ICE Media Lab And Analytics Private Limited

What ICE Media Lab And Analytics Private Limited does

ICE Media Lab And Analytics Private Limited is an India-based branded content production agency headquartered in Noida, Uttar Pradesh, with a secondary office in Kolkata. Founded in 2019, the company operates as a content studio producing brand films, moment marketing, festive campaigns, OTT/digital content, AR experiences, podcasts, and Web3/NFT activations for enterprise consumer brands. The firm self-positions as a curator of creative talent, and its three co-founders — Ambarish Majumdar (National Content Director), Anirban Ajoy Das (CIO), and Debojit Saha (Creative Director) — lead distinct creative, technology, and strategic functions, suggesting an integrated creative-tech studio model rather than a pure production shop.

The company's service portfolio spans production (brand films, campaigns), emerging formats (AR experiences, NFT/Web3 projects such as the India Gate Legacy Gallery), and audio (podcasts produced for clients including Gaana). Underlying capabilities appear to combine traditional creative production with experience-layer technology (AR) and emerging-channel execution (Web3/NFT, OTT), though the firm discloses no proprietary platform, SaaS product, or technology IP — the model is service delivery against client briefs, not product licensing. Its client base includes 50+ named logos spanning FMCG (Dabur across multiple brands, ITC), e-commerce/music (Gaana), BFSI (SBI), paints (Berger), and D2C/regional brands (Kurl-on, PC Chandra, Réal), indicating a project-based, multi-vertical Indian enterprise focus.

Revenue mechanics are project-based agency work (no disclosed pricing, retainers, or ARR). The company has no disclosed external funding, is privately held, and operates with a stated headcount of approximately 31 employees. Recognition includes industry awards across Digixx, Brand Disruption, DMA Asia, Brand Equity, Kaleido, EMA, Maddies, and Shark — relevant for credibility in the Indian marketing ecosystem but not directly indicative of scale or revenue.

Name

ICE Media Lab And Analytics Private Limited

Legal name

Ice Media Lab

Website

https://icemedialab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ICE Media Lab is a Noida-based branded content studio founded in 2019, producing brand films, AR experiences, OTT content, podcasts, and Web3/NFT campaigns for Indian enterprise clients across FMCG, BFSI, and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branded Content Production: Creation of brand films, documentaries, short films, and content for brands across various formats including Brand, Moment, Experience, Festive, OTT, Tech, and Podcasts categories
2. Campaign-based Projects: Project-based engagements for specific marketing campaigns including CSR storytelling, festive campaigns, and moment marketing initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ICE Media Lab is a content creation agency that produces consumer-centric documentary and branded content for enterprise clients. The company creates brand films, moment marketing content, festive campaigns, immersive AR experiences, OTT content, podcasts, CSR storytelling, and Web3/NFT solutions. It specializes in crafting regional Indian stories tailored for universal audiences, combining traditional storytelling craft with emerging technologies like AI, AR, and Web3.

Product overview

Ice Media Lab is a content creation agency offering a portfolio of seven interconnected service offerings: Brand (brand films), Moment (moment marketing), Experience (immersive AR experiences), Festive (seasonal campaigns), OTT (streaming content), Tech (Web3/NFT solutions), and Podcasts (audio content). They create consumer-centric documentary content, spanning brand films to short-form social reels, with regional Indian stories tailored for global audiences. The company positions itself as India's largest curator of creative minds, combining storytelling across formats from radio to film, Web3 to OTT, with a focus on culturally relevant, locally sourced narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Films

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tilt Brand Solutions: Indian creative agency focused on brand storytelling and content campaigns for enterprise clients. Closely comparable in producing branded narrative content for FMCG and consumer brands in India.
• Schbang: India-based creative, content, and technology solutions agency. Directly comparable in offering branded content, campaign production, and digital solutions to enterprise FMCG and consumer clients.
• The Viral Fever (TVF): Indian digital content company producing branded entertainment, web series, and OTT originals for enterprise brands. Directly comparable in producing culturally resonant Indian content across formats for similar client types.

Broad incumbents

• Taproot Dentsu: Indian creative advertising agency within the Dentsu network producing brand campaigns and content for major Indian and global brands. Comparable incumbent competing for branded content work.
• DDB Mudra Group: Large Indian creative agency network offering advertising, content, and digital services. Comparable as a larger incumbent with a broader service portfolio competing for the same enterprise clients.
• Lowe Lintas: Indian creative advertising agency with strong heritage in brand storytelling. Comparable as a larger incumbent serving many of the same FMCG enterprise clients.
• Wavemaker India: WPP-owned media and content agency in India. Broader incumbent offering integrated content, media planning, and branded content production at greater scale than ICE Media Lab for the same enterprise client set.
• Ogilvy India: Global advertising network's India operations offering creative, content, and integrated marketing services. Comparable as a major incumbent competitor for branded content and campaign engagements.

Emerging players

• Only Much Louder (OML): Indian entertainment and creator management company producing branded content, live experiences, and artist collaborations. Comparable in producing branded entertainment and culturally rooted content for enterprise clients.
• Pocket Aces: Indian digital content company operating FilterCopy and other short-form brands. Comparable as an emerging digital-native content producer creating branded entertainment and short-form content for brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ice-media-lab-and-analytics-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE Media Lab And Analytics Private Limited