Ibupreneur Malaysia

What Ibupreneur Malaysia does

Ibupreneur Malaysia is a privately held, Malaysia-registered social enterprise (SSM 0024859-LGN) founded in 2019 and headquartered at a central kitchen in TTDI Plaza, Kuala Lumpur. It produces and sells halal-certified handmade baked goods — Cookies, Premium Bundts, and Cake Lapis — through its own EasyStore-powered e-commerce storefront at ibupreneur.co, with delivery in the Klang Valley via Lalamove and interstate/regional shipments to other Malaysian states, Brunei, and Singapore via JT Express. The company's underlying technology consists of a central-kitchen production system, a proprietary 14-module entrepreneurship curriculum (Ibupreneur Academy) covering food handling, product SOP, branding, photography, digitisation, TikTok, and sales, plus 12 months of post-graduation mentorship.

The business operates a hybrid revenue model with three streams: (1) direct-to-consumer retail via the online storefront at RM27–159 per item; (2) Impact Catering and corporate bulk gifting at RM60–216 per menu item with a 30-pax minimum and RM25 delivery within KL/PJ, served through WhatsApp and a dedicated Corporate Solutions inquiry funnel; and (3) Academy program fees for women earning under RM4,850/month, largely co-funded by corporate ESG partners (Maybank Islamic, CIMB Foundation, Ambank Islamic via Bank Negara's iTekad, MBSB Bank, Hong Leong Bank, Affin Bank, and foundations including Yayasan Hasanah). A minimum 51% of profits is committed to women economic empowerment initiatives.

The company serves four customer segments: individual consumers (festive and personal gifting), corporate clients seeking ESG-aligned catering and bulk gifting (Sime Darby Property, British American Tobacco, Sunway, Lenovo, DHL, Pavilion KL, etc.), mother micro-entrepreneurs enrolled in the Academy, and government/institutional ESG funders. Headcount is small (approximately 7), and the company has received cumulative direct grants of RM300,000 (PPB Group RM50K in 2022; Yayasan Hasanah and Ministry of Finance RM250K in 2023). Since 2019 it has trained 633+ mothers across 11 Malaysian states, generating RM20 million in cumulative income for participants, and holds Malaysia Accredited Social Enterprise status.

Name

Ibupreneur Malaysia

Legal name

Ibupreneur

Website

https://ibupreneur.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ibupreneur Malaysia is a halal-certified social enterprise producing handmade baked goods (cookies, bundts, kek lapis) and running a 14-module entrepreneurship Academy that trains Malaysian mothers as micro-entrepreneurs, serving individual consumers, corporate ESG partners, and B40 women across 11 Malaysian states.

Ownership category

akta.pro rank

Product category

Social Enterprise — Artisan Bakery & Women Empowerment Training

NAICS

Retail Bakeries (311811), Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Retail-Eating Places (5812)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Online Bakery & Desserts Delivery (CRAHAIAK), Baking & Pastry Arts (EDAOAKAB)

Keywords

• Artisan baked goods
• Women entrepreneurship training
• Halal-certified catering
• Social enterprise Malaysia
• Corporate gifting services

Headquarters

HQ city

TTDI (Taman Tun Dr Ismail), Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales (E-commerce): Direct-to-consumer sales of handmade bakes, crafts, and treats (cookies, cakes, pastries) via ibupreneur.co storefront. Products include Kek Lapis (RM 42–159), Bundts (RM 59–139), Cookies (RM 27–29), and catering items. Prices in Ringgit Malaysia inclusive of SST. Orders placed online with delivery via Lalamove and JT Express.
2. Corporate Catering & Bulk Gifting: Impact Catering service for corporate team lunches, events, and occasions. Menu includes bento boxes (RM 15–16), savouries (RM 60–216), pastries, tarts, kuih, and bundt cakes. Minimum order 30 pax per menu item. Delivery to KL/PJ at RM25 per trip.
3. Academy Program Fees: Ibupreneur Academy trains mothers as micro-entrepreneurs through 14 modules over 3 months with 12 months mentorship. Open to women with income less than RM4,850. Some programs require asnaf certifications. Program partially funded through corporate ESG partnerships (Maybank Islamic, Ambank Islamic, CIMB Foundation).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ibupreneur Malaysia is a social enterprise that manufactures and sells halal-certified artisan baked goods — Cookies, Premium Bundts, and traditional Cake Lapis — through its own e-commerce storefront and corporate catering service, while running the Ibupreneur Academy, a 14-module entrepreneurship training program with 12 months of mentorship that empowers B40 mothers across Malaysia to launch and grow home-based micro-businesses with shared central-kitchen production capacity and direct market access.

Product overview

Ibupreneur Malaysia operates as a social enterprise offering handmade baked goods and crafts alongside empowerment programs. The core product portfolio consists of three main categories: Cookies (handmade cookies and pastries), Premium Bundts (mini and full-sized bundt cakes), and Cake Lapis (traditional layered Sarawakian cakes in various flavors). The company also provides Impact Catering services for corporate events with a minimum 30-person order requirement. Complementing the product offerings is the Ibupreneur Academy, a 14-module entrepreneurship training program with 12 months mentorship, and Corporate Solutions enabling businesses to partner through bulk gifting, events, education investment, and volunteer programs. All products are halal-certified with ingredients from Muslim staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies

Quantifiable outcome

• 633+ mothers trained; RM 20 MIL income generated by mothers; 83.32% success rate; 3,165+ lives impacted
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AgapeminorStrategic or Co-development Partner · 1 January 2026Launched advanced digital business tracks in 2026 through partnership with Agape, driving empowerment for mothers nationwide.
• UNDP (United Nations Development Programme)minorStrategic or Co-development Partner · 1 January 2026Advanced digital business tracks launched in 2026 in partnership with UNDP, empowering more mothers nationwide.
• KAOminorStrategic or Co-development Partner · 1 January 2026Launched advanced digital business tracks in 2026 through partnership with KAO, empowering more mothers nationwide.
• Hada Labo X WatsonsminorStrategic or Co-development Partner · 1 January 2024Sponsored a one-week intensive TikTok Entrepreneurship course to upskill 137 B40 women in digital marketing, expanding reach beyond food to broader entrepreneurship skills.
• AirAsia AcademyminorStrategic or Co-development Partner · 1 January 2022Collaboration with AirAsia Academy to train 60+ additional women, expanding reach and providing digital entrepreneurship skills through AirAsia's training platform.
• Celcom (now Axiata)coreStrategic or Co-development Partner · 1 January 2021Launched IbuDigital initiative in partnership with Celcom, equipping 80 mothers with social media, photography, and brand-building skills to enable independent digital marketing.
• Yunus Social Business CentrecoreStrategic or Co-development Partner · 1 January 2020Ibupreneur officially registered as a social enterprise in 2020 through a partnership with the Yunus Social Business Centre, onboarding 9 new mothers into the program.
• McKinsey & Company MalaysiacoreStrategic or Co-development Partner · 1 January 2019Co-founded Ibupreneur under the Youth Leadership Academy in partnership with McKinsey & Company Malaysia and MaGIC (Malaysian Global Innovation & Creativity Centre). McKinsey provided leadership development framework and advisory support for the 2019 pilot program that transformed 4 single mothers.
• Aloft Hotel KLminorStrategic or Co-development PartnerCreated a Christmas tree featuring 30 stories of Ibupreneur alumni in its ornaments and provided a booth for alumni to showcase and sell their products.
• KAO & LaurierminorStrategic or Co-development PartnerOrganized a Raya event and donation drive for 55 women including product development and branding workshop.
• WCTminorStrategic or Co-development PartnerTrained 30 single mothers in making pandan muruku and offering kiosk space for sales opportunities in Paradigm Mall.
• Holiday ToursminorStrategic or Co-development PartnerRecycled 80kg of batik into door gifts, empowering one Ibupreneur alumna to generate RM3,360 in income through the upcycling initiative.

Scale indicators14 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Biji-Biji Initiative: Malaysian social enterprise focused on sustainability and ethical production, with multiple food and lifestyle product lines. Comparable to Ibupreneur as a fellow Malaysian social enterprise with mission-driven consumer products and corporate ESG partnerships.
• Folo Farm: Malaysian food-based social enterprise producing sustainable food products. Comparable to Ibupreneur as a fellow social enterprise operating in food production with a community-impact mission in Malaysia.
• PichaEats: Malaysian social enterprise selling restaurant-quality meals prepared by refugees and marginalised communities. Closest comparable to Ibupreneur: food-based social enterprise model combining artisan food production with a community empowerment mission and corporate B2B demand.
• Just Heavenly: Malaysian custom cakes and cookies brand with online ordering and nationwide delivery. Comparable in DTC baked goods model, product category, and small-team artisanal production approach.
• Bake Culture: Malaysian bakery chain operating brick-and-mortar cafés and online ordering for artisan breads, pastries, and cakes. Comparable to Ibupreneur in product category (cookies, cakes) and e-commerce distribution model, though it is a for-profit operator without the social enterprise mission.
• The Bread Boutique (TBB): Malaysian artisanal bakery offering handcrafted breads, pastries, and corporate gifting hampers via e-commerce. Comparable in product category, halal-conscious positioning, and corporate gifting B2B channel.
• KOVA Patisserie: Premium cookies and pastries brand in Malaysia with e-commerce storefront and nationwide delivery. Directly comparable in cookie-product category and DTC online sales approach, though targeting a more premium, design-led consumer segment.
• The Asli Co. Malaysian social enterprise supporting rural artisans and food producers with market access and training. Comparable to Ibupreneur in social enterprise structure, mission-driven B2B corporate gifting channel, and community empowerment focus.

Broad incumbents

• Kenny Hills Bakers: Established Malaysian café-bakery chain with multiple outlets in Klang Valley, offering cookies, cakes, and catering. Comparable to Ibupreneur across product range and KL-centric operations, but at significantly larger scale and as a for-profit brand.
• Secret Recipe: Established Malaysian bakery-café chain with nationwide outlets and a broad cake and pastry menu. Comparable in product category (cakes, cookies, catering) but operates at significantly larger scale as a for-profit incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ibupreneur.my
• Instagraminstagram.com/ibupreneur.my
• LinkedInlinkedin.com/company/ibupreneurmy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibupreneur Malaysia