ICC Brasil

What ICC Brasil does

ICC Brasil is the Brazilian national committee of the International Chamber of Commerce (ICC), founded in 2014 and headquartered in São Paulo. It operates as a membership-based trade association representing approximately 200 Brazilian companies, banks, and law firms, and serves as the local interface for the global ICC network — which represents more than 45 million businesses across 100+ countries and holds private-sector focal point status at the UN, WTO, and G20. The organization drives its agenda through 9 thematic commissions covering trade policy, competition, digital economy, integrity, environment, intellectual property, finance, and arbitration, engaging over 500 executives from member companies in working groups and policy advocacy.

ICC Brasil's core products are standards, frameworks, and training rather than technology products. Key offerings include Incoterms (international commercial terms), UCP600 trade finance rules (governing over US$1 trillion in annual transactions globally), the ICC Academy virtual training platform (40+ programs, 50,000+ participants globally), ICC GIST (environmental impact tracking via SME360X), contract templates, technical publications, and dispute resolution services through the ICC International Court of Arbitration. Its underlying 'technology' is the codified set of rules, templates, and frameworks developed by global ICC experts over 100+ years.

ICC Brasil generates revenue through several streams: recurring annual membership fees from ~200 corporate members, one-time sales of technical publications (e.g., Incoterms books), ICC Academy training programs, and project-funded initiatives such as UK PACT (a UK government program financing climate transition work). The organization is supported by CNI as a founding institutional member, and the Executive Director's seat is staffed via CNI's Special Advisor for International Affairs. Distribution is direct via enterprise sales (membership), the global ICC Academy platform, e-commerce publication sales, and the São Paulo Hearing Centre for arbitration. Pricing is not publicly disclosed.

Name

ICC Brasil

Legal name

ICC Brasil - International Chamber of Commerce

Website

https://iccbrasil.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ICC Brasil is the Brazilian national committee of the International Chamber of Commerce, serving ~200 member companies, banks, and law firms with international trade standards, arbitration, training, and policy advocacy.

Ownership category

akta.pro rank

Product category

International Trade Association Services

SIC

International Affairs (9721)

akta.pro primary industry

International Standards Development & Standardization Bodies (BPADANAA)

akta.pro secondary industries

Trade, Export Controls & Customs Compliance (BPAHAFAN), Competition/Antitrust & Market Conduct Regulators (BPAIAOAD), Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• International trade standards
• Trade finance rules
• Commercial arbitration services
• Trade policy advocacy
• Business membership association

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: ICC Brasil generates revenue through annual membership fees from approximately 200 member companies, banks, and law firms. Members gain access to the global ICC network, thematic commissions, events, and advocacy representation.
2. Publications Sales: Sale of ICC publications including Incoterms 2020 books and e-books, contract templates, and technical guides produced by global ICC experts.
3. ICC Academy Training: Revenue from the ICC Academy virtual platform offering over 40 programs in trade finance, international business, and regulation/compliance to over 50,000 global participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ICC Brasil disseminates internationally recognized commercial standards and frameworks (Incoterms, UCP600 trade finance rules, ICC Arbitration and ADR rules, model contract templates) to Brazilian companies, banks, and law firms engaged in international trade. It operates the ICC Academy training platform, manages ICC GIST environmental impact tracking, provides dispute resolution case administration through the ICC International Court of Arbitration Brazil Office, and conducts trade policy advocacy through nine thematic commissions and the O Brasil Quer Mais (BR+) campaign.

Product overview

ICC Brasil operates as a chamber of commerce and business organization, not a technology product company. The organization offers a portfolio of trade and business solutions comprising: Incoterms® (international commercial terms rules), ICC Academy (virtual training platform with 40+ programs), ICC GIST (environmental impact tracking via SME360X), trade finance rules and guidelines (UCP600), contract templates and clauses, dispute resolution services (arbitration, mediation, experts, dispute boards), World Chambers Federation network services, Digital Commerce Labs (with TikTok), and a publications library. These solutions are primarily advisory, standards-based, and training-focused rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• O Brasil Quer Mais (BR+): Campaign launched in 2019 focused on international insertion, competitiveness, and credibility for Brazil, organized around three pillars: International Insertion, Competitiveness and Innovation, and Credibility.

Products and services

• Incoterms

Quantifiable outcome

• Over US$1 trillion in annual global trade conducted under ICC rules
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CNI (Confederação Nacional da Indústria)coreStrategic or Co-development Partner · 1 January 2014CNI is one of the founding institutional members of ICC Brasil. ICC Brasil serves as the Brazilian committee of ICC and CNI provides the Special Advisor for International Affairs who serves as Director of ICC Brasil. The organizations collaborate on policy advocacy, trade policy, and representing Brazilian business interests internationally.
• CONAR (Conselho Nacional de Autorregulação Publicitária)coreStrategic or Co-development PartnerCONAR partnered with ICC Brasil to produce the official Portuguese translation of the ICC Advertising and Marketing Communications Code, expanding access to this global self-regulation framework for the Brazilian market.
• WayCarboncoreStrategic or Co-development PartnerICC Brasil and WayCarbon jointly developed studies on carbon markets, including the 'Oportunidades para o Brasil em Mercados de Carbono' series (4 editions). They also collaborated on UK PACT project reports supporting Brazil's Emissions Trading System implementation.
• UK PACT (Partnering for Accelerated Climate Transitions)coreStrategic or Co-development PartnerUK PACT is a UK government program financing ICC Brasil and WayCarbon to support the Brazilian Ministry of Development, Industry, Trade and Services (MDIC) in structuring the Brazilian Emissions Trading System (SBCE).
• CGU (Controladoria-Geral da União)coreStrategic or Co-development PartnerCGU collaborated with ICC Brasil on developing the 'Guia para Empresas sobre Gestão de Riscos Associados a Organizações Criminosas' (Guide for Companies on Managing Risks Associated with Criminal Organizations), providing government partnership for the integrity and compliance guidance.
• FleishmanHillardminorGTM or Marketing PartnerFleishmanHillard serves as the press office for ICC Brasil, handling media relations and communications support. Contact: Mariana Brenner and Nathália Chamon.
• GIST - Impact ValuationcoreTechnology or IntegrationICC partnered with GIST to offer the SME360X platform that tracks environmental impact (greenhouse gas emissions, water consumption, pollution, waste) of small and medium enterprises' commercial operations.
• TikTokcoreStrategic or Co-development PartnerICC and TikTok launched the Digital Commerce Labs initiative to support micro, small, and medium enterprises in entering digital commerce, helping them navigate e-commerce opportunities.
• Ministry of Economy (Brazil)coreStrategic or Co-development PartnerICC Brasil signed a memorandum of understanding with Brazil's Ministry of Economy as part of the 'O Brasil Quer Mais' campaign to promote international insertion and cooperation between private sector and government.
• Ministry of Justice and Public Security (Brazil)coreStrategic or Co-development PartnerICC Brasil signed a memorandum of understanding with Brazil's Ministry of Justice and Public Security, part of the campaign to strengthen the business environment through integrity and compliance initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazilian federal trade and investment promotion agency that delivers export-readiness, training and internationalization services to Brazilian SMEs — a segment ICC Brasil is now targeting via the TikTok Digital Commerce Labs initiative. Public funding makes ApexBrasil both a partner and a competitor for SME export-services revenue.
• Brazilian Center for International Business Negotiation (CEBRI): Independent Rio-based think tank and convening platform for international business and trade-policy discussion in Brazil. Comparable in producing policy papers, hosting senior-executive dialogues and engaging government on trade, sustainability and arbitration, partially overlapping with ICC Brasil's commission-driven model.

Broad incumbents

• FIESP (Federação das Indústrias do Estado de São Paulo): São Paulo state industry federation and an ICC Brasil member. FIESP runs its own international-trade, sustainability and arbitration initiatives at significant scale, partially overlapping with ICC Brasil's mandate and competing for the same advocacy attention in Brasília.
• Confederação Nacional da Indústria (CNI): CNI is both ICC Brasil's founding institutional member and the dominant Brazilian industry federation. It performs overlapping advocacy, trade-policy and sustainability work at larger scale, making it both a partner and the most powerful comparable incumbent in the Brazilian business-association space.
• Câmara de Comércio Exterior (CAMEX) / Government of Brazil trade bodies: Brazilian federal trade-policy bodies (CAMEX, MDIC, SECEX) that set the regulatory environment in which ICC Brasil operates. They are not commercial peers but functionally comparable conveners of trade-policy dialogue and the principal counterparties for ICC Brasil's advocacy work.

Direct peers

• ICC France (Comité français auprès de la Chambre de commerce internationale): The French national committee of ICC, structurally identical to ICC Brasil: it localizes ICC standards, hosts arbitration secretariat activity, runs commissions and recruits corporate members. It is the closest functional twin and the natural benchmark for ICC Brasil's operating model.
• AmCham Brasil (Câmara Americana de Comércio): Brazilian-American chamber of commerce that competes for the same corporate-membership pool (multinationals, law firms, banks) and provides trade-policy advocacy, networking and training events. A direct substitute for ICC Brasil's trade-policy and member-services proposition.
• ICC United Kingdom: The UK national committee of ICC, performing the same member-services, training, publications and policy functions in a different (and far more competitive) market. Useful benchmark for ICC Brasil's commission structure, Academy uptake and member engagement.
• ICC Germany (ICC Germany e.V.): German ICC national committee providing arbitration, trade-finance, customs and standards-localization services to German exporters. Directly comparable to ICC Brasil in mandate, with a more industrialized member base.

Regional players

• CONAR (Conselho Nacional de Autorregulação Publicitária): Brazilian advertising self-regulation body and ICC Brasil's partner on the Portuguese translation of the ICC Advertising and Marketing Communications Code. Operates in an adjacent regulatory/standards niche with strong domestic brand recognition, comparable in member-association structure but narrower scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iccbrasil
• Instagraminstagram.com/iccbrasilorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICC Brasil