ICEMD – Instituto de Innovación de ESIC

What ICEMD – Instituto de Innovación de ESIC does

ICEMD – Instituto de Innovación de ESIC is the dedicated innovation research and knowledge institute of ESIC Business & Marketing School, based in Pozuelo de Alarcón, Madrid. The institute operates as a content-and-events organization rather than a technology company: it publishes the 'Innovation Series' research reports (covering AI, retail, fintech, education, future scenarios, organizational agility, and Gen Z), hosts the annual ICEMD Innovation Summit and recurring XChange executive gatherings, and runs an 'Inspiring Innovation' digital knowledge platform featuring articles, expert interviews, and CEO thought-leadership content.

The institute's core deliverables are non-software: downloadable research studies, in-person and streamed events, and editorial content. It has no proprietary technology platform, no disclosed API, no patents, and no data assets. Distribution relies on its website (icemd.esic.edu), the ESIC Marketing YouTube channel, organic social channels (LinkedIn, Instagram, Facebook, X), an email newsletter (ÚNETE), and ESIC's 24,000 sqm Madrid campus.

Its business model combines three revenue streams: subscription/recurring access to research reports, professional-services revenue from premium events, and routing into ESIC's senior management training programs in AI and digital business. The institute employs roughly 12 people and is wholly embedded within ESIC, sharing leadership (Director General Enrique Benayas) and drawing its audience from ESIC's alumni, faculty, and corporate network. No revenue, pricing, or funding data is publicly disclosed.

Name

ICEMD – Instituto de Innovación de ESIC

Legal name

ICEMD (ESIC Business & Marketing School)

Website

https://icemd.esic.edu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ICEMD is the innovation research institute of ESIC Business & Marketing School in Madrid, publishing the Innovation Series reports, hosting the annual ICEMD Innovation Summit and XChange events, and serving Spanish innovation leaders, marketing professionals, and C-suite executives.

Ownership category

akta.pro rank

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Research Reports and Studies: ICEMD publishes Innovation Series reports covering topics such as AI, Innovation Culture, Agile Organizations, Future Scenarios, and Digital Business. These are distributed as downloadable content to professionals and organizations seeking innovation insights.
2. Events and Summits: ICEMD organizes premium events including the annual ICEMD Innovation Summit and XChange exclusive gatherings. Events feature industry leaders and provide knowledge-sharing platforms for business professionals.
3. Training Programs: ICEMD is connected to ESIC Business & Marketing School and offers related training programs including Senior Management Programs in AI and Digital Business, Team Leadership, and specialized courses in Marketing and Sales AI applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ICEMD is the innovation institute of ESIC Business & Marketing School, producing research publications (Innovation Series reports on AI, retail, fintech, education, and business transformation), organizing flagship events (ICEMD Innovation Summit and XChange meetings featuring executives from global companies), and offering AI and digital transformation training programs. Its core deliverable is curated knowledge content and live event experiences delivered to business and innovation professionals in Spain.

Product overview

ICEMD (Instituto de Innovación de ESIC) is an innovation institute affiliated with ESIC Business & Marketing School in Madrid. Rather than a unified software product, ICEMD operates as a knowledge ecosystem offering research publications (Innovation Series), industry events (Innovation Summits, XChange), and educational programs on AI and digital transformation. Their core offering consists of Innovation Series research reports covering sectors like AI, retail, fintech, and education, combined with in-person and virtual events that disseminate innovation insights.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Series: Annual research reports on innovation trends across various sectors including AI, Retail, Fintech, Education, Sustainability, and Business Models

Products and services

• Innovation Series Research Reports Comprehensive research reports covering innovation trends across AI, retail, fintech, education, sustainability, and business transformation, available for download by innovation and marketing professionals.
• ICEMD Innovation Summit Annual flagship event bringing together industry leaders to discuss innovation trends, featuring keynotes, panels, and case studies with executives from global companies.
• XChange Events Exclusive community events bringing together innovation ecosystem leaders for knowledge sharing and experience exchange in intimate gathering settings.
• AI and Digital Business Senior Management Programs Educational programs on AI applied to marketing, sales, and business, including Senior Management Programs and specialized courses connected to ESIC Business & Marketing School.
• Inspiring Innovation Knowledge Hub Digital platform hosted at icemd.esic.edu providing access to research studies, articles, expert interviews, and insights on innovation, technology, and business transformation.

Quantifiable outcome

• Published 15+ Innovation Series reports covering AI, retail, fintech, education, customer experience, and business transformation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IE Business School: Madrid-based business school offering executive education, innovation programs, and thought leadership content. Operates in the same Spanish market and competes for the same cohort of innovation-seeking executives and marketing leaders.
• Innosight: Innovation strategy consulting firm founded by Clayton Christensen, publishing research and hosting executive programs on innovation and transformation. Comparable in combining innovation research with executive education.
• Singularity University: Innovation and emerging technology education platform offering executive programs, summits, and research content. Comparable in combining events, content, and training focused on disruptive technologies and AI.
• Cervantes Ecosystem / ISDI: Spanish digital business school offering executive education in digital transformation, AI, and innovation. Comparable in targeting Spanish-speaking executives seeking emerging technology education and operating in the same Madrid market.
• IESE Business School: Top-tier European business school with executive education programs and innovation research centers. Comparable in addressing senior executives and directors seeking innovation and digital transformation training in Spain and Europe.

Broad incumbents

• Forrester Research: Research and advisory firm publishing technology and innovation research for executives and technology leaders. Comparable research-driven business model targeting similar decision-maker audiences.
• Harvard Business Review: Premier business thought leadership publication with research reports, articles, and executive content on innovation and technology. Comparable publishing model to ICEMD's Innovation Series, aimed at senior business audiences.
• ESIC Business & Marketing School: The parent institution of ICEMD. ESIC is the overarching business and marketing school whose brand, faculty, alumni network, and campus infrastructure ICEMD leverages for its innovation programs and executive education.
• MIT Sloan Management Review: Global thought leadership publication covering innovation, digital transformation, and AI in business. Directly comparable to ICEMD's Innovation Series in format and audience, but at much larger scale and English-language reach.
• Gartner: Global research and advisory firm providing technology and innovation research to executives. Comparable in producing recurring sector reports and convening senior IT and business leaders, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/icemd
• YouTubeyoutube.com/@ESICmarketing
• Facebookfacebook.com/icemd
• LinkedInlinkedin.com/company/icemd-instituto-de-innovacion-esic
• Instagraminstagram.com/icemd/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEMD – Instituto de Innovación de ESIC