MAN Insan Cendekia Serpong

What MAN Insan Cendekia Serpong does

MAN Insan Cendekia Serpong is a public Islamic senior high school (Madrasah Aliyah Negeri) operating under Indonesia's Ministry of Religious Affairs (Kementerian Agama), founded on September 21, 1996 and located in Tangerang Selatan, Banten. The institution delivers residential secondary education to college-bound students, integrating the Indonesian national curriculum, a Tahfidz Al-Quran memorization program targeting 15–30 juz, and — as of 2025 — a pilot implementation of the International Baccalaureate (IB) curriculum under the Ministry's Madrasah Bertaraf Internasional designation. Students are admitted exclusively through the national SNMB (Seleksi Nasional Masuk Madrasah Berth) selection process; the most recent cycle drew 9,258 applicants competing for 140 seats, yielding an effective acceptance rate of approximately 1.5%.

The school's core technology platform is an e-learning system integrated with academic management systems, recognized by Kementerian Sosial's Pusat Data dan Informasi (Pusdatin) as a benchmark for the Sekolah Rakyat program. Supplementary programs include intensive UTBK-SNBT university entrance preparation, science olympiad training across Physics, Chemistry, Biology, Computer Science, Geography, Economics, and Astronomy, and a language track covering Arabic, English, Korean, and Japanese. Outcome metrics include an 87.5% SNBT-UTBK acceptance rate (91 of 104 test-takers admitted to state universities), 8 gold medals and 1 bronze at OMI 2025 Sains (ranked #1 nationally among madrasah), 14 Beasiswa Garuda recipients for international university study, 16 of 18 participants advancing to the OSN 2025 national finals, and a national debating championship winner.

The business model is fully public: the institution is funded through Kementerian Agama's APBN/APBD budget allocations, with tuition subsidized and student intake managed exclusively through the government-administered SNMB pipeline. Revenue is supplemented by boarding facility services (asrama) and meal programs. Go-to-market is sales-led through the national SNMB selection, supplemented by event-driven open house activities and a new student welcoming ceremony. Primary customer segments are college-bound secondary students (Kelas X–XII) and their families, with Kementerian Agama as the principal institutional stakeholder. The leadership team is led by Kepala Madrasah Dr. H. Hilal Najmi, M.Pd.I., supported by vice heads for academic, curriculum, student affairs, and dormitory operations.

Name

MAN Insan Cendekia Serpong

Legal name

Madrasah Aliyah Negeri Insan Cendekia Serpong

Website

https://ic.sch.id

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

MAN Insan Cendekia Serpong is a public Islamic senior high school (Madrasah Aliyah Negeri) in Tangerang Selatan, Indonesia, operating under the Ministry of Religious Affairs. It delivers residential secondary education combining national curriculum, Tahfidz Al-Quran memorization, and a pilot International Baccalaureate program to college-bound students.

Ownership category

akta.pro rank

Product category

Islamic Secondary Education

NAICS

Elementary and Secondary Schools (6111), Exam Preparation and Tutoring (611691), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Islamic secondary education
• Residential boarding school
• Madrasah Aliyah unggul
• STEM diniyah curriculum
• Government religious school

Headquarters

HQ city

Tangerang Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Government Funding (APBN/APBD): MAN Insan Cendekia Serpong is a public educational institution fully funded by the Indonesian Ministry of Religious Affairs (Kementerian Agama). Operational costs, infrastructure, and programs are supported through government budgets.
2. Student Facilities Services: Revenue generated from student boarding facilities (asrama), meal programs, and related services for residential students.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MAN Insan Cendekia Serpong is a government-run Islamic senior high school (Madrasah Aliyah Negeri) that provides three-year residential secondary education combining the Indonesian national curriculum with intensive diniyah (religious) studies and select International Baccalaureate (IB) subjects. It serves approximately 140 newly admitted students per year selected from a national applicant pool, delivered through on-campus classroom instruction and a mandatory boarding (asrama) program.

Product overview

MAN Insan Cendekia Serpong operates as a boarding Islamic senior high school (Madrasah Aliyah Negeri) offering an integrated educational platform that combines national curriculum with Islamic religious education (Tahfidz Al-Quran program targeting 15-30 juz), international Baccalaureate (IB) curriculum preparation, comprehensive language development (Arabic, English, Korean, Japanese), intensive UTBK-SNBT exam preparation, and science olympiad training. The institution also provides e-learning platform services, scout programs (Gugus Depan Habibie-Ainun), and extensive boarding facilities. The core product is the MAN educational program, supplemented by specialized modules including Tahfidz Al-Quran, IB curriculum, language programs, e-learning, and exam preparation courses.

Differentiator

Problem solved

Functional benefit

Brands

• MAN IC Serpong: The primary branding used for the school, appearing in most communications and publications.

Products and services

• Madrasah Aliyah Negeri (MAN) academic program
• Asrama (residential boarding) program

Quantifiable outcome

• 87.50% acceptance rate to state universities (91 of 104 SNBT-UTBK test takers)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Pusat Prestasi Nasional (Puspresnas)coreOthers · 1 November 2025Government body organizing National Schools Debating Championship where Kalyca Najla Manggala won 1st place representing Banten Province, qualifying for World School Debating Championship 2026.
• MAN Insan Cendekia Indonesia NetworkcoreChannel Partner/ Reseller/ Distributor · 29 October 2025Network of 10 MAN Insan Cendekia schools (IC Serpong, IC Gorontalo, IC OKI, IC Jambi, IC Tanah Laut, IC Lombok Timur, IC Kendari, IC Sorong, IC Pekalongan) participating in joint OMI National training at MAN IC Serpong with 32 total participants.
• Pondok Pesantren Tahfidz SMA IT Ar RahmahminorStrategic or Co-development Partner · 13 September 202552 students and teachers from SMA IT Ar Rahmah conducted comparative study at MAN IC Serpong, focusing on extracurricular activities, OSIS organization, and friendly sports matches in football, basketball, volleyball, and badminton.
• Ritsumeikan Asia Pacific University (APU), JepangflagshipStrategic or Co-development Partner · 2 August 2025Five MAN IC students (Fauziah Zahrani Siregar, Rania Izzatunnisa, Sekar Hayu Anindya, Areefa Zia Hanan, Hanif Zahran Akrami) selected for The ACE (Academic and Cultural Experience) Summer Program at APU Japan, scheduled for August 2-3, 2025. Program provides international academic and cultural exposure.
• Yayasan Pendidikan Kader Bangsa (YPKB)coreImplementation/ SI/ Consulting Partner · 7 July 2025YPKB conducted 5-day Akademi Guru Kader Bangsa (AGKB) training (July 7-11, 2025) for 10 MAN IC teachers to prepare for IB curriculum implementation and November 2025/January 2026 authorization process.
• Pusat Data dan Informasi Kesejahteraan Sosial (Pusdatin) Kementerian Sosial Republik IndonesiacoreStrategic or Co-development Partner · 2 June 2025Pusdatin Kemensos conducted a 3-day benchmarking visit (June 2-4, 2025) to learn about e-learning implementation at MAN IC Serpong for the Sekolah Rakyat program. The partnership involved FGD sessions, experience sharing on e-learning best practices, and coordination for e-learning development cooperation.
• Kementerian Pendidikan, Sains, dan Teknologi (Kemendiktisaintek) RIcoreOthers · 6 May 2025Government ministry providing Beasiswa Garuda full scholarships for 14 MAN IC students to study at international universities. Program is implemented in collaboration with Kemenag and LPDP.
• Ustadz Mubassyir (Tahsin Instructor)minorOthers · 24 January 2025Class XI Quran reading improvement program (Tahsin) led by Ustadz Mubassyir, a dormitory supervisor with expertise in Quran recitation, covering tajwid rules using Surah An-Naml verses 15-18.
• Kopertis/Ustadz Pahrurroji (External Quran Instructors)minorOthers · 13 January 2025Weekly Wednesday Kitab Study (Kajian Kitab Malam Rabu) conducted by Ustadz Pahrurroji for Classes X-XII, covering Islamic studies topics including Isra Mi'raj commemoration and spiritual development.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BINUS School Serpong: Private school in Serpong offering Cambridge and IB-track programs; overlaps with MAN IC Serpong on the premium Serpong catchment and on families seeking internationally portable curricula.

Direct peers

• SMA Taruna Nusantara Magelang: Elite Indonesian residential high school with selective national admissions, strong STEM outcomes, and boarding infrastructure; comparable as a high-selectivity, residential, college-preparatory public-style institution targeting similar top-tier university placements.
• SMA Negeri Unggulan (e.g., SMAN 3 Surabaya, SMAN 1 Bandung): Top-ranked public national high schools with highly competitive admissions and strong PTN placement records; compete with MAN IC Serpong for the same college-bound student segment and olympiad success, though without the Islamic and boarding overlay.
• MAN Insan Cendekia Gorontalo: A sister MAN Insan Cendekia campus under the same Kemenag network; shares the IC model of integrated national curriculum, IB pilot aspirations, Tahfidz program, and SNMB-based admissions, and participates in joint OMI training coordinated by Serpong.
• Sinarmas World Academy: IB-authorized international school located in the same Serpong catchment as MAN IC Serpong; competes for the same premium Greater Jakarta family segment with a fully authorized IB curriculum and established international university placement track record.
• Madrasah Aliyah Negeri (MAN) other top-performing schools: Other high-performing public MAN schools under Kemenag compete with Serpong in OMI, OSN, and SNBT placement rankings; share the same government funding model, SNMB admissions pathway, and curriculum standards.

Others

• Pusdatin Kementerian Sosial (Sekolah Rakyat program): Government partner that benchmarked MAN IC Serpong's e-learning implementation for the national Sekolah Rakyat program; relevant as an institutional customer and ecosystem participant in the ministry-driven education technology ecosystem.
• Ritsumeikan Asia Pacific University (APU) Japan: Japanese university partner that hosts MAN IC students for the ACE Summer Program; relevant as a downstream channel that supports the school's international positioning and Garuda scholarship pathways rather than as a direct competitor.
• Yayasan Pendidikan Kader Bangsa (YPKB) / AGKB: Implementing partner that delivers the AGKB teacher training program enabling IB curriculum rollout at MAN IC Serpong; relevant as the human-capital development partner underpinning the school's international curriculum capability.

Broad incumbents

• Jakarta Intercultural School (JIS): Largest international school network in Indonesia offering IB programs; competes for the same expatriate and affluent Indonesian families seeking IB credentials and international university placements in Greater Jakarta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ic.sch.id
• LinkedInlinkedin.com/company/man-insan-cendekia-serpong

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MAN Insan Cendekia Serpong