What iceworx graphix does

ICEWORX Printing & Graphix (trading as iceworx graphix) is a privately held large format printing company headquartered in Kilner Park, Pretoria, South Africa. The company operates a fleet of in-house printing machinery centred on UV printing technology capable of producing output up to 3 metres in width, alongside vinyl cutting, substrate mounting, and fabrication capabilities. Its product portfolio spans vehicle branding, PVC and mesh banners, posters and boards, standees and cutouts, point-of-sale and exhibition displays, wall and window graphics, wallpaper (including turn-key print-and-install), canvas prints, signboards, and portable display stands. The company also offers mesh banner engineering for wind-load reduction at building perimeters and roadside hoarding.

The company serves a mix of large corporate clients, brokers, designers, and advertising agencies. Pricing is not publicly disclosed and quotes are handled via phone and email; the company offers wholesale pricing packages for trade clients so intermediaries can resell at competitive prices while maintaining their own margins. Distribution is direct sales-led, with logistics reach from the Pretoria base covering the Pretoria/Johannesburg metro, Mpumalanga, and Limpopo via N1 freeway access.

The company underwent an ownership and management change in 2022. The new custodians comprise four working directors with an accumulated 80 years of printing industry experience. The company is small in headcount (5 employees), is privately held with no disclosed funding, parent company, subsidiaries, or M&A activity, and operates exclusively in the South African market with no global footprint claim.

Name

iceworx graphix

Legal name

ICEWORX Printing & Graphix

Website

https://iceworx.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ICEWORX Printing & Graphix is a Pretoria-based large format printing company serving corporate clients, brokers, designers, and advertising agencies across Gauteng, Mpumalanga, and Limpopo with UV-printed banners, vehicle branding, signage, and exhibition materials.

Ownership category

akta.pro rank

Product category

Large Format Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Large format printing
• Vehicle branding
• Outdoor banners
• Signage fabrication
• Exhibition displays

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Print Products: One-time purchase of custom printed products including vehicle branding, banners, posters, standees, signage, and fabrication. Products are manufactured to customer specifications.
2. Wholesale/Trade Pricing Packages: Wholesale pricing packages offered to trade clients including brokers, designers and advertising agencies, allowing them to position themselves with competitive pricing.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ICEWORX Printing & Graphix is a large format printing service provider producing custom printed products including vehicle branding, PVC and mesh banners, posters, boards, standees, point-of-sale and exhibition displays, wall and window graphics, wallpaper (with installation), canvas prints, signboards, and portable display fabrication. Production is performed on-premises in Kilner Park, Pretoria, using UV printing and wide-format machinery capable of up to 3-metre output, serving corporate companies, brokers, designers, and advertising agencies across Gauteng, Mpumalanga, and Limpopo.

Product overview

ICEWORX Printing & Graphix is a large format printing service provider offering a comprehensive portfolio of printed products and finishing services. The core offering encompasses vehicle branding, banners (PVC and mesh), posters and boards, standees and cutouts, point of sale and exhibition displays, wall and window graphics, wallpaper, canvas prints, signboards, and custom fabrication. The company operates UV printing technology capable of up to 3-metre width output, providing both printing and installation services for clients ranging from corporate companies to designers and advertising agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Branding Branding service using premium cast and outdoor vinyls with protective overlaminate films to brand vehicles ranging from the smallest car to a fleet of trucks. Targeted at corporate companies and trade clients needing durable vehicle graphics.
• Banners Outdoor PVC banners printed on UV printers, including standard black and white banners and mesh banners designed for building perimeters and roadside hoarding. The mesh construction lets air flow through to reduce wind loading and allows visibility through the non-printed side. Targeted at construction sites, roadside hoardings, and corporate outdoor advertising.
• Posters and Boards Large format printing on gloss, semi-gloss, matt or satin paper in any custom size, with optional mounting onto a variety of substrates for use as display units. Targeted at advertising and promotional campaigns.
• Standees and Cut Outs Cut-out figurines and bespoke free-standing promotional units including life-size characters for exhibitions and events. Targeted at promotional companies, exhibitors, and event marketers.
• Point of Sale and Exhibition Displays Portable display stands including pull-up banners, X-Banners, and banner walls designed for golf days, conferences, meetings, and exhibitions. Easy to transport and assemble. Targeted at corporate event organisers and trade exhibitors.
• Wall and Window Graphics and Stickers Printed and kiss-cut window graphic materials providing full-colour adverts, subtle semi-transparent branded images, or privacy solutions for shop or office walls and windows. Targeted at retailers, offices, and brand environments.
• Wallpaper Full turn-key wallpaper service that takes customer-supplied artwork, produces the printed wallpaper, and completes installation. Targeted at corporate offices, retail interiors, and branded environments.
• Canvas Prints Premium artist canvas printing, stretching, and mounting onto timber frames in sizes from A3 to A0 and custom dimensions. Targeted at corporate offices, galleries, and interior decor.
• Signboards Exterior and interior signboards with vinyl prints mounted on substrates such as chromadek and ACM. Targeted at businesses needing durable branded signage at customer-facing locations.
• Fabrication Manufacturing and supply of portable display stands for promotional purposes, including easy-to-transport and assemble units such as pull-up banners, X-Banners, and banner walls. Targeted at promotional companies, agencies, and event organisers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Canvas & Board Printers: Smaller-format canvas, wall art and bespoke printing provider; partial overlap with ICEWORX's canvas prints and wallpaper segments though less focused on outdoor signage.

Direct peers

• Vivid Print: South African large-format and digital printer covering banners, posters, signage and exhibition graphics; comparable offering and customer segments to ICEWORX.
• Pixray Print: Digital print and large-format provider in South Africa offering vehicle wraps, signage and exhibition graphics; directly competes with ICEWORX on product and corporate client segments.
• DPP (Digital Print & Packaging): South African digital and large-format printer serving corporates with banners, signage, vehicle branding and exhibition graphics—directly overlapping ICEWORX's product mix and customer base.
• The Sign Studio: Pretoria-based signage and large-format print provider offering vehicle branding, banners, and shop signage; competes directly with ICEWORX in the same Gauteng catchment area.
• Signs Now: South African signage and large-format print franchise with corporate clients; directly competes in vehicle branding, banners, and corporate print solutions.

Regional players

• Signage & Display Solutions (SDS): Regional signage and large-format print provider serving broader South Africa; overlapping capabilities on banners, signboards and corporate displays though not exclusively Pretoria-based.

Broad incumbents

• Vistaprint South Africa: Mass-market online print platform operating in South Africa; competes on smaller-format and standardized print products with strong pricing, representing a channel rather than direct-service competitor.
• Minuteman Press (Pretoria/Johannesburg franchises): Global commercial print franchise network with South African presence; competes in the same commercial and large-format printing space serving SMEs and corporates, though as a broader portfolio player.
• CNA Gallo Print: Established South African commercial printer with broad product offering including signage and large-format; overlaps with ICEWORX on banners, signage and corporate print work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iceworx-graphix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iceworx graphix