Instituto de Terapia Cognitivo Conductual

What Instituto de Terapia Cognitivo Conductual does

Instituto de Terapia Cognitivo Conductual (ITCC), legally constituted as Instituto de Terapia Cognitivo Conductual S.C., is a private Mexican professional education and clinical services institution founded in 2009 in Mexico City's Nápoles neighborhood. The organization operates a dual model combining postgraduate training in Cognitive Behavioral Therapy (CBT) for mental health professionals with direct clinical psychotherapy services for individual patients. Its academic portfolio comprises three programs: a Master's degree in CBT (Maestría en TCC) holding official SEP recognition under R.V.O.E. No. 20120194, a 72-hour Diploma in CBT (Diplomado en TCC), and an online specialized course in CBT for children and adolescents. The clinical services division provides psychodiagnosis (psychometric and projective testing) and psychotherapy for children, adolescents, and adults across emotional disorders, ADHD, learning problems, mood disorders, couples issues, and occupational stress.

The institute's methodology integrates multiple CBT lineages: Rational Emotive Behavior Therapy (Albert Ellis), Cognitive Therapy (Aaron Beck), Acceptance and Commitment Therapy, Functional Analytic Psychotherapy, and Mindfulness. ITCC is the only authorized training center and filial of the Albert Ellis Institute in Mexico and offers dual Beck/Ellis certification pathways to students, with international supervisors on faculty. The organization generates revenue through tuition fees for academic programs and per-session clinical fees, with no publicly disclosed pricing. Its go-to-market relies on founder-led professional credibility, the founder's presidency of the Sociedad de Terapeutas Cognitivo Conductuales, and representation in multiple international CBT/behavioral medicine associations (IACP, ALAMOC, SMMC, APICSA, SEAPSI, Instituto Act. Madrid) rather than on active digital marketing or sales operations.

The institution is founder-owned and operated under the leadership of Dr. Arturo Heman, Director General, who brings 35 years of CBT experience and credentials from UNAM, ITREM, Beck Institute, and Ellis Institute. The staff complement of approximately 21 includes the founder, an executive secretary, an administrator, and roughly 13 faculty/instructors. ITCC operates from a single physical location in Mexico City with no disclosed subsidiaries, no external investment, no M&A activity, and no app or digital platform beyond its informational website.

Name

Instituto de Terapia Cognitivo Conductual

Legal name

Instituto de Terapia Cognitivo Conductual S.C.

Website

https://icognitivoconductual.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto de Terapia Cognitivo Conductual (ITCC) is a Mexico City-based private institution founded in 2009 that trains mental health professionals in Cognitive Behavioral Therapy through accredited academic programs and provides clinical psychotherapy services to individual patients across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Academic Programs (Diplomado): 72-hour diploma program in Cognitive Behavioral Therapy with five theoretical-practical modules, weekly 3-hour classes, and supervised case practice. Generates tuition revenue per student enrolled.
2. Master's Degree Program (Maestría en TCC): Official R.V.O.E.-recognized master's degree in Cognitive Behavioral Therapy with a multi-cycle curriculum spanning four cycles of coursework, clinical seminars, and thesis. Multi-year tuition revenue stream.
3. Specialized Courses (Cursos): Shorter specialized course offerings such as the CBT Course for Children and Adolescents, available online. Provides module-based tuition revenue.
4. Clinical Psychotherapy Services: Individual and group psychotherapy services for children, adolescents, and adults covering psychodiagnosis, emotional disorders, ADHD, learning problems, mood disorders, and couples counseling. Fee-per-session revenue model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ITCC delivers evidence-based Cognitive Behavioral Therapy through two integrated business lines: (1) academic programs — a SEP-recognized Master's degree (R.V.O.E. No. 20120194), a 72-hour Diploma, and an online Course on CBT for children and adolescents — training mental health professionals in CBT, REBT, ACT, FAP, and Mindfulness; and (2) direct clinical services including psychodiagnosis and individual/group psychotherapy for children, adolescents, and adults.

Product overview

The Instituto de Terapia Cognitivo Conductual (ITCC) offers a multi-layered portfolio consisting of three academic programs and one clinical services division. The academic portfolio includes a Master's degree (Maestría) with official government recognition (R.V.O.E.), a shorter Diploma (Diplomado) program with 72 hours of coursework, and an online Course focused on CBT for children and adolescents. The clinical services division provides psychodiagnosis (assessment) and psychotherapy for children, adolescents, and adults. Together, these offerings are designed to serve both the training of mental health professionals and direct patient care under the Cognitive Behavioral Therapy model.

Differentiator

Problem solved

Functional benefit

Products and services

• Maestría en Terapia Cognitivo Conductual A graduate-level Master's degree program in Cognitive Behavioral Therapy with official SEP recognition (R.V.O.E. No. 20120194). The program spans four academic cycles covering therapeutic models, clinical methodology, personality disorders, and case supervision with thesis. Designed for licensed psychologists and psychiatrists seeking government-recognized postgraduate CBT credentials.
• Diplomado en Terapia Cognitivo Conductual A professional diploma program in Cognitive Behavioral Therapy consisting of 72 hours across five theoretical-practical modules. Covers philosophical foundations, cognitive psychology, core CBT models (Ellis and Beck), clinical skills, therapeutic strategies, and supervised case practice. Targets psychologists, physicians, psychiatrists, social workers, pedagogues, special education teachers, and therapists.
• Curso de Terapia Cognitivo Conductual en Niños y Adolescentes An online specialized course in Cognitive Behavioral Therapy for children and adolescents. Covers developmental psychology, child psychopathology, assessment, interview techniques, treatment technology, intervention programs, and supervised case practice. Designed for mental health professionals seeking to specialize in CBT for younger populations.
• Servicios Clínicos de Psicodiagnóstico y Psicoterapia Direct clinical services including psychodiagnosis (psychometric and projective testing for psychopedagogical, intellectual, emotional, and vocational evaluation) and psychotherapy for children and adolescents (emotional disorders, ADHD, learning problems, social skills, self-esteem) and adults (mood disorders, dysfunctional lifestyles, couples counseling, occupational issues). Delivered at ITCC's Mexico City office in the Nápoles neighborhood.

Quantifiable outcome

• 15 years of continuous operation with 68 generations of students trained
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Albert Ellis Institute, New York CitycoreStrategic or Co-development PartnerITCC is the only authorized training center and filial of the Albert Ellis Institute in Mexico. This partnership grants ITCC exclusive rights to deliver primary and advanced REBT training and certification programs in Mexico, with international supervisors on faculty. Dr. Arturo Heman holds Rational Emotive & Cognitive-Behavior Therapy Supervisor certification from this institute.
• Beck Institute for Cognitive Behavior TherapycoreStrategic or Co-development PartnerBoth Dr. Arturo Heman and Mtro. Gerardo Ibarra hold certifications from the Beck Institute. Dr. Heman is a Certified Therapist by the Beck Institute, enabling ITCC to offer Beck's Cognitive Therapy training pathways as part of its academic programs.
• International Association for Cognitive Psychotherapy (IACP)coreStrategic or Co-development PartnerITCC serves as the International Delegate for Mexico in the IACP, a global professional body for cognitive psychotherapy. This gives ITCC representation at an international level and access to global CBT standards and networks.
• Asociación Psicológica Iberoamericana de Clínica y Salud (APICSA)coreStrategic or Co-development PartnerITCC is represented in APICSA, an Iberoamerican psychological association focused on clinical practice and health. Dr. Arturo Heman serves as the representative for Mexico, linking ITCC to a broader Iberoamerican professional network.
• Sociedad Mexicana de Medicina Conductual (SMMC)coreStrategic or Co-development PartnerDr. Heman is a founding member of the SMMC. ITCC maintains active involvement in this national society, supporting the development and dissemination of behavioral medicine and CBT approaches in Mexico.
• Asociación Latinoamericana de Modificación de Conducta y Terapia Cognitiva (ALAMOC)coreStrategic or Co-development PartnerITCC maintains presence in ALAMOC, the Latin American association for behavior modification and cognitive therapy, connecting the institute to the broader Latin American CBT community and enabling cross-border professional collaboration.
• Sociedad Ecuatoriana de Asesoramiento y Psicoterapia Integrativa (SEAPSI)minorStrategic or Co-development PartnerITCC is listed among SEAPSI's partner organizations, representing a cross-border collaboration with Ecuador's integrative psychotherapy community.
• Instituto Act., Madrid, SpainminorStrategic or Co-development PartnerListed as an international partner association based in Madrid, Spain, with whom ITCC collaborates within the framework of international CBT professional networks.
• Sociedad de Terapeutas Cognitivo Conductuales (STCC)coreStrategic or Co-development PartnerDr. Arturo Heman is the Founder and President of the Sociedad de Terapeutas Cognitivo Conductuales in Mexico. While founded by ITCC's director, this society functions as a separate professional body representing CBT therapists nationally.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-de-terapia-cognitivo-conductual

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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