İBS ANNE BEBEK ÇOCUK FUARI

Name

İBS ANNE BEBEK ÇOCUK FUARI

Legal name

İBS Anne Bebek Çocuk Fuarı

Website

https://ibsfuar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Family Event and Trade Fair Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Family festival events
• Baby product trade shows
• Mother child expos
• Consumer trade fairs
• Family entertainment events

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibitor/Sponsor Fees: Brands in the mother, baby, and child sector pay to exhibit at the fair and sponsor the event. This includes booth fees and sponsorship packages aligned with the 'Yuzde Yuz Aile Festivali' (100% Family Festival) theme.
2. Ticket Sales: Visitors purchase tickets to attend the festival. Discounted tickets are available through the official website www.ibsfuar.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

İBS Anne Bebek Çocuk Fuarı is an annual family festival and trade fair held in Istanbul that brings together brands in the mother, baby, and child sector with families who have children up to 9 years old. The multi-day event features brand exhibition booths, celebrity and expert-led talks (İBS Talks), entertainment activities for children, an annual awards ceremony (İBS Ödülleri), and shopping discounts, with revenue generated from exhibitor/sponsorship fees and ticket sales to attending families.

Product overview

İBS (İstanbul Bebek ve Anne Fuarı) is a single, unified annual family festival product — Turkey's largest mother, baby, and child expo. The event brings together families with children up to 9 years old at Istanbul Kongre Merkezi for three days of exhibitions, shopping discounts, celebrity meetups (İBS Talks), award ceremonies (İBS Ödülleri), and interactive activities including science shows, theater, workshops, and character appearances. The fair is organized by Boyut Group and held annually, with themed editions such as the 2023 'Yüzde Yüz Aile Festivali' celebrating the Republic's 100th anniversary.

Differentiator

Problem solved

Functional benefit

Products and services

• İBS Anne Bebek Çocuk Fuarı (Annual Family Festival) Turkey's largest annual mother, baby, and child festival and trade fair held in Istanbul, bringing together families with children up to 9 years old for product exhibitions from brands, celebrity talks (İBS Talks), themed entertainment activities, an annual awards ceremony, and shopping discounts. Brands participate as paying exhibitors/sponsors and families purchase tickets to attend.
• Back to School Shopping Festival (Back To School Alışveriş Şenliği) A satellite shopping festival for families held at Viaport Marina in Tuzla, Istanbul, focused on back-to-school purchases for children, leveraging the same family-event format as the main İBS Anne Bebek Çocuk Fuarı.

Quantifiable outcome

• Tens of thousands of families attend annually
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• ProductPR İletişim DanışmanlığıminorGTM or Marketing PartnerPR and communications consultancy handling press relations and media inquiries for İBS events. Contact: Demet Kilerci ALBAYRAK, Gsm: 533 371 44 02
• Boyut GroupcoreOthersParent company and organizer of İBS Anne Bebek Çocuk Fuarı. Led by Board Chairman Orçun Fida. Headquartered at Meda Plaza, Kavacık, Istanbul.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• EMITT (East Mediterranean International Tourism & Travel Exhibition): EMITT is a major annual consumer and trade exhibition held in Istanbul. While it targets tourism rather than mother-baby-child, it is comparable as a similarly sized annual Istanbul-based consumer fair competing for the same venue and Turkish exhibition audience.
• Tüyap Fairs: Tüyap is one of Turkey's largest private exhibition organizers, running dozens of trade fairs across multiple verticals. It is a regional peer to İBS in the same Turkish exhibition industry, though it does not specialize in the mother-baby-child niche.

Direct peers

• Spielwarenmesse (Nuremberg Toy Fair): Spielwarenmesse is the world's leading trade fair for toys, hobby and leisure products. It overlaps with İBS's child-focused exhibitor base and family-consumer engagement model, though it is broader in scope (toys/hobby rather than exclusively mother-baby-child).
• BabyExpo Turkey: BabyExpo is a Turkish trade fair focused on baby, child and pregnancy products. It is the most direct domestic competitor to İBS in the same Istanbul/Turkey geography, serving overlapping exhibitor and parent-consumer audiences.
• Kind + Jugend: Kind + Jugend is the leading international trade fair for baby and toddler products held in Cologne, Germany. It is directly comparable to İBS in that it brings together baby/child brands with retailers and consumers around a curated trade fair and family-oriented event format.
• Pitti Bimbo: Pitti Bimbo is the leading international trade fair for children's fashion and lifestyle, held in Florence. It is comparable to İBS as a curated child-focused trade fair attracting both brands and family attendees, though skewed toward fashion rather than the broader mother-baby-child vertical.
• Kids Time: Kids Time is an international trade fair for children's products held in Kielce, Poland. It is comparable to İBS as an annual B2B/B2C exhibition bringing together baby, child and toy brands with parent consumers in a festival-style format.
• CBME (Children Baby Maternity Expo): CBME is the largest baby, maternity and child products trade show in Asia, organized by Informa Markets. It is directly comparable to İBS as a B2B/B2C trade fair connecting mother-baby-child brands with expectant and new parent consumers, featuring exhibitor booths, talks and shopping promotions.

Broad incumbents

• Informa Markets: Informa Markets is the world's largest exhibition organizer and runs CBME and numerous other consumer and B2B fairs. It is comparable as a broad incumbent that competes for the same mother-baby-child exhibitors and could enter İBS's niche with a scaled event at any time.
• Hannover Messe (Deutsche Messe): Deutsche Messe is a global exhibition organizer running major trade fairs across multiple verticals. It is comparable as a broad incumbent in the trade show industry that competes with İBS for exhibitor marketing budgets and event IP, though it does not specialize in mother-baby-child events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ibsfuar
• Facebookfacebook.com/ibsfuar
• Instagraminstagram.com/ibsfuar
• LinkedInlinkedin.com/company/ibsannebebekcocukfuari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about İBS ANNE BEBEK ÇOCUK FUARI