iceHQ
iceHQ is a family-owned ice sports venue in Reservoir, Melbourne operating a single rink that serves families, hockey players, and figure skaters through public skating, term-based programs, leagues, private coaching, tournaments, and an on-site CCM equipment shop.
- Company typePrivate
- Founded-
- HeadquartersReservoir, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What iceHQ does
iceHQ is a family-owned ice sports venue operating a single ice rink at 1 Blake Street, Reservoir, approximately 11 km north of Melbourne's CBD. The facility delivers public ice skating sessions with music and themed entertainment alongside a comprehensive portfolio of structured programs including the Ice Skating Australia-licensed Aussie Skate curriculum, junior and senior hockey development pathways, the Melbourne Goalie School, freestyle figure skating sessions, and private coaching with named specialist coaches. Competitive programming includes the in-house Junior Summer League across four divisions, a Rec League running nightly, an elite Pro League with men's and women's seasons, and the Next Gen Showcase positioned as Australia's largest youth hockey tournament.
The venue is supported by Zamboni ice-resurfacing equipment, an online booking and membership platform, and an on-site CCM Australia Pro Shop providing equipment retail both in-venue and via ccmaustralia.icehq.com.au. Sub-brands include Aussie Skate School, Melbourne Goalie School, Next Gen Showcase, Junior Summer League, Pro League, Junior Ducks (IHV-affiliated club), and the CCM Pro Shop. The facility also houses a refurbished off-ice strength and conditioning room.
Revenue is generated through a mix of transactional and recurring streams: usage-based public admissions from $16, term-based program enrollments at $270-$350 per 10-week term, professional services private coaching at $14-$75 per session, package-based birthday parties from $40-$44 per person, subscription league fees ($150-$565 for JSL), merchandise sales through the on-site CCM shop, Platinum Membership for figure skaters, and private ice rentals at $550 per hour. Go-to-market is direct-to-consumer through icehq.com.au, supplemented by social media (Facebook, Instagram, YouTube), email newsletters, and partnerships with schools, Ice Hockey Victoria, Century Figure Skating Club, and La Trobe University Ice Sports Club.
iceHQ firmographics
Firmographics- Name
- iceHQ
- Legal name
- iceHQ
- Website
- https://icehq.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iceHQ is a family-owned ice sports venue in Reservoir, Melbourne operating a single rink that serves families, hockey players, and figure skaters through public skating, term-based programs, leagues, private coaching, tournaments, and an on-site CCM equipment shop.
- Ownership category
- akta.pro rank
iceHQ industry classification
Industry- Product category
- Ice Skating & Hockey Facility
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industries
- Ice Hockey Leagues (MPAKAAAE), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)
Keywords
Where iceHQ is headquartered
LocationHeadquarters
- HQ city
- Reservoir
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iceHQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Public Ice Skating Admissions: Daily public ice skating sessions with ticket sales at varying price points for adults, children/students/concession, and families. Sessions feature music, colored lights, and family-friendly entertainment.
- Skate School and Hockey Programs: Term-based enrollment programs including Aussie Skate (ice skating lessons), Junior and Senior Development Hockey Training, Intermediate Training, Goal Training, and Power Skating. Revenue generated through term enrollment fees and single session drop-ins.
- Private Coaching: Individual and small group lessons from certified coaches for both figure skating and ice hockey. Coaches include Rachel Wood, Oxana Anichkina, Billy Schober, Ally Walsh, Joanna May, Emily Laing, Helen Shaw, Lotta Siekkinen, Marianne Terray, Scott Timmins, Greg Davis, and others.
- Birthday Parties and Group Events: Package-based birthday party bookings including skate hire, protective gear, party host, food, and reserved seating. Also includes school bookings, social group bookings, and holiday programs.
- Hockey Leagues and Competitions: Rec League (recreational adult hockey), Junior Summer League (JSL), Pro League (elite competition), and tournament entry fees including the Next Gen Showcase and various scrimmage sessions.
- Freestyle Sessions: Dedicated ice time for figure skaters at advanced levels (Aussie Skate Level 9 and above) and private coaching during freestyle windows.
- Merchandise and Pro Shop: CCM Australia Pro Shop on-site offering hockey equipment, figure skates, jerseys, team uniforms, and tournament merchandise.
- Platinum Membership: Unlimited freestyle and public skating access membership for committed figure skating enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Ice Skating from $16 |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages from $40-44 per person |
| Unit Pricing | Pay-as-you-go | Social Group Bookings from $18-24 per person |
| Unit Pricing | Pay-as-you-go | School Bookings from $13-15 per student |
| Unit Pricing | Pay-as-you-go | Off Ice Group Training $32/session |
| Subscription | Annual | Senior Development Hockey Training $350/term (10 weeks) |
| Subscription | Multi-year contract | Senior Intermediate Hockey Training from $45 |
| Subscription | Annual | Junior Development Hockey Training $300/term (10 weeks) |
| Unit Pricing | Pay-as-you-go | Stick and Puck $27/session |
| Unit Pricing | Pay-as-you-go | Scrimmage Hockey $30/session |
| Unit Pricing | Pay-as-you-go | Parent and Beginner Sessions from $30 |
| Unit Pricing | Pay-as-you-go | Private Ice Time $550/session |
| Subscription | Annual | Melbourne Goalie School $175/term (5 weeks) |
| Subscription | Annual | Power Skating $225/term |
| Subscription | Annual | JSL Registration from $150 |
| One time/ perpetual license | Pay-as-you-go | Next Gen Showcase Team Registration $2500/team |
| Subscription | Annual | Aussie Skate from $270/term |
| Unit Pricing | Pay-as-you-go | Private Coaching from $14-75/session |
| Unit Pricing | Pay-as-you-go | Holiday Programs $15/child |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
iceHQ product offering
Product offeringCore offering
iceHQ operates a physical ice rink facility in Reservoir, Melbourne, providing public ice skating sessions and a comprehensive suite of learn-to-skate, hockey development, figure skating, leagues, tournaments, and event bookings. The venue also houses an on-site CCM Australia Pro Shop for equipment retail and operates a café. Customers include individual skaters, families, schools, hockey players, figure skaters, and corporate or group event bookers.
Product overview
iceHQ is a family-owned ice skating venue and sports facility located in Reservoir, Melbourne, offering a comprehensive portfolio of ice sports programs. The core offering centers on public ice skating sessions and structured learn-to-skate programs (Aussie Skate School), supplemented by specialized hockey development pathways spanning junior and senior programs including Junior Development Training, Senior Development Training, Melbourne Goalie School, and power skating classes. Competitive hockey offerings include Rec League for recreational players, Pro League for elite athletes, and the annual Next Gen Showcase youth tournament. The venue also operates figure skating programs with freestyle sessions and private coaching, alongside event services including birthday parties, school bookings, social group sessions, and holiday programs. The CCM Pro Shop provides equipment retail on-site and online.
Differentiator
Problem solved
Functional benefit
Brands
- CCM Pro Shop: Pro shop operated in partnership with CCM Australia, offering hockey equipment and figure skates
- Melbourne Goalie School
- Aussie Skate School
- Next Gen Showcase
- Junior Summer League (JSL)
- Pro League
- Junior Ducks
Products and services
- Public Ice Skating
Quantifiable outcome
- Pro Winter League is the first Australian ice hockey league where female players play for free with no season fees, jerseys supplied, and insurance covered by iceHQ
- +1 more outcomes
Companies that use iceHQ
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
iceHQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iceHQ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CCM AustraliacoreCCM Australia operates a pro shop on-site at iceHQ selling hockey equipment, figure skates, jerseys, team uniforms, and tournament merchandise. The partnership provides convenient access to equipment for venue visitors and serves as a distribution channel for CCM products. Online store available at ccmaustralia.icehq.com.au.
- Century Figure Skating ClubcoreCentury Figure Skating Club (CFSC) is a not-for-profit association based at iceHQ. The club provides competitive and recreational figure skating membership opportunities and is affiliated with Ice Skating Victoria (ISV) for competition eligibility. Membership period runs January 1 to December 31 annually. CFSC supports figure skating development at the venue.
- Ice Hockey Victoria (IHV)coreIce Hockey Victoria is the state governing body for ice hockey in Victoria. iceHQ serves as home venue for the Junior Ducks team competing in IHV Winter season and hosts IHV-affiliated games and programs. The partnership provides competitive pathways for junior players.
- La Trobe University Ice Sports ClubminorLa Trobe University Ice Sports Club organizes social skating sessions at iceHQ for university students and members, promoting ice sports participation among young adults.
- Ice Skating AustraliacoreIce Skating Australia provides the curriculum framework for the Aussie Skate program followed by iceHQ's skate school, ensuring standardized progression from beginner through advanced levels (Tots 1 to Free Skate 4).
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
iceHQ competitors and assessment
Company assessmentDirect peers
- Iceland Ice Skating Rink: Adelaide's ice skating facility offering public sessions, figure skating, and ice hockey programs. Comparable venue operator in the Australian market with similar recreational and competitive ice sports offerings.
- The Ice Arena: Sydney Olympic Park ice rink offering public skating, figure skating, and ice hockey. Directly comparable venue operator with similar customer segments and program offerings.
- O'Brien Group Icehouse: Melbourne's flagship ice rink at Docklands, the primary direct competitor in the Melbourne market. Operates public skating, ice hockey leagues, figure skating, and events, serving the same consumer base as iceHQ from a central CBD-adjacent location.
- Macquarie Ice Rink: Sydney-based ice rink operating public skating, figure skating, and ice hockey programs. Comparable venue-scale operator in the Australian market with similar programming mix including learn-to-skate and competitive hockey.
- Brisbane Ice World: Brisbane's primary ice rink venue offering public skating, lessons, and ice hockey leagues. Comparable Australian venue operator with similar diversified programming approach.
- Penrith Ice Palace: Western Sydney ice rink offering public skating, figure skating, and ice hockey programs. Comparable regional Australian venue operator serving similar customer segments.
Broad incumbents
- Chelsea Piers Connecticut: Large multi-sport facility in the US operating ice rinks, figure skating, and hockey programs as part of a broader sports and entertainment portfolio. Comparable ice programming model but on a materially larger scale with broader amenities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iceHQ social profiles
Digital presenceiceHQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
iceHQ leadership team
Management profileNumber of profiles
iceHQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iceHQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iceHQ
What does iceHQ do?
iceHQ operates a physical ice rink facility in Reservoir, Melbourne, providing public ice skating sessions and a comprehensive suite of learn-to-skate, hockey development, figure skating, leagues, tournaments, and event bookings. The venue also houses an on-site CCM Australia Pro Shop for equipment retail and operates a café. Customers include individual skaters, families, schools, hockey players, figure skaters, and corporate or group event bookers.
Is iceHQ a public or private company?
iceHQ is a private company. It is classified as family owned and is currently operating.
When was iceHQ founded?
iceHQ was founded in -1. It employs 1 to 10 people.
Where is iceHQ based?
iceHQ is headquartered in Reservoir, Australia, in the Oceania region.
How does iceHQ make money?
Eight revenue lines are on record. Public Ice Skating Admissions are the primary driver. The others are skate School and Hockey Programs, private Coaching, birthday Parties and Group Events, hockey Leagues and Competitions, freestyle Sessions, merchandise and Pro Shop and platinum Membership.
Who are iceHQ's main competitors?
Direct peers on record are Iceland Ice Skating Rink, The Ice Arena, O'Brien Group Icehouse, Macquarie Ice Rink, Brisbane Ice World and Penrith Ice Palace. Chelsea Piers Connecticut is listed as a broad incumbent.
Does iceHQ have an API?
No public API is recorded for iceHQ.
What industry is iceHQ in?
iceHQ's product category is Ice Skating & Hockey Facility. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 71311 and its SIC code is 7900.