congress (Latin American VBHC congress with regional meetings), Prêmio IBRAVS (award for VBHC cases), VBHC BOK (comprehensive knowledge guide with chapters on breast cancer and innovative technologies), Framework IBRAVS (7-step implementation methodology), Value Summit (in partnership with Novartis), and VBHCast video podcast. These offerings work together to provide complete VBHC education, certification, and practical implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• VBHC Course - Value-Based Healthcare Training Program
• VMP - Value Management Professional Certification
• Connect IBRAVS
• CLAVS - Congresso Latino-Americano de Valor em Saúde
• Prêmio IBRAVS - Cases de Saúde Baseada em Valor
• VBHC BOK - Value-Based Healthcare Body of Knowledge
• Framework IBRAVS
• Value Summit

Quantifiable outcome

• EVS methodology applied in 100+ hospitals and operators evaluating tens of thousands of professionals
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• NovartiscoreStrategic or Co-development Partner · 8 April 2026IBRAVS and Novartis partnered for the second season of the Value Summit, a structured capacity-building program in Value-Based Healthcare. The program combines expert lectures with active learning dynamics based on andragogy, covering topics such as healthcare market scenarios, value as a central decision criterion, population management, care pathways, clinical governance, PROMs and PREMs, cost management, and value-based payment models. The initiative includes a final phase where participants submit Value in Health projects and finalists present to a jury for recognition.
• ANS (Agência Nacional de Saúde Suplementar)coreStrategic or Co-development Partner · 25 August 2025Technical cooperation agreement between ANS, IBRAVS, COFFITO, and CREFITOS 3 and 4 to support ANS in operationalizing and expanding the 'Programas de Modelos de Remuneração Baseados em Valor' for supplementary health in Brazil. IBRAVS leads the development of two of five planned products: updating the Implementation Guide for Value-Based Payment Models and developing a management tool for indicators. The program aims to impact over 53 million beneficiaries.
• L.E.K. ConsultingmajorStrategic or Co-development Partner · 25 August 2025IBRAVS partnered with L.E.K. Consulting to conduct an unprecedented study on the adoption of VBHC models in Brazilian supplementary health. The research involved hundreds of executives and hospitals, providing a unique snapshot of the slow adoption of value-based models and projecting strong growth in these models by 2030. Results were presented at CLAVS'25.
• COFFITO (Conselho Federal de Fisioterapia e Terapia Ocupacional)majorStrategic or Co-development Partner · 25 August 2025Part of the technical cooperation agreement with ANS, where IBRAVS collaborates with COFFITO and CREFITOS 3 and 4 to support the Agency in operationalizing the Program for Value-Based Payment Models, contributing technical expertise in VBHC frameworks and measurement methodologies.
• CREFITOS 3 and 4majorStrategic or Co-development Partner · 25 August 2025Part of the technical cooperation agreement with ANS, collaborating with IBRAVS and COFFITO in the development of technical products for value-based payment model implementation in Brazilian supplementary health.
• RocheminorStrategic or Co-development PartnerRoche sponsored the development and dissemination of the VBHC BOK, contributing to the quick guide download (Guia Rápido) and supporting the production of the knowledge guide's chapters covering breast cancer care pathways and innovative technology assessment.
• ISPOR Chapter BrasilminorStrategic or Co-development PartnerWilson Follador, President of ISPOR Chapter Brasil, serves as an IBRAVS Board member and presented fundamental concepts of Value in Health and Value-Based Payment Models at CLAVS'25.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Others

• Deloitte Center for Health Solutions: Deloitte's health practice produces VBHC research, advisory, and transformation services to health systems and payers - adjacent to IBRAVS as an ecosystem participant that frequently partners with or competes against specialized VBHC institutions in implementation work.

Direct peers

• ICHOM - International Consortium for Health Outcomes Measurement: ICHOM is the leading global organization developing standardized health outcomes measurement sets and value-based healthcare methodology - the international analogue to IBRAVS's EVS and Framework. Both build VBHC standards, certify institutions, and partner with regulators to embed outcome-based measurement.
• ISPOR - The Professional Society for Health Economics and Outcomes Research: ISPOR is the leading professional society for health economics and outcomes research, with a Brazil Chapter whose president sits on IBRAVS's board. Both advance value-based healthcare through research dissemination, methodology standards, and professional education.
• Institute for Healthcare Improvement (IHI): IHI is a globally recognized healthcare improvement methodology organization offering frameworks, training, and certification programs for healthcare professionals - directly comparable to IBRAVS's Framework em 7 Passos and VMP certification model.

Regional players

• European Health Management Association (EHMA): EHMA is the European membership association for health management, producing research, policy advocacy, and executive education on value-based healthcare - a regional peer with comparable knowledge dissemination, training, and policy partnership functions.
• ANAHP - Associação Nacional de Hospitais Privados: ANAHP is the leading Brazilian private hospital association producing quality benchmarking, performance indicators, and VBHC advocacy among Brazilian hospitals - comparable to IBRAVS as a Brazilian healthcare standards and knowledge institution serving hospital operators.

Broad incumbents

• AHIP (America's Health Insurance Plans): AHIP is the US health insurance industry trade association advancing value-based payment models, with research, education, and policy functions - broadly comparable to IBRAVS as a value-based healthcare advocacy and education body serving payers and providers.
• Healthcare Financial Management Association (HFMA): HFMA is the leading US membership organization for healthcare finance professionals offering certification, education, and value-based payment research - comparable to IBRAVS as a healthcare professional credentialing and education body with value-based payment focus.
• NEJM Group (NEJM Catalyst): NEJM Catalyst is the knowledge dissemination arm of the New England Journal of Medicine focused on healthcare delivery innovation and value-based care - comparable as a high-credibility content, events, and community platform targeting healthcare executives.

Emerging players

• ABIM Foundation: ABIM Foundation runs the Choosing Wisely campaign and physician value-based care initiatives with comparable focus on reducing low-value care and advancing physician-led value transformation - similar mission profile to IBRAVS's VBHC advancement work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ibravs18
• YouTubeyoutube.com/channel/UC3pdFifI5wC2xZSoEbU6Q6A
• Facebookfacebook.com/ibravs
• LinkedInlinkedin.com/company/ibravs
• Instagraminstagram.com/ibravs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about IBRAVS - Instituto Brasileiro de Valor em Saúde