Embassy of Iceland in Denmark

What Embassy of Iceland in Denmark does

The entity referenced is the official Icelandic government tourism and cultural information presence in Denmark, linked to the broader "Inspired by Iceland" platform operated by Íslandsstofa/Business Iceland (legal ID 6909861599), headquartered at Sundagardar 2, 104 Reykjavik. The entity has been in existence since 1920 and operates with 1–10 staff. Its functional footprint is a free public information portal (iceland.is/dk and inspiredbyiceland.com) that serves as Iceland's official gateway for tourists, business professionals, prospective workers, students, and audiences interested in Icelandic culture and gender equality.

The platform's core product is a content-and-marketing website built on Framer, segmented into five verticals: Visit Iceland, Business in Iceland, Work in Iceland, Study in Iceland, and Gender Equality in Iceland. It is supplemented by storytelling content spanning Culture, History, Nature, Innovation, Exploration, and Volcanos, and by promotion of major Icelandic events such as Taste of Iceland (Washington D.C., April 2026), Iceland Airwaves, Reykjavík Pride (100,000+ attendees), Verslunarmannahelgi, Culture Night (≈100,000 attendees), and Iceland National Day. Distribution is multi-channel across Facebook, Instagram, LinkedIn, YouTube, and TikTok (@inspiredbyiceland). No commercial products or services are sold; the platform is GDPR-compliant and publicly funded under Iceland's national tourism/business promotion mandate.

There is no disclosed revenue, pricing model, or commercial transaction layer; the entity operates as a government service rather than a commercial business. Recent strategic positioning includes leveraging the 2025 UNESCO Intangible Cultural Heritage recognition of Icelandic swimming pool culture and Iceland's consistent top ranking in the World Economic Forum's Global Gender Gap Index as differentiating brand assets.

Name

Embassy of Iceland in Denmark

Legal name

Íslandsstofa/Business Iceland

Website

https://iceland.is

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

The Embassy of Iceland in Denmark operates the "Inspired by Iceland" platform, a government-funded public information portal run by Íslandsstofa/Business Iceland that serves as Iceland's official gateway for tourism, business, work, study, and cultural information to global audiences.

Ownership category

akta.pro rank

Product category

Government Tourism Promotion Services

NAICS

National Security and International Affairs (928)

SIC

Foreign Governments (8888)

akta.pro primary industry

Consular Services & Citizen Assistance (BPAIAIAB)

akta.pro secondary industries

Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL), Protocol, State Visits & Diplomatic Events Management (BPAIAIAJ)

Keywords

• Tourism Information
• Cultural Information
• Public Information Services
• Travel Resources
• Diplomatic Services

Headquarters

HQ city

Copenhagen, Capital Region

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels7 records

Core offering

The Embassy of Iceland in Denmark operates as a diplomatic mission of the Government of Iceland and provides public information services through the Inspired by Iceland platform, operated by Íslandsstofa/Business Iceland (ID: 6909861599). The platform functions as the official government-backed digital gateway providing curated information about visiting, doing business in, working in, studying in, and understanding the culture and gender equality leadership of Iceland. Content spans tourism, business opportunities, employment guidance, educational programs, and promotion of cultural events including Taste of Iceland, Iceland Airwaves, Verslunarmannahelgi, Reykjavík Pride, and Iceland National Day.

Product overview

Inspired by Iceland is a unified digital platform operated by Business Iceland (Íslandsstofa) that serves as the official gateway for tourism, business, work, study, and cultural information about Iceland. The platform consists of the core Inspired by Iceland website as the primary product, supplemented by specialized content sections covering Visit Iceland (travel planning), Business in Iceland (business opportunities), Work in Iceland (career resources), Study in Iceland (educational programs), and Gender Equality in Iceland (cultural heritage). The platform also promotes major cultural events and festivals including Taste of Iceland, Iceland Airwaves, Verslunarmannahelgi, Reykjavík Pride, and Iceland National Day celebrations. The offering functions primarily as an informational and promotional platform rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Inspired by Iceland Platform Comprehensive digital gateway platform operated by Íslandsstofa/Business Iceland providing authoritative information about visiting, doing business, working, studying, and understanding the culture and gender equality of Iceland. The platform serves as the official online destination for tourism promotion and cultural information, integrating content across Visit, Business, Work, Study, and Equality themes for global audiences.
• Taste of Iceland Cultural festival promotion featuring Icelandic food, music, art, and experiences delivered directly from Iceland to international audiences, held April 23-25, 2026 in Washington D.C.
• Iceland Airwaves Festival Annual music festival held in Reykjavík every November, featuring Icelandic and international artists performing across multiple venues throughout the city.
• Reykjavík Pride Iceland's largest annual LGBTQ+ Pride event held in early August, featuring a week of concerts, parties, community gatherings, and a parade drawing over 100,000 participants annually.
• Verslunarmannahelgi (Commerce Day Weekend) Iceland's biggest summer public holiday weekend held on the first weekend of August, featuring camping trips, festivals, and live music events across the country.
• Iceland National Day (June 17) Iceland's National Day celebration marking when Iceland became a republic in 1944, featuring parades, ceremonies, and street festivities in Reykjavík and across the country.
• Icelandic Pool Culture UNESCO-recognized intangible cultural heritage featuring Iceland's geothermal swimming pools, recognized in 2025 as part of the world's cultural heritage and highlighting the cultural significance of Iceland's 120+ geothermal pools that serve as shared community gathering spaces.

Quantifiable outcome

• Top 5 globally in R&D spending per capita
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tourism New Zealand: New Zealand's national tourism board, operating a globally recognized destination brand (100% Pure New Zealand). Comparable as a small-population country that built a premium destination brand on nature, culture, and sustainability themes.
• Tourism Ireland: Statutory body promoting the island of Ireland as a tourist destination, jointly funded by the Irish government and the Northern Ireland Executive. Comparable as a national tourism promotion portal with multi-section content (visit, culture, business) and government funding.
• Visit Norway (Innovation Norway): National tourism promotion platform for Norway, operated by Innovation Norway. Directly comparable as a Nordic government-backed destination gateway covering visit, business, and culture themes, and a neighboring regional peer operating the same model.
• Visit Finland: Finland's national tourism promotion authority (Business Finland). Comparable Nordic government-backed gateway integrating tourism, business investment, work, and study content under a single brand.
• Brand USA: USA's national destination marketing organization responsible for promoting international travel to the United States. Comparable as a publicly-funded national tourism brand with global marketing reach and multi-segment content.
• Visit Sweden: Sweden's national tourism promotion portal managed by Visit Sweden AB. Directly comparable as a Nordic government-backed destination marketing organization promoting travel, culture, business, and study opportunities.
• Destination Canada: Canada's national tourism agency promoting leisure and business travel. Comparable as a federal Crown corporation operating a national destination marketing portal with cultural and Indigenous heritage storytelling.
• Visit Dubai (Dubai Department of Economy and Tourism): Government-operated destination portal for Dubai, operated under the Dubai Department of Economy and Tourism. Comparable as a government tourism authority operating a multi-section gateway promoting visit, business, events, and culture.

Regional players

• Visit Denmark: Denmark's national tourism organization, headquartered in Copenhagen and hosted in the same market as the Embassy of Iceland in Denmark. Comparable as a Nordic destination promotion body, with especially strong regional overlap given physical co-location.
• Visit Greenland: National tourism board of Greenland promoting Arctic tourism, culture, and outdoor experiences. Comparable as a small-population Nordic destination promotion body that emphasizes nature, culture, and sustainability narratives much like Inspired by Iceland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/inspiredbyiceland
• YouTubeyoutube.com/@inspiredbyiceland
• Facebookfacebook.com/inspiredbyiceland
• LinkedInlinkedin.com/company/icelandindenmark
• Instagraminstagram.com/inspiredbyiceland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embassy of Iceland in Denmark