ICR Coach Register | certified professional coaches

What ICR Coach Register | certified professional coaches does

ICR Coach Register is a Netherlands-headquartered non-profit organization that operates a global online registry certifying professional coaches. Founded in 2014 and based in Arnhem, it functions as a two-sided marketplace: individual professional coaches apply for and maintain ICR certification, while clients use a public directory to search for verified practitioners filtered by country and certificate type. The company is 100% independent and impartial, ISO 9001:2015 certified under LRQA audit, and applies ISO 17024 based procedures for personnel certification.

The core platform comprises a web-based application portal (hosted on the Global Network Group infrastructure at yourcertification.global-network-group.eu), a public-facing coach directory, and a profile management interface. Certification follows a progressive two-tier structure: Associate Level (entry, requiring EQF5/SA-NQF6 education, police clearance, two years of documented practice with 15+ client assignments, 40 hours of training, and a skills audit) and Full Level (advanced). Certification is valid for five years and contingent on annual Continuing Professional Development (CPD) compliance and adherence to a code of conduct. Optional add-ons include Top-Listed priority visibility and a Company Listing for dual personal-and-business profiles.

ICR Coach Register earns revenue primarily through recurring certification and re-certification fees paid by coaches, supplemented by optional premium add-on services. The go-to-market is fully self-serve via online application, with demand generation relying on organic website traffic, paid Meta/Facebook advertising, and community word-of-mouth. The organization operates offices in the Netherlands, Germany, and South Africa, serves a global customer base of thousands of individual coaches, and is part of the broader Global Network Group TIC (Testing, Inspection, and Certification) ecosystem with 25+ years of combined industry experience.

Name

ICR Coach Register | certified professional coaches

Legal name

ICR Coach Register

Website

https://icr-coachregister.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ICR Coach Register is a Dutch non-profit operating a global online certification registry for individual professional coaches. It issues ISO 17024 based, ISO 9001 certified credentials and maintains a public directory used by clients worldwide to find verified practitioners.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification Services

NAICS

Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Professional coaching certification
• Coach registry
• ISO certification body
• Coaching directory
• Personnel certification services

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coach Certification Fees: Coaches pay certification fees to obtain and maintain ICR Coach Register certification. The certification includes associate level and full level options with re-certification required every 5 years. CPD (Continuing Professional Development) requirements must be maintained for ongoing certification.
2. Optional Premium Services: Optional top-listed status for priority visibility in search results. Optional company listing for business registration verification. These optional add-ons provide additional revenue streams beyond base certification.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ICR Coach Register certifies professional coaches through a two-tier program (Associate Level and Full Level) under ISO 17024 based procedures and maintains a global, searchable online directory of certified coaches. Coaches pay certification fees to obtain and maintain credentials; clients use the directory free of charge to find verified coaches by country and certificate type.

Product overview

ICR Coach Register operates as a unified certification and registry platform for professional coaches, combining a coach search directory with a certification program. The platform offers a two-tier certification structure (Associate Level and Full Level) and optional add-on services including Top-Listed Status for priority visibility and Company Listing for dual personal and business profiles. Coaches use the Find a Coach Search to manage their profiles and be discovered by clients globally.

Differentiator

Problem solved

Functional benefit

Products and services

• ICR Coach Register Certification Program
• Find a Coach Directory
• Top-Listed Status
• Company Listing

Quantifiable outcome

• 5-year re-certification cycle ensures continuous quality maintenance
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Global Network GroupcoreStrategic or Co-development PartnerICR Coach Register is part of Global Network Group, bringing over 25 years of combined experience in the certification industry (Testing, Inspection, and Certification - TIC). Global Network Group provides the organizational infrastructure and brand backing for ICR Coach Register operations.
• LRQAminorOthersLRQA is the external certification body that monitors and audits ICR Coach Register's ISO 9001:2015 quality management system. They provide third-party validation of certification quality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Coach U: Long-established coach training school that has expanded into credentials and continuing education. Comparable to ICR's certification pathway though focused primarily on graduates of its own training programs.
• World Coach Institute (WCI): ICF-accredited coach training and credentialing provider. Comparable to ICR in offering tiered certification pathways and a directory of certified coaches, though serving primarily its own training graduates.

Direct peers

• Association for Coaching (AC): UK-headquartered professional body for coaches offering membership tiers and credentialing. Similar two-sided structure to ICR, serving both practising coaches and clients seeking verified professionals.
• International Coach Federation (ICF): The largest global coach credentialing body, offering tiered credentials (ACC, PCC, MCC) and operating training school accreditation. Directly comparable to ICR's two-tier certification structure and global directory model.
• ICF Credentialing & Standards: The formal credentialing arm of ICF, which administers ACC/PCC/MCC assessments. Functional analog to ICR's certification committee, applying rigorous standard-based evaluation to practising coaches.
• International Association of Coaching (IAC): International coach credentialing organization offering the Certified Coach distinction. Comparable to ICR's methodology-agnostic philosophy and global registry of certified practitioners.
• European Mentoring and Coaching Council (EMCC): Pan-European coaching and mentoring accreditation body offering individual and programme-level certifications. Comparable to ICR in offering independent, ISO-aligned credentialing for professional coaches across Europe.

Regional players

• National Board for Health & Wellness Coaching (NBHWC): US-centric credentialing body for health and wellness coaches with national board certification. Comparable to ICR's certification registry model but concentrated in the US and focused on a coaching sub-specialty.

Others

• Institute of Coaching (IOC): A Harvard Medical School affiliate focused on coaching research and credentialing of evidence-based coaches. Adjacent to ICR's mission of professionalizing the coaching field through quality standards.

Broad incumbents

• Center for Credentialing & Education (CCE): A larger credentialing body affiliated with NBCC that offers board-certified coach credentials. Comparable to ICR in offering ISO-aligned personnel certification, but with broader scope across counselling and coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ICRCoachRegister
• LinkedInlinkedin.com/company/icr-coach-register

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICR Coach Register | certified professional coaches